Customer Data Platform on Google Cloud
Be ready for the privacy-centric future of customer engagement with a Customer Data Platform built on Google Cloud. Drive predictive marketing, digital commerce, and innovation in retail and financial industries.
Benefits
Drive consumer centricity across your business
Advanced personalization and marketing analytics
Enhance marketing activation and ROI with personalized communications driven by smart segmentation and demand-sensing capabilities.
Custom digital commerce experiences
Power digital commerce experiences with Google class AI-driven product and promo recommendations that can increase customer lifetime value.
Accelerated innovation
Anticipate trends and consumer sentiment with smart analytics to accelerate product innovation and inform go-to-market initiatives.
Key features
Be ready for the privacy-centric future of predictive customer engagement
Break data silos, drive predictive experiences with Google-class integrated AI/ML, and democratize insights with a self-serve interface.
Break data silos at speed with automated data transfers
Break data silos without limitations imposed by point solutions or inflexible clouds. Automatically move data from hundreds of SaaS applications like Google Marketing Platform, Google Ads, YouTube, Salesforce CRM, Adobe Analytics, and Facebook Ads at no additional cost with BigQuery Data Transfer Service (DTS) and third-party transfers. Ingest data and activate in real time with stream analytics.
Drive predictive engagements faster with integrated AI/ML
Don’t settle for less mature capabilities or models that do not deliver. Use Google-class AI. Reduce time to value with our smart analytics reference patterns for common analytics use cases like ecommerce recommendation systems, forecasting customers' lifetime value, and designing propensity-to-purchase solutions with sample code and technical reference guides.
Augment your consumer data with Google and other public datasets
Enhance your analytics and AI initiatives with pre-built data solutions and valuable datasets including Google datasets like Google trends, which provides the top 25 search terms and top 25 rising search terms over a five-year window in 210 distinct locations in the US. You can also leverage Google’s community mobility reports and 200+ public datasets like the American community survey.
Take advantage of Google's secure-by-design infrastructure
Take advantage of the same reliable, secure-by-design infrastructure and global low-latency network that Google uses to protect your consumer PII. The rich set of controls and capabilities we offer is always expanding and includes features like data encryption by default, identity- and role-based access controls, and Data Loss Prevention to discover and classify PII at scale.
Democratize access to insights and ability to action
With Looker (Google Cloud’s enterprise platform for BI and embedded analytics) you can enable your marketing teams with self-service analytics. Once they’ve uncovered an insight, they can send audience segment lists to marketing platforms like Google Ads, Braze, Marketo and HubSpot. Thanks to Google Cloud's open approach you can also easily integrate ISV solutions like Lytics and Bloomreach.
Customers
The choice of leading global companies
We're working with the world's leading companies like Mondelez, P&G, and Reckitt to help them be ready for a world where first-party data is more important than ever.
Partners
Recommended partners
Our global SI partners have proven expertise to help plan your custom implementation, and our ISV solution partners can help you get started faster with out-of-the-box solutions.
