Bigbasket: delivering groceries across 25 cities in India

About Big Basket

Founded in 2011 and headquartered in Bengaluru, bigbasket.com (Innovative Retail Concepts Private Limited) is India's largest online food and grocery store. BigBasket operates in 30 Indian towns and cities serving up 18,000 products across over 1000 brands.

Industries: Retail & Consumer Goods
Location: India

About MediaAgility

MediaAgility is a digital consulting company with a mission to create customer-centric intelligence to help innovators succeed. Headquartered in Princeton, NJ, we have offices in the UK, Mexico, Singapore, and India and our team of Google certified specialists have worked with over 1000 customers worldwide.

When Bigbasket was founded in December 2011, it guaranteed to deliver goods within a one-hour delivery slot of its customers' choosing or it would refund them 10 percent of their orders. The company also introduced an express service, delivering groceries within 90 minutes of an order being placed. Bigbasket needed a mapping platform that could help it meet its delivery times, and offer a familiar interface to customers.

Google Maps Platform Results

  • Bigbasket handles more than one million orders per month, and delivers in more than two dozen cities in India
  • Bigbasket now has more than four million customers
  • Orders are delivered on time, increasing customer loyalty

Over 1 million grocery orders are delivered each month

"We've built Bigbasket from the ground up using Google Maps Platform. It makes sure we have the right customer locations and deliver to them on time. We couldn't have started Bigbasket without Google Maps. It helps us to be fast and efficient, and make sure our customers get what they've ordered quickly."

Pramod Jajoo, Chief Technology Officer, Bigbasket

MediaAgility, a digital consulting company, recommended Google Maps Platform to Bigbasket. When customers use the Bigbasket mobile app to place orders, they select their locations on a Google Map. The prices and availability of groceries varies according to location, so a customer's location determines the cost of the order and what can be ordered. It is also used to determine driver routes. Bigbasket used the Maps Javascript API to build a web-based app for the company's backend that tracks all orders and delivery progress. Dispatchers use the Directions API to match drivers with orders and customers, and the Distance Matrix API to get estimate the time of arrival for deliveries. As dispatchers track the progress of deliveries on the map, they can tweak routes as necessary.

About Big Basket

Founded in 2011 and headquartered in Bengaluru, bigbasket.com (Innovative Retail Concepts Private Limited) is India's largest online food and grocery store. BigBasket operates in 30 Indian towns and cities serving up 18,000 products across over 1000 brands.

Industries: Retail & Consumer Goods
Location: India

About MediaAgility

MediaAgility is a digital consulting company with a mission to create customer-centric intelligence to help innovators succeed. Headquartered in Princeton, NJ, we have offices in the UK, Mexico, Singapore, and India and our team of Google certified specialists have worked with over 1000 customers worldwide.