If you have an existing relationship with a Cloud Marketplace vendor, they can send you a customized offer so that you can purchase the software at a discount.
Private offers are typically for a set duration, such as 12 months, during which you pay the discounted price. When the duration has expired, you can continue using the software and pay the list price, or work with the vendor to get another offer.
Before you begin
You must be a Billing Administrator for your Google Cloud organization, and must have the Project Viewer role.
If this is your first time using the Google Cloud Console, you must contact your Google Cloud administrator for access, and request the Billing Administrator and Project Viewer roles.
Accepting a private offer
When a vendor sends you a private offer, they send you a link to the offer, which opens a page with your custom offer, similar to the following example:
Click the link that the vendor sent you.
Verify the details of the offer, such as the discount percentage and duration of the offer.
In the Billing section of the offer, confirm that you can purchase the product, then click Subscribe.
To view the product's Cloud Marketplace page, click View product details.
Depending on the type of solution, you might need to activate your subscription on the vendor's site.