Google has been named a Leader in the 2025 IDC MarketScape for Worldwide Business Intelligence and Analytics Platforms. We believe this recognition underscores Google's powerful data portfolio, with Looker at its core. Looker is a modern, cloud-native platform offering scalable, governed, and embedded analytics, tightly integrated with Google Cloud and designed for diverse needs, from self-service to embedded solutions.

Discover how Looker's cloud-native architecture, powerful LookML semantic layer, and innovative Gemini-powered AI features deliver unparalleled scalability, governance, and insights. Learn how we're making data more accessible and trustworthy, from robust core analytics to cutting-edge conversational AI.

Download the IDC MarketScape Report Excerpt today to unlock key insights and see why Google is named a leader in Business Intelligence and Analytics!

IDC, IDC MarketScape: Worldwide Business Intelligence and Analytics Platforms 2025 Vendor Assessment, #US52034725, July 2025

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.