Transformação de relatórios do Google Ads

Mapeamento de tabelas para relatórios do Google Ads

Quando seus relatórios do Google Ads (anteriormente conhecido como Google AdWords) são transferidos para o BigQuery, eles são transformados nas tabelas e visualizações do BigQuery a seguir.

Quando você vê as tabelas e visualizações no BigQuery, o valor de [CUSTOMER_ID] é seu código de cliente do Google Ads.

Relatório do Google Ads Tabela(s) do BigQuery Visualizações do BigQuery
Relatório de desempenho da conta p_Customer_[CUSTOMER_ID]
p_HourlyAccountConversionStats_[CUSTOMER_ID]
p_AccountConversionStats_[CUSTOMER_ID]
p_HourlyAccountStats_[CUSTOMER_ID]
p_AccountNonClickStats_[CUSTOMER_ID]
p_AccountBasicStats_[CUSTOMER_ID]
p_AccountStats_[CUSTOMER_ID]
Customer_[CUSTOMER_ID]
HourlyAccountConversionStats_[CUSTOMER_ID]
AccountConversionStats_[CUSTOMER_ID]
HourlyAccountStats_[CUSTOMER_ID]
AccountNonClickStats_[CUSTOMER_ID]
AccountBasicStats_[CUSTOMER_ID]
AccountStats_[CUSTOMER_ID]
Relatório de desempenho de anúncios p_AdBasicStats_[CUSTOMER_ID]
p_AdCrossDeviceStats_[CUSTOMER_ID]
p_AdConversionStats_[CUSTOMER_ID]
p_AdStats_[CUSTOMER_ID]
p_AdCrossDeviceConversionStats_[CUSTOMER_ID]
p_Ad_[CUSTOMER_ID]
AdBasicStats_[CUSTOMER_ID]
AdCrossDeviceStats_[CUSTOMER_ID]
AdConversionStats_[CUSTOMER_ID]
AdStats_[CUSTOMER_ID]
AdCrossDeviceConversionStats_[CUSTOMER_ID]
Ad_[CUSTOMER_ID]
Relatório de desempenho do Adgroup p_AdGroupStats_[CUSTOMER_ID]
p_AdGroupBasicStats_[CUSTOMER_ID]
p_AdGroupCrossDeviceStats_[CUSTOMER_ID]
p_HourlyAdGroupConversionStats_[CUSTOMER_ID]
p_HourlyAdGroupStats_[CUSTOMER_ID]
p_AdGroupConversionStats_[CUSTOMER_ID]
p_AdGroupCrossDeviceConversionStats_[CUSTOMER_ID]
p_AdGroup_[CUSTOMER_ID]
AdGroupStats_[CUSTOMER_ID]
AdGroupBasicStats_[CUSTOMER_ID]
AdGroupCrossDeviceStats_[CUSTOMER_ID]
HourlyAdGroupConversionStats_[CUSTOMER_ID]
HourlyAdGroupStats_[CUSTOMER_ID]
AdGroupConversionStats_[CUSTOMER_ID]
AdGroupCrossDeviceConversionStats_[CUSTOMER_ID]
AdGroup_[CUSTOMER_ID]
Relatório de desempenho por faixa etária p_AgeRange_[CUSTOMER_ID]
p_AgeRangeBasicStats_[CUSTOMER_ID]
p_AgeRangeStats_[CUSTOMER_ID]
p_AgeRangeConversionStats_[CUSTOMER_ID]
p_AgeRangeNonClickStats_[CUSTOMER_ID]
AgeRange_[CUSTOMER_ID]
AgeRangeBasicStats_[CUSTOMER_ID]
AgeRangeStats_[CUSTOMER_ID]
AgeRangeConversionStats_[CUSTOMER_ID]
AgeRangeNonClickStats_[CUSTOMER_ID]
Relatório de desempenho do público-alvo p_Audience_[CUSTOMER_ID]
p_AudienceConversionStats_[CUSTOMER_ID]
p_AudienceNonClickStats_[CUSTOMER_ID]
p_AudienceBasicStats_[CUSTOMER_ID]
p_AudienceStats_[CUSTOMER_ID]
Audience_[CUSTOMER_ID]
AudienceConversionStats_[CUSTOMER_ID]
AudienceNonClickStats_[CUSTOMER_ID]
AudienceBasicStats_[CUSTOMER_ID]
AudienceStats_[CUSTOMER_ID]
Relatório de desempenho das metas de lances p_BidGoal_[CUSTOMER_ID]
p_BidGoalStats_[CUSTOMER_ID]
p_HourlyBidGoalStats_[CUSTOMER_ID]
p_BidGoalConversionStats_[CUSTOMER_ID]
BidGoal_[CUSTOMER_ID]
BidGoalStats_[CUSTOMER_ID]
HourlyBidGoalStats_[CUSTOMER_ID]
BidGoalConversionStats_[CUSTOMER_ID]
Relatório de desempenho do orçamento p_Budget_[CUSTOMER_ID]
p_BudgetStats_[CUSTOMER_ID]
Budget_[CUSTOMER_ID]
BudgetStats_[CUSTOMER_ID]
Relatório do local de segmentação da campanha p_CampaignLocationTargetStats_[CUSTOMER_ID]
p_LocationBasedCampaignCriterion_[CUSTOMER_ID]
CampaignLocationTargetStats_[CUSTOMER_ID]
LocationBasedCampaignCriterion_[CUSTOMER_ID]
Relatório de desempenho da campanha p_Campaign_[CUSTOMER_ID]
p_CampaignBasicStats_[CUSTOMER_ID]
p_CampaignConversionStats_[CUSTOMER_ID]
p_CampaignCrossDeviceStats_[CUSTOMER_ID]
p_HourlyCampaignConversionStats_[CUSTOMER_ID]
p_CampaignStats_[CUSTOMER_ID]
p_HourlyCampaignStats_[CUSTOMER_ID]
p_CampaignCrossDeviceConversionStats_[CUSTOMER_ID]
p_CampaignCookieStats_[CUSTOMER_ID]
Campaign_[CUSTOMER_ID]
CampaignBasicStats_[CUSTOMER_ID]
CampaignConversionStats_[CUSTOMER_ID]
