UniCredit: helping customers find nearby branches

About UniCredit

UniCredit is a successful pan-European commercial bank, with a fully plugged in CIB, delivering a unique Western, Central, and Eastern European network to its extensive client franchise: 26 million clients. UniCredit offers both local and international expertise to its clients, providing them with unparalleled access to leading banks in its 14 core markets through its European banking network. Leveraging on an international network of representative offices and branches, UniCredit serves clients in another 18 countries worldwide.

Industries: Financial Services
Location: Italy

UniCredit wanted to add geolocation features to its website, including a service to help customers find nearby branches, as well as a tool for linking users to information on the bank's products and services. In addition, UniCredit wanted to connect customers with consultant agents in different offices. A fundamental requirement was that all of these services be accessible and usable from mobile devices.

Google Maps Platform results

  • Implemented a geolocation system that displays bank location and services information on maps for users via desktop or mobile devices
  • Integrated a system that lets customers make appointments with branch agents and, at the same time, promotes the bank's offers
  • 9,000 branches across 22 countries are registered on the map

72% of bookings made through the map-based app

"Flexibility, customization options and the global coverage of Google Maps are the main reasons why we chose Google technology. The Geolocalizor is not only a service to users, but also a tool to promote the bank's offers and showcase the products we want to propose over a given period."

Alessandro Appodio, online acquisition specialist, UniCredit

UniCredit introduced a Google Maps geolocator — when a user enters an address, the site displays the nearest branch, ATM, business center, or corporate office and all of the nearest private banking branches, along with a tool for estimating the fastest route to each location. The tool can be used on any device as the locator is integrated with UniCredit's Mobile Banking application. The application brings together the same services for private and corporate banking and can be used on desktop and mobile devices.

About UniCredit

UniCredit is a successful pan-European commercial bank, with a fully plugged in CIB, delivering a unique Western, Central, and Eastern European network to its extensive client franchise: 26 million clients. UniCredit offers both local and international expertise to its clients, providing them with unparalleled access to leading banks in its 14 core markets through its European banking network. Leveraging on an international network of representative offices and branches, UniCredit serves clients in another 18 countries worldwide.

Industries: Financial Services
Location: Italy