Join Google Cloud at Hannover Messe 2025

Join Google Cloud at Hannover Messe 2025

Shape the Future of Manufacturing with AI. Visit our booth (Hall 16, Booth A10) and discover how data-driven solutions can revolutionize your operations.

Thank you for your interest. Registration is now closed.

March 31–April 04, 2025

09:00–18:00 CEST

Messegelände

30521 Hannover

At Hannover Messe '25 Google Cloud will showcase together with partners how Google Cloud products and solutions are transforming the manufacturing industry.


Join us at the Google Cloud booth (Hall 16, Booth A10) during Hannover Messe 2025 to experience the future of manufacturing! We're showcasing how to move beyond the hype and build your AI-powered Product & Innovation, Manufacturing & Supply Chain, Services & Customer Experience.


At our booth, you’ll discover how to unlock the full potential of AI, grounded in enterprise data to transform your operations.


We’ll also showcase how world-leading companies are achieving new levels of efficiency, productivity, and innovation with Google Cloud. See these solutions firsthand through our live demonstrations and connect with our Google Cloud experts. Discover how to transform your business and realize the promise of an AI-powered future, today!


@all Developers: Google Cloud Hackathon - Solve a crime case live with Google Gemini

Join us at Hannover Messe as adesso presents a unique hackathon experience! Immerse yourself in the world of detective work and solve a thrilling crime case - live and in living color with the help of Google Cloud's GenAI tools. Use Gemini to find hidden clues in videos and surveillance logs, or NotebookLM to analyze witness statements and solve complex puzzles. Your detective skills and creativity are needed to unmask the perpetrator and solve the case. Whether you're a coding pro or just enjoy exciting challenges - this hackathon is for you! Learn new skills and experience the future of (detective) work with Google GenAI. The hackathon will take place on April 2nd and 3rd from 1 - 2 pm at our booth. If you are interested, please register using the form.


Request a meeting or register for our Hackathon with adesso (for Developers only) and get your complimentary ticket to Hannover Messe now.

Our Partners

Meet our partners at our booth on site or join their sessions on our stage.

accenture
Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale.

Addesso
adesso

Your Google Cloud Premier Partner.

adesso is a leading IT service provider with extensive Google Cloud expertise. We help you with:

- Data analytics and AI

- Cloud strategy and transformation

- Application modernization

- Infrastructure and security

Visit us at Hannover Messe 2025!

Crayon
Crayon

Crayon is a customer-centric innovation and IT services company with over 4,000 team members across 46 countries. We help organizations that require support to migrate to the cloud, want to optimize their software and cloud assets, need a fully managed cloud environment, or are ready to adopt AI.

Deloitte
Deloitte

Deloitte provides industry-leading audit and assurance, tax and legal, consulting, financial advisory, and risk advisory services to nearly 90% of the Fortune Global 500® and thousands of private companies. Learn how Deloitte makes an impact that matters at www.deloitte.com/de.

GFT
GFT

With modern technologies, intelligent software solutions & expert consulting, GFT enables its clients to boost productivity. Key focus: Digital Finance, Generative AI, and Platform Modernization.

Sotec
SOTEC

SOTEC is a leading expert in advanced automation technology and a long-standing Google Cloud partner based in Germany.

Decades of experience in industrial and factory automation, IIoT, cloud computing and AI enable us to provide our international customers with end-to-end solution implementations.

Sure Secure
suresecure

We are a specialized security service provider with a clear focus on Security Operations Center as a Service and Incident Response Management.

Zoi
Zoi

Zoi is a cloud native IT consultancy that closes the gap between enterprises and new technologies. Together with our strong partners, we are passionate about solving the business challenges of our Retail and Manufacturing customers.

Our Customer Demos

Bosch
AI Shield for AI Security Powered by Bosch

As Generative AI adoption grows, so do risks like prompt injections, jailbreaks, and data leaks.

AI Shield Guardian, hosted on Google Cloud, provides a real-time security for LLMs and AI workflows, ensuring compliance, privacy and integrity across cloud, on-prem, and SaaS environments.

Learn more!

flexidao
The Clean Energy Intelligence Platform

End-to-end tracking, analytics and risk management solutions for your clean energy portfolio.

Learn more!

GEC
AI-enhanced Industrial Software for Efficient Manufacturing
geotab
AI-driven telematics for connected and sustainable fleet performance

4.7+ Million Vehicles, One Powerful Open Platform: Geotab's AI Revolution in Fleet Management.

Learn more!

karcher
Everyday AI at the POS – Smarter Sales, Seamless Service

From AI-powered product recommendations to interactive assistants—see how frontline workers boost efficiency with Gemini.

Learn more!

