Google Compute Engine for DoubleClick

Compute Engine lets you use virtual machine (VMs) instances hosted on Google's infrastructure for your real-time bidding logic. The service provides a great experience for hosting bidding logic for DoubleClick Ad Exchange, but you can use it to host bidders for other exchanges too.

This feature allows users who are currently hosting bidder logic on physical infrastructure to be able to host the same logic in the Cloud, on virtual machines provided by Google. Compute Engine offers many advantages for hosting your bidder logic:

  • In general, Ad Exchange customers using Compute Engine should experience significantly lower latency during bid computation. Depending on where you are bidding, you should create your virtual machine instances in the corresponding regions:

    Desired bidding location Compute Engine region to host your virtual machines
    North America (West Coast) us-west1
    North America (Central) us-central1
    North America (East Coast) us-east1
    Europe europe-west1
    Asia Pacific asia-east1
    Tokyo, Japan asia-northeast1

  • Using Compute Engine allows you to place your bidding logic close to other Cloud Platform services that can be used to augment your bidding logic.

  • Benefit from all of the standard Compute Engine features, including:

    • Start fast-booting, customizable virtual machine instances that are consistently high performance.
    • Choose from a variety of Linux and Windows OS images.
    • Pick the block storage option that best fits the price, performance, and durability requirements of your workload or application.
    • Expose your virtual machine instances to the Internet safely through an easily configurable firewall.
    • Manage your instances and infrastructure through a simple REST API, robust command-line tool, or a simple yet powerful web-based Google Cloud Platform Console.

Sign up

To sign up for Compute Engine for DoubleClick, you must have:

Users of Ad Exchange and Compute Engine should experience lower latency when you bid to an Ad Exchange bidding location (described above). There are no additional steps to enable Compute Engine for Doubleclick.

Pricing

Standard Compute Engine rates apply.

Getting started

Once you have Compute Engine and Ad Exchange accounts, you can get started using the service by:

Google also offers an open-source real-time bidding infrastructure software that you can use to create your own bidding logic. For more information, see Google Open Bidder.

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Compute Engine Documentation