Posterscope is the world's leading location-based marketing specialist. It has a deep understanding of what people think, feel and do out of the home, making Posterscope experts in reaching and influencing audiences in the physical world. It combines insight, data, technology, capabilities and people to create compelling, creative and quantifiable solutions which make a meaningful difference to businesses and brands.
Posterscope wanted to expand access to maps to its planning teams and gain the flexibility to view different data sources within maps. They were also developing their own suite of tools for planning out-of-home campaigns. When planning out-of-home advertising campaigns, Posterscope needs to know the exact location of potential sites for client advertising, demographics for the area around each site, and distance to the client's business or nearest retail location. The addition of digital screens and signage to street furniture like bus shelters and phone kiosks has expanded the universe of potential locations far beyond billboards.
Google Maps Platform Results
- The in-depth data about advertising locations helps clients create more effective ad campaigns
- Maps are built and viewable in hours instead of days
- Eliminated extra meetings with media location owners and clients, so campaigns get approved faster
The maps-powered ECOS tool supports planning across 6 countries
"Google Maps are ubiquitous – everyone knows how to use them, it breaks down barriers for adoption. Google Maps Platform help us continually evolve our maps so that ECOS is even more essential to our media planners' workdays."—Gavin Lee, Global Product Director, Posterscope
Posterscope developed their own suite of tools for planning out-of-home campaigns. The suite, called ECOS, helps planners gather data relevant to a campaign, manage campaign workflows, and create visuals showing the chosen out-of-home locations. Posterscope media planners have the freedom to upload and view maps with a variety of data relating to potential advertising locations, they can make smarter, faster decisions about which locations to include in campaigns. They can also include audience research about potential viewers for advertising locations and cut down on the multiple meetings that would take place while they determined which POIs had availability for advertising campaigns. If clients want to see an actual out-of-home location, Posterscope planners can pull up an image using the Street View API.