HUBX is developing popular, high-performance, AI-powered apps.Learn how they boost performance while optimizing the costs with the help of Google Cloud AI infrastructure transformation.

Kaan Ortabaş & Ebru Bayram

Learn how e-commerce leader Trendyol prepares for massive traffic surges during critical shopping events like Black Friday. In this session, Trendyol's Cloud Department Manager will introduce the cloud burst project—a resilient, scalable ecosystem for its core search, homepage, and storefront apps, built within a Google Cloud data center. Discover the architecture and key business benefits of this innovative approach to ensuring flawless performance when it matters most.

Mesut Özbaş (Trendyol) / Özlem Kalkan (Oredata)

Learn how the legendary retail brand LC Waikiki transformed its Data Analytics infrastructure with BigQuery and conducted an enterprise-wide data transformation.

Şerafettin Özer (LCWaikiki) & Onur Taştan (NGC)

Learn how Wingie is creating an AI-Driven Travel universe by utilizing cutting edge AI services to enhance the experience and productivity with the help of Google Cloud

Hakan Kanar (Enuygun) & Burak Akusta (Global IT)

SmartIQ has redesigned its entire technology infrastructure on Google Cloud, turning data into real business value through advanced analytics and AI services.

In this session, SmartIQ and Komtaş will share how they built a cloud-native, AI-ready data architecture from the ground up, enhanced operational agility with end-to-end pipelines, and transformed this foundation into measurable business outcomes.

Ali Kavak (SmartIQ) / Güner Hacıoğlu (Komtaş) / Serhat Atayeter (Google Cloud)

Martur Fompak’s SAP RISE Transformation on Google Cloud and Innovative use cases leveraging Google’s AI capabilities.

Isa Karahan (Martur) & Berkay Alper (Google Cloud)

Discover how sahibinden.com is using AI to elevate the real estate journey for millions of users. Attendees will gain a firsthand look at how one of Türkiye’s leading marketplace is turning AI innovation into real, measurable impact — enhancing user satisfaction, driving engagement, and setting new standards for marketplace performance.

Bora Biçer & Bulent Akar (Sahibinden) & Yasemin Topaç (Google Cloud)

TGA is driving a national digital transformation by combining the power of Google Cloud and Gemini, building a secure and scalable data foundation in BigQuery. TGA leverages technology to gain real-time insights into global tourism trends, optimize marketing investments, and generate innovative promotional assets to elevate the 'GoTürkiye' brand and secure a competitive advantage in the international market.

Recep Ali Yılmaz (TGA) & Yasemin Topaç (Google Cloud)

As a leading Turkish e-commerce platform with rapid growth, Hepsiburada requires a highly flexible and reliable collaboration environment.

Google Workspace, powered by Gemini, offers Hepsiburada a transformative, agentic platform that seamlessly integrates cutting-edge AI across all workflows, drastically accelerating productivity and innovation.

Serdar Uman(Hepsiburada), Cuci Mimaroğlu & Bahar Kenaroğlu Üzan(Google)

Taylan Tandoğan

The promise of Generative AI is immense, but navigating the diverse landscape of models can be daunting. This session demystifies how to leverage Vertex AI's Model Garden as a single gateway to a world of possibilities. Discover how to easily access and deploy state-of-the-art models from Google—like Gemini 2.5 Pro, Imagen4, and Veo3—and leading third-party providers like Anthropic (Claude). We'll do a special deep dive into Veo3, showcasing its power to revolutionize marketing campaigns with scalable, localized video content. Leave with a clear understanding of how to move beyond simple API calls to drive tangible business transformation.

Nacho Floristan

AI is presenting a once-in-a-generation opportunity to transform how you work, how you run your business, and what you build for your customers. But the first wave of AI, while promising, has been stuck in silos, unable to orchestrate complex work across an entire organization.

True transformation requires a comprehensive platform that connects to your context, your workflows, and your people. That’s why we introduced a few months ago Gemini Enterprise: the new front door for AI in the workplace.

Learn which business challenges the platform aims to address and how we are partnering with organizations of all sizes and sectors to industrialize employee agents.

Anne- Laure Giret

This session explores how the Agentic Era redefines data analytics, positioning BigQuery as the foundational engine for contextual intelligence. We'll demonstrate how Google's ADK and Model Context Protocol (MCP) helps you build agents that can reason over and act upon your governed data.

Usman Ali

Explore the power of BigQuery as a unified data lakehouse. This session introduces the Data Engineering Agent, showcasing how to leverage AI-driven automation to build, manage, and optimize modern data pipelines for accelerated, intelligent insights on Google Cloud.

Saygin Altinanit

Discover the power of your data with Google Cloud's advanced data analytics and AI capabilities. Go deeper and explore the anatomy of AI/ML workflows, and transform your data into a strategic asset. In this session, see how to extract meaningful insights and build intelligent applications

Erdem Demir

Stop managing individual resources. Start managing your applications. This session introduces Google Cloud's powerful application-centric approach, a modern way to deploy, manage and operate your resources. We'll explore how this model allows you to shift your focus from individual infrastructure components to the complete business application.

Ahmet Öztürk

In the world now and future AI will be an instrumental and inseparable part of the business. Eventually, every AI model needs and runs on an infrastructure which we have to master technically to make the best use of it with the most optimum cost. In this session we will explore Google's offerrings and opinionated view on how to implement, run and monitor your AI/MLOPS pipelines : Google's AI Hypercomputer with specific focus to GPUs, TPUs, storage and networking with AI frameworks and Google Kubernetes Engine.

Melike Beşgen Gün

This session argues that traditional security operations and SIEMs are failing due to a lack of context, overwhelming data, and an inability to keep up with modern threats. It introduces the Google Security Operations Platform as a unified, AI-driven solution that integrates hyperscale infrastructure with applied threat intelligence from Google and Mandiant. This combination provides high-fidelity, prioritized detections and leverages frontline expertise to help security teams move beyond raw data and effectively respond to threats.

Emre Özpek / Othman Al Dawamenah