The $4.5 trillion idea
According to the Ellen MacArthur Foundation, the circular economy is a system that supports economic growth, social wellbeing, and sustainability. By 2030, the circular economy could help generate $4.5 trillion of new economic output.2
Design out waste and pollution
Keep products and materials in use
Regenerate natural systems
Food Waste & Renewable Energy
Dysmus Kisilu is the founder of Solar Freeze, a company that specializes in providing renewable energy solutions to rural communities in Kenya. Dysmus is also the founder of "Each one, teach one" — an initiative within Solar Freeze that aims to impact the next generation of renewable energy leaders in Africa by mentoring young people aged 18–29 years in the operation, maintenance, and repair of renewable energy solutions specifically for agriculture. Since 2016, Dysmus has worked with 3,000 small-scale farmers to increase agricultural yields by over 150%.
Michael Groves is a geographer with a PhD in aerial and satellite earth observation, and over 20 years' experience in environmental management and sustainability reporting. He is the founder of Topolytics, a technology company based in Scotland that uses data science and machine learning to maximize the utility of the world's commercial and industrial waste materials. Topolytics is recognized by the Ellen MacArthur Foundation as a leading global circular economy innovator (CE100) and is noted by Cleantech Group as a leading "smart waste" company.
Patrick Peter founded Circunomics, an e-waste company based out of Germany, in order to solve one of the Circular Economy's biggest challenges: significantly reducing the waste of precious battery resources by creating a profitable battery aftermarket. Patrick is a father, PhD candidate in business administration, and holds an MBA from Frankfurt University.
Jasmine Crowe is an HBCU alumna who is working to make the world a better place one cause at a time. In January of 2017, she created Goodr, a tech-enabled sustainable food waste management company based in the United States with a goal to eliminate hunger and reduce food waste. Under Jasmine's direction Goodr has now diverted over nearly two million pounds of food from landfill and serves clients including: Atlanta's Hartsfield Jackson Airport, NFL, The Georgia World Congress Center, MetLife, and more.
So, what were we looking for?
Creativity is key. We wanted to see new ideas with the potential to impact any aspect of the global economy — from efficient resources and energy use to sustainable infrastructure and green job creation.
Viable business model
We asked for the nitty-gritty details. A well-researched proposal that describes the problem, proposes a solution, and demonstrates a clear capability for generating revenue.
People were asked to share their vision for a sustainable world — articulating how their idea and model will foster a circular economy and help us achieve SDG 12 by 2030.
Applicants synthesized and scaled their idea with Google Cloud and SAP. They outlines how they plan to use data analytics, machine learning, and/or supply chain management tools to achieve their vision.