Empowering Startups in the UK and Ireland with Google Cloud
Welcome to the UK and Ireland Startups Digital Hub. Your central online resource for everything you need to thrive. Stay ahead with access to key industry events, learn from the success stories of leading startups, upskill with informative webinars and connect directly with Google Cloud experts for tailored support.
Unlock valuable opportunities for your startup through our curated events listings. Learn how to power your startup no matter your stage, foster connections and learn from peers, hear from industry experts including VCs and get inspired from diverse stories around the globe.
Attend in person events to empower your startup's growth by learning from experts, connecting with peers, and gaining global inspiration
Best of Next London 2025
Best of Next is a one-day event offering a curated selection of the most important keynotes, announcements, innovations, and insights across generative AI, security and much more.
Get exclusive insights into Google's upcoming features and learn how to leverage them for your data analytics strategy.
🗓️ 29 April, 2025
🕒 9:00 AM–1:30 PM BST
Attend upcoming events
Best of Next event in London
Startups, get ready to supercharge your growth, at Best of Next 25 for Startups, on April 29th. This event has been crafted to share with founders and startup leaders the best sessions of Google Cloud Next 25.
Google Cloud Summit London
Google Cloud Summit returns to London! Join us in-person July 9th & July 10th for our flagship event of 2025 and let’s see where London can take the cloud. Register now and secure your spot at the epicenter of cloud innovation.
Join us to gain actionable insights and strategies.
Next Highlights for Startups
Join us for a virtual event with key insights and sessions from our annual flagship event, Google Cloud Next 2025. Discover new ways to do more with AI innovations and help lean teams reach their goals. Dive into separate sessions featuring Google Cloud AI tools, strategies, and expertise.
🗓️ 29 April, 2025
🕒 11:00 AM–1:30 PM BST
Register for online events
TechByte: A conversation with Anthropic: how AI is shaping the future for startups
Register for our live event on May 13, 2025, 10:30am BST and explore how startups can leverage foundation models like Claude on Vertex AI. Learn strategies for identifying AI use cases, integrating AI tools, and building responsible AI-powered products.
Startup School: Gen AI
Register now for Startup School: Gen AI, our live training program for startups to explore the latest Google AI solutions and learn how to integrate them into your business and build innovative applications, drive business growth, and gain a competitive edge. Launches June 2025.
Achieve growth through innovative solutions explored in our online sessions
TechBytes
Byte-sized online events for busy IT and Business leaders. Watch to quickly learn how to solve real-world business challenges with Google Cloud. In just a few minutes, you'll gain practical insights from experts, discover new solutions, and get your questions answered. Whether you're looking to modernise your infrastructure, leverage AI, or enhance security, TechBytes delivers the knowledge you need, when you need it.
In-Person Events
Attend in person events to empower your startup's growth by learning from experts, connecting with peers, and gaining global inspiration
Best of Next London 2025
Best of Next is a one-day event offering a curated selection of the most important keynotes, announcements, innovations, and insights across generative AI, security and much more.
Get exclusive insights into Google's upcoming features and learn how to leverage them for your data analytics strategy.
🗓️ 29 April, 2025
🕒 9:00 AM–1:30 PM BST
Attend upcoming events
Best of Next event in London
Startups, get ready to supercharge your growth, at Best of Next 25 for Startups, on April 29th. This event has been crafted to share with founders and startup leaders the best sessions of Google Cloud Next 25.
Google Cloud Summit London
Google Cloud Summit returns to London! Join us in-person July 9th & July 10th for our flagship event of 2025 and let’s see where London can take the cloud. Register now and secure your spot at the epicenter of cloud innovation.
Online Events
Join us to gain actionable insights and strategies.
Next Highlights for Startups
Join us for a virtual event with key insights and sessions from our annual flagship event, Google Cloud Next 2025. Discover new ways to do more with AI innovations and help lean teams reach their goals. Dive into separate sessions featuring Google Cloud AI tools, strategies, and expertise.
🗓️ 29 April, 2025
🕒 11:00 AM–1:30 PM BST
Register for online events
TechByte: A conversation with Anthropic: how AI is shaping the future for startups
Register for our live event on May 13, 2025, 10:30am BST and explore how startups can leverage foundation models like Claude on Vertex AI. Learn strategies for identifying AI use cases, integrating AI tools, and building responsible AI-powered products.
Startup School: Gen AI
Register now for Startup School: Gen AI, our live training program for startups to explore the latest Google AI solutions and learn how to integrate them into your business and build innovative applications, drive business growth, and gain a competitive edge. Launches June 2025.
