Customer Overview

Smarter stats, faster analysis and sweeter science to put a new spin on the old ballgame

Baseball has always been a numbers game. In fact, in baseball, stats are everything. We're teaming up with MLB to push what's possible on and off the field. Google Cloud is aggregating, organizing, and analyzing over 15 million data points each and every game contextualizing it for fans to help develop a richer appreciation for the sport. With data leading the way, it's a whole new ballgame.

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The Solution

Migrating toward innovation and a new fan experience

Today advanced data analytics are crucial to an organization’s ability to respond to change and thrive. Yet many businesses aren’t getting actionable insights from their data. That's where Google Cloud comes in. Built on a culture of openness, data-driven decisions, and cost predictability, Google Cloud offers MLB innovation to drive growth with fans. 

Creating a smarter way for fans to jump in

From the spin rate on a ball to how many hot dogs are sold in a stadium, MLB is capturing it all, and with the help of Google Cloud, they’re able to ingest, store, organize, and analyze all of that data to make informed decisions across their business.

These innovations support the development and evolution of tools like Statcast. Statcast is a state-of-the-art tracking technology that allows for the collection and analysis of a massive amount of baseball data in real time across all 30 ballparks. By upgrading Statcast with Google Cloud’s data capabilities, Statcast has shown significant accuracy improvements in pitch, hit, player tracking, and pose-tracking capabilities, opening up exciting new ways for fans to more deeply understand what’s happening in real time.

Real-time personalized fan experiences are at the forefront of this partnership, including leveraging Google Cloud’s AI offerings and expertise, and exploring ways to integrate technology into improving the fan experience at home, or in the ballpark.

With migration to Google Cloud, MLB enhanced performance of their in-house video search and content creation applications, enabling MLB to launch MLB Film Room. Film Room is a highlight clip platform on MLB.com, giving fans access to search and enjoy over 5 million clips with millions of possible searches including by player, team, play, pitch type, game situation, and much more with content dating all the way back to 1929.

Delivering operational efficiency fit for the big leagues

With Anthos, MLB can unify its Google Cloud infrastructure with its on-premise systems at all 30 ballparks to a unified control plane. This allows MLB to simplify operations and deliver applications faster, and scale its architecture to handle vast amounts of new data from Statcast cameras located at each park. This helps power MLB’s latest innovation, Fieldvision, which combines player tracking, ball tracking, and game context recognition to give both fans and teams greater insight into the game. 

Fieldvision leverages Google’s AI and computer vision to autonomously film every angle of every second of every play, analyzing the mechanics and physics behind every seemingly impossible play. 

Anthos gives IT professionals a single platform to manage applications across environments, saving time on management and speeding up modernization. The MLB migration to Google Cloud has enabled the league to share data across its teams and operations, and has already resulted in an exponential improvement in analytics and decision-making. 

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball. Visit MLB.com.

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Technical overview

Make better use of your data

No matter the industry, data is the rocket fuel accelerating business transformation. Google Cloud provides businesses with a data cloud that’s built for scale, speed, security, and flexibility to help them solve their biggest challenges. It also allows businesses of all sizes to transform how they collaborate across teams with the best of Google’s products and services, disrupt old business models, and innovate faster as they shape the future.
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