CampaignCrossDeviceStats_[CUSTOMER_ID]
HourlyCampaignConversionStats_[CUSTOMER_ID]
CampaignStats_[CUSTOMER_ID]
HourlyCampaignStats_[CUSTOMER_ID]
CampaignCrossDeviceConversionStats_[CUSTOMER_ID]
CampaignCookieStats_[CUSTOMER_ID]
Relatório de desempenho por cliques p_ClickStats_[CUSTOMER_ID] ClickStats_[CUSTOMER_ID]
Relatório de desempenho por critérios p_Criteria_[CUSTOMER_ID]
p_CriteriaBasicStats_[CUSTOMER_ID]
p_CriteriaStats_[CUSTOMER_ID]
p_CriteriaConversionStats_[CUSTOMER_ID]
p_CriteriaNonClickStats_[CUSTOMER_ID]
Criteria_[CUSTOMER_ID]
CriteriaBasicStats_[CUSTOMER_ID]
CriteriaStats_[CUSTOMER_ID]
CriteriaConversionStats_[CUSTOMER_ID]
CriteriaNonClickStats_[CUSTOMER_ID]
Relatório de desempenho por gênero p_Gender_[CUSTOMER_ID]
p_GenderBasicStats_[CUSTOMER_ID]
p_GenderStats_[CUSTOMER_ID]
p_GenderConversionStats_[CUSTOMER_ID]
p_GenderNonClickStats_[CUSTOMER_ID]
Gender_[CUSTOMER_ID]
GenderBasicStats_[CUSTOMER_ID]
GenderStats_[CUSTOMER_ID]
GenderConversionStats_[CUSTOMER_ID]
GenderNonClickStats_[CUSTOMER_ID]
Relatório de desempenho geográfico p_GeoConversionStats_[CUSTOMER_ID]
p_GeoStats_[CUSTOMER_ID]
GeoConversionStats_[CUSTOMER_ID]
GeoStats_[CUSTOMER_ID]
Relatório de desempenho por palavra-chave p_Keyword_[CUSTOMER_ID]
p_KeywordBasicStats_[CUSTOMER_ID]
p_KeywordCrossDeviceStats_[CUSTOMER_ID]
p_KeywordStats_[CUSTOMER_ID]
p_KeywordCrossDeviceConversionStats_[CUSTOMER_ID]
p_KeywordConversionStats_[CUSTOMER_ID]
Keyword_[CUSTOMER_ID]
KeywordBasicStats_[CUSTOMER_ID]
KeywordCrossDeviceStats_[CUSTOMER_ID]
KeywordStats_[CUSTOMER_ID]
KeywordCrossDeviceConversionStats_[CUSTOMER_ID]
KeywordConversionStats_[CUSTOMER_ID]
Relatório de consulta orgânica paga p_PaidOrganicStats_[CUSTOMER_ID] PaidOrganicStats_[CUSTOMER_ID]
Relatório de desempenho por status parental p_ParentalStatus_[CUSTOMER_ID]
p_ParentalStatusBasicStats_[CUSTOMER_ID]
p_ParentalStatusStats_[CUSTOMER_ID]
p_ParentalStatusConversionStats_[CUSTOMER_ID]
p_ParentalStatusNonClickStats_[CUSTOMER_ID]
ParentalStatus_[CUSTOMER_ID]
ParentalStatusBasicStats_[CUSTOMER_ID]
ParentalStatusStats_[CUSTOMER_ID]
ParentalStatusConversionStats_[CUSTOMER_ID]
ParentalStatusNonClickStats_[CUSTOMER_ID]
Relatório de desempenho em canais p_PlacementBasicStats_[CUSTOMER_ID]
p_PlacementNonClickStats_[CUSTOMER_ID]
p_PlacementStats_[CUSTOMER_ID]
p_Placement_[CUSTOMER_ID]
p_PlacementConversionStats_[CUSTOMER_ID]
PlacementBasicStats_[CUSTOMER_ID]
PlacementNonClickStats_[CUSTOMER_ID]
PlacementStats_[CUSTOMER_ID]
Placement_[CUSTOMER_ID]
PlacementConversionStats_[CUSTOMER_ID]
Relatório de desempenho da consulta da pesquisa p_SearchQueryStats_[CUSTOMER_ID]
p_SearchQueryConversionStats_[CUSTOMER_ID]
SearchQueryStats_[CUSTOMER_ID]
SearchQueryConversionStats_[CUSTOMER_ID]
Relatório de desempenho em compras p_ShoppingProductConversionStats_[CUSTOMER_ID]
p_ShoppingProductStats_[CUSTOMER_ID]
ShoppingProductConversionStats_[CUSTOMER_ID]
ShoppingProductStats_[CUSTOMER_ID]
Relatório de desempenho do vídeo p_VideoBasicStats_[CUSTOMER_ID]
p_VideoConversionStats_[CUSTOMER_ID]
p_VideoStats_[CUSTOMER_ID]
p_Video_[CUSTOMER_ID]
p_VideoNonClickStats_[CUSTOMER_ID]
VideoBasicStats_[CUSTOMER_ID]
VideoConversionStats_[CUSTOMER_ID]
VideoStats_[CUSTOMER_ID]
Video_[CUSTOMER_ID]
VideoNonClickStats_[CUSTOMER_ID]

Mapeamento de colunas para relatórios do Google Ads

As tabelas do BigQuery criadas por uma transferência do Google Ads consistem nas seguintes colunas (campos):

Tabela(s) do BigQuery Colunas
Relatório de desempenho da conta: tabela Customer source
AccountCurrencyCode
AccountDescriptiveName
AccountTimeZone
CanManageClients
CustomerDescriptiveName
ExternalCustomerId
IsAutoTaggingEnabled
IsTestAccount
Relatório de desempenho da conta: tabela AccountStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Relatório de desempenho da conta: tabela AccountConversionStats AdNetworkType1
AdNetworkType2
