Madison + Fifth: building interactive mall experiences for kiosks and mobile

About Madison + Fifth

Founded in 2000, Madison + Fifth is a digital brand management and marketing agency based in Columbus, Ohio offering design, deployment, management and assessment for websites, email, social and mobile channels.

Industries: Professional Services
Location: United States

Liberty Center retail center outside of Cincinnati Ohio approached to provide accessible, intuitive wayfinding for visitors. It approached Madison + Fifth to develop something unique — not just a standard kiosk and printed directory.

Google Maps Platform Results

  • Visitors can use the touch-screen kiosks or the Web app on their smartphones get customized walking directions based on their current location
  • With the app, users can zoom in and out around the property to explore shops and other destinations
  • Liberty Center shoppers spend less time getting from place to place and more time in stores and enjoying time together in restaurants

80+ shops, restaurants and services registered on Indoor Maps

"We decided to build a solution that would work on touchscreen kiosks and mobile devices to detect visitors' locations and give them interactive walking directions in real time… We chose Google Maps and Google Maps Platform to do it because Google offers a familiar interface for our customers, lets us layer custom information on top of maps and provides a platform that will allow us to add new features, like delivering relevant, location-based ads."

Chris Shirer, President and Chief Strategist, Madison + Fifth

Madison + Fifth built a solution that would work on touchscreen kiosks and mobile devices to detect visitors' locations and give them interactive walking directions in real time. The team decided to build a Web app to avoid maintaining apps on multiple devices, and visitors with smartphones do not need to download anything to use the service. This also allows the directory to work with both touchscreen kiosks and iOS and Android devices. The app scales automatically up to the large size of the kiosk and down to smartphones' small screen sizes.

About Madison + Fifth

Founded in 2000, Madison + Fifth is a digital brand management and marketing agency based in Columbus, Ohio offering design, deployment, management and assessment for websites, email, social and mobile channels.

Industries: Professional Services
Location: United States
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