Shape the Future of Manufacturing with AI. Visit our booth (Hall 16, Booth A10) and discover how data-driven solutions can revolutionize your operations.
Thank you for your interest. Registration is now closed.
March 31–April 04, 2025
09:00–18:00 CEST
Messegelände
30521 Hannover
At Hannover Messe '25 Google Cloud will showcase together with partners how Google Cloud products and solutions are transforming the manufacturing industry.
Join us at the Google Cloud booth (Hall 16, Booth A10) during Hannover Messe 2025 to experience the future of manufacturing! We're showcasing how to move beyond the hype and build your AI-powered Product & Innovation, Manufacturing & Supply Chain, Services & Customer Experience.
At our booth, you’ll discover how to unlock the full potential of AI, grounded in enterprise data to transform your operations.
We’ll also showcase how world-leading companies are achieving new levels of efficiency, productivity, and innovation with Google Cloud. See these solutions firsthand through our live demonstrations and connect with our Google Cloud experts. Discover how to transform your business and realize the promise of an AI-powered future, today!
@all Developers: Google Cloud Hackathon - Solve a crime case live with Google Gemini
Join us at Hannover Messe as adesso presents a unique hackathon experience! Immerse yourself in the world of detective work and solve a thrilling crime case - live and in living color with the help of Google Cloud's GenAI tools. Use Gemini to find hidden clues in videos and surveillance logs, or NotebookLM to analyze witness statements and solve complex puzzles. Your detective skills and creativity are needed to unmask the perpetrator and solve the case. Whether you're a coding pro or just enjoy exciting challenges - this hackathon is for you! Learn new skills and experience the future of (detective) work with Google GenAI. The hackathon will take place on April 2nd and 3rd from 1 - 2 pm at our booth. If you are interested, please register using the form.
Request a meeting or register for our Hackathon with adesso (for Developers only) and get your complimentary ticket to Hannover Messe now.
Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale.
Your Google Cloud Premier Partner.
adesso is a leading IT service provider with extensive Google Cloud expertise. We help you with:
- Data analytics and AI
- Cloud strategy and transformation
- Application modernization
- Infrastructure and security
Visit us at Hannover Messe 2025!
Crayon is a customer-centric innovation and IT services company with over 4,000 team members across 46 countries. We help organizations that require support to migrate to the cloud, want to optimize their software and cloud assets, need a fully managed cloud environment, or are ready to adopt AI.
Deloitte provides industry-leading audit and assurance, tax and legal, consulting, financial advisory, and risk advisory services to nearly 90% of the Fortune Global 500® and thousands of private companies. Learn how Deloitte makes an impact that matters at www.deloitte.com/de.
With modern technologies, intelligent software solutions & expert consulting, GFT enables its clients to boost productivity. Key focus: Digital Finance, Generative AI, and Platform Modernization.
SOTEC is a leading expert in advanced automation technology and a long-standing Google Cloud partner based in Germany.
Decades of experience in industrial and factory automation, IIoT, cloud computing and AI enable us to provide our international customers with end-to-end solution implementations.
We are a specialized security service provider with a clear focus on Security Operations Center as a Service and Incident Response Management.
Zoi is a cloud native IT consultancy that closes the gap between enterprises and new technologies. Together with our strong partners, we are passionate about solving the business challenges of our Retail and Manufacturing customers.
As Generative AI adoption grows, so do risks like prompt injections, jailbreaks, and data leaks.
AI Shield Guardian, hosted on Google Cloud, provides a real-time security for LLMs and AI workflows, ensuring compliance, privacy and integrity across cloud, on-prem, and SaaS environments.
End-to-end tracking, analytics and risk management solutions for your clean energy portfolio.
4.7+ Million Vehicles, One Powerful Open Platform: Geotab's AI Revolution in Fleet Management.
From AI-powered product recommendations to interactive assistants—see how frontline workers boost efficiency with Gemini.
In an era of digital transformation, the packaging industry is witnessing a revolution. Witness as Koenig & Bauer, powered by Google AI, redefines product experiences with AI-driven connected packaging.
Meet EU regulatory requirements enriched with innovative product experiences, customer services & market insights.
