Actable
We are dedicated to helping brands improving business outcomes through the intelligent use of customer data.
Specializations
Marketing Analytics - Services
Learn moreExpertise
Solution
Actable is a customer data accelerator that helps enterprises organize, analyze and deploy data through consultative services and ML modeling. We have three four cour services areas:
1) MarTech & Data Strategy
2) Data Engineering
3) Platform Services, primarily focused on building and implementing Customer Data Platforms (CDPs) and other complementary martech)
4) Marketing Analytics
Our typical engagements are oreinted in their outcomes, where Actable acts as an expert advisor and intermediary between marketing, IT and enterprise data stakeholders.
We have offices in New York City, Portland OR, Denver CO, and Munich and service a global client base across industries.
Actable partnered with Simon to integrate their end-to-end predictive modeling engine into the Simon platform, with models and data flows specifically designed for the Simon infrastructure and Simon end-user.
Actable built a scalable and flexible reporting and analytics environment for Digest Publishing that provided them with a unified customer database to uncover actionable insights on their subscribers.
Cuyana partnered with Predictable to utilize augmented segmentation and drive speed for their analytics capabilities through the use of AI models. The collaboration provided Cuyana with over 37M records scored for profile enrichment.
Actable designed and deployed a GCP-centric solution that enabled Fresh Tracks to realize their core use cases of; 1. Lowering customer acquisition cost, 2. Delivering more personalized digital experiences, and 3. Making automated bidding decisions.