Hays: Connecting talent to opportunities

About Hays

Hays plc is a leading global professional recruiting group and is the expert at recruiting qualified, professional and skilled people worldwide. Hays is the market leader in the UK and Asia Pacific and one of the market leaders in Continental Europe and Latin America. To find out more, visit www.haysplc.com/about-us.

Industries: Technology
Location: United Kingdom

Hays recruits talent to leading companies by establishing a relationship with candidates throughout their careers. To maintain its inventive approach to personalized recruiting, the firm sought to bolster how its technology stack processed and derived insights from large-scale recruiting data with more speed and agility.

Google Cloud results

  • Records additional 170,000 monthly searches in the quarter following its migration
  • Improves search result quality: 60% of applicants described results as highly relevant in survey
  • Minimizes deployment time between Hays clients in different countries with automated Cloud Talent Solution resources

Improves job-search-to-application conversion rate by 10%

As one of the world’s largest specialist recruiting firms, Hays works to connect talent with leading companies across 33 countries in professions including technology and financial markets. With more than 50 years of experience, the firm’s “find and engage” approach to recruitment has played a significant role in its success. As part of this philosophy, Hays wants to create meaningful and lasting relationships with potential candidates by knowing how and when to connect the right candidates to the right roles at the right time, through technology.

Initially, Hays expressed some caution over transitioning from a legacy system that had served the firm well for nearly a decade. But throughout its digital transformation journey with Google Cloud, Hays prioritized having a framework that would continue to improve the relevancy of its job search results and take advantage of emerging technological trends in the recruiting space.

Automated machine learning resources improve job-search quality, producing more relevant results for candidates based on their profile and search criteria that gradually improve over time. The flexibility of Google Cloud’s Cloud Talent Solution supports the international reach of Hays, allowing for quick deployments in any language without having to spend extensive time building out regionalized infrastructure. Understanding customer response to changes is critical as well, and a key part of Hays’ overall framework has been the use of Google Cloud’s analytics solutions as the company-wide tool providing real-time metrics and insights into customer behavior across the entire digital estate.

“Understanding how to utilize the data and processing power available in the cloud drove us through development,” says Steve Weston, CIO at Hays. “Cloud Talent Solution helps return better search results that drive better click-throughs and create better connections for our clients.”

Since migrating to Cloud Talent Solution, Hays has seen multiple engagement gains for customers. Hays saw a nearly 10 percent conversion rate increase in applications. Within the United Kingdom, Hays says that it saw an additional 170,000 monthly searches in the quarter following its migration. In surveys following searches, nearly two-thirds of applicants said that results were highly relevant to their professional backgrounds.

“By working with Google Cloud, we’re able to interpret large amounts of data. This helps us to meaningfully engage with talent who’ve entrusted their job search to us and find them the most appropriate opportunities and our clients the very best talent,” says Steve. “We look forward to working with Google on other projects that can help us in the development of products to not only continue transforming the recruitment industry but to also make our organization better, providing our customers and clients with a better hiring experience.”

“The mission of Hays circles around bringing talent to the right place at the right time. Google and Cloud Talent Solution help us achieve that every day, bringing value to any organization in the world as they look to connect with individuals in meaningful ways.”

Steve Weston, CIO, Hays

About Hays

Hays plc is a leading global professional recruiting group and is the expert at recruiting qualified, professional and skilled people worldwide. Hays is the market leader in the UK and Asia Pacific and one of the market leaders in Continental Europe and Latin America. To find out more, visit www.haysplc.com/about-us.

Industries: Technology
Location: United Kingdom