Google Ads 报告转换

Google Ads 报告的表映射

当您的 Google Ads(以前称为 Google AdWords)报告传输到 BigQuery 时,系统会将这些报告转换为以下 BigQuery 表和视图。

在 BigQuery 中查看表和视图时,[CUSTOMER_ID] 的值就是您的 Google Ads 客户 ID。

Google Google Ads 报告 BigQuery 表 BigQuery 视图
帐号效果报告 p_Customer_[CUSTOMER_ID]
p_HourlyAccountConversionStats_[CUSTOMER_ID]
p_AccountConversionStats_[CUSTOMER_ID]
p_HourlyAccountStats_[CUSTOMER_ID]
p_AccountNonClickStats_[CUSTOMER_ID]
p_AccountBasicStats_[CUSTOMER_ID]
p_AccountStats_[CUSTOMER_ID]
Customer_[CUSTOMER_ID]
HourlyAccountConversionStats_[CUSTOMER_ID]
AccountConversionStats_[CUSTOMER_ID]
HourlyAccountStats_[CUSTOMER_ID]
AccountNonClickStats_[CUSTOMER_ID]
AccountBasicStats_[CUSTOMER_ID]
AccountStats_[CUSTOMER_ID]
广告效果报告 p_AdBasicStats_[CUSTOMER_ID]
p_AdCrossDeviceStats_[CUSTOMER_ID]
p_AdConversionStats_[CUSTOMER_ID]
p_AdStats_[CUSTOMER_ID]
p_AdCrossDeviceConversionStats_[CUSTOMER_ID]
p_Ad_[CUSTOMER_ID]
AdBasicStats_[CUSTOMER_ID]
AdCrossDeviceStats_[CUSTOMER_ID]
AdConversionStats_[CUSTOMER_ID]
AdStats_[CUSTOMER_ID]
AdCrossDeviceConversionStats_[CUSTOMER_ID]
Ad_[CUSTOMER_ID]
广告组效果报告 p_AdGroupStats_[CUSTOMER_ID]
p_AdGroupBasicStats_[CUSTOMER_ID]
p_AdGroupCrossDeviceStats_[CUSTOMER_ID]
p_HourlyAdGroupConversionStats_[CUSTOMER_ID]
p_HourlyAdGroupStats_[CUSTOMER_ID]
p_AdGroupConversionStats_[CUSTOMER_ID]
p_AdGroupCrossDeviceConversionStats_[CUSTOMER_ID]
p_AdGroup_[CUSTOMER_ID]
AdGroupStats_[CUSTOMER_ID]
AdGroupBasicStats_[CUSTOMER_ID]
AdGroupCrossDeviceStats_[CUSTOMER_ID]
HourlyAdGroupConversionStats_[CUSTOMER_ID]
HourlyAdGroupStats_[CUSTOMER_ID]
AdGroupConversionStats_[CUSTOMER_ID]
AdGroupCrossDeviceConversionStats_[CUSTOMER_ID]
AdGroup_[CUSTOMER_ID]
年龄段效果报告 p_AgeRange_[CUSTOMER_ID]
p_AgeRangeBasicStats_[CUSTOMER_ID]
p_AgeRangeStats_[CUSTOMER_ID]
p_AgeRangeConversionStats_[CUSTOMER_ID]
p_AgeRangeNonClickStats_[CUSTOMER_ID]
AgeRange_[CUSTOMER_ID]
AgeRangeBasicStats_[CUSTOMER_ID]
AgeRangeStats_[CUSTOMER_ID]
AgeRangeConversionStats_[CUSTOMER_ID]
AgeRangeNonClickStats_[CUSTOMER_ID]
受众群体效果报告 p_Audience_[CUSTOMER_ID]
p_AudienceConversionStats_[CUSTOMER_ID]
p_AudienceNonClickStats_[CUSTOMER_ID]
p_AudienceBasicStats_[CUSTOMER_ID]
p_AudienceStats_[CUSTOMER_ID]
Audience_[CUSTOMER_ID]
AudienceConversionStats_[CUSTOMER_ID]
AudienceNonClickStats_[CUSTOMER_ID]
AudienceBasicStats_[CUSTOMER_ID]
AudienceStats_[CUSTOMER_ID]
出价目标效果报告 p_BidGoal_[CUSTOMER_ID]
p_BidGoalStats_[CUSTOMER_ID]
p_HourlyBidGoalStats_[CUSTOMER_ID]
p_BidGoalConversionStats_[CUSTOMER_ID]
BidGoal_[CUSTOMER_ID]
BidGoalStats_[CUSTOMER_ID]
HourlyBidGoalStats_[CUSTOMER_ID]
BidGoalConversionStats_[CUSTOMER_ID]
预算效果报告 p_Budget_[CUSTOMER_ID]
p_BudgetStats_[CUSTOMER_ID]
Budget_[CUSTOMER_ID]
BudgetStats_[CUSTOMER_ID]
广告系列的地理位置定位目标报告 p_CampaignLocationTargetStats_[CUSTOMER_ID]
p_LocationBasedCampaignCriterion_[CUSTOMER_ID]
CampaignLocationTargetStats_[CUSTOMER_ID]
LocationBasedCampaignCriterion_[CUSTOMER_ID]
广告系列效果报告 p_Campaign_[CUSTOMER_ID]
p_CampaignBasicStats_[CUSTOMER_ID]
p_CampaignConversionStats_[CUSTOMER_ID]
p_CampaignCrossDeviceStats_[CUSTOMER_ID]
p_HourlyCampaignConversionStats_[CUSTOMER_ID]
p_CampaignStats_[CUSTOMER_ID]
p_HourlyCampaignStats_[CUSTOMER_ID]
p_CampaignCrossDeviceConversionStats_[CUSTOMER_ID]
p_CampaignCookieStats_[CUSTOMER_ID]
Campaign_[CUSTOMER_ID]
CampaignBasicStats_[CUSTOMER_ID]
CampaignConversionStats_[CUSTOMER_ID]
CampaignCrossDeviceStats_[CUSTOMER_ID]
HourlyCampaignConversionStats_[CUSTOMER_ID]
CampaignStats_[CUSTOMER_ID]
HourlyCampaignStats_[CUSTOMER_ID]
CampaignCrossDeviceConversionStats_[CUSTOMER_ID]
CampaignCookieStats_[CUSTOMER_ID]
点击效果报告 p_ClickStats_[CUSTOMER_ID] ClickStats_[CUSTOMER_ID]
条件效果报告 p_Criteria_[CUSTOMER_ID]
p_CriteriaBasicStats_[CUSTOMER_ID]
p_CriteriaStats_[CUSTOMER_ID]
p_CriteriaConversionStats_[CUSTOMER_ID]
p_CriteriaNonClickStats_[CUSTOMER_ID]
Criteria_[CUSTOMER_ID]
CriteriaBasicStats_[CUSTOMER_ID]
