Join Google Cloud at GDC

How AI is Reshaping Game Creation

Step into the studio with leading game makers who are crafting the next generation of interactive entertainment. In this session, gaming industry leaders will share how AI is augmenting tools, engines, and game dev processes, transforming how game creators build and operate live service games. Go beyond theory and discover how AI is becoming an enabler for game companies, providing a true opportunity to reinvent the very complex game dev process from initial concept art to post-production.

The Future of Playable Worlds with Google DeepMind

Google is redefining the gaming landscape by bridging the gap between foundational AI research and enterprise-scale cloud infrastructure. By integrating Google DeepMind's breakthrough models with Google Cloud's robust gaming stack, we empower developers to build "living games" that are more immersive, efficient to produce, and profitable to scale.

Leveling Up with Google Cloud: PlayStation’s Global Migration to Spanner

At the heart of the PlayStation™ ecosystem, a mission-critical service is responsible for a single, vital function: confirming every player's access to their games and digital content. For a platform with over 350 million user accounts, this entitlement system must be flawless, instant, and always available. As PlayStation's user base and content library grew, the decade-old legacy data architecture was pushed to its breaking point. Faced with spiraling costs and performance bottlenecks that directly impacted their most loyal players, Sony Interactive Entertainment (SIE) needed more than just a new database—they needed a new paradigm. This is the story of how SIE migrated its planet-scale entitlement system to Google Cloud Spanner, a database uniquely designed for this class of problem, achieving a 10x reduction in storage and a 50% drop in costs, all with zero downtime.

Build "Living Games" with AI

Evolve beyond Live Services into "Living Games" that rapidly react to player behavior. Google demonstrates how Generative AI closes the loop between player behavior and content creation. Attendees will gain practical strategies for scalable implementation, solving IP challenges, and managing costs to build the next generation of endlessly replayable, responsive experiences.