Personalization of media for global audiences
For media companies, competition for audience attention has never been greater. For example, while consumers subscribe to an average of 6 streaming services, monthly churn rates can be as high as 11%. To retain audience attention, organizations can employ personalization, using data and AI to deliver better media experiences and uncover audience insights.
In this ebook, you will learn:
- What trends and challenges are driving personalization
- Why personalization can help engage, gain, and retain audiences, while increasing revenue opportunities
- How media companies can build personalization capabilities with cloud, data, and AI
- What emerging opportunities and trends are on the horizon for those investing in personalization