Compute Engine lets you use virtual machine (VMs) instances hosted on Google's infrastructure for your real-time bidding logic. The service provides a great experience for hosting bidding logic for DoubleClick Ad Exchange, but you can use it to host bidders for other exchanges too.
This feature allows users who are currently hosting bidder logic on physical infrastructure to be able to host the same logic in the Cloud, on virtual machines provided by Google. Compute Engine offers many advantages for hosting your bidder logic:
In general, Ad Exchange customers using Compute Engine should experience significantly lower latency during bid computation. Depending on where you are bidding, you should create your virtual machine instances in the corresponding regions:
Desired bidding location Compute Engine region to host your virtual machines North America (West Coast)
North America (Central)
North America (East Coast)
Using Compute Engine allows you to place your bidding logic close to other Cloud Platform services that can be used to augment your bidding logic.
Benefit from all of the standard Compute Engine features, including:
- Start fast-booting, customizable virtual machine instances that are consistently high performance.
- Choose from a variety of Linux and Windows OS images.
- Pick the block storage option that best fits the price, performance, and durability requirements of your workload or application.
- Expose your virtual machine instances to the Internet safely through an easily configurable firewall.
- Manage your instances and infrastructure through a simple REST API, robust command-line tool, or a simple yet powerful web-based Google Cloud Platform Console.
To sign up for Compute Engine for DoubleClick, you must have:
Users of Ad Exchange and Compute Engine should experience lower latency when you bid to an Ad Exchange bidding location (described above). There are no additional steps to enable Compute Engine for Doubleclick.
Standard Compute Engine rates apply.
Once you have Compute Engine and Ad Exchange accounts, you can get started using the service by:
- Following one of the Compute Engine Getting Started Guides.
- Reading up on features such as persistent disks, images, and load balancing.
- Reviewing the API reference.
- Familiarize yourself with a typical Real Time Bidding Architecture.
- Explore our sample Real Time Bidder Solution for Google Cloud Platform.
Google also offers an open-source real-time bidding infrastructure software that you can use to create your own bidding logic. For more information, see Google Open Bidder.