Renault revamps industrial operations with digital twins, targeting €300+ million efficiency boost by 2026 powered by Accenture, Google Cloud and GDC Connected.
How can you combine human experience, expert knowledge and AI to reach the next level in manufacturing?
At Uhlmann, we use an intelligent assistance system internally in assembly to increase efficiency, preserve expert knowledge and achieve optimum parameterization of our packaging machines.
Drive innovation for your Mittelstand & Startup with Google AI. We offer AI, scalable infrastructure, and startup programs for efficiency, better customer experiences, and faster growth. Partner with us to transform and scale. Visit our booth for AI advantages and Next Level solutions.
Enable factory analytics, asset protection, and assisted workforce without compromising on latency, data privacy, or connectivity. With Google Distributed Cloud you can extend Google Cloud AI and AI optimized cloud infrastructure to your factory floor.
Get actionable insights and build industry AI agents on your OT and IT data with MDE and Cortex Framework combined with the power of Google AI.
Supply chains are more complex than ever. Optimizing material flows, operations, predicting disruptions and real-time actionability are the key to modern supply chain resilience. Come to experience how Google Cloud Platform and Gemini AI help achieve the ideal business outcomes.
10:30–10:55 | Google Cloud Manufacturing Opening HMI '25 Wencke Schmidt (Director Automotive & Manufacturing, Google Cloud) |
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11:00–11:25 | Panel: AI Trends in Manufacturing Marianne Janik (Vice President, EMEA North, Google Cloud), Praveen Rao (Global Director - Manufacturing, Google Cloud) & Carolin Eggers (Director, Data & AI, EMEA North, Google Cloud) |
11:30–12:00 | Improving customer experience and understanding your audience better by leveraging data and AI Thomas Masyk (Data & AI Specialist, Google Cloud) |
13:30–13:55 | State of GenAI: Intelligent process automation powered by Google's Agentspace Arne Bleyer (Partner | Cloud Transformation, Deloitte) & Kamila Sultanova (GenAI / MLOps Engineer, Deloitte) |
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14:00–14:25 | From Data to Action: Leveraging Data Insights for Strategic Decision Making Tobias Steiner (Data & AI Consultant, OEDIV) |
14:30–14:55 | The Power of Gemini to increase sales revenue and create customized experiences for customers. Daniel Maly (Head of Data & AI Sales, Manufacturing & Automotive, Google Cloud) |
15:00–15:25 | Gemini Enhanced Manufacturing - How AI accelerates Industry Anant Vikram (Lead Architect - Industry, Google Cloud) |
15:30–15:55 | Edge-Driven Agentic Innovation: Distributed Cloud & Gen AI Revolutionizing Manufacturing Sudhindra K Ghanathe (Managing Director, Accenture) & Maxence Tilliette (Consulting Lead Industry X – France, Accenture) |
16:00–16:25 | Scaling the Digital Pipeline: Ensuring Quality and Timely Data for AI/ML Mike Fisher (Sr Mgr of Solution Architecture, Belden) |
16:30–16:55 | Vision to Value: AI-Driven B2B Growth Oliver Ogg (Retail and Consumer Strategy and Growth, Google Cloud, EMEA) |
Monday, March 31, 2025 | Experience the Future of AI and join our Booth Tour! Morning: 11.00 AM, 11.30 AM Afternoon: 2.00 PM, 2.30 PM, 3.00 PM, 3.30 PM, 4.00 PM, 4.30 PM, 5.00 PM |
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10:00–10:25 | Accelerate Value: Sustainable Transport Edge Leon Aink (Manager, Sales EMEA, Geotab) |
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10:30–10:55 | How to successfully migrate VMware from on-prem to Google Cloud Florian Kicherer (Partner Sales Manager, Devoteam) |
