Location intelligence: the new frontier for data-driven success
At Google, we’ve spent more than 15 years mapping the world and exploring the ways it can help businesses of all kinds do more, from tailoring customer experiences to optimizing processes across the enterprise. Its applications are endless, spanning marketing, workforce management, logistics, and even fraud detection. That’s why we’re excited to share Unlocking Value with Location Intelligence, a white paper based on in-depth research by Boston Consulting Group.