MarineTraffic: Tracking worldwide vessel traffic in real time with Google Maps Platform

About MarineTraffic

MarineTraffic is one of the world’s leading providers of ship tracking and maritime intelligence, providing the shipping, trade, and logistics industries with actionable insights into shipping activity.

Industries: Other
Location: United Kingdom

About Snowdrop Solutions

As a leading Google Maps Premier Partner for the UK, Snowdrop Solutions helps companies get the most value from Google Maps Platform and location intelligence with its products and services.

As a leading global provider of ship tracking and maritime intelligence, MarineTraffic uses Google Maps Platform to monitor vessel movements and provide actionable shipping activity insights based on data gathered from its own receiving stations and satellite receivers and outside sources, then filtered through proprietary algorithms.

Google Cloud results

  • Enables visualization of mission-critical vessel tracking and maritime intelligence with Google Maps Platform
  • Delivers transparency and actionable information to shipping professionals with rich API sets and familiar user experience
  • Provides real-time location intelligence as the backbone for tracking freight on a global scale
  • Provides a visualization tool for products including tracking, routes, weather, and replays
  • Powers 180 million interactive and 160 million static map views for users per month

Enables doubling of site traffic to 6.2M monthly users

MarineTraffic leverages the rich API sets offered by Google Maps Platform to provide shipping professionals with actionable information and vessel monitoring anywhere in the world. The familiar map interface and the Geocoding API provide accurate location tracking and business directory information enriched with weather, tidal, in-depth asset tracking, and other data critical to shipping professionals. The Maps JavaScript API enables live features within the interactive maps, and the Maps Static API integrates with the MarineTraffic back end to provide deeper insights into where vessels have been, where they’re going, and when they’ll arrive.

MarineTraffic partnered with Snowdrop Solutions, who helped them during the Google Maps Platform implementation phase, assisting with consultancy on technical issues. Collaboration is still ongoing after this implementation phase with the optimization on maps usage, among other things.

“Google Maps Platform helps us deliver actionable maritime intelligence in real time. A rich set of APIs enables us to provide pinpoint accuracy and highly relevant data on global marine traffic in a fully optimized and familiar user experience.”

Savvas Kampouridis, Head of Engineering, MarineTraffic

About MarineTraffic

MarineTraffic is one of the world’s leading providers of ship tracking and maritime intelligence, providing the shipping, trade, and logistics industries with actionable insights into shipping activity.

Industries: Other
Location: United Kingdom

About Snowdrop Solutions

As a leading Google Maps Premier Partner for the UK, Snowdrop Solutions helps companies get the most value from Google Maps Platform and location intelligence with its products and services.