Sunnyvale, Calif., February 4, 2021 – Google Cloud today
announced a new, multi-year, strategic partnership with Twitter
(NYSE: TWTR). The company will deepen its initial work with Google
and move its offline analytics, data processing, and machine
learning workloads to
Google’s Data Cloud.
This will allow Twitter to analyze data faster and improve the
experience for people who use the service every day.
Behind every Tweet, Like and Retweet is a series of data points
that helps teams understand how people are using the service, and
what types of content they might want to see. To process all of
this information, Twitter’s data platform ingests trillions of
events, processes hundreds of petabytes of data, and runs tens of
thousands of jobs on over a dozen clusters every day. With this
expanded partnership, Twitter is adopting Google's Data Cloud
including BigQuery, Dataflow, Cloud Bigtable and machine learning
(ML) tools. These tools not only power the company's rapidly
growing data ecosystem to enable faster data-informed decisions,
but also to enable deeper ML-driven product innovation.
Using Google’s Data Cloud, Twitter will be able to democratize
data access by offering a range of data processing and machine
learning tools to better understand and improve how Twitter
features are used. Previously, engineers and data scientists
often developed large custom data processing jobs, which can now
be queried faster using SQL in BigQuery. This will make it easier
for both technical and non-technical teams to study data and
accelerate the time to insight.
“Our initial partnership with Google Cloud has been successful
and enabled us to enhance the productivity of our engineering
teams. Building on this relationship and Google’s technologies
will allow us to learn more from our data, move faster and serve
more relevant content to the people who use our service every day.
As Twitter continues to scale, we’re excited to partner with
Google on more industry-leading technology innovation in the data
and machine learning space,” said Parag Agrawal, CTO, Twitter.
“Helping customers manage the entire continuum of data - from
storage to analytics to AI - is one of our key differentiators at
Google Cloud,” said Thomas Kurian, CEO of Google Cloud. “It’s been
phenomenal to watch this company grow over the years, and we’re
excited to partner with them to innovate for the future and
deliver the best experience possible for the people that use
Twitter every day.”
This new, expanded strategic partnership extends the companies’
2018 deal, when Twitter tapped Google Cloud to move Hadoop
clusters to Google Cloud Platform as a part of Twitter’s cloud