Smyte: Making the Internet safer

About Smyte

Smyte provides trust and safety as a service, enabling online marketplaces and social networks to proactively stop spam, fraud, harassment, and account takeovers. By working with data from hundreds of millions of users, Smyte helps organizations stop abusive and fraudulent behavior before it impacts their users and reputation.

Industries: Technology
Location: United States

With Google Kubernetes Engine and Google BigQuery on Google Cloud Platform, Smyte can analyze huge amounts of data and return results in milliseconds, giving customers more power and flexibility to detect fraud while reducing costs.

Google Cloud Platform Results

  • Detect and foil malicious activity in less time with Google Kubernetes Engine on Google Cloud Platform
  • Flexibility to grow faster and support more customers
  • Cut infrastructure costs by 10%

For social networks and online marketplaces, fighting spam, scams, online harassment, fraud, and compromised user accounts takes tremendous time and money. The larger the business, the more data scientists, engineers, and reviewers—not to mention infrastructure—are required to identify fraud and abuse before it impacts users and damages an organization’s reputation.

Identified $1M+ in credit card fraud for a major customer

A Silicon Valley innovator called Smyte is proving that detecting and remediating malicious activity doesn’t have to be difficult and expensive. Smyte’s big data service allows any company to quickly identify “bad actors” on their systems and improve trust and safety at a fraction of the cost.

“We’re constantly trying to catch attackers, who continually change their behavior. Google Kubernetes Engine enables our small team to manage a big infrastructure and respond quickly with new security services. We’re staying ahead of the bad guys without employing an army of engineers.”

Pete Hunt, CEO,Smyte

Smyte operates on a massive scale, analyzing hundreds of millions of users per month and examining tens of thousands of events per second. To keep its service cost effective, it uses Google Kubernetes Engine—built on the open source Kubernetes system—to scale quickly without increasing headcount on its operations team.

“We’re constantly trying to catch attackers, who continually change their behaviors,” says Pete Hunt, CEO at Smyte. “Google Kubernetes Engine enables our small team to manage a big infrastructure and respond quickly with new security services. We’re staying ahead of the bad guys without employing an army of engineers.”

Powerful management and orchestration

As the company grew, Smyte needed a cloud provider that could host Kubernetes while providing the required performance, knowledgeable support, and cost efficiencies. After evaluating providers, it chose Kubernetes Engine on Google Cloud Platform for its primary production environment based on security and ease of use. Google’s expertise in Kubernetes allows Smyte’s small team of engineers to spend less time troubleshooting issues and more time creating new customer services.

“Google Cloud Platform is the best place to host Kubernetes because Google Kubernetes Engine makes integration and operations so easy,” says Pete. “No other cloud provider offers such a mature, managed orchestration system.”

The Smyte team liked that Google’s APIs are clean and well documented, and their call rotation is so much easier. They used to have to wake up every other night to fix something. Now, according to Pete, that happens maybe once a month.

“Kubernetes Engine on Google Cloud Platform really empowers our infrastructure engineers, making our application less expensive to maintain,” says Pete. “Google Cloud Platform offers strong security features, encrypting our data at rest and providing a firewalled virtual private cloud by default. It also reduced our infrastructure costs by 10%.”

Google Cloud Customer Engineering and SADA Systems, a Google Cloud Premier Partner, helped Smyte migrate to Kubernetes Engine, and the two teams are working together to support Smyte’s rapid growth.

Large-scale analytics

To enable its analysts to store and analyze large amounts of event data, Smyte uses Google BigQuery, a serverless data warehouse. Because Google BigQuery separates the concepts of storage and compute in its pricing model, Smyte doesn’t have to worry about the enormous amount of data it stores eroding its bottom line.

“Google BigQuery delivers a cost-effective and fast analytics environment, says Pete. “We can do exploratory analytics that we would never have the time to build ourselves and make much more informed decisions about whether to block a transaction or kill a user account. Google BigQuery is a huge differentiator that lets us offer cutting-edge services without driving up our staffing and IT costs.”

Ideal productivity tools

In the competitive market for trust and safety services, Smyte needs to innovate quickly, communicate efficiently, and keep costs as low as possible. When selecting office and collaboration tools, it looked no further than G Suite, including Google Drive, Docs, Sheets, Gmail, and Hangouts.

“Using G Suite was the obvious choice for our business. At a very low cost, we can immediately give employees and customers great experiences using familiar tools on mobile and other devices,” says Pete. “Google Hangouts is our preferred way to engage with customers because it offers such a reliable personal connection with voice and video.”

“We wouldn’t have achieved the success we’ve seen nearly as fast or offered such a diverse feature set without Kubernetes Engine on Google Cloud Platform. Working with the Google Cloud team has been fantastic, and they continue to provide us with valuable business development opportunities.”

Pete Hunt, CEO,Smyte

Fighting the good fight

With Google Cloud Platform, Smyte can bring its services to market faster and keep winning scores of high-profile customers, including a major crowdfunding site that detected more than $1 million in credit card fraud over six months using the service. To date, Smyte has blocked millions of harassing messages and spam accounts, helping to make the Internet a safer place.

“We wouldn’t have achieved the success we’ve seen nearly as fast or offered such a diverse feature set without Kubernetes Engine on Google Cloud Platform,” adds Pete. “Working with the Google Cloud team has been fantastic, and they continue to provide us with valuable business development opportunities.”

About Smyte

Smyte provides trust and safety as a service, enabling online marketplaces and social networks to proactively stop spam, fraud, harassment, and account takeovers. By working with data from hundreds of millions of users, Smyte helps organizations stop abusive and fraudulent behavior before it impacts their users and reputation.

Industries: Technology
Location: United States
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Try Kubernetes Engine, BigQuery, and other Cloud Platform products with $300 in free credit and 12 months.

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Google Cloud Platform logo

12 Months FREE TRIAL

Try Kubernetes Engine, BigQuery, and other Cloud Platform products with $300 in free credit and 12 months.

TRY IT FREE