Partner Advantage Sell Engagement Model
The Sell Engagement Model is for partners (such as resellers and distributors) that integrate Google Cloud offerings into their portfolio and sell Google Cloud technologies to their customers and indirect resellers.
Innovation and expertise
Meet customers where they are with our expanded offering of innovative cloud-first solutions — including data analytics, machine learning, cloud migration, IoT, productivity apps, and more.
Promote your services on Google
Display your Partner Advantage badge and list your company in our global Partner Directory to increase awareness and consideration for your business.
Get rewarded
Our program supports and rewards businesses who sell Google Cloud solutions with incentives available as you grow, including invitations to events and trainings.
Sell benefits
Partners that join the Sell Engagement Model enjoy financial incentives, access to sales resources, and more.
| Technical | Business | Marketing | Sales |
|---|---|---|---|
| Sandbox credits | Partner Directory | Partner Marketing Studio | Deal Registration* |
| On-demand technical training | Partner Concierge* | Assistance to develop customer success stories | TCO / ROI Assessment Tools |
| Access to self-paced labs powered by Qwiklabs | Business Planning | Marketing Incentive Program* | Industry / competitive hubs |
| Partner Service Kits | Solutions Hub |
*This benefit is available to partners placing orders with Google; if you are an indirect reseller, contact your distributor for delivery and availability.
Sell requirements
Unlock new benefits by demonstrating business alignment, technical capabilities, and customer success.
Member → |
Partner → |
Premier |
|
|---|---|---|---|
Alignment |
Business intent + business profile |
Annual business plan | Annual business plan |
Capability |
2 technical + 2 sales credential |
20 total credentials |
|
Customer success |
Min qualifying billings + 3 customer success stories |
*The complete list of benefits and requirements varies by level and is available in the Partner Advantage Program Guide. Please note that access to the Program Guide requires access to the Partner Advantage portal.
Indirect resellers
In some regions, our products are offered to resellers via our network of Distributors. You will be routed to them to complete your onboarding as a Member of Partner Advantage.
Get started
Join Partner Advantage
If you’re interested in joining the Sell Engagement Model, start the application process.
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Search our network of partners for help in development, deployment, training, education, and more.