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Relatório de desempenho da conta: tabela HourlyAccountStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho da conta: tabela HourlyAccountConversionStats AdNetworkType1
AdNetworkType2
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho da conta: tabela AccountNonClickStats AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
ContentBudgetLostImpressionShare
ContentImpressionShare
ContentRankLostImpressionShare
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
InvalidClickRate
InvalidClicks
Month
MonthOfYear
Quarter
SearchBudgetLostImpressionShare
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostImpressionShare
ValuePerAllConversion
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho da conta: tabela AccountBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AveragePosition
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Relatório de desempenho de anúncios: tabela Ad AccentColor
AdGroupId
AdType
AllowFlexibleColor
Automated
BusinessName
CallOnlyPhoneNumber
CallToActionText
CampaignId
CombinedApprovalStatus
CreativeDestinationUrl
CreativeFinalAppUrls
CreativeFinalMobileUrls
CreativeFinalUrls
CreativeTrackingUrlTemplate
CreativeUrlCustomParameters
Description
Description1
Description2
DevicePreference
DisplayUrl
EnhancedDisplayCreativeLandscapeLogoImageMediaId
EnhancedDisplayCreativeLogoImageMediaId
EnhancedDisplayCreativeMarketingImageMediaId
EnhancedDisplayCreativeMarketingImageSquareMediaId
ExternalCustomerId
FormatSetting
GmailCreativeHeaderImageMediaId
GmailCreativeLogoImageMediaId
GmailCreativeMarketingImageMediaId
GmailTeaserBusinessName
GmailTeaserDescription
GmailTeaserHeadline
Headline
HeadlinePart1
HeadlinePart2
CreativeId (é associado ao campo Id no relatório do Google Ads)
ImageAdUrl
ImageCreativeImageHeight
ImageCreativeImageWidth
ImageCreativeMimeType
ImageCreativeName
LabelIds
Labels
LongHeadline
MainColor
MarketingImageCallToActionText
MarketingImageCallToActionTextColor
MarketingImageDescription
MarketingImageHeadline
MultiAssetResponsiveDisplayAdAccentColor
MultiAssetResponsiveDisplayAdBusinessName
MultiAssetResponsiveDisplayAdCallToActionText
MultiAssetResponsiveDisplayAdDescriptions
MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix
MultiAssetResponsiveDisplayAdDynamicSettingsPromoText
MultiAssetResponsiveDisplayAdFormatSetting
MultiAssetResponsiveDisplayAdHeadlines
MultiAssetResponsiveDisplayAdLandscapeLogoImages
MultiAssetResponsiveDisplayAdLogoImages
MultiAssetResponsiveDisplayAdLongHeadline
MultiAssetResponsiveDisplayAdMainColor
MultiAssetResponsiveDisplayAdMarketingImages
MultiAssetResponsiveDisplayAdSquareMarketingImages
ResponsiveSearchAdDescriptions
ResponsiveSearchAdHeadlines
ResponsiveSearchAdPath1
ResponsiveSearchAdPath2
Path1
Path2
PolicySummary
PricePrefix
PromoText
ShortHeadline
Status
SystemManagedEntitySource
Relatório de desempenho de anúncios: tabela AdStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
CriterionId
CriterionType
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CreativeId (é associado ao campo Id no relatório do Google Ads)
Impressions
InteractionRate
Interactions
InteractionTypes
IsNegative
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Relatório de desempenho de anúncios: tabela AdConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
CriterionId
CriterionType
Date
DayOfWeek
Device
ExternalCustomerId
CreativeId (é associado ao campo Id no relatório do Google Ads)
IsNegative
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Relatório de desempenho de anúncios: tabela AdCrossDeviceStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseAdGroupId
BaseCampaignId
BounceRate
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
CostPerAllConversion
CriterionId
CriterionType
CrossDeviceConversions
Date
DayOfWeek
EngagementRate
Engagements
ExternalCustomerId