11:00–11:30 | The Hybrid AI Revolution: Powering Sovereign Innovation Ricardo Muñoz Núñez (Head of Sovereign Cloud Partner Development, Google Cloud) |
11:30–12:00 | How AI and robotics enable seamless quality inspection in manufacturing Johannes Kässinger (Research & Business Development Manager, SOTEC) & Henrike Neulen (Senior Account Executive, Intrinsic) |
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13:30–13:55 | Null-Fehler-Produktion: KI-gestützte Qualitätskontrolle neu interpretiert Jonathan Gross (Senior Customer Engineer, GFT) |
14:00–14:25 | Experience Live: AI-Enhanced ONCITE DPS for Smarter Production Mihail Vasilev (GEC) |
14:30–14:55 | The AI Archaeologist Unleashes the Power of Data: A Time Travel with Google Cloud Niclas van den Bos (Business Developer, adesso) |
15:00–15:25 | The AI-Powered Supply Chain: Predicting the Future, Delivering Results Kiran Srirama (Field CTO - Industries, Google Cloud) |
15:30–15:55 | Harnessing HiveMQ and Google Cloud_ Powering IIoT for Industrial Innovation Ravi Subramanyan (Director of Industry Solutions, HiveMQ) |
16:00–16:25 | Optimizing Clean Energy Portfolios with Flexidao Michael Kessler (CEO, Flexidao) & Milica Nedić (Technical Account Manager EMEA, Google Cloud) |
16:30–16:55 | See the difference with your own vision AI. How you can turn hidden challenges into an advantage Mark Priestley (Manufacturing Market Director, Robovision) |
17:00–17:25 | From Pitfalls to Progress: Mastering Digitalization in Industrial Operations Scott Kemp (Head of Manufacturing Services EMEA, SoftServe) & Alex Socher (IoT Solutions Architect, SoftServe) |
Tuesday, April 1, 2025 | Experience the Future of AI and join our Booth Tour! Morning: 10.30 AM, 11.00 AM, 11.30 AM Afternoon: 2.00 PM, 2.30 PM, 3.00 PM, 3.30 PM, 4.00 PM, 4.30 PM, 5.00 PM |
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10:00–10:25 | The Supply Chain Symphony: Orchestrated by Data & AI Kiran Srirama (Field CTO - Industries, Google Cloud) |
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10:30–10:55 | Improving Workforce Efficiency in Manufacturing with Gemini and AppSheet Tobias Backes (Cloud Solution Architect Google Cloud Platform, SoftwareOne) |
11:00–11:25 | Unboxing the Future of Packaging: How Koenig & Bauer Creates Connected Product Experiences Powered by Google AI Sandra Bauer (König & Bauer) |
11:30–12:00 | Everyday AI with Gemini at Kärcher Leonhard Kerscher (Executive Vice President IT & Digital Transformation, Kärcher) & Desiree Breidenbach (Transformation & Change Management Expert, Zoi) |
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13:00–13:55 | Hackathon: Solve a crime case live with Google Gemini. adesso |
14:00–14:25 | Empower POS: Supercharge Your Productivity with Gemini Desiree Breidenbach (Transformation & Change Management Expert, Zoi) |
14:30–14:55 | Data-Driven Quality: Achieving Zero Defects with Google Cloud Nils Müller (Product Owner Data & AI, OEDIV) |
15:00–15:25 | Scaling the Digital Pipeline: Ensuring Quality and Timely Data for AI/ML Mike Fisher (Sr Mgr of Solution Architecture, Belden) |
15:30–15:55 | From Reactive to Proactive Manufacturing: unlock AI's power! Florian Kicherer (Partner Sales Manager, Devoteam) & Erik Anders (Senior Data Engineer, Devoteam) |
16:00–16:25 | Harnessing IoT Insights for Smart Industrial Tools and Enhanced Energy Efficiency Kai Hackbarth (Head of Products and Solutions Europe, Bosch) |
16:30–16:55 | Google Distributed Cloud Product Deep Dive Markus van Laak (Google Distributed Cloud EMEA Tech Lead) |
17:00–17:25 | Gemeinsam für eine souveräne digitale Zukunft - Die Partnerschaft von STACKIT und Google Workspace Michael Korbacher (Managing Director, Google Cloud Germany) & Bernie Wagner (CEO, STACK IT) |
