99acres: helping consumers research properties

About 99acres

99acres is an Info Edge business and is considered India's leading property portal. As one of the very few profitable pure play internet companies in the country, Info Edge is India's premier online classifieds company in recruitment, matrimony, real estate, education and related services.

Industries: Other
Location: India

99acres wanted to provide customers with the location-based search results that they expect and create a seamless consumer experience. To provide context around a property's location, 99acres needed a solution with an accurate and comprehensive database of information about nearby destinations, the neighborhood and local transit.

Google Maps Platform Results:

  • Users now have access to information about points of interest, the neighborhood, hospitals and schools, which helps consumers make a more informed decision about where they want to live
  • Consumers were already familiar with Google Maps, so when 99acres introduced its location-based mapping feature, consumers instantly expressed that they had a better experience
  • Data accuracy prevents the addition of incorrect location information on listing pages, helps agents and users post an exact address derived by pinning it up on the map, in turn improving the confidence score of the property

9 million page visits per month to the website 70% of visitors engaged with the map

"Google Maps Platform helps us give context to customers as they conduct research and evaluate possible options with respect to location. The Geocoding, Directions and Distance Matrix APIs help us give context to customers as they conduct research and evaluate possible options with respect to location."

Amit Kumar Singh, Senior Vice President of Product Management, 99acres

99acres chose Google Maps for its high quality data, including points of interest and geographic mapping capabilities, as well as it ease of use. When consumers search for properties, their results are shown in a maps view, rather than a list. Consumers can apply filters to the properties, and the map results view will only show properties that fit their parameters. The new solution removes the bias a list may introduce. For example, if a customer searched for properties in New Delhi before 99acres introduced Google Maps, his search would yield a series of pages listing results 1-5, 6-10 and so forth. Often customers look at the first couple based on the ranking, but with the map results view, properties are put on the same playing field.

About 99acres

99acres is an Info Edge business and is considered India's leading property portal. As one of the very few profitable pure play internet companies in the country, Info Edge is India's premier online classifieds company in recruitment, matrimony, real estate, education and related services.

Industries: Other
Location: India