Harley Davidson: helping riders plan trips, share with others and get the most out of their routes

About Harley Davidson

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.

Industries: Manufacturing, Retail & Consumer Goods
Location: United States

Harley-Davidson Ride set-out to create a mobile app and website to help its riders plan and share trips while also identifying essential resources like gas stations, hotels and other attractions on their route.

Google Maps Platform Results:

  • Millions of rides planned using Maps-based website planner
  • Riders can plan, save, share and display their routes
  • Users can plan their trips via the website and then, use the iOS and Android apps on the road, providing a similar user experience across both web and mobile
  • Riders can search for gas stations, hotels and other attractions including restaurants, landmarks and nearby campgrounds

3,000+ application downloads per month

"Motorcyclists are a varied bunch. Some like short drives through urban centers, while others favor long rides through mountain ranges. They plan their rides with the same care as they plan their honeymoons or vacations. On the Ride Planner website, powered by… Google Maps JavaScript API, they can build their routes using Google Maps and choose the kinds of roads they favor… The app has been a huge success—people have planned hundreds of thousands of rides on the website, and the apps are each downloaded between 3,000 and 5,000 times a month."

Heidi Skinner, Social Strategy Manager, Harley Davidson

With the Harley-Davidson Ride Planner website, riders can build their routes using Google Maps and choose the kinds of roads they favor, including Harley-Davidson Great Roads, which are some of the best roads in the country to ride on as rated by other Harley-Davidson riders. The site also calls out relevant places people might want to visit, like the hundreds of Harley-Davidson dealerships across the country that offer official Harley-Davidson merchandise, riding gear and parts & accessories as well as great restaurants, landmarks, campgrounds and other points of interest. After riders build their trips, they can use the iOS and Android apps to display the map route and get turn-by-turn directions. Members of the Harley Owners Group (H.O.G.) plan rides for as many as 500 people, who follow the route on the mobile apps. The apps also tie into mobile device GPS systems for navigation, and motorcyclists can export rides using GPX format into the built-in GPS on their Harley-Davidson motorcycles.

About Harley Davidson

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.

Industries: Manufacturing, Retail & Consumer Goods
Location: United States
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