Wednesday, April 2, 2025 | Experience the Future of AI and join our Booth Tour! Morning: 10.30 AM, 11.00 AM, 11.30 AM Afternoon: 2.00 PM, 2.30 PM, 3.00 PM, 3.30 PM, 4.00 PM, 4.30 PM, 5.00 PM |
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10:00–10:25 | API Ecosystems for Industry in the Age of AI Tyler Ayers (API Architect, Google Cloud) |
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10:30–10:55 | How HiveMQ and Google Gemini come together to enable Industrial IoT Use Cases Ravi Subramanyan (Director of Industry Solutions, HiveMQ) |
11:00–11:25 | Uhlmann SmartAssist – AI-assisted Machine Parametrization Mario Rometsch (Teamleiter Analytics und AI Digital Solutions, Uhlmann) |
11:30–12:00 | AI's New Vision: Revolutionizing Industries with Computer Vision Dr. Saeed Yahyanejad (Director Data & AI CoE Europe, Crayon) |
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13:00–13:55 | Hackathon @Hannover Messe: Solve a crime case live with Google Gemini. adesso |
14:00–14:25 | Next-Level Engineering with PhysicsAI and Google Cloud Marc Arnold (Lead Application Engineer, Altair) |
14:30–14:55 | See the difference with your own vision AI. How you can turn hidden challenges into an advantage Mark Priestley (Manufacturing Market Director, Robovision) |
15:00–15:25 | So begegnen Sie dem größten Geschäftsrisiko der Welt: Managed SOC mit Google SecOps. Philip Schildein (Head of Cyber Defense Center, suresecure) |
15:30–15:55 | Transforming shopfloor interactions with Agentspace Florian Chrometz (Cloud Solution Architect Google Cloud Platform, SoftwareOne) |
16:00–16:25 | From Duty to Competitive Advantage Mirko Plass (Principal Business Development, Kurz Digital) |
16:30–16:55 | How Google Cloud innovates your RISE with SAP journey Hannes Glindemann (SAP on Google Cloud Specialist) |
Thursday, April 3, 2025 | Experience the Future of AI and join our Booth Tour! Morning: 10.30 AM, 11.00 AM, 11.30 AM Afternoon: 2.00 PM, 2.30 PM, 3.00 PM, 3.30 PM, 4.00 PM, 4.30 PM, 5.00 PM |
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10:00–10:25 | Mittelstand: Engineering the Future with Google Cloud Partners Alex Wayne Newton (SMB Partner Manager DACH, Google Cloud) |
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10:30–10:55 | The Gap Between AI Vision and Excel Reality: How to Really Break Down Data Silos Michael Woitag (CEO, Levelbuild AG) |
11:00–11:25 | Resource Mastery: Unlocking Cost Efficiencies in the Mid-Market Landscape Nadine Artaz (Google Cloud Territory Manager DACH) |
Friday, April 4, 2025 | Experience the Future of AI and join our Booth Tour! Morning: 10.30 AM, 11.00 AM, 11.30 AM |
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10:30–10:55 | Google Cloud Manufacturing Opening HMI '25 Wencke Schmidt (Director Automotive & Manufacturing, Google Cloud) |
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11:00–11:25 | Panel: AI Trends in Manufacturing Marianne Janik (Vice President, EMEA North, Google Cloud), Praveen Rao (Global Director - Manufacturing, Google Cloud) & Carolin Eggers (Director, Data & AI, EMEA North, Google Cloud) |
11:30–12:00 | Improving customer experience and understanding your audience better by leveraging data and AI Thomas Masyk (Data & AI Specialist, Google Cloud) |
13:30–13:55 | State of GenAI: Intelligent process automation powered by Google's Agentspace Arne Bleyer (Partner | Cloud Transformation, Deloitte) & Kamila Sultanova (GenAI / MLOps Engineer, Deloitte) |
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14:00–14:25 | From Data to Action: Leveraging Data Insights for Strategic Decision Making Tobias Steiner (Data & AI Consultant, OEDIV) |
14:30–14:55 | The Power of Gemini to increase sales revenue and create customized experiences for customers. Daniel Maly (Head of Data & AI Sales, Manufacturing & Automotive, Google Cloud) |