Koenig
AI & Packaging: Make it Smart, From Core to Cart

In an era of digital transformation, the packaging industry is witnessing a revolution. Witness as Koenig & Bauer, powered by Google AI, redefines product experiences with AI-driven connected packaging.

Learn more!

kurz digital
Battery Passport PLUS - Ready for Regulation. Built for Business

Meet EU regulatory requirements enriched with innovative product experiences, customer services & market insights.

Learn more!

renault gropu
Renault R3P Edge Manufacturing Control Tower

Renault revamps industrial operations with digital twins, targeting €300+ million efficiency boost by 2026 powered by Accenture, Google Cloud and GDC Connected.

Learn more!

uhl
The Smartest Way of Pharma Packaging

How can you combine human experience, expert knowledge and AI to reach the next level in manufacturing?

At Uhlmann, we use an intelligent assistance system internally in assembly to increase efficiency, preserve expert knowledge and achieve optimum parameterization of our packaging machines.

Learn more!

Our Google Cloud Demos

Google Cloud

Drive innovation for your Mittelstand & Startup with Google AI. We offer AI, scalable infrastructure, and startup programs for efficiency, better customer experiences, and faster growth. Partner with us to transform and scale. Visit our booth for AI advantages and Next Level solutions.

Google Cloud

Enable factory analytics, asset protection, and assisted workforce without compromising on latency, data privacy, or connectivity. With Google Distributed Cloud you can extend Google Cloud AI and AI optimized cloud infrastructure to your factory floor.

Google Cloud

Get actionable insights and build industry AI agents on your OT and IT data with MDE and Cortex Framework combined with the power of Google AI.

Google Cloud

Supply chains are more complex than ever. Optimizing material flows, operations, predicting disruptions and real-time actionability are the key to modern supply chain resilience. Come to experience how Google Cloud Platform and Gemini AI help achieve the ideal business outcomes.

Theater Program

10:30–10:55

Google Cloud Manufacturing Opening HMI '25

Wencke Schmidt (Director Automotive & Manufacturing, Google Cloud)

11:00–11:25

Panel: AI Trends in Manufacturing

Marianne Janik (Vice President, EMEA North, Google Cloud), Praveen Rao (Global Director - Manufacturing, Google Cloud) & Carolin Eggers (Director, Data & AI, EMEA North, Google Cloud)

11:30–12:00

Improving customer experience and understanding your audience better by leveraging data and AI

Thomas Masyk (Data & AI Specialist, Google Cloud)

13:30–13:55

State of GenAI: Intelligent process automation powered by Google's Agentspace

Arne Bleyer (Partner | Cloud Transformation, Deloitte) & Kamila Sultanova (GenAI / MLOps Engineer, Deloitte)

14:00–14:25

From Data to Action​: Leveraging Data Insights for Strategic Decision Making

Tobias Steiner (Data & AI Consultant, OEDIV)

14:30–14:55

The Power of Gemini to increase sales revenue and create customized experiences for customers.

Daniel Maly (Head of Data & AI Sales, Manufacturing & Automotive, Google Cloud)

15:00–15:25

Gemini Enhanced Manufacturing - How AI accelerates Industry

Anant Vikram (Lead Architect - Industry, Google Cloud)

15:30–15:55

Edge-Driven Agentic Innovation: Distributed Cloud & Gen AI Revolutionizing Manufacturing

Sudhindra K Ghanathe (Managing Director, Accenture) & Maxence Tilliette (Consulting Lead Industry X – France, Accenture)

16:00–16:25

Scaling the Digital Pipeline: Ensuring Quality and Timely Data for AI/ML

Mike Fisher (Sr Mgr of Solution Architecture, Belden)

16:30–16:55

Vision to Value: AI-Driven B2B Growth

Oliver Ogg (Retail and Consumer Strategy and Growth, Google Cloud, EMEA)

Monday, March 31, 2025

Experience the Future of AI and join our Booth Tour!

Morning: 11.00 AM, 11.30 AM

Afternoon: 2.00 PM, 2.30 PM, 3.00 PM, 3.30 PM, 4.00 PM, 4.30 PM, 5.00 PM

10:30–10:55

Google Cloud Manufacturing Opening HMI '25

Wencke Schmidt (Director Automotive & Manufacturing, Google Cloud)

11:00–11:25

Panel: AI Trends in Manufacturing

Marianne Janik (Vice President, EMEA North, Google Cloud), Praveen Rao (Global Director - Manufacturing, Google Cloud) & Carolin Eggers (Director, Data & AI, EMEA North, Google Cloud)

11:30–12:00

Improving customer experience and understanding your audience better by leveraging data and AI

Thomas Masyk (Data & AI Specialist, Google Cloud)

13:30–13:55

State of GenAI: Intelligent process automation powered by Google's Agentspace

Arne Bleyer (Partner | Cloud Transformation, Deloitte) & Kamila Sultanova (GenAI / MLOps Engineer, Deloitte)

14:00–14:25

From Data to Action​: Leveraging Data Insights for Strategic Decision Making

Tobias Steiner (Data & AI Consultant, OEDIV)

14:30–14:55

The Power of Gemini to increase sales revenue and create customized experiences for customers.

