DMI AND Google Cloud Platform Bake Mobility into Warburtons’ Sales Process

About Warburtons

Warburtons is the largest baked-goods manufacturer in the U.K., employing 4,500 people across 12 bakeries and 14 distribution centers across the country. The company has doubled in size in the last decade alone to become a $750 million-a-year business.

Products:

About DMI

DMI, the world’s first end-to-end mobility company, combines all the skills and services necessary to deliver mobile enterprise solutions. Built to reinvent business through mobility, DMI has expertise in mobile strategy, UX, web and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure mobile device, app and data management. Its client base includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. Additional information is available at dminc.com

Google Cloud Platform Results

  • Sales reps gain one full day per week in saved time
  • Increases sales significantly due to BigQuery analysis of selling opportunities
  • Frees staff to focus on products, not infrastructure
  • DMI builds an Android tablet application on Google Cloud Platform that mobilizes the sales inventory process

        Background

        Warburtons, the largest bakery brand in the UK, is a family-run business that values its 160 year-old traditions. But one tradition was seriously affecting productivity: the retail sales team was spending one day per week inputting retail store information into the company’s internal system from handwritten notes. That method might’ve worked in years past, but today, with Warburtons’ client base having grown from a single store to 20,000 stores across the U.K., the manual input method proved unsustainable. It was time for the sales team’s data input system to step up to Warburtons’ stature as one of Britain’s most successful retail brands.

        Challenge

        Warburtons’ challenge was nothing less than to bring a century-old business model into the modern age of instant communication. The challenge was twofold, since many reps had actually never used a tablet or app before. This deficiency would require a detailed insight-gathering, training and launch plan to ensure successful adoption across the entire organization. Warburtons ruled out companies like Salesforce and SAP as too expensive, according to IT Manager Leah Appleton. She says it was also “hard to find a developer that met our vision,” citing a lack of developers who specialized in enterprise app development.

        Solution

        Warburtons chose DMI to develop a custom Android tablet application that would take the sales process mobile, making the entire inventory system real-time and efficient. DMI leveraged App Engine, Cloud Storage, Cloud Datastore and Cloud SQL to quickly build the backend and maintain all sales data. BigQuery was instrumental in quickly and cost-effectively leveraging the immense amount of data the app collected from the sales team as well as clients. Next, DMI created a concrete rollout plan with emphasis on training, pilot testing and quickly responding to feedback. The plan included a combination of classroom and onsite training sessions, with a special group of sales “stars” designated to evangelize the app to the rest of the field team. Incredibly, the average user was able to learn the entire hardware and software set in just half a day.

        Data Entry Time Reduced

        Results

        Front-line efficiency increased as did the efficiency of corporate backend systems, which were automatically updated. The new app cut the data entry process from one day/week to one day/month. The average sales rep is gaining one full day a week in saved time. In addition, Appleton says, “Analysis of sales data with Google BigQuery also pointed out cross-sell and upsell opportunities and led to a significant increase in sales.”

        About Warburtons

        Warburtons is the largest baked-goods manufacturer in the U.K., employing 4,500 people across 12 bakeries and 14 distribution centers across the country. The company has doubled in size in the last decade alone to become a $750 million-a-year business.

        About DMI

        DMI, the world’s first end-to-end mobility company, combines all the skills and services necessary to deliver mobile enterprise solutions. Built to reinvent business through mobility, DMI has expertise in mobile strategy, UX, web and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure mobile device, app and data management. Its client base includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. Additional information is available at dminc.com

        Google Cloud Platform logo

        12 Months FREE TRIAL

        Try Kubernetes Engine, BigQuery, and other Cloud Platform products with $300 in free credit and 12 months.

        TRY IT FREE
        Google Cloud Platform logo

        12 Months FREE TRIAL

        Try Kubernetes Engine, BigQuery, and other Cloud Platform products with $300 in free credit and 12 months.

        TRY IT FREE