Partner Advantage Sell Engagement Model

The Sell Engagement Model is for partners (such as resellers and distributors) that integrate Google Cloud offerings into their portfolio and sell Google Cloud technologies to their customers and indirect resellers.

Innovation and expertise

Innovation and expertise

Meet customers where they are with our expanded offering of innovative cloud-first solutions — including data analytics, machine learning, cloud migration, IoT, productivity apps, and more.

Promote services on google

Promote your services on Google

Display your Partner Advantage badge and list your company in our global Partner Directory to increase awareness and consideration for your business.

Get rewarded

Get rewarded

Our program supports and rewards businesses who sell Google Cloud solutions with incentives available as you grow, including invitations to events and trainings.

Working with Google and SADA Systems, in one weekend in November we took 23,000 users live, and a total of 28,000 users live globally within six months.

— Mike Crowe, CIO, Colgate-Palmolive

Sell benefits

Partners that join the Sell Engagement Model enjoy financial incentives, access to sales resources, and more.

Technical Business Marketing Sales
Sandbox credits Partner Directory Partner Marketing Studio Deal Registration*
On-demand technical training Partner Concierge* Assistance to develop customer success stories TCO / ROI Assessment Tools
Access to self-paced labs powered by Qwiklabs Business Planning Marketing Incentive Program* Industry / competitive hubs
Partner Service Kits Solutions Hub

*This benefit is available to partners placing orders with Google; if you are an indirect reseller, contact your distributor for delivery and availability.

Sell requirements

Unlock new benefits by demonstrating business alignment, technical capabilities, and customer success.




Business intent +
business profile
Annual business plan Annual business plan
2 technical +
2 sales credential
20 total
Customer success
Min qualifying billings +
3 customer success

*The complete list of benefits and requirements varies by level and is available in the Partner Advantage Program Guide. Please note that access to the Program Guide requires access to the Partner Advantage portal.

Indirect resellers

In some regions, our products are offered to resellers via our network of Distributors. You will be routed to them to complete your onboarding as a Member of Partner Advantage.

Google Cloud

Get started

Join Partner Advantage

If you’re interested in joining the Sell Engagement Model, start the application process.

Find a Google Cloud partner

Search our network of partners for help in development, deployment, training, education, and more.