Daniel Maly (Head of Data & AI Sales, Manufacturing & Automotive, Google Cloud)

15:00–15:25

Gemini Enhanced Manufacturing - How AI accelerates Industry

Anant Vikram (Lead Architect - Industry, Google Cloud)

15:30–15:55

Edge-Driven Agentic Innovation: Distributed Cloud & Gen AI Revolutionizing Manufacturing

Sudhindra K Ghanathe (Managing Director, Accenture) & Maxence Tilliette (Consulting Lead Industry X – France, Accenture)

16:00–16:25

Scaling the Digital Pipeline: Ensuring Quality and Timely Data for AI/ML

Mike Fisher (Sr Mgr of Solution Architecture, Belden)

16:30–16:55

Vision to Value: AI-Driven B2B Growth

Oliver Ogg (Retail and Consumer Strategy and Growth, Google Cloud, EMEA)

Monday, March 31, 2025

Experience the Future of AI and join our Booth Tour!

Morning: 11.00 AM, 11.30 AM

Afternoon: 2.00 PM, 2.30 PM, 3.00 PM, 3.30 PM, 4.00 PM, 4.30 PM, 5.00 PM

10:00–10:25

Accelerate Value: Sustainable Transport Edge

Leon Aink (Manager, Sales EMEA, Geotab)

10:30–10:55

How to successfully migrate VMware from on-prem to Google Cloud

Florian Kicherer (Partner Sales Manager, Devoteam)

11:00–11:30

The Hybrid AI Revolution: Powering Sovereign Innovation

Ricardo Muñoz Núñez (Head of Sovereign Cloud Partner Development, Google Cloud)

11:30–12:00

How AI and robotics enable seamless quality inspection in manufacturing

Johannes Kässinger (Research & Business Development Manager, SOTEC) & Henrike Neulen (Senior Account Executive, Intrinsic)

13:30–13:55

Null-Fehler-Produktion: KI-gestützte Qualitätskontrolle neu interpretiert

Jonathan Gross (Senior Customer Engineer, GFT)

14:00–14:25

Experience Live: AI-Enhanced ONCITE DPS for Smarter Production

Mihail Vasilev (GEC)

14:30–14:55

The AI Archaeologist Unleashes the Power of Data: A Time Travel with Google Cloud

Niclas van den Bos (Business Developer, adesso)

15:00–15:25

The AI-Powered Supply Chain: Predicting the Future, Delivering Results

 Kiran Srirama (Field CTO - Industries, Google Cloud)

15:30–15:55

Harnessing HiveMQ and Google Cloud_ Powering IIoT for Industrial Innovation

Ravi Subramanyan (Director of Industry Solutions, HiveMQ)

16:00–16:25

Optimizing Clean Energy Portfolios with Flexidao

Michael Kessler (CEO, Flexidao) & Milica Nedić (Technical Account Manager EMEA, Google Cloud)

16:30–16:55

See the difference with your own vision AI. How you can turn hidden challenges into an advantage

Mark Priestley (Manufacturing Market Director, Robovision)

17:00–17:25

From Pitfalls to Progress: Mastering Digitalization in Industrial Operations

Scott Kemp (Head of Manufacturing Services EMEA, SoftServe) & Alex Socher (IoT Solutions Architect, SoftServe)

Tuesday, April 1, 2025

Experience the Future of AI and join our Booth Tour!

Morning: 10.30 AM, 11.00 AM, 11.30 AM

Afternoon: 2.00 PM, 2.30 PM, 3.00 PM, 3.30 PM, 4.00 PM, 4.30 PM, 5.00 PM

10:00–10:25

The Supply Chain Symphony: Orchestrated by Data & AI

Kiran Srirama (Field CTO - Industries, Google Cloud)

10:30–10:55

Improving Workforce Efficiency in Manufacturing with Gemini and AppSheet

Tobias Backes (Cloud Solution Architect Google Cloud Platform, SoftwareOne)

11:00–11:25

Unboxing the Future of Packaging: How Koenig & Bauer Creates Connected Product Experiences Powered by Google AI

Sandra Bauer (König & Bauer)

