Monitoring your solution's analytics

After your solution launches, you can monitor its analytics to gain insight into how users find, deploy, and run your solutions, including how your marketing campaigns are performing.

To see your analytics, open Partner Portal, and click Solution analytics. The direct link to the Solution analytics page is https://console.cloud.google.com/partner/analytics.

Go to Solution Analytics

In the analytics dashboard, you can see a view of your data, grouped by specific time intervals, and filter the data by the types of solutions you sell. You can also view the data organized by how users found your solution, such as through a Google search, a direct link, or a specific referral URL.

The following sections describe the metrics that you can track in your dashboard.

To filter your data by time, solution type, or acquisition channel, open the filter panel at the right of the page. If the panel isn't open, click Show panel on the top-right.

Analyzing your conversion rate

The Conversion rate tab shows how users move through the journey of discovering your solutions, and then deploying them or signing up, as applicable. Use these insights to develop and refine your go-to-market initiatives for more effective acquisitions.

You can group your data by solution or by channel, which shows how users found your solution's Google Cloud Marketplace listing. Each channel is a combination of the source of the traffic, such as a social networking site, and the medium, such as a paid ad. For example, the Paid Social channel indicates traffic that came from a paid ad on a major social network.

Learn about the default channels in Google Analytics.

If you use custom URLs for marketing campaigns, use the following sections to create your campaigns and add them for tracking.

Creating and tracking marketing campaigns

You can track conversion rates for your marketing campaigns by creating custom URLs that direct users to your solution's page. The custom URLs typically have utm_ parameters that identify how users learned about your solution.

For example, if you promoted your solution in a winter newsletter to your contacts, the custom URL might look similar to the following:

https://console.cloud.google.com/marketplace/your-organization/solution-name?utm_source=newsletter&utm_medium=email&utm_campaign=winter_promo

After you create a custom URL, you can add the parameters from the URL to Partner Portal. When you select Campaigns, only traffic attributable to the campaign names you added is shown in the chart.

Creating custom URLs for campaigns

To create custom campaign URLs, set the utm_campaign query parameter on your solution URLs to a unique value. For example, the following URL sets the utm_campaign query parameter to ft_spring_promo for the Google Click to Deploy Wordpress solution:

https://console.cloud.google.com/marketplace/details/click-to-deploy-images/wordpress?utm_campaign=ft_spring_promo

You can also filter and group by utm_source and utm_medium values, as long as there is also a utm_campaign value defined.

You can use a tool like Google Analytics Campaign URL Builder to create your campaign URLs.

For background information on custom campaigns, and the types of utm_ parameters you can use, see the Google Analytics documentation. Your solutions dashboard shows the source, medium, and name of your campaign.

Tracking campaigns in Partner Portal

In Partner Portal, use Add campaigns to add your campaigns for tracking. Enter the utm_campaign values used in your URLs. The portal can track multiple utm_campaign values, up to a limit of 2000. Use Manage campaigns to rename or remove existing campaign values. Campaigns are saved, and are loaded every time you visit Solution analytics.

There are two special campaign values that are always available: (not set) and (other). (not set) means traffic with no campaign associated. (other) is for campaigns with fewer than 5 users with success events.

After you add your campaigns, Partner Portal displays funnel analytics for all historical visits to your solution's details page that include the specified utm_campaign values. This means you can retrieve for prior marketing campaigns, not just new ones.

You can filter your campaign data by the following dimensions:

  • Source: the origin of your traffic, for example, a search engine (google.com), a domain (example.com), or the way you distribute the campaign information, such as monthly_newsletter.

    Learn about traffic sources.

  • Medium: the category of the source, such as organic search, web referral, paid media, etc. When you set up a custom campaign URL, you can create a custom medium as part of the URL using the utm_medium parameter.

Attributing funnel steps to campaign names

In most cases, a user follows your custom link, views a solution, configures that solution, and then deploys the solution in a single session. In these cases, the campaign name is clearly attributable to each stage.

In other cases, a customer might follow the custom link to your listing, but might exit before deploying. If that customer returns later and deploys, that deployment is counted for the campaign that originally brought the customer to your Google Cloud Marketplace listing. If the customer visited your listing multiple times from different campaigns before finally returning in a session with no campaigns, the earliest campaign where they signed up for or deployed the solution is credited.

Usage metrics for VMs

If you offer VM-based solutions on Google Cloud Marketplace, the Usage metrics tab shows how much your solutions are being used over time. This information can be useful in answering questions like "Is my solution's usage increasing?", or to estimate your monthly revenue for fixed-rate or usage-based billing models. You can group the data by solutions, deployment zones, and machine types.

You can view your solution's usage by VM hours and core hours. Each metric is aggregated for a 24-hour period. For example, if you have 48 VM hours on a given day, that means an average of 2 VMs were running your solution during that day. Similarly, if you have 144 core hours on a given day, there might have been 10 customers running g1-small VMs (0.6 cores each), or one customer running a 6-core custom VM.

Active users for VMs

If you offer VM-based solutions, the Active users tab shows how many users are running your solution over time.

This information can be used to answer questions like "How many active deployments of my software are there?" and "What size of VM do most of my users run?"

You can view the active users by projects, or by billing accounts. VMs are deployed to Google Cloud projects, but some customers might have multiple projects linked to a single billing account.