Heritage Bank boosts customer engagement with Chrome Enterprise

About Heritage Bank

Started in 1875, Heritage Bank is Australia’s largest customer-owned bank with over 60 branches throughout Queensland. Heritage Bank has been recognized as an “Employer of Choice” in The Australian Business Awards 2017.

Industries: Financial Services & Insurance
Location: Australia

During a major refurbishment of their bank branch network, Heritage Bank decided that digital signage would play a bigger role in their customer journey than before. Chrome devices were used to power video walls and interactive touchscreens to guide Heritage Bank’s customers in making key financial decisions.

Creating atmosphere and convenience:

  • Lines reduced by customized touchscreen Chrome devices with self-service apps provided by DAT Media
  • Promotional materials now generated by internal marketing
  • No downtime for kiosk and employee firmware updates and maintenance.

Interactive, customer-friendly digital signage

“Customers come to us to have life-changing conversations, like how to buy their first homes and how to save up for their children’s college education. Chrome OS and Chromeboxes... offer a modern and approachable way to kick off these important conversations.”

Jane Calder, General Manager of Marketing, Heritage Bank

To help their customers look forward to spending time in their branch locations, Heritage Bank worked with digital partner DAT Media to install self-service kiosks built with Chrome devices to reduce wait times and create a pleasant atmosphere.

About Heritage Bank

Started in 1875, Heritage Bank is Australia’s largest customer-owned bank with over 60 branches throughout Queensland. Heritage Bank has been recognized as an “Employer of Choice” in The Australian Business Awards 2017.

Industries: Financial Services & Insurance
Location: Australia
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