M-trends 2024: Attacker evasion trends report | Google Cloud

Evolving threat landscape: Enhance your security posture

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M-Trends 2025 reveals how attackers prioritize evasion. This whitepaper explores how they use edge devices, "living off the land" tactics, and zero-day exploits to maintain persistence, and how Google Cloud can help enhance your security posture.

Understands attacker evasion techniques.
Helps public sector organizations prepare for evolving cyber threats.
Can improve cybersecurity posture against zero-day exploits.

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Analytics and collaboration tools for the retail value chain.

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Computing, data management, and analytics tools for financial services.

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Hybrid and multi-cloud services to deploy and monetize 5G.

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AI-driven solutions to build and scale games faster.

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Enable sustainable, efficient, and resilient data-driven operations across supply chain and logistics operations.

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Data storage, AI, and analytics solutions for government agencies.

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Teaching tools to provide more engaging learning experiences.

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Assess, plan, implement, and measure software practices and capabilities to modernize and simplify your organization’s business application portfolios.

CAMP
Program that uses DORA to improve your software delivery capabilities.

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Tools for moving your existing containers into Google's managed container services.

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SRE Principles
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Best practices for running reliable, performant, and cost effective applications on GKE.

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AI assistants for application development, coding, and more.

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Transform content creation and discovery, research, customer service, and developer efficiency with the power of generative AI.

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Simplify and accelerate secure delivery of open banking compliant APIs.

Data Analytics
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Write SQL, build predictive models, and visualize data with AI for data analytics.

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Database Migration
Guides and tools to simplify your database migration life cycle.

Database Modernization
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Build global, live games with Google Cloud databases.

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Database services to migrate, manage, and modernize data.

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Rehost, replatform, rewrite your Oracle workloads.

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Options for running SQL Server virtual machines on Google Cloud.

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Supercharge database development and management with AI.

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Certifications for running SAP applications and SAP HANA.

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Compute, storage, and networking options to support any workload.

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End-to-end migration program to simplify your path to the cloud.

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Cross-Cloud Network
Simplify hybrid and multicloud networking, and secure your workloads, data, and users.

Observability
Monitor, troubleshoot, and improve app performance with end-to-end visibility.

Productivity and Collaboration
Change the way teams work with solutions designed for humans and built for impact.

Google Workspace
Collaboration and productivity tools for enterprises.

Google Workspace Essentials
Secure video meetings and modern collaboration for teams.

Cloud Identity
Unified platform for IT admins to manage user devices and apps.

Chrome Enterprise
ChromeOS, Chrome Browser, and Chrome devices built for business.

Security
Detect, investigate, and respond to online threats to help protect your business.

Security Analytics and Operations
Solution for analyzing petabytes of security telemetry.

Web App and API Protection
Threat and fraud protection for your web applications and APIs.

Security and Resilience Framework
Solutions for each phase of the security and resilience life cycle.

Risk and compliance as code (RCaC)
Solution to modernize your governance, risk, and compliance function with automation.

Software Supply Chain Security
Solution for improving end-to-end software supply chain security.

Security Foundation
Recommended products to help achieve a strong security posture.

Google Cloud Cybershield™
Strengthen nationwide cyber defense.

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Managed environment for running containerized apps.

Vertex AI
Unified platform for ML models and generative AI.

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Manage the full life cycle of APIs anywhere with visibility and control.

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Google Cloud products powered by Gemini.

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Content delivery network for delivering web and video.

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Build conversational AI with both deterministic and gen AI functionality.

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Speech synthesis in 220+ voices and 40+ languages.

Translation AI
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Document processing and data capture automated at scale.

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BigQuery
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Looker
Platform for BI, data applications, and embedded analytics.

Dataflow
Streaming analytics for stream and batch processing.

Pub/Sub
Messaging service for event ingestion and delivery.

Dataproc
Service for running Apache Spark and Apache Hadoop clusters.

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Cloud Composer
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BigLake
Storage engine to query multi-format and multimodal data.

Dataplex
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AlloyDB for PostgreSQL
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Firestore
Cloud-native document database for building rich mobile, web, and IoT apps.

Spanner
Cloud-native relational database with unlimited scale and 99.999% availability.

Bigtable
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Serverless change data capture and replication service.

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Universal package manager for build artifacts and dependencies.

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Industry Specific

Anti Money Laundering AI
Detect suspicious, potential money laundering activity with AI.

Cloud Healthcare API
Solution for bridging existing care systems and apps on Google Cloud.

Device Connect for Fitbit
Gain a 360-degree patient view with connected Fitbit data on Google Cloud.

Telecom Network Automation
Ready to use cloud-native automation for telecom networks.

Telecom Data Fabric
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Telecom Subscriber Insights
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Spectrum Access System (SAS)
Controls fundamental access to the Citizens Broadband Radio Service (CBRS).

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Workflow orchestration service built on Apache Airflow.

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Messaging service for event ingestion and delivery.

Eventarc
Build an event-driven architecture that can connect any service.

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Permissions management system for Google Cloud resources.

Cloud APIs
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Service Catalog
Service catalog for admins managing internal enterprise solutions.

Cost Management
Tools for monitoring, controlling, and optimizing your costs.

