99: helping customers book and pay for rides from independent taxi drivers

About 99

99, formerly known as 99Taxis, is a transport company offering transport services via a mobile app. Launched in 2012 servicing São Paulo, the company has expanded since then to other regions. In January 2017, 99 received funding by Didi Chuxing, a Chinese transport company allowing 99 to open more positions, and expand globally.

Industries: Other
Location: Brazil

99 wanted to work with self-employed taxi drivers in Brazil by creating a service that would help riders find them using a smartphone app. The service would help both customers and drivers – it would cut down on customer wait time for taxis, and drivers could book rides with them more easily.

Google Maps Platform Results:

  • 140,000 taxi drivers registered on the map
  • 7 million app downloads on iOS and Android
  • Drivers get to their passengers faster—drivers have the best routes and passengers view the progress of the taxi live on the map
  • With the familiar Google Maps interface users spent minimal time learning how to use the app
  • Developers can easily add new features and tweak existing ones, improving their productivity, saving time, and helping the company bring new features to market quicker

3 million rides per month booked through Maps-based app

"Standardizing on Google Maps was a great move for us. We needed a way to improve the whole user experience. A big reason for the popularity of the services throughout Brazil is the familiar Google Maps interface – people don't spend any time learning how to use the app. The APIs, which display locations and help drivers get to their passengers faster, have also been important for us."

Renato Freitas, Co-Founder, 99

99, an on-demand taxi service based in Sao Paulo, Brazil, lets customers book rides from independent taxi drivers and then pay for the trips. Unlike many other ride-hailing apps, 99 helps people find rides with drivers who are registered and regulated as taxi drivers. When users launch the app, their phone's GPS detects their location, shows them locations of all nearby taxis, and displays taxi locations on the map as they drive. Users can zoom in and out and navigate around the map using familiar Google Maps controls. It calculates the best route for taxi drivers to get to riders - helping them get there faster - while passengers know how long it will take for their taxis to pick them up.

About 99

99, formerly known as 99Taxis, is a transport company offering transport services via a mobile app. Launched in 2012 servicing São Paulo, the company has expanded since then to other regions. In January 2017, 99 received funding by Didi Chuxing, a Chinese transport company allowing 99 to open more positions, and expand globally.

Industries: Other
Location: Brazil