CriteriaStats_[CUSTOMER_ID]
CriteriaConversionStats_[CUSTOMER_ID]
CriteriaNonClickStats_[CUSTOMER_ID]
性别效果报告 p_Gender_[CUSTOMER_ID]
p_GenderBasicStats_[CUSTOMER_ID]
p_GenderStats_[CUSTOMER_ID]
p_GenderConversionStats_[CUSTOMER_ID]
p_GenderNonClickStats_[CUSTOMER_ID]
Gender_[CUSTOMER_ID]
GenderBasicStats_[CUSTOMER_ID]
GenderStats_[CUSTOMER_ID]
GenderConversionStats_[CUSTOMER_ID]
GenderNonClickStats_[CUSTOMER_ID]
地理位置效果报告 p_GeoConversionStats_[CUSTOMER_ID]
p_GeoStats_[CUSTOMER_ID]
GeoConversionStats_[CUSTOMER_ID]
GeoStats_[CUSTOMER_ID]
关键字效果报告 p_Keyword_[CUSTOMER_ID]
p_KeywordBasicStats_[CUSTOMER_ID]
p_KeywordCrossDeviceStats_[CUSTOMER_ID]
p_KeywordStats_[CUSTOMER_ID]
p_KeywordCrossDeviceConversionStats_[CUSTOMER_ID]
p_KeywordConversionStats_[CUSTOMER_ID]
Keyword_[CUSTOMER_ID]
KeywordBasicStats_[CUSTOMER_ID]
KeywordCrossDeviceStats_[CUSTOMER_ID]
KeywordStats_[CUSTOMER_ID]
KeywordCrossDeviceConversionStats_[CUSTOMER_ID]
KeywordConversionStats_[CUSTOMER_ID]
付费自然查询报告 p_PaidOrganicStats_[CUSTOMER_ID] PaidOrganicStats_[CUSTOMER_ID]
生育情况效果报告 p_ParentalStatus_[CUSTOMER_ID]
p_ParentalStatusBasicStats_[CUSTOMER_ID]
p_ParentalStatusStats_[CUSTOMER_ID]
p_ParentalStatusConversionStats_[CUSTOMER_ID]
p_ParentalStatusNonClickStats_[CUSTOMER_ID]
ParentalStatus_[CUSTOMER_ID]
ParentalStatusBasicStats_[CUSTOMER_ID]
ParentalStatusStats_[CUSTOMER_ID]
ParentalStatusConversionStats_[CUSTOMER_ID]
ParentalStatusNonClickStats_[CUSTOMER_ID]
展示位置效果报告 p_PlacementBasicStats_[CUSTOMER_ID]
p_PlacementNonClickStats_[CUSTOMER_ID]
p_PlacementStats_[CUSTOMER_ID]
p_Placement_[CUSTOMER_ID]
p_PlacementConversionStats_[CUSTOMER_ID]
PlacementBasicStats_[CUSTOMER_ID]
PlacementNonClickStats_[CUSTOMER_ID]
PlacementStats_[CUSTOMER_ID]
Placement_[CUSTOMER_ID]
PlacementConversionStats_[CUSTOMER_ID]
搜索查询效果报告 p_SearchQueryStats_[CUSTOMER_ID]
p_SearchQueryConversionStats_[CUSTOMER_ID]
SearchQueryStats_[CUSTOMER_ID]
SearchQueryConversionStats_[CUSTOMER_ID]
购物效果报告 p_ShoppingProductConversionStats_[CUSTOMER_ID]
p_ShoppingProductStats_[CUSTOMER_ID]
ShoppingProductConversionStats_[CUSTOMER_ID]
ShoppingProductStats_[CUSTOMER_ID]
视频效果报告 p_VideoBasicStats_[CUSTOMER_ID]
p_VideoConversionStats_[CUSTOMER_ID]
p_VideoStats_[CUSTOMER_ID]
p_Video_[CUSTOMER_ID]
p_VideoNonClickStats_[CUSTOMER_ID]
VideoBasicStats_[CUSTOMER_ID]
VideoConversionStats_[CUSTOMER_ID]
VideoStats_[CUSTOMER_ID]
Video_[CUSTOMER_ID]
VideoNonClickStats_[CUSTOMER_ID]

Google Ads 报告的列映射

由 Google Ads 传输创建的 BigQuery 表包含以下列(字段):

BigQuery 表
帐号效果报告:Customer 表 source
AccountCurrencyCode
AccountDescriptiveName
AccountTimeZone
CanManageClients
CustomerDescriptiveName
ExternalCustomerId
IsAutoTaggingEnabled
IsTestAccount
帐号效果报告:AccountStats 表 ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
帐号效果报告:AccountConversionStats 表 AdNetworkType1
AdNetworkType2
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
帐号效果报告:HourlyAccountStats 表 ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
帐号效果报告:HourlyAccountConversionStats 表 AdNetworkType1
AdNetworkType2
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
帐号效果报告:AccountNonClickStats 表 AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
ContentBudgetLostImpressionShare
ContentImpressionShare
ContentRankLostImpressionShare
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
InvalidClickRate
InvalidClicks
Month
MonthOfYear
Quarter
SearchBudgetLostImpressionShare
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostImpressionShare
ValuePerAllConversion
VideoViewRate
VideoViews
Week
Year
帐号效果报告:AccountBasicStats 表 ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AveragePosition
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
广告效果报告:Ad 表 AccentColor
AdGroupId
AdType
AllowFlexibleColor
Automated
BusinessName
CallOnlyPhoneNumber
CallToActionText
CampaignId
CombinedApprovalStatus
CreativeDestinationUrl