CreativeId (é associado ao campo Id no relatório do Google Ads)
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
IsNegative
Month
MonthOfYear
PercentNewVisitors
Quarter
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho de anúncios: tabela AdCrossDeviceConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CriterionId
CriterionType
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
CreativeId (é associado ao campo Id no relatório do Google Ads)
IsNegative
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
Relatório de desempenho de anúncios: tabela AdBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId
CriterionType
Date
Device
ExternalCustomerId
CreativeId (é associado ao campo Id no relatório do Google Ads)
Impressions
Interactions
InteractionTypes
IsNegative
Slot
ViewThroughConversions
Relatório de desempenho do Adgroup: tabela AdGroup AdGroupDesktopBidModifier
AdGroupId
AdGroupMobileBidModifier
AdGroupName
AdGroupStatus
AdGroupTabletBidModifier
AdGroupType
AdRotationMode
BiddingStrategyId
BiddingStrategyName
BiddingStrategySource
BiddingStrategyType
CampaignId
ContentBidCriterionTypeGroup
CpcBid
CpmBidStr (é associado ao campo "CpmBid" no relatório do Google Ads)
CpvBid
EffectiveTargetRoas
EffectiveTargetRoasSource
EnhancedCpcEnabled
ExternalCustomerId
LabelIds
Labels
TargetCpa
TargetCpaBidSource
TrackingUrlTemplate
UrlCustomParameters
Relatório de desempenho do Adgroup: tabela AdGroupStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Relatório de desempenho do Adgroup: tabela AdGroupConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Relatório de desempenho do Adgroup: tabela AdGroupCrossDeviceStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseAdGroupId
BaseCampaignId
BounceRate
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
ContentImpressionShare
ContentRankLostImpressionShare
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
EngagementRate
Engagements
ExternalCustomerId
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
Month
MonthOfYear
NumOfflineImpressions
NumOfflineInteractions
OfflineInteractionRate
PercentNewVisitors
Quarter
RelativeCtr
SearchAbsoluteTopImpressionShare
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostImpressionShare
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho do Adgroup: tabela AdGroupCrossDeviceConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
Relatório de desempenho do Adgroup: tabela HourlyAdGroupStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
HourOfDay
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho do Adgroup: tabela HourlyAdGroupConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho do Adgroup: tabela AdGroupBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Relatório de desempenho por faixa etária: tabela AgeRange AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (é associado ao campo "CpmBid" no relatório do Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
Id
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
Relatório de desempenho por faixa etária: tabela AgeRangeBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Relatório de desempenho por faixa etária: tabela AgeRangeStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho por faixa etária: tabela AgeRangeConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho por faixa etária: tabela AgeRangeNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (é associado ao campo Id no relatório do Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho do público-alvo: tabela Audience source
AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (é associado ao campo "CpmBid" no relatório do Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
CriterionAttachmentLevel
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
CriterionId (é associado ao campo Id no relatório do Google Ads)
