Douglas and Gordon: enabling more intuitive and relevant property searches

About Douglas and Gordon

In 1958, Douglas & Gordon opened its first office in a flat just off Sloane Square. Today, Douglas & Gordon continues to serve the city across central, west and south-west London. From Notting Hill to Balham, and East Putney to Pimlico, our expertise extends to many of Central London's most sought-after neighborhoods.

Industries: Real Estate
Location: UK

About Snowdrop Solutions

Snowdrop Solutions Limited is a company dedicated to digital mapping. It is a Premier Partner of Google and has businesses in the UK, France and Spain, operating as a value added reseller and solution provider. Snowdrop enables organizations to rapidly deploy Google Maps solutions with business benefits.

As the London property market continued to accelerate, Douglas and Gordon was facing increased competition to attract buyers and sellers, both from brick and mortar estate agents and online property sites. To strengthen its position, the firm decided to revamp its web and mobile presence.

Google Maps Platform Results

  • The updated website gives customers a more intuitive and relevant search experience
  • The Places API lets potential buyers see places of interest within a property's surrounding area before deciding to attend an in-person viewing
  • Since the map data is updated in real-time, potential buyers have access to the most accurate data — and Douglas and Gordon does not need to worry about manually updating information to its website

"It's all about location, location, location. With Google Maps, our users can explore a property's surrounding area on their computer or mobile device using an independent source of information—beyond the real estate agent's point of view. Google has been leading the way in mapping technology for a long time. Users tend to be familiar with experience, making it easier to use — and the tool has a vast amount of information."

Michael Reed, former head of IT, Douglas and Gordon

Focusing on user-friendly, client-centric features, Douglas and Gordon decided to use Google Maps to update the website's property search feature. To help navigate the array of customizable options available with Google Maps Platform, it approached Google Premier Partner Snowdrop Solutions for integration support on the new site. Snowdrop worked with Douglas and Gordon to develop a bespoke widget based on two key Google Maps Platform products: Maps and Places—giving users the ability to enhance their property searches with additional information about the surrounding area, and time-based searches to identify travel distance to and from the property.

About Douglas and Gordon

In 1958, Douglas & Gordon opened its first office in a flat just off Sloane Square. Today, Douglas & Gordon continues to serve the city across central, west and south-west London. From Notting Hill to Balham, and East Putney to Pimlico, our expertise extends to many of Central London's most sought-after neighborhoods.

Industries: Real Estate
Location: UK

About Snowdrop Solutions

Snowdrop Solutions Limited is a company dedicated to digital mapping. It is a Premier Partner of Google and has businesses in the UK, France and Spain, operating as a value added reseller and solution provider. Snowdrop enables organizations to rapidly deploy Google Maps solutions with business benefits.

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