CreativeFinalAppUrls
CreativeFinalMobileUrls
CreativeFinalUrls
CreativeTrackingUrlTemplate
CreativeUrlCustomParameters
Description
Description1
Description2
DevicePreference
DisplayUrl
EnhancedDisplayCreativeLandscapeLogoImageMediaId
EnhancedDisplayCreativeLogoImageMediaId
EnhancedDisplayCreativeMarketingImageMediaId
EnhancedDisplayCreativeMarketingImageSquareMediaId
ExternalCustomerId
FormatSetting
GmailCreativeHeaderImageMediaId
GmailCreativeLogoImageMediaId
GmailCreativeMarketingImageMediaId
GmailTeaserBusinessName
GmailTeaserDescription
GmailTeaserHeadline
Headline
HeadlinePart1
HeadlinePart2
CreativeId(映射到 Google Ads 报告中的 Id 字段)
ImageAdUrl
ImageCreativeImageHeight
ImageCreativeImageWidth
ImageCreativeMimeType
ImageCreativeName
LabelIds
Labels
LongHeadline
MainColor
MarketingImageCallToActionText
MarketingImageCallToActionTextColor
MarketingImageDescription
MarketingImageHeadline
MultiAssetResponsiveDisplayAdAccentColor
MultiAssetResponsiveDisplayAdBusinessName
MultiAssetResponsiveDisplayAdCallToActionText
MultiAssetResponsiveDisplayAdDescriptions
MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix
MultiAssetResponsiveDisplayAdDynamicSettingsPromoText
MultiAssetResponsiveDisplayAdFormatSetting
MultiAssetResponsiveDisplayAdHeadlines
MultiAssetResponsiveDisplayAdLandscapeLogoImages
MultiAssetResponsiveDisplayAdLogoImages
MultiAssetResponsiveDisplayAdLongHeadline
MultiAssetResponsiveDisplayAdMainColor
MultiAssetResponsiveDisplayAdMarketingImages
MultiAssetResponsiveDisplayAdSquareMarketingImages
ResponsiveSearchAdDescriptions
ResponsiveSearchAdHeadlines
ResponsiveSearchAdPath1
ResponsiveSearchAdPath2
Path1
Path2
PolicySummary
PricePrefix
PromoText
ShortHeadline
Status
SystemManagedEntitySource
广告效果报告:AdStats 表 ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
CriterionId
CriterionType
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CreativeId(映射到 Google Ads 报告中的 Id 字段)
Impressions
InteractionRate
Interactions
InteractionTypes
IsNegative
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
广告效果报告:AdConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
CriterionId
CriterionType
Date
DayOfWeek
Device
ExternalCustomerId
CreativeId(映射到 Google Ads 报告中的 Id 字段)
IsNegative
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
广告效果报告:AdCrossDeviceStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseAdGroupId
BaseCampaignId
BounceRate
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
CostPerAllConversion
CriterionId
CriterionType
CrossDeviceConversions
Date
DayOfWeek
EngagementRate
Engagements
ExternalCustomerId
CreativeId(映射到 Google Ads 报告中的 Id 字段)
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
IsNegative
Month
MonthOfYear
PercentNewVisitors
Quarter
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
广告效果报告:AdCrossDeviceConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CriterionId
CriterionType
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
CreativeId(映射到 Google Ads 报告中的 Id 字段)
IsNegative
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
广告效果报告:AdBasicStats 表 ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId
CriterionType
Date
Device
ExternalCustomerId
CreativeId(映射到 Google Ads 报告中的 Id 字段)
Impressions
Interactions
InteractionTypes
IsNegative
Slot
ViewThroughConversions
广告组效果报告:AdGroup 表 AdGroupDesktopBidModifier
AdGroupId
AdGroupMobileBidModifier
AdGroupName
AdGroupStatus
AdGroupTabletBidModifier
AdGroupType
AdRotationMode
BiddingStrategyId
BiddingStrategyName
BiddingStrategySource
BiddingStrategyType
CampaignId
ContentBidCriterionTypeGroup
CpcBid
CpmBidStr(映射到 Google Ads 报告中的 CpmBid 字段)
CpvBid
EffectiveTargetRoas
EffectiveTargetRoasSource
EnhancedCpcEnabled
ExternalCustomerId
LabelIds
Labels
TargetCpa
TargetCpaBidSource
TrackingUrlTemplate
UrlCustomParameters
广告组效果报告:AdGroupStats 表 ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