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
UserListName
Relatório de desempenho do público-alvo: tabela AudienceStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CriterionId (é associado ao campo Id no relatório do Google Ads)
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Relatório de desempenho do público-alvo: tabela AudienceConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CriterionId (é associado ao campo Id no relatório do Google Ads)
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
ViewThroughConversions
Week
Year
Relatório de desempenho do público-alvo: tabela AudienceNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (é associado ao campo Id no relatório do Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho do público-alvo: tabela AudienceBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
CriterionId (é associado ao campo Id no relatório do Google Ads)
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Relatório de desempenho das metas de lances: tabela BidGoal AccountDescriptiveName
ExternalCustomerId
BidStrategyID (é associado ao campo Id no relatório do Google Ads)
Name
PageOnePromotedBidCeiling
PageOnePromotedBidChangesForRaisesOnlyStr (é associado ao campo PageOnePromotedBidChangesForRaisesOnly no relatório do Google Ads)
PageOnePromotedBidModifier
PageOnePromotedRaiseBidWhenBudgetConstrainedStr (é associado ao campo PageOnePromotedRaiseBidWhenBudgetConstrained no relatório do Google Ads)
PageOnePromotedRaiseBidWhenLowQualityScoreStr (é associado ao campo PageOnePromotedRaiseBidWhenLowQualityScore no relatório do Google Ads)
PageOnePromotedStrategyGoal
Status
TargetCpa
TargetCpaMaxCpcBidCeiling
TargetCpaMaxCpcBidFloor
TargetOutrankShareFlt
TargetOutrankShareBidChangesForRaisesOnlyStr (é associado ao campo TargetOutrankShareBidChangesForRaisesOnly no relatório do Google Ads)
TargetOutrankShareCompetitorDomain
TargetOutrankShareMaxCpcBidCeiling
TargetOutrankShareRaiseBidWhenLowQualityScoreStr (é associado ao campo TargetOutrankShareRaiseBidWhenLowQualityScore no relatório do Google Ads)
TargetRoas
TargetRoasBidCeiling
TargetRoasBidFloor
TargetSpendBidCeiling
TargetSpendSpendTarget
Type
Relatório de desempenho das metas de lances: tabela BidGoalStats AdGroupCount
AdGroupCriteriaCount
AverageCpc
AverageCpm
AveragePosition
BidStrategyID (é associado ao campo Id no relatório do Google Ads)
CampaignCount
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
Month
MonthOfYear
NonRemovedAdGroupCount
NonRemovedAdGroupCriteriaCount
NonRemovedCampaignCount
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho das metas de lances: tabela HourlyBidGoalStats AdGroupCount
AdGroupCriteriaCount
AverageCpc
AverageCpm
AveragePosition
BidStrategyID (é associado ao campo Id no relatório do Google Ads)
CampaignCount
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Impressions
Month
MonthOfYear
NonRemovedAdGroupCount
NonRemovedAdGroupCriteriaCount
NonRemovedCampaignCount
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho das metas de lances: tabela BidGoalConversionStats AdGroupCount
AdGroupCriteriaCount
AllConversionRate
AllConversions
AllConversionValue
BidStrategyID (é associado ao campo Id no relatório do Google Ads)
CampaignCount
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
NonRemovedAdGroupCount
NonRemovedAdGroupCriteriaCount
NonRemovedCampaignCount
Quarter
ValuePerAllConversion
ViewThroughConversions
Week
Year
Relatório de desempenho do orçamento: tabela Budget AccountDescriptiveName
Amount
BudgetId
BudgetName
BudgetReferenceCount
BudgetStatus
DeliveryMethod
ExternalCustomerId
IsBudgetExplicitlyShared
Period
TotalAmount
Relatório de desempenho do orçamento: tabela BudgetStats AllConversionRate
AllConversions
AllConversionValue
AssociatedCampaignId
AssociatedCampaignName
AssociatedCampaignStatus
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
