Computerlogy: Providing end-to-end social data analysis and visualization with Google Cloud

About Computerlogy

A business of Future Stream Network (FSN), Computerlogy provides social media management and social media listening and analytics products to businesses in sectors such as telecommunications and banking and finance. Its products and services enable companies to undertake market research, understand user preferences and behaviors, and execute marketing campaigns and strategies. Over its growth from six employees to about 75 employees, Computerlogy has maintained a strong technical focus—about 45 of its workers are developers.

Industries: Technology
Location: Thailand

With Google Cloud technologies such as Google Kubernetes Engine, BigQuery, and Google Data Studio, Computerlogy is providing an end-to-end social media and marketing analytics service to clients in countries such as Thailand, Korea, and Laos.

Google Cloud Platform results

  • Records 30 percent reduction in compute costs
  • Supports 25 percent year-on-year business growth
  • Enables expansion into new markets, such as Korea and Laos

Capturing and analyzing data about user sentiment on social media can be invaluable for brands. Businesses and public sector organizations can identify trends, capture opportunities to provide more relevant products and experiences, and address potential crises proactively and effectively. In 2009, a group of software developers in Thailand identified an opportunity to provide an end-to-end social media marketing solution to corporate clients and formed Computerlogy.

Undertakes data warehousing and analysis at a cost 90 percent less than alternative solutions

Now a business of Future Stream Network (FSN), Computerlogy provides social media management and social media listening and analytics products to businesses in sectors such as telecommunications and banking and finance. Its products and services enable companies to undertake market research, understand user preferences and behaviors, and execute marketing campaigns and strategies.

Over its growth from six employees to about 75 employees, Computerlogy has maintained a strong technical focus—about 45 of its workers are developers.

Computerlogy office space

Cloud best opportunity to scale and develop

“We believed Google Cloud had a brighter future than our incumbent cloud services provider in delivering efficiencies in the way we provided our platform and products to customers.”

Vachara Aemavat, Computerlogy co-founder and Chief Executive Officer

When establishing the business, Computerlogy’s founders realized the cloud presented the best opportunity to develop and scale its social monitoring and analytics software. After initially running on one cloud service, Computerlogy conducted an analysis that found the business could realize further cost, scalability, and availability opportunities—and take advantage of advanced data warehousing, analytics, and visualization technologies—on Google Cloud Platform.

“We believed Google Cloud had a brighter future than our incumbent cloud services provider in delivering efficiencies in the way we provided our platform and products to customers,” says Vachara Aemavat, Computerlogy co-founder and Chief Executive Officer. “Its data infrastructure and management technologies—combined with its leadership in AI and machine learning—presented compelling longer-term opportunities for our business.”

Aemavat and his team elected to run the newest version of the organization’s social media management system, SocialEnable, in Google Cloud.

Over a year, Computerlogy re-architected SocialEnable to provide social media analytics its customers could easily integrate into their own environments and make it easy to access on mobile devices and to operate efficiently in Google Cloud. The business launched the current version of SocialEnable in February 2017 and is running the platform in Google Kubernetes Engine to manage applications packaged and running in Docker containers, with each container comprising a cluster of Compute Engine virtual machine instances.

An Elasticsearch search engine running in a cluster tracks information from a range of relevant social media services, including Facebook, Instagram, and Twitter, and bots that crawl the web. Container Registry enables Computerlogy to control access to its Docker images. The business also uses App Engine to build and develop its applications in a managed, scalable platform—without its developers needing to manage any underlying infrastructure.

Computerlogy employees at work

Automated scaling

“Google Kubernetes Engine enables us to automate the scaling of our applications and allows us to manage our resources more effectively,” says Aemavat.

Google Cloud seamlessly met all of Computerlogy’s initial requirements while reducing its compute costs by 30 percent. “Google Cloud is convenient, fast and has worked really well for us,” says Aemavat. “We were able to avoid investing considerable capital up front in a data center and physical equipment such as servers, storage and network which, as a startup, was really important for us.

“We were also able to avoid vendor lock-in, meaning we could choose the cloud services or other products that best fit our business.”

BigQuery enables more relevant analysis

“Our analysis found BigQuery was up to 90 percent less expensive than other databases and data warehouses we evaluated, and Data Studio provides beautiful, intelligent visualization of reports and analyses.”

Vachara Aemavat, Computerlogy co-founder and Chief Executive Officer

With SocialEnable running smoothly in Google Cloud, Computerlogy began identifying opportunities to improve the product’s relevance and performance to clients. The business reviewed its options and turned to BigQuery and Google Data Studio to provide deeper, more relevant data analysis, reporting, and visualization to clients.

“Our analysis found BigQuery was up to 90 percent less expensive than other databases and data warehouses we evaluated, and Data Studio provides beautiful, intelligent visualization of reports and analyses,” says Aemavat. “In addition, all the data for analysis was already being captured within Google Cloud.

“BigQuery enabled us to provide a platform that could seamlessly analyze social media and integrate the results from other sources, including web data. Finally, BigQuery was simply more practical, more user-friendly and more functional than its competitors.

“We are now providing a BigQuery and Data Studio-powered, managed software-as-a-service solution—the BIDA Digital Dashboard—to our customers.” These customers include Thai Public Broadcasting Service (Thai PBS), which uses BIDA to monitor consumer trends and ratings for its productions.

“With technologies such as BigQuery powering our product, businesses and government organizations simply don’t need an in-house data analytics team—we can extract data and provide an analysis dashboard for them.

Vachara Aemavat, Computerlogy Co-founder and Chief Executive Officer

With the support of its parent organization and the use of leading-edge technologies such as Google Cloud, Computerlogy is growing at 25 percent year on year, with a surge of business coming from the government and public sector. The business is now taking its compelling proposition international and has just expanded into Korea and Laos.

“With technologies such as BigQuery powering our product, businesses and government organizations simply don’t need in-house data analytics teams—we can extract data and provide analysis dashboards for them,” says Aemavat. “Alternatively, we can allow in-house teams to focus on obtaining deeper, more actionable insights without having to worry about managing the required technologies.”

Computerlogy office building

About Computerlogy

A business of Future Stream Network (FSN), Computerlogy provides social media management and social media listening and analytics products to businesses in sectors such as telecommunications and banking and finance. Its products and services enable companies to undertake market research, understand user preferences and behaviors, and execute marketing campaigns and strategies. Over its growth from six employees to about 75 employees, Computerlogy has maintained a strong technical focus—about 45 of its workers are developers.

Industries: Technology
Location: Thailand
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Try Kubernetes Engine, BigQuery, and other Cloud Platform products with $300 in free credit and 12 months.

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