广告组效果报告:AdGroupConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
广告组效果报告:AdGroupCrossDeviceStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseAdGroupId
BaseCampaignId
BounceRate
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
ContentImpressionShare
ContentRankLostImpressionShare
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
EngagementRate
Engagements
ExternalCustomerId
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
Month
MonthOfYear
NumOfflineImpressions
NumOfflineInteractions
OfflineInteractionRate
PercentNewVisitors
Quarter
RelativeCtr
SearchAbsoluteTopImpressionShare
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostImpressionShare
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
广告组效果报告:AdGroupCrossDeviceConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
广告组效果报告:HourlyAdGroupStats 表 ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
HourOfDay
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
广告组效果报告:HourlyAdGroupConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
ampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
广告组效果报告:AdGroupBasicStats 表 ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
年龄段效果报告:AgeRange 表 AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr(映射到 Google Ads 报告中的 CpmBid 字段)
CpmBidSource
Criteria
CriteriaDestinationUrl
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
Id
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
年龄段效果报告:AgeRangeBasicStats 表 ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
年龄段效果报告:AgeRangeStats 表 ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
年龄段效果报告:AgeRangeConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
年龄段效果报告:AgeRangeNonClickStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId(映射到 Google Ads 报告中的 Id 字段)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
受众群体效果报告:Audience 表 source
AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr(映射到 Google Ads 报告中的 CpmBid 字段)
CpmBidSource
Criteria
CriteriaDestinationUrl
CriterionAttachmentLevel
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
CriterionId(映射到 Google Ads 报告中的 Id 字段)
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
UserListName
受众群体效果报告:AudienceStats 表 ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CriterionId(映射到 Google Ads 报告中的 Id 字段)
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
受众群体效果报告:AudienceConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CriterionId(映射到 Google Ads 报告中的 Id 字段)
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
ViewThroughConversions
Week
Year
受众群体效果报告:AudienceNonClickStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId(映射到 Google Ads 报告中的 Id 字段)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
受众群体效果报告:AudienceBasicStats 表 ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
CriterionId(映射到 Google Ads 报告中的 Id 字段)
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
出价目标效果报告:BidGoal 表 AccountDescriptiveName
ExternalCustomerId
BidStrategyID(映射到 Google Ads 报告中的 Id 字段)
Name
PageOnePromotedBidCeiling
PageOnePromotedBidChangesForRaisesOnlyStr(映射到 Google Ads 报告中的 PageOnePromotedBidChangesForRaisesOnly 字段)
PageOnePromotedBidModifier
PageOnePromotedRaiseBidWhenBudgetConstrainedStr(映射到 Google Ads 报告中的 PageOnePromotedRaiseBidWhenBudgetConstrained 字段)
PageOnePromotedRaiseBidWhenLowQualityScoreStr(映射到 Google Ads 报告中的 PageOnePromotedRaiseBidWhenLowQualityScore 字段)
PageOnePromotedStrategyGoal
Status
TargetCpa
TargetCpaMaxCpcBidCeiling
TargetCpaMaxCpcBidFloor
TargetOutrankShareFlt
TargetOutrankShareBidChangesForRaisesOnlyStr(映射到 Google Ads 报告中的 TargetOutrankShareBidChangesForRaisesOnly 字段)
TargetOutrankShareCompetitorDomain
TargetOutrankShareMaxCpcBidCeiling
TargetOutrankShareRaiseBidWhenLowQualityScoreStr(映射到 Google Ads 报告中的 TargetOutrankShareRaiseBidWhenLowQualityScore 字段)
TargetRoas