11:30–12:00

Everyday AI with Gemini at Kärcher

Leonhard Kerscher (Executive Vice President IT & Digital Transformation, Kärcher) & Desiree Breidenbach (Transformation & Change Management Expert, Zoi)

13:00–13:55

Hackathon: Solve a crime case live with Google Gemini.

adesso

14:00–14:25

Empower POS: Supercharge Your Productivity with Gemini

Desiree Breidenbach (Transformation & Change Management Expert, Zoi)

14:30–14:55

Data-Driven Quality: Achieving Zero Defects with Google Cloud

Nils Müller (Product Owner Data & AI, OEDIV)

15:00–15:25

Scaling the Digital Pipeline: Ensuring Quality and Timely Data for AI/ML

Mike Fisher (Sr Mgr of Solution Architecture, Belden)

15:30–15:55

From Reactive to Proactive Manufacturing: unlock AI's power!

Florian Kicherer (Partner Sales Manager, Devoteam) & Erik Anders (Senior Data Engineer, Devoteam)

16:00–16:25

Harnessing IoT Insights for Smart Industrial Tools and Enhanced Energy Efficiency

Kai Hackbarth (Head of Products and Solutions Europe, Bosch)

16:30–16:55

Google Distributed Cloud Product Deep Dive

Markus van Laak (Google Distributed Cloud EMEA Tech Lead)

17:00–17:25

Gemeinsam für eine souveräne digitale Zukunft - Die Partnerschaft von STACKIT und Google Workspace

Michael Korbacher (Managing Director, Google Cloud Germany) & Bernie Wagner (CEO, STACK IT)

Wednesday, April 2, 2025

Experience the Future of AI and join our Booth Tour!

Morning: 10.30 AM, 11.00 AM, 11.30 AM

Afternoon: 2.00 PM, 2.30 PM, 3.00 PM, 3.30 PM, 4.00 PM, 4.30 PM, 5.00 PM

10:00–10:25

API Ecosystems for Industry in the Age of AI

Tyler Ayers (API Architect, Google Cloud)

10:30–10:55

How HiveMQ and Google Gemini come together to enable Industrial IoT Use Cases

Ravi Subramanyan (Director of Industry Solutions, HiveMQ)

11:00–11:25

Uhlmann SmartAssist – AI-assisted Machine Parametrization

Mario Rometsch (Teamleiter Analytics und AI Digital Solutions, Uhlmann)

11:30–12:00

AI's New Vision: Revolutionizing Industries with Computer Vision

Dr. Saeed Yahyanejad (Director Data & AI CoE Europe, Crayon)

13:00–13:55

Hackathon @Hannover Messe: Solve a crime case live with Google Gemini.

adesso

14:00–14:25

Next-Level Engineering with PhysicsAI and Google Cloud

Marc Arnold (Lead Application Engineer, Altair)

14:30–14:55

See the difference with your own vision AI. How you can turn hidden challenges into an advantage

Mark Priestley (Manufacturing Market Director, Robovision)

15:00–15:25

So begegnen Sie dem größten Geschäftsrisiko der Welt: Managed SOC mit Google SecOps.

Philip Schildein (Head of Cyber Defense Center, suresecure)

15:30–15:55

Transforming shopfloor interactions with Agentspace

Florian Chrometz (Cloud Solution Architect Google Cloud Platform, SoftwareOne)

16:00–16:25

From Duty to Competitive Advantage

Mirko Plass (Principal Business Development, Kurz Digital)

16:30–16:55

How Google Cloud innovates your RISE with SAP journey

Hannes Glindemann (SAP on Google Cloud Specialist)

Thursday, April 3, 2025

Experience the Future of AI and join our Booth Tour!

Morning: 10.30 AM, 11.00 AM, 11.30 AM

Afternoon: 2.00 PM, 2.30 PM, 3.00 PM, 3.30 PM, 4.00 PM, 4.30 PM, 5.00 PM

10:00–10:25

Mittelstand: Engineering the Future with Google Cloud Partners

Alex Wayne Newton (SMB Partner Manager DACH, Google Cloud)

10:30–10:55

The Gap Between AI Vision and Excel Reality: How to Really Break Down Data Silos

Michael Woitag (CEO, Levelbuild AG)

11:00–11:25

Resource Mastery: Unlocking Cost Efficiencies in the Mid-Market Landscape

Nadine Artaz (Google Cloud Territory Manager DACH)

Friday, April 4, 2025

Experience the Future of AI and join our Booth Tour!

Morning: 10.30 AM, 11.00 AM, 11.30 AM

More Partners on stage

Come and talk to more partners at our booth and join their sessions on our stage.

  • Belden
  • devoteam
  • HiveMq
  • OEDIV KG
  • RoboVision
  • Software One
Google Cloud