BudgetCampaignAssociationStatus
BudgetId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Ctr
EngagementRate
Engagements
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
ValuePerAllConversion
ValuePerConversion
VideoViewRate
VideoViews
ViewThroughConversions
Relatório de desempenho da campanha: tabela Campaign source
AdvertisingChannelSubType
AdvertisingChannelType
Amount
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
BudgetId
CampaignDesktopBidModifier
CampaignGroupId
CampaignId
CampaignMobileBidModifier
CampaignName
CampaignStatus
CampaignTabletBidModifier
CampaignTrialType
EndDate
EnhancedCpcEnabled
ExternalCustomerId
IsBudgetExplicitlyShared
LabelIds
Labels
MaximizeConversionValueTargetRoas
Period
ServingStatus
StartDate
TotalAmount
TrackingUrlTemplate
UrlCustomParameters
Relatório de desempenho da campanha: tabela CampaignStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseCampaignId
CampaignGroupId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Relatório de desempenho da campanha: tabela CampaignConversionStats AdNetworkType1
AdNetworkType2
BaseCampaignId
CampaignGroupId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Relatório de desempenho da campanha: tabela CampaignCrossDeviceStats AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseCampaignId
BounceRate
CampaignGroupId
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
ContentBudgetLostImpressionShare
ContentImpressionShare
ContentRankLostImpressionShare
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
EngagementRate
Engagements
ExternalCustomerId
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
InvalidClickRate
InvalidClicks
Month
MonthOfYear
NumOfflineImpressions
NumOfflineInteractions
OfflineInteractionRate
PercentNewVisitors
Quarter
RelativeCtr
SearchAbsoluteTopImpressionShare
SearchBudgetLostImpressionShare
SearchClickShare
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostImpressionShare
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho da campanha: tabela CampaignCrossDeviceConversionStats AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseCampaignId
CampaignGroupId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
Relatório de desempenho da campanha: tabela HourlyCampaignStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseCampaignId
CampaignGroupId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
HourOfDay
Impressions
ImpressionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho da campanha: tabela HourlyCampaignConversionStats AdNetworkType1
AdNetworkType2
BaseCampaignId
CampaignGroupId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho da campanha: tabela CampaignCookieStats AdNetworkType1
AdNetworkType2
AverageFrequency
BaseCampaignId
CampaignGroupId
CampaignId
Date
ExternalCustomerId
ImpressionReach
Month
MonthOfYear
Week
Relatório de desempenho da campanha: tabela CampaignBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AveragePosition
BaseCampaignId
CampaignGroupId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Relatório do local de segmentação da campanha: tabela LocationBasedCampaignCriterion source
BidModifier
CampaignId
ExternalCustomerId
CriterionId (é associado ao campo Id no relatório do Google Ads)
IsNegative
Relatório do local de segmentação da campanha: tabela CampaignLocationTargetStats AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
CampaignId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Ctr
Date
EngagementRate
Engagements
ExternalCustomerId
CriterionId (é associado ao campo Id no relatório do Google Ads)
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
VideoViewRate
VideoViews
ViewThroughConversions
Week
Year
Relatório de desempenho por cliques: tabela ClickStats AccountDescriptiveName
AdFormat
AdGroupId
AdNetworkType1
AdNetworkType2
AoiCityCriteriaId
AoiCountryCriteriaId
AoiMetroCriteriaId