TargetRoasBidCeiling
TargetRoasBidFloor
TargetSpendBidCeiling
TargetSpendSpendTarget
Type
出价目标效果报告:BidGoalStats 表 AdGroupCount
AdGroupCriteriaCount
AverageCpc
AverageCpm
AveragePosition
BidStrategyID(映射到 Google Ads 报告中的 Id 字段)
CampaignCount
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
Month
MonthOfYear
NonRemovedAdGroupCount
NonRemovedAdGroupCriteriaCount
NonRemovedCampaignCount
Quarter
ValuePerConversion
Week
Year
出价目标效果报告:HourlyBidGoalStats 表 AdGroupCount
AdGroupCriteriaCount
AverageCpc
AverageCpm
AveragePosition
BidStrategyID(映射到 Google Ads 报告中的 Id 字段)
CampaignCount
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Impressions
Month
MonthOfYear
NonRemovedAdGroupCount
NonRemovedAdGroupCriteriaCount
NonRemovedCampaignCount
Quarter
ValuePerConversion
Week
Year
出价目标效果报告:BidGoalConversionStats 表 AdGroupCount
AdGroupCriteriaCount
AllConversionRate
AllConversions
AllConversionValue
BidStrategyID(映射到 Google Ads 报告中的 Id 字段)
CampaignCount
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
NonRemovedAdGroupCount
NonRemovedAdGroupCriteriaCount
NonRemovedCampaignCount
Quarter
ValuePerAllConversion
ViewThroughConversions
Week
Year
预算效果报告:Budget 表 AccountDescriptiveName
Amount
BudgetId
BudgetName
BudgetReferenceCount
BudgetStatus
DeliveryMethod
ExternalCustomerId
IsBudgetExplicitlyShared
Period
TotalAmount
预算效果报告:BudgetStats 表 AllConversionRate
AllConversions
AllConversionValue
AssociatedCampaignId
AssociatedCampaignName
AssociatedCampaignStatus
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
BudgetCampaignAssociationStatus
BudgetId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Ctr
EngagementRate
Engagements
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
ValuePerAllConversion
ValuePerConversion
VideoViewRate
VideoViews
ViewThroughConversions
广告系列效果报告:Campaign 表 source
AdvertisingChannelSubType
AdvertisingChannelType
Amount
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
BudgetId
CampaignDesktopBidModifier
CampaignGroupId
CampaignId
CampaignMobileBidModifier
CampaignName
CampaignStatus
CampaignTabletBidModifier
CampaignTrialType
EndDate
EnhancedCpcEnabled
ExternalCustomerId
IsBudgetExplicitlyShared
LabelIds
Labels
MaximizeConversionValueTargetRoas
Period
ServingStatus
StartDate
TotalAmount
TrackingUrlTemplate
UrlCustomParameters
广告系列效果报告:CampaignStats 表 ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseCampaignId
CampaignGroupId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
广告系列效果报告:CampaignConversionStats 表 AdNetworkType1
AdNetworkType2
BaseCampaignId
CampaignGroupId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
广告系列效果报告:CampaignCrossDeviceStats 表 AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseCampaignId
BounceRate
CampaignGroupId
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
ContentBudgetLostImpressionShare
ContentImpressionShare
ContentRankLostImpressionShare
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
EngagementRate
Engagements
ExternalCustomerId
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
InvalidClickRate
InvalidClicks
Month
MonthOfYear
NumOfflineImpressions
NumOfflineInteractions
OfflineInteractionRate
PercentNewVisitors
Quarter
RelativeCtr
SearchAbsoluteTopImpressionShare
SearchBudgetLostImpressionShare
SearchClickShare
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostImpressionShare
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
广告系列效果报告:CampaignCrossDeviceConversionStats 表 AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseCampaignId
CampaignGroupId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
广告系列效果报告:HourlyCampaignStats 表 ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseCampaignId
CampaignGroupId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
HourOfDay
Impressions
ImpressionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
