Mosquitoes get the swat with new Mosquito Forecast built by OFF! Insect Repellents and Google Cloud
Vice President, Consumer Packaged Goods, Google Cloud
Mosquitoes aren’t just the peskiest creatures on Earth; they infect more than 700 million people a year with dangerous diseases like Zika, Malaria, Dengue Fever, and Yellow Fever. Prevention is the best protection, and stopping mosquito bites before they happen is a critical step.
SC Johnson—a leading developer and manufacturer of pest control products, consumer packaged goods, and other professional products—has an outsized impact in reducing the transmission of mosquito-borne diseases. That’s why Google Cloud was honored to team up with one of the company’s leading pest control brands, OFF!®, to develop a new publicly available, predictive model of when and where mosquito populations are emerging nationwide.
As the planet warms and weather changes, OFF! noticed month-to-month and year-to-year fluctuations in consumer habits at a regional level, due to changes in mosquito populations. Because of these rapid changes, it’s difficult for people to know when to protect themselves. The OFF!Cast Mosquito Forecast™, built on Google Cloud and available today, will predict mosquito outbreaks across the United States, helping communities protect themselves from both the nuisance of mosquitoes and the dangers of mosquito-borne diseases—with the goal of expanding to other markets, like Brazil and Mexico, in the near future.
With the OFF!Cast Mosquito Forecast™, anyone can get their local mosquito prediction as easily as a daily weather update. Powered by Google Cloud’s geospatial and data analytics technologies, OFF!Cast Mosquito Forecast is the world’s first public technology platform that predicts and shares mosquito abundance information. By applying data that is informed by the science of mosquito biology, OFF!Cast accurately predicts mosquito behavior and mosquito populations in specific geographical locations.
Starting today, anyone can easily explore OFF!Cast on a desktop or mobile device and get their local seven-day mosquito forecast for any zip code in the continental United States. People can also sign up to receive a weekly forecast. To make this forecasting tool as helpful as possible, OFF! modeled its user interface after popular weather apps, a familiar frame of reference for consumers.
The technology behind the OFF!Cast Mosquito Forecast
To create this first-of-its-kind forecast, OFF! stood up a secure and production-scale Google Cloud Platform environment and tapped into Google Earth Engine, our cloud-based geospatial analysis platform that combines satellite imagery and geospatial data with powerful computing to help people and organizations understand how the planet is changing.
The OFF!Cast Mosquito Forecast is the result of multiple data sources coming together to provide consumers with an accurate view of mosquito activity. First, Google Earth Engine extracts billions of individual weather data points. Then, a scientific algorithm co-developed by the SC Johnson Center for Insect Science and Family Health and Climate Engine experts translates that weather data into relevant mosquito information. Finally, the collected information is put into the model and distilled into a color-coded, seven-day forecast of mosquito populations. The model is applied to the lifecycle of a mosquito, starting from when it lays eggs to when it could bite a human.
The SC Johnson Center for Insect Science and Family Health is one the world’s leading entomology research centers, studying advanced science of insect biology, insect-borne disease prevention and effective product solutions for consumer use. The science behind brands like OFF! is grounded in knowledge from world-class entomologists who have devoted their careers to SC Johnson’s mission of eradicating diseases like Malaria and Zika.
“We are putting the power in consumers’ hands in providing them with a tool to help predict their exposure and prevent mosquito bites,” said Maude Meier, SC Johnson entomologist. “It’s an exciting time to be working in the field of insect science as we find new opportunities to combine science and technology, like Google Earth Engine, to be a force for good in our mission to prevent the spread of insect-borne diseases.”
It takes an ecosystem to battle mosquitos
Over the past decade, academics, scientists and NGOs have used Google Earth Engine and its earth observation data to make meaningful progress on climate research, natural resource protection, carbon emissions reduction and other sustainability goals. It has made it possible for organizations to monitor global forest loss in near real-time and has helped more than 160 countries map and protect freshwater ecosystems. Google Earth Engine is now available in preview with Google Cloud for commercial use.
Our partner, Climate Engine, was a key player in helping make the OFF!Cast Mosquito Forecast a reality. Climate Engine is a scientist-led company that works with Google Cloud and our customers to accelerate and scale the use of Google Earth Engine, in addition to those of Google Cloud Storage and BigQuery, among other tools. With Climate Engine, OFF! integrated insect data from VectorBase, an organization that collects and counts mosquitoes and is funded by the U.S. National Institute of Allergy and Infectious Diseases.
The model powering the OFF!Cast Mosquito Forecast combines three inputs—knowledge of a mosquito’s lifecycle, detailed climate data inputs, and mosquito population counts from more than 5,000 locations provided by VectorBase. The model’s accuracy was validated against precise mosquito population data collected over six years from more than 33 million mosquitoes across 141 different species at more than 5,000 unique trapping locations.
A better understanding of entomology, especially things like degree days and how they affect mosquito populations, and helping communities take action is critically important to improving public health. Learn more about OFF!Cast Mosquito Forecast and see here to learn more about Google Earth Engine on Google Cloud.