Watch On Demand
Achieve growth through innovative solutions explored in our online sessions
TechBytes
Byte-sized online events for busy IT and Business leaders. Watch to quickly learn how to solve real-world business challenges with Google Cloud. In just a few minutes, you'll gain practical insights from experts, discover new solutions, and get your questions answered. Whether you're looking to modernise your infrastructure, leverage AI, or enhance security, TechBytes delivers the knowledge you need, when you need it.
Future of AI: Perspectives for Startups report
Customer Stories
Learn the fascinating stories of UK and Irish startup founders building on Google Cloud
Startup FAQ
Find answers to common startup questions. Navigate to a specific section for detailed information.
Google for Startups Cloud Program
What Google for Startups Cloud Programs are available?
- For Pre-Funded Startups: Start Tier: This program is designed for early-stage startups that have not yet secured equity funding.
- For Funded Startups: Scale Tier: This program supports startups with verified equity funding, ranging from pre-seed to Series A (with specific criteria for recent Series A funding).
- For Web3 Focused Startups: Scale Web3 Tier: This program is tailored for funded Web3 startups, accommodating both traditional institutional investment and Web3-specific funding sources.
- For AI Focused Startups: AI Scale Tier: This program is designed for startups focused on AI development.
What type of funding qualifies me for the Start Tier?
The Start Tier is exclusively for startups that have not yet received any equity funding. To be eligible, your startup must have been founded within the last five years.
What type of funding qualifies me for the Scale Tier?
The Scale Tier requires verified equity funding from an institutional investor. Eligible funding stages range from pre-seed to Series A. If you've raised a Series A, it must have been within the last 12 months.
What type of funding qualifies me for the Scale Web3 Tier?
The Scale Web3 Tier accepts verified equity funding from both traditional institutional investors and Web3-specific sources. Eligible Web3 funding includes blockchain foundation grants and verifiable token raises. Funding stages range from pre-seed to Series A. If Series A, it must have been raised within the last 12 months.
What are the additional benefits of the Google for Startups Cloud Program?
Explore the full range of additional benefits on the Google Cloud Startup Benefits page. This page will provide the most up to date information.
What Google Cloud Platform Services can I use the credits for?
Credits can be used for a wide range of Google Cloud Platform services. For a complete list of eligible services, please refer to the Google Cloud Platform Terms of Service Summary.
What can’t I use the credits for?
Credits are specifically for Google Cloud Platform services. They cannot be used for any third-party products or services.
What Partner Models on Vertex AI?
Discover a wide variety of partner models available on Vertex AI's Model Garden: Partner Models on Vertex.
I’m having issues with my application, who can I reach out to?
For any application-related issues, please contact our dedicated support team at: cloudstartupsupport@google.com.
Google Cloud Onboarding
I need to upgrade from a free trial to a paid account.
In the Google Cloud console, you can convert your Free Trial billing account to a full, paid Cloud Billing account using the Activate option. You must be a Billing Account Administrator on the Cloud Billing account to make this change. Visit this page to learn more about how to Activate a full, paid Cloud Billing account
How do I view my credits?
In this video, we discuss how to view, use, and track usage of promotional credits, such as startup credits, in your Google Cloud billing account.
How do I redeem my Google Workspace benefit?
Complete the following form to redeem your Google Workspace benefit: Workspace Benefit Redemption Form.
How do I activate Enhanced support?
Visit the Google Cloud Support page and subscribe to Enhanced Support.
How do I request technical support?
Follow the steps outlined to Create a support case and request technical assistance or help with a Google Cloud account, project, or billing issue. For more information, see the Technical Support Services Guidelines.
How do I request billing support?
All Google Cloud accounts get free billing and payments support. Visit the Get Cloud Billing support page to learn how to contact Google Cloud Billing Support and for more information about managing your billing account.
How do I manage my billing account?
To manage your Google Cloud billing account, including creating, modifying, or closing it visit Manage your Cloud Billing account. For more information, watch this video for a walkthrough on how to manage and set up permissions for a billing account.
I’m having a hard time redeeming my benefits. Who should I reach out to? For assistance with redeeming your benefits, please contact: cloudstartupsupport@google.com.
I’ve been accepted into the credit program, but I can’t see my credits.
When should I engage with my account manager?
When you are interested in working with a Customer Engineer for POCs or architecture reviews. Also when you are interested in a joint GTM strategy.
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