15:00–15:25 | Gemini Enhanced Manufacturing - How AI accelerates Industry Anant Vikram (Lead Architect - Industry, Google Cloud) |
15:30–15:55 | Edge-Driven Agentic Innovation: Distributed Cloud & Gen AI Revolutionizing Manufacturing Sudhindra K Ghanathe (Managing Director, Accenture) & Maxence Tilliette (Consulting Lead Industry X – France, Accenture) |
16:00–16:25 | Scaling the Digital Pipeline: Ensuring Quality and Timely Data for AI/ML Mike Fisher (Sr Mgr of Solution Architecture, Belden) |
16:30–16:55 | Vision to Value: AI-Driven B2B Growth Oliver Ogg (Retail and Consumer Strategy and Growth, Google Cloud, EMEA) |
Monday, March 31, 2025 | Experience the Future of AI and join our Booth Tour! Morning: 11.00 AM, 11.30 AM Afternoon: 2.00 PM, 2.30 PM, 3.00 PM, 3.30 PM, 4.00 PM, 4.30 PM, 5.00 PM |
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10:00–10:25 | Accelerate Value: Sustainable Transport Edge Leon Aink (Manager, Sales EMEA, Geotab) |
---|---|
10:30–10:55 | How to successfully migrate VMware from on-prem to Google Cloud Florian Kicherer (Partner Sales Manager, Devoteam) |
11:00–11:30 | The Hybrid AI Revolution: Powering Sovereign Innovation Ricardo Muñoz Núñez (Head of Sovereign Cloud Partner Development, Google Cloud) |
11:30–12:00 | How AI and robotics enable seamless quality inspection in manufacturing Johannes Kässinger (Research & Business Development Manager, SOTEC) & Henrike Neulen (Senior Account Executive, Intrinsic) |
---|---|
13:30–13:55 | Null-Fehler-Produktion: KI-gestützte Qualitätskontrolle neu interpretiert Jonathan Gross (Senior Customer Engineer, GFT) |
14:00–14:25 | Experience Live: AI-Enhanced ONCITE DPS for Smarter Production Mihail Vasilev (GEC) |
14:30–14:55 | The AI Archaeologist Unleashes the Power of Data: A Time Travel with Google Cloud Niclas van den Bos (Business Developer, adesso) |
15:00–15:25 | The AI-Powered Supply Chain: Predicting the Future, Delivering Results Kiran Srirama (Field CTO - Industries, Google Cloud) |
15:30–15:55 | Harnessing HiveMQ and Google Cloud_ Powering IIoT for Industrial Innovation Ravi Subramanyan (Director of Industry Solutions, HiveMQ) |
16:00–16:25 | Optimizing Clean Energy Portfolios with Flexidao Michael Kessler (CEO, Flexidao) & Milica Nedić (Technical Account Manager EMEA, Google Cloud) |
16:30–16:55 | See the difference with your own vision AI. How you can turn hidden challenges into an advantage Mark Priestley (Manufacturing Market Director, Robovision) |
17:00–17:25 | From Pitfalls to Progress: Mastering Digitalization in Industrial Operations Scott Kemp (Head of Manufacturing Services EMEA, SoftServe) & Alex Socher (IoT Solutions Architect, SoftServe) |
Tuesday, April 1, 2025 | Experience the Future of AI and join our Booth Tour! Morning: 10.30 AM, 11.00 AM, 11.30 AM Afternoon: 2.00 PM, 2.30 PM, 3.00 PM, 3.30 PM, 4.00 PM, 4.30 PM, 5.00 PM |
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10:00–10:25 | The Supply Chain Symphony: Orchestrated by Data & AI Kiran Srirama (Field CTO - Industries, Google Cloud) |
---|---|
10:30–10:55 | Improving Workforce Efficiency in Manufacturing with Gemini and AppSheet Tobias Backes (Cloud Solution Architect Google Cloud Platform, SoftwareOne) |
11:00–11:25 | Unboxing the Future of Packaging: How Koenig & Bauer Creates Connected Product Experiences Powered by Google AI Sandra Bauer (König & Bauer) |
11:30–12:00 | Everyday AI with Gemini at Kärcher Leonhard Kerscher (Executive Vice President IT & Digital Transformation, Kärcher) & Desiree Breidenbach (Transformation & Change Management Expert, Zoi) |
---|---|
13:00–13:55 | Hackathon: Solve a crime case live with Google Gemini. adesso |
