Vodafone: expanding and improving its network capabilities and reach

About Vodafone

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider with over 408 million customers and revenue market share of 32.2% (Q1FY19). With a large spectrum portfolio and number of broadband carrie​rs to support the growing demand for data and voice, the company is committed to deliver delightful experiences to customers and contribute towards creating a truly 'Digital India' by enabling millions of citizens to connect and build a better tomorrow.

Industries: Telecommunications
Location: India

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About Lepton Software

Lepton Software is a Premier Google Maps partner in India, Middle East and Singapore who has supported 500+ companies in their growth journey since its inception. Lepton is leader in Location Analytics, Map Data and Geospatial consulting practise across multiple business verticals such as Telecom, FMCG, Logistics & Transportation, Govt, Retail, IT and Automotive etc.

Vodafone India had a manual, labor-intensive process for determining network capabilities and reach. The company sent field operatives to every customer location to conduct a feasibility study. These feasibility studies help Vodafone determine whether they can provide connectivity and services to customers based on the infrastructure at that location. Everyone from the IT team and end users to the field operatives doing the work recognized the need to adopt a new solution to automate the measurements. They needed a technology that was easy to use and maintain.

Google Maps Platform Results

  • Employees are able to access information faster with SmartFeasibility—they have data at their fingertips, rather than waiting for an employee to collect it
  • Field operatives have increased their conversion rates by providing more accurate readings on feasibilities and closing more customer business
  • Addresses are now easy to find with a click of a button. The Vodafone India team can search feasibilities that have been loaded into the database, so if there's an issue or if they need to reference a past action, they have that information at their fingertips
  • 2 day turnaround versus 5 before the solution was implemented
  • 400+ new customers added per day

15x increase in capacity thanks to Maps-based web app

"Vodafone used to manually perform physical surveys for each feasibility, which is a time-consuming and labor-intensive process. Often, feasibility studies were delayed, and we missed out on opportunities to serve additional customers. With SmartFeasibility, we've increased our capacity 15 fold, which positively impacts our bottom line and allows us to provide better and smarter customer service."

Rajneesh Asthana, IT Planning and Delivery, Vodafone India

Partnering with Lepton Software (a leading global provider of location-based analytics solution) Vodafone introduced SmartFeasibility—a solution that changed the feasibility testing from a manual to an automated process. This involved a full Google geo platform solution – leveraging world class technology like maps, roads and directions. With the new solution, Vodafone India no longer needs field operatives to manually calculate these measurements. With Google Maps, users can search customers' addresses, calculate the distance between Vodafone's location and the customer's location and research building data such as height. The old system of having field operatives collect data was unreliable. With Google Maps Platform, the Vodafone India team knows that the measurements are accurate and reliable.

Tell us your challenge. We're here to help.

Contact us

About Vodafone

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider with over 408 million customers and revenue market share of 32.2% (Q1FY19). With a large spectrum portfolio and number of broadband carrie​rs to support the growing demand for data and voice, the company is committed to deliver delightful experiences to customers and contribute towards creating a truly 'Digital India' by enabling millions of citizens to connect and build a better tomorrow.

Industries: Telecommunications
Location: India

About Lepton Software

Lepton Software is a Premier Google Maps partner in India, Middle East and Singapore who has supported 500+ companies in their growth journey since its inception. Lepton is leader in Location Analytics, Map Data and Geospatial consulting practise across multiple business verticals such as Telecom, FMCG, Logistics & Transportation, Govt, Retail, IT and Automotive etc.