AoiMostSpecificTargetId
AoiRegionCriteriaId
CampaignId
CampaignLocationTargetId
Clicks
ClickType
CreativeId
CriteriaId
CriteriaParameters
Date
Device
ExternalCustomerId
GclId
KeywordMatchType
LopCityCriteriaId
LopCountryCriteriaId
LopMetroCriteriaId
LopMostSpecificTargetId
LopRegionCriteriaId
MonthOfYear
Page
Slot
UserListId
Relatório de desempenho dos critérios: tabela Criteria AdGroupId
ApprovalStatus
BaseAdGroupId
BaseCampaignId
BidModifier
CampaignId
CpcBid
CpcBidSource
CpmBidStr (é associado ao campo "CpmBid" no relatório do Google Ads)
CpvBid
CpvBidSource
CreativeQualityScore
Criteria
CriteriaDestinationUrl
CriteriaType
DisplayName
EnhancedCpcEnabled
EstimatedAddClicksAtFirstPositionCpc
EstimatedAddCostAtFirstPositionCpc
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
FirstPageCpc
FirstPositionCpc
HasQualityScore
Id
IsNegative
LabelIds
Labels
Parameter
PostClickQualityScore
QualityScore
SearchPredictedCtr
Status
SystemServingStatus
TopOfPageCpc
TrackingUrlTemplate
UrlCustomParameters
VerticalId
Relatório de desempenho dos critérios: tabela CriteriaBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Relatório de desempenho dos critérios: tabela CriteriaStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CostPerCurrentModelAttributedConversion
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Relatório de desempenho dos critérios: tabela CriteriaConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho dos critérios: tabela CriteriaNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (é associado ao campo Id no relatório do Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho por gênero: tabela Gender AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (é associado ao campo "CpmBid" no relatório do Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
Id
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
Relatório de desempenho por gênero: tabela GenderBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Relatório de desempenho por gênero: tabela GenderStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho por gênero: tabela GenderConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho por gênero: tabela GenderNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (é associado ao campo Id no relatório do Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho geográfico: tabela GeoStats AdFormat
AdGroupId
AdGroupName
AdGroupStatus
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
AverageCpv
AveragePosition
CampaignId
CityCriteriaId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CountryCriteriaId
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
IsTargetingLocation
LocationType
MetroCriteriaId
Month
MonthOfYear
MostSpecificCriteriaId
Quarter
RegionCriteriaId
ValuePerAllConversion
ValuePerConversion
VideoViewRate
VideoViews
ViewThroughConversions
Week
Year
Relatório de desempenho geográfico: tabela GeoConversionStats AdFormat
AdGroupId
AdGroupName
AdGroupStatus
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
CampaignId
CityCriteriaId
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CountryCriteriaId
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
IsTargetingLocation
LocationType
MetroCriteriaId
Month
MonthOfYear
MostSpecificCriteriaId
Quarter
RegionCriteriaId
ValuePerAllConversion
ValuePerConversion
ViewThroughConversions
Week
Year
Relatório de desempenho por palavras-chave: tabela Keyword AdGroupId
ApprovalStatus
BiddingStrategyId
BiddingStrategyName
BiddingStrategySource
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (é associado ao campo "CpmBid" no relatório do Google Ads)
CreativeQualityScore
Criteria
CriteriaDestinationUrl
EnhancedCpcEnabled
EstimatedAddClicksAtFirstPositionCpc
EstimatedAddCostAtFirstPositionCpc
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
FirstPageCpc
FirstPositionCpc
HasQualityScore