Observability
Monitoring, logging, and application performance suite.

Carbon Footprint
Dashboard to view and export Google Cloud carbon emissions reports.

Config Connector
Kubernetes add-on for managing Google Cloud resources.

Active Assist
Tools for easily managing performance, security, and cost.

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Earth Engine
Geospatial platform for Earth observation data and analysis.

Google Maps Platform
Create immersive location experiences and improve business operations.

Media Services

Cloud CDN
Content delivery network for serving web and video content.

Live Stream API
Service to convert live video and package for streaming.

OpenCue
Open source render manager for visual effects and animation.

Transcoder API
Convert video files and package them for optimized delivery.

Video Stitcher API
Service for dynamic or server side ad insertion.

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Migration Center
Unified platform for migrating and modernizing with Google Cloud.

Application Migration
App migration to the cloud for low-cost refresh cycles.

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Components for migrating VMs and physical servers to Compute Engine.

Cloud Foundation Toolkit
Reference templates for Deployment Manager and Terraform.

Database Migration Service
Serverless, minimal downtime migrations to Cloud SQL.

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Components for migrating VMs into system containers on GKE.

BigQuery Data Transfer Service
Data import service for scheduling and moving data into BigQuery.

Rapid Migration and Modernization Program
End-to-end migration program to simplify your path to the cloud.

Transfer Appliance
Storage server for moving large volumes of data to Google Cloud.

Storage Transfer Service
Data transfers from online and on-premises sources to Cloud Storage.

VMware Engine
Migrate and run your VMware workloads natively on Google Cloud.

Mixed Reality

Immersive Stream for XR
Hosts, renders, and streams 3D and XR experiences.

Networking

Cloud Armor
Security policies and defense against web and DDoS attacks.

Cloud CDN and Media CDN
Content delivery network for serving web and video content.

Cloud DNS
Domain name system for reliable and low-latency name lookups.

Cloud Load Balancing
Service for distributing traffic across applications and regions.

Cloud NAT
NAT service for giving private instances internet access.

Cloud Connectivity
Connectivity options for VPN, peering, and enterprise needs.

Network Connectivity Center
Connectivity management to help simplify and scale networks.

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Network monitoring, verification, and optimization platform.

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Cloud Logging
Google Cloud audit, platform, and application logs management.

Cloud Monitoring
Infrastructure and application health with rich metrics.

Error Reporting
Application error identification and analysis.

Managed Service for Prometheus
Fully-managed Prometheus on Google Cloud.

Cloud Trace
Tracing system collecting latency data from applications.

Cloud Profiler
CPU and heap profiler for analyzing application performance.

Cloud Quotas
Manage quotas for all Google Cloud services.

Productivity and Collaboration

AppSheet
No-code development platform to build and extend applications.

AppSheet Automation
Build automations and applications on a unified platform.

Google Workspace
Collaboration and productivity tools for individuals and organizations.

Google Workspace Essentials
Secure video meetings and modern collaboration for teams.

Gemini for Workspace
Embeds generative AI across Google Workspace apps.

Cloud Identity
Unified platform for IT admins to manage user devices and apps.

Chrome Enterprise
ChromeOS, Chrome browser, and Chrome devices built for business.

Security and Identity

Cloud IAM
Permissions management system for Google Cloud resources.

Sensitive Data Protection
Discover, classify, and protect your valuable data assets.

Mandiant Managed Defense
Find and eliminate threats with confidence 24x7.

Google Threat Intelligence
Know who’s targeting you.

Security Command Center
Platform for defending against threats to your Google Cloud assets.

Cloud Key Management
Manage encryption keys on Google Cloud.

Mandiant Incident Response
Minimize the impact of a breach.

Chrome Enterprise Premium
Get secure enterprise browsing with extensive endpoint visibility.

Assured Workloads
Compliance and security controls for sensitive workloads.

Google Security Operations
Detect, investigate, and respond to cyber threats.

Mandiant Consulting
Get expert guidance before, during, and after an incident.

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Serverless

Cloud Run
Fully managed environment for running containerized apps.

Cloud Functions
Platform for creating functions that respond to cloud events.

App Engine
Serverless application platform for apps and back ends.

Workflows
Workflow orchestration for serverless products and API services.

API Gateway
Develop, deploy, secure, and manage APIs with a fully managed gateway.

Storage

Cloud Storage
Object storage that’s secure, durable, and scalable.

Block Storage
High-performance storage for AI, analytics, databases, and enterprise applications.

Filestore
File storage that is highly scalable and secure.

Persistent Disk
Block storage for virtual machine instances running on Google Cloud.

Cloud Storage for Firebase
Object storage for storing and serving user-generated content.

Local SSD
Block storage that is locally attached for high-performance needs.

Storage Transfer Service
Data transfers from online and on-premises sources to Cloud Storage.

Parallelstore
High performance, managed parallel file service.

Google Cloud NetApp Volumes
File storage service for NFS, SMB, and multi-protocol environments.

Backup and DR Service
Service for centralized, application-consistent data protection.

Web3

Blockchain Node Engine
Fully managed node hosting for developing on the blockchain.

Blockchain RPC
Enterprise-grade RPC for building on the blockchain.

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