广告系列效果报告:HourlyCampaignConversionStats 表 AdNetworkType1
AdNetworkType2
BaseCampaignId
CampaignGroupId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
广告系列效果报告:CampaignCookieStats 表 AdNetworkType1
AdNetworkType2
AverageFrequency
BaseCampaignId
CampaignGroupId
CampaignId
Date
ExternalCustomerId
ImpressionReach
Month
MonthOfYear
Week
广告系列效果报告:CampaignBasicStats 表 ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AveragePosition
BaseCampaignId
CampaignGroupId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
广告系列的地理位置定位目标报告:LocationBasedCampaignCriterion 表 source
BidModifier
CampaignId
ExternalCustomerId
CriterionId(映射到 Google Ads 报告中的 Id 字段)
IsNegative
广告系列的地理位置定位目标报告:CampaignLocationTargetStats 表 AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
CampaignId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Ctr
Date
EngagementRate
Engagements
ExternalCustomerId
CriterionId(映射到 Google Ads 报告中的 Id 字段)
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
VideoViewRate
VideoViews
ViewThroughConversions
Week
Year
点击效果报告:ClickStats 表 AccountDescriptiveName
AdFormat
AdGroupId
AdNetworkType1
AdNetworkType2
AoiCityCriteriaId
AoiCountryCriteriaId
AoiMetroCriteriaId
AoiMostSpecificTargetId
AoiRegionCriteriaId
CampaignId
CampaignLocationTargetId
Clicks
ClickType
CreativeId
CriteriaId
CriteriaParameters
Date
Device
ExternalCustomerId
GclId
KeywordMatchType
LopCityCriteriaId
LopCountryCriteriaId
LopMetroCriteriaId
LopMostSpecificTargetId
LopRegionCriteriaId
MonthOfYear
Page
Slot
UserListId
条件效果报告:Criteria 表 AdGroupId
ApprovalStatus
BaseAdGroupId
BaseCampaignId
BidModifier
CampaignId
CpcBid
CpcBidSource
CpmBidStr(映射到 Google Ads 报告中的 CpmBid 字段)
CpvBid
CpvBidSource
CreativeQualityScore
Criteria
CriteriaDestinationUrl
CriteriaType
DisplayName
EnhancedCpcEnabled
EstimatedAddClicksAtFirstPositionCpc
EstimatedAddCostAtFirstPositionCpc
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
FirstPageCpc
FirstPositionCpc
HasQualityScore
Id
IsNegative
LabelIds
Labels
Parameter
PostClickQualityScore
QualityScore
SearchPredictedCtr
Status
SystemServingStatus
TopOfPageCpc
TrackingUrlTemplate
UrlCustomParameters
VerticalId
条件效果报告:CriteriaBasicStats 表 ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
条件效果报告:CriteriaStats 表 ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CostPerCurrentModelAttributedConversion
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
条件效果报告:CriteriaConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
条件效果报告:CriteriaNonClickStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId(映射到 Google Ads 报告中的 Id 字段)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
性别效果报告:Gender 表 AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr(映射到 Google Ads 报告中的 CpmBid 字段)
CpmBidSource
Criteria
CriteriaDestinationUrl
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
Id
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
性别效果报告:GenderBasicStats 表 ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
性别效果报告:GenderStats 表 ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
性别效果报告:GenderConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
性别效果报告:GenderNonClickStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId(映射到 Google Ads 报告中的 Id 字段)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
地理位置效果报告:GeoStats 表 AdFormat
AdGroupId
AdGroupName
AdGroupStatus
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
AverageCpv
AveragePosition
CampaignId
CityCriteriaId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CountryCriteriaId
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
IsTargetingLocation
LocationType
MetroCriteriaId
Month
MonthOfYear
MostSpecificCriteriaId
Quarter
RegionCriteriaId
ValuePerAllConversion
ValuePerConversion
VideoViewRate
VideoViews
ViewThroughConversions
Week
Year
地理位置效果报告:GeoConversionStats 表 AdFormat
AdGroupId
AdGroupName
AdGroupStatus
