SEM: Infrastructure ten times faster, ten times cheaper with Compute Engine

About SEM

SEM is the leading performance marketing agency with services focused on performance marketing (SEM, remarketing, RTB), brand marketing (programmatic, video, and social media), SEO, data intelligence, and web analytics. With its qualified team of experts on online advertising, SEM holds a wide range of partnerships on marketing solutions offering consulting services in Turkey.

Industries: Professional Services
Location: Turkey

About Global IT

Founded in 2006, Global IT has been profitable in each year of its existence. Global IT has transitioned many large corporations to Google Cloud Platform such as Limak Holding, MNG Kargo, and Temsa. Global IT's teams are cross-trained in multiple disciplines such as GCP and G Suite and are all certified in their respective fields. Global IT also has the expertise to fulfill multiple roles in order to meet and consistently exceed project demands. Global IT has experienced resources to complete any migration/deployment project to a cloud-based solution.

Google Cloud Platform results

  • Accelerates processing speed on periodic reports by a multiple of ten
  • Cuts infrastructure costs by 90% with pay-as-you-go pricing
  • Connects seamlessly with Adwords API with OAuth 2.0 authorizations

    By delivering comprehensive targeted online marketing solutions for clients, SEM has enjoyed sustained annual growth of over 50%. SEM analyzes data from Google Adwords and analytics tools including Google Analytics to optimize website advertising, SEO, and social media marketing. As data processing demands increased in line with company growth, SEM looked to create cost-effective infrastructure that could scale. They did just that with a microservices infrastructure based on Compute Engine.

    "We work with very big data for major clients, providing services for Google Adwords, social media, search engine advertising, SEO and analytics. Previously, we had seven on-premises servers just to collect and store data, but when something broke down, it could take days to repair it. As a marketing business, we had already worked with Google and knew we could trust the company completely. Choosing Google Cloud Platform was an excellent decision, and so easy to set up and run," says Erkan Ceran, Head of Software Development, SEM.

    Making the most of microservices

    Collecting and analyzing large amounts of data fast is key to the success of online marketing. SEM uses effective data analysis to optimize marketing for clients, but its on-premises hardware was slow to scale and vulnerable to costly outages. The company looked to create a cloud-based microservices infrastructure to improve speed and enhance its potential for growth.

    To do that, SEM switched to Google Cloud Platform, advised by its long-time partner Global IT. With Compute Engine, SEM can spin up and shut down instances within a minute, providing necessary flexibility for a microservices infrastructure that would not have been possible with on-premises hardware. Coupled with GCP's pay-as-you-go pricing system, the increased number of smaller servers proved highly cost effective. With BigQuery, SEM creates dashboards and other presentations to tailor the delivery of its findings to clients, and enhanced compatibility between Adwords APIs and GCP make logging into Adwords accounts fast and simple, thanks to OAuth 2.0 authorizations.

    "We do a lot of Google Adwords reporting, taking campaign, costs, click and commercial information and recording it on our system. Before GCP, it would take us an hour to generate a periodic report. Now it takes less than 10 minutes, so we can do more reports. We have more than a hundred customers who demand these reports, and this additional speed means we can take on even more," says Erkan.

    Cutting costs by 90%

    SEM saves $1,200 a month with its microservices infrastructure on Compute Engine. Continuing its decade-long collaboration, SEM explores new ways to improve its services with GCP products in monthly meetings with Global IT, such as optimizing the use of BigQuery when querying very large datasets.

    "Choosing Google Cloud Platform has reduced our infrastructure costs by 90 percent and some of our processes have become ten times faster. Ten times faster and ten times cheaper, so one hundred times better for us! And if we consider that we work now with much bigger data than three years ago, before the switch, we'd be getting an even better deal for the same amount of data," says Erkan.





    About SEM

    SEM is the leading performance marketing agency with services focused on performance marketing (SEM, remarketing, RTB), brand marketing (programmatic, video, and social media), SEO, data intelligence, and web analytics. With its qualified team of experts on online advertising, SEM holds a wide range of partnerships on marketing solutions offering consulting services in Turkey.

    Industries: Professional Services
    Location: Turkey

    About Global IT

    Founded in 2006, Global IT has been profitable in each year of its existence. Global IT has transitioned many large corporations to Google Cloud Platform such as Limak Holding, MNG Kargo, and Temsa. Global IT's teams are cross-trained in multiple disciplines such as GCP and G Suite and are all certified in their respective fields. Global IT also has the expertise to fulfill multiple roles in order to meet and consistently exceed project demands. Global IT has experienced resources to complete any migration/deployment project to a cloud-based solution.