About Google Cloud
Google Cloud accelerates organizations’ ability to digitally transform their business with the best infrastructure, platform, industry solutions and expertise. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
Citations and Research Methodology
To arrive at these figures, The Harris Poll surveyed consumers globally and in the U.S., as well as website managers in the U.S.
The global consumer survey was conducted online within Australia, Brazil, Canada, France, Germany, India, Japan, Mexico, and the UK by The Harris Poll on behalf of Google Cloud from June 24 – 30, 2021 among 9,096 adults ages 18 and older, including 8,099 who have used the search function on a retail website in the past six months. Results were weighted were necessary to align them with their actual proportions in the population.
The U.S. survey was conducted online by The Harris Poll on behalf of Google Cloud from June 22–July 7, 2021 among 1,004 consumers (defined as U.S. adults ages 18+ who have used the search function on a retail website in the past six months) and 201 website managers (defined as U.S. adults ages 18+ who are employed full-time in the retail industry and work in the IT function as a website manager or employee who monitors the status of website traffic). Consumer results were weighted by age by gender, education, race/ethnicity, region, household income, size of household, and marital status to align them with their actual proportions in the population.
 According to research conducted by The Harris Poll, commissioned by Google Cloud, the amount of money lost to online retailers because the search function or search box did not provide online consumers with the item they were looking for is over $333 billion each year in the U.S.
 According to research conducted by The Harris Poll, commissioned by Google Cloud, 94% of consumers globally have received items that are not relevant to what they’re looking for while using the search function on a retailers’ website. After an unsuccessful search, more than 4 in 5 global consumers (85%) view a brand differently; most commonly, that the brand does not provide the shopping experience they are looking for (42%).
 The majority of website managers (88%) say abandoned searches are a problem at their company and a similar proportion (90%) are concerned about the cost of abandoned searches to their company.
 According to research conducted by The Harris Poll, commissioned by Google Cloud, more than half of consumers surveyed (53%) say they often end up purchasing additional items once they find what they are looking for on a website.