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
CampaignId
CityCriteriaId
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CountryCriteriaId
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
IsTargetingLocation
LocationType
MetroCriteriaId
Month
MonthOfYear
MostSpecificCriteriaId
Quarter
RegionCriteriaId
ValuePerAllConversion
ValuePerConversion
ViewThroughConversions
Week
Year
关键字效果报告:Keyword 表 AdGroupId
ApprovalStatus
BiddingStrategyId
BiddingStrategyName
BiddingStrategySource
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr(映射到 Google Ads 报告中的 CpmBid 字段)
CreativeQualityScore
Criteria
CriteriaDestinationUrl
EnhancedCpcEnabled
EstimatedAddClicksAtFirstPositionCpc
EstimatedAddCostAtFirstPositionCpc
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
FirstPageCpc
FirstPositionCpc
HasQualityScore
CriterionId(映射到 Google Ads 报告中的 Id 字段)
IsNegative
KeywordMatchType
LabelIds
Labels
PostClickQualityScore
QualityScore
SearchPredictedCtr
Status
SystemServingStatus
TopOfPageCpc
TrackingUrlTemplate
UrlCustomParameters
VerticalId
关键字效果报告:KeywordStats 表 ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CriterionId(映射到 Google Ads 报告中的 Id 字段)
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
关键字效果报告:KeywordConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
CriterionId(映射到 Google Ads 报告中的 Id 字段)
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
关键字效果报告:KeywordCrossDeviceStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseAdGroupId
BaseCampaignId
BounceRate
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek/p>EngagementRate
Engagements
ExternalCustomerId
CriterionId(映射到 Google Ads 报告中的 Id 字段)
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
Month
MonthOfYear
PercentNewVisitors
Quarter
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostImpressionShare
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
关键字效果报告:KeywordCrossDeviceConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
CriterionId(映射到 Google Ads 报告中的 Id 字段)
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
关键字效果报告:KeywordBasicStats 表 ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
CriterionId(映射到 Google Ads 报告中的 Id 字段)
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
付费自然查询报告:PaidOrganicStats 表 AdGroupId
AverageCpc
AveragePosition
CampaignId
Clicks
CombinedAdsOrganicClicks
CombinedAdsOrganicClicksPerQuery
CombinedAdsOrganicQueries
Ctr
Date
DayOfWeek
ExternalCustomerId
Impressions
CriterionId(映射到 Google Ads 报告中的 KeywordId 字段)
Month
MonthOfYear
OrganicAveragePosition
OrganicClicks
OrganicClicksPerQuery
OrganicImpressions
OrganicImpressionsPerQuery
OrganicQueries
Quarter
QueryMatchType
SearchQuery
SerpType
Week
Year
生育情况效果报告:ParentalStatus 表 AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr(映射到 Google Ads 报告中的 CpmBid 字段)
CpmBidSource
Criteria
CriteriaDestinationUrl
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
CriterionId(映射到 Google Ads 报告中的 Id 字段)
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
生育情况效果报告:ParentalStatusBasicStats 表 ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
生育情况效果报告:ParentalStatusStats 表 ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
生育情况效果报告:ParentalStatusConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
生育情况效果报告:ParentalStatusNonClickStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId(映射到 Google Ads 报告中的 Id 字段)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
展示位置效果报告:Placement 表 source
AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr(映射到 Google Ads 报告中的 CpmBid 字段)
CpmBidSource
Criteria
CriteriaDestinationUrl
DisplayName
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
CriterionId(映射到 Google Ads 报告中的 Id 字段)
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
展示位置效果报告:PlacementStats 表 ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