14:00–14:25 | Empower POS: Supercharge Your Productivity with Gemini Desiree Breidenbach (Transformation & Change Management Expert, Zoi) |
14:30–14:55 | Data-Driven Quality: Achieving Zero Defects with Google Cloud Nils Müller (Product Owner Data & AI, OEDIV) |
15:00–15:25 | Scaling the Digital Pipeline: Ensuring Quality and Timely Data for AI/ML Mike Fisher (Sr Mgr of Solution Architecture, Belden) |
15:30–15:55 | From Reactive to Proactive Manufacturing: unlock AI's power! Florian Kicherer (Partner Sales Manager, Devoteam) & Erik Anders (Senior Data Engineer, Devoteam) |
16:00–16:25 | Harnessing IoT Insights for Smart Industrial Tools and Enhanced Energy Efficiency Kai Hackbarth (Head of Products and Solutions Europe, Bosch) |
16:30–16:55 | Google Distributed Cloud Product Deep Dive Markus van Laak (Google Distributed Cloud EMEA Tech Lead) |
17:00–17:25 | Gemeinsam für eine souveräne digitale Zukunft - Die Partnerschaft von STACKIT und Google Workspace Michael Korbacher (Managing Director, Google Cloud Germany) & Bernie Wagner (CEO, STACK IT) |
Wednesday, April 2, 2025 | Experience the Future of AI and join our Booth Tour! Morning: 10.30 AM, 11.00 AM, 11.30 AM Afternoon: 2.00 PM, 2.30 PM, 3.00 PM, 3.30 PM, 4.00 PM, 4.30 PM, 5.00 PM |
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10:00–10:25 | API Ecosystems for Industry in the Age of AI Tyler Ayers (API Architect, Google Cloud) |
---|---|
10:30–10:55 | How HiveMQ and Google Gemini come together to enable Industrial IoT Use Cases Ravi Subramanyan (Director of Industry Solutions, HiveMQ) |
11:00–11:25 | Uhlmann SmartAssist – AI-assisted Machine Parametrization Mario Rometsch (Teamleiter Analytics und AI Digital Solutions, Uhlmann) |
11:30–12:00 | AI's New Vision: Revolutionizing Industries with Computer Vision Dr. Saeed Yahyanejad (Director Data & AI CoE Europe, Crayon) |
---|---|
13:00–13:55 | Hackathon @Hannover Messe: Solve a crime case live with Google Gemini. adesso |
14:00–14:25 | Next-Level Engineering with PhysicsAI and Google Cloud Marc Arnold (Lead Application Engineer, Altair) |
14:30–14:55 | See the difference with your own vision AI. How you can turn hidden challenges into an advantage Mark Priestley (Manufacturing Market Director, Robovision) |
15:00–15:25 | So begegnen Sie dem größten Geschäftsrisiko der Welt: Managed SOC mit Google SecOps. Philip Schildein (Head of Cyber Defense Center, suresecure) |
15:30–15:55 | Transforming shopfloor interactions with Agentspace Florian Chrometz (Cloud Solution Architect Google Cloud Platform, SoftwareOne) |
16:00–16:25 | From Duty to Competitive Advantage Mirko Plass (Principal Business Development, Kurz Digital) |
16:30–16:55 | How Google Cloud innovates your RISE with SAP journey Hannes Glindemann (SAP on Google Cloud Specialist) |
Thursday, April 3, 2025 | Experience the Future of AI and join our Booth Tour! Morning: 10.30 AM, 11.00 AM, 11.30 AM Afternoon: 2.00 PM, 2.30 PM, 3.00 PM, 3.30 PM, 4.00 PM, 4.30 PM, 5.00 PM |
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10:00–10:25 | Mittelstand: Engineering the Future with Google Cloud Partners Alex Wayne Newton (SMB Partner Manager DACH, Google Cloud) |
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10:30–10:55 | The Gap Between AI Vision and Excel Reality: How to Really Break Down Data Silos Michael Woitag (CEO, Levelbuild AG) |
11:00–11:25 | Resource Mastery: Unlocking Cost Efficiencies in the Mid-Market Landscape Nadine Artaz (Google Cloud Territory Manager DACH) |
Friday, April 4, 2025 | Experience the Future of AI and join our Booth Tour! Morning: 10.30 AM, 11.00 AM, 11.30 AM |
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Come and talk to more partners at our booth and join their sessions on our stage.
Thank you for your interest. Registration is now closed.