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Join Partner Advantage

Partner Advantage has been designed to maximize our partners' success across business models, customer requirements, success metrics, and strategic priorities.

A rewarding program built for and with partners

Innovation: Our program’s flexibility offers you the freedom to innovate and engage with us in a way that meets your business and customer needs.

Collaboration: The partner experience is an open two-way dialogue that invites you to team with us to create the best solutions for our customers.

Growth: By focusing on the end customer, we work closely with you to build solutions that drive profitability in an ever-changing landscape.


Enjoy the benefits of partnership

Partners enjoy many benefits based on the Engagement Model that aligns with their business. Benefits include financial incentives, sales and marketing resources, technical enablement, and more.

Typical benefits*
Business

Enhance your partner experience through program based support to grow your business.

  • Program support (varies by level)

  • Access to Partner Advantage portal

  • Partner Directory listing

  • Program and product webinars

Technical

Access the tools and training necessary to develop, deploy, and optimize Google Cloud solutions.

  • Exclusive technical training courses

  • Product roadmaps

  • Sandbox toolkits

  • Hands-on labs

Marketing

Promote your solutions and services with a wide array of marketing resources that allow you to reach new customers, build awareness, and drive demand.

  • Marketing campaign platform

  • Co-branding

  • Marketing Funds consideration

  • Tools to promote your customer success

Sales

Accelerate your business and expand your opportunities with a broad set of sales-based benefits.

  • Partner discounts

  • Deal registration

  • Sales promotions

  • Performance incentives

Business

Enhance your partner experience through program based support to grow your business.

  • Program support (varies by level)

  • Access to Partner Advantage portal

  • Partner Directory listing

  • Program and product webinars

Technical

Access the tools and training necessary to develop, deploy, and optimize Google Cloud solutions.

  • Exclusive technical training courses

  • Product roadmaps

  • Sandbox toolkits

  • Hands-on labs

Marketing

Promote your solutions and services with a wide array of marketing resources that allow you to reach new customers, build awareness, and drive demand.

  • Marketing campaign platform

  • Co-branding

  • Marketing Funds consideration

  • Tools to promote your customer success

Sales

Accelerate your business and expand your opportunities with a broad set of sales-based benefits.

  • Partner discounts

  • Deal registration

  • Sales promotions

  • Performance incentives

Google Cloud's ecosystem is designed to support partner success

Through our open, multi-cloud, and partner-led delivery approach, we provide customers with choice and solution completeness to accelerate industry focused digital transformation.

Completeness, choice

Enable customers to leverage end-to-end solutions through seamless integration of partner technology on Google Cloud Platform and realize the value of data, analytics, and AI/ML in a secure environment

Support customer choice by enabling technology and application partner solutions

Committed to open source and enabling success for open source ISVs

Co-innovation, co-development

Co-innovate with ISVs, SIs to build differentiated offerings

Build industry value networks leveraging Google AI, co-innovating with ISVs providing industry apps, and collaborate with SIs to provide transformational capabilities, packaged offerings, implement and deliver solutions

Drive co-innovation, accelerate transformation with Google’s products

Quality, speed

Partner led and delivered services to expedite time to value for customers 

Expanding depth and capacity within our ecosystem to create quality resources with deep solution expertise

Certified, Integrated MSPs driving project-based, managed services to support and run on Google Cloud Platform with incremental innovation insights and security

Coverage, reach

Leverage partners to extend in key geographies, emerging markets, segments and industries

Accelerate distribution of partner solutions across deployment targets with our hybrid, multi-cloud approach 

Accelerate distribution of ISV solutions and innovation assets through the Google Cloud Marketplace

Verticalization, market expansion planning

Choose your go-to-market Engagement Model

Partners can choose to participate in one or more Engagement Models by applying their completed credentials toward respective model requirements.
Details

Sell Engagement Model

Companies that integrate Google Cloud offerings into their portfolio and sell Google Cloud technologies to their customer base and indirect resellers.

Service Engagement Model

Companies that provide consulting and integration services, transform and manage customer apps and workloads, or provide Google Cloud authorized training.

Build Engagement Model

Companies that create solutions that integrate with or run on Google Cloud to complement or enhance our products.

Partner level requirements

  • Annual business plan

  • 2 technical credentials

  • 2 sales credentials

  • Annual business plan

  • 2 professional level certifications

  • Annual business plan

  • 1 product integration

Premier level requirements

  • Annual business plan

  • 20 total credentials

  • Minimum qualifying billings

  • 3 Customer Success Stories

  • Annual business plan

  • 12 professional-level certifications

  • Minimum qualifying billings

  • 3 Customer Success Stories

  • Annual business plan

  • 2+ product integrations

  • Minimum qualifying billings

  • 3 Customer Success Stories

Partner examples

  • Value-Added Resellers

  • Distributors

  • Indirect resellers

  • Independent Software Vendors (ISVs)

  • Software-as-a-Service providers (SaaS)

  • Original equipment manufacturers (OEMs)

In order to sell Google Cloud products, companies must attain Partner Level.

Stay connected

Grow your network of Google Cloud partners and learn more about our tools, technology, and support.
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Stand out from the crowd

With Partner Advantage you can work to differentiate your business with certifications, Expertise, and Specializations. Partners with unique offerings may also be invited to participate in a partner initiative.

Specialization and Expertise

Work with us to distinguish your business through Specializations, Expertise, or certifications. These designations show customers that you have demonstrated technical proficiency and proven success in specific solution and service areas.

Initiatives

Initiatives are additional Partner Advantage program elements that unlock special benefits for its participating partners. They include Managed Services Providers, Anthos-Ready Partners, and more. Please work with your Partner Manager to understand which Initiatives best support your business plan with Google. 

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