展示位置效果报告:PlacementConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
展示位置效果报告:PlacementNonClickStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId(映射到 Google Ads 报告中的 Id 字段)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
展示位置效果报告:PlacementBasicStats 表 ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId(映射到 Google Ads 报告中的 Id 字段)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
搜索查询效果报告:SearchQueryStats 表 AdFormat
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
CampaignId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CreativeId
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
CriterionId(映射到 Google Ads 报告中的 KeywordId 字段)
Month
MonthOfYear
Quarter
Query
QueryMatchTypeWithVariant
QueryTargetingStatus
ValuePerAllConversion
ValuePerConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
ViewThroughConversions
Week
Year
搜索查询效果报告:SearchQueryConversionStats 表 AdFormat
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
CampaignId
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CreativeId
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
CriterionId(映射到 Google Ads 报告中的 KeywordId 字段)
Month
MonthOfYear
Quarter
Query
QueryMatchTypeWithVariant
QueryTargetingStatus
ValuePerAllConversion
ValuePerConversion
ViewThroughConversions
Week
Year
购物效果报告:ShoppingProductStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AggregatorId
AllConversionRate
AllConversions
AllConversionValue
AverageCpc
Brand
CampaignId
CategoryL1
CategoryL2
CategoryL3
CategoryL4
CategoryL5
Channel
ChannelExclusivity
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CountryCriteriaId
CrossDeviceConversions
Ctr
CustomAttribute0
CustomAttribute1
CustomAttribute2
CustomAttribute3
CustomAttribute4
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
LanguageCriteriaId
MerchantId
Month
OfferId
ProductCondition
ProductTypeL1
ProductTypeL2
ProductTypeL3
ProductTypeL4
ProductTypeL5
Quarter
SearchAbsoluteTopImpressionShare
SearchClickShare
SearchImpressionShare
ValuePerAllConversion
ValuePerConversion
Week
Year
购物效果报告:ShoppingProductConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AggregatorId
AllConversionRate
AllConversions
AllConversionValue
Brand
CampaignId
CategoryL1
CategoryL2
CategoryL3
CategoryL4
CategoryL5
Channel
ChannelExclusivity
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CountryCriteriaId
CustomAttribute0
CustomAttribute1
CustomAttribute2
CustomAttribute3
CustomAttribute4
Date
DayOfWeek
Device
ExternalCustomerId
LanguageCriteriaId
MerchantId
Month
OfferId
ProductCondition
ProductTypeL1
ProductTypeL2
ProductTypeL3
ProductTypeL4
ProductTypeL5
Quarter
StoreId
ValuePerAllConversion
ValuePerConversion
Week
Year
视频效果报告:Video 表 AdGroupId
CampaignId
ExternalCustomerId
VideoDuration
VideoId
VideoTitle
视频效果报告:VideoStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpm
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CreativeId
CreativeStatus
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
Month
MonthOfYear
Quarter
VideoChannelId
VideoId
Week
Year
视频效果报告:VideoConversionStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
CampaignId
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ConversionValue
CreativeId
CreativeStatus
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoChannelId
VideoId
Week
Year
视频效果报告:VideoNonClickStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpv
CampaignId
CostPerAllConversion
CrossDeviceConversions
CreativeId
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
VideoChannelId
VideoId
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
视频效果报告:VideoBasicStats 表 AdGroupId
AdNetworkType1
AdNetworkType2
CampaignId
Clicks
Conversions
ConversionValue
Cost
CreativeId
CreativeStatus
Date
Device
ExternalCustomerId
Impressions
VideoChannelId
VideoId
ViewThroughConversions
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