CriterionId (é associado ao campo Id no relatório do Google Ads)
IsNegative
KeywordMatchType
LabelIds
Labels
PostClickQualityScore
QualityScore
SearchPredictedCtr
Status
SystemServingStatus
TopOfPageCpc
TrackingUrlTemplate
UrlCustomParameters
VerticalId
Relatório de desempenho por palavras-chave: tabela KeywordStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CriterionId (é associado ao campo Id no relatório do Google Ads)
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Relatório de desempenho por palavras-chave: tabela KeywordConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
CriterionId (é associado ao campo Id no relatório do Google Ads)
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Relatório de desempenho por palavras-chave: tabela KeywordCrossDeviceStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseAdGroupId
BaseCampaignId
BounceRate
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek / p> EngagementRate
Engagements
ExternalCustomerId
CriterionId (é associado ao campo Id no relatório do Google Ads)
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
Month
MonthOfYear
PercentNewVisitors
Quarter
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostImpressionShare
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho por palavras-chave: tabela KeywordCrossDeviceConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
CriterionId (é associado ao campo Id no relatório do Google Ads)
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
Relatório de desempenho por palavras-chave: tabela KeywordBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
CriterionId (é associado ao campo Id no relatório do Google Ads)
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Relatório de consulta orgânica paga: tabela PaidOrganicStats AdGroupId
AverageCpc
AveragePosition
CampaignId
Clicks
CombinedAdsOrganicClicks
CombinedAdsOrganicClicksPerQuery
CombinedAdsOrganicQueries
Ctr
Date
DayOfWeek
ExternalCustomerId
Impressions
CriterionId (é associado ao campo KeywordId no relatório do Google Ads)
Month
MonthOfYear
OrganicAveragePosition
OrganicClicks
OrganicClicksPerQuery
OrganicImpressions
OrganicImpressionsPerQuery
OrganicQueries
Quarter
QueryMatchType
SearchQuery
SerpType
Week
Year
Relatório de desempenho por status parental: tabela ParentalStatus AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (é associado ao campo "CpmBid" no relatório do Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
CriterionId (é associado ao campo Id no relatório do Google Ads)
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
Relatório de desempenho por status parental: tabela ParentalStatusBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Relatório de desempenho por status parental: tabela ParentalStatusStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho por status parental: tabela ParentalStatusConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho por status parental: tabela ParentalStatusNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (é associado ao campo Id no relatório do Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho em canais: tabela Placement source
AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (é associado ao campo "CpmBid" no relatório do Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
DisplayName
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
CriterionId (é associado ao campo Id no relatório do Google Ads)
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
Relatório de desempenho em canais: tabela PlacementStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho em canais: tabela PlacementConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho em canais: tabela PlacementNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (é associado ao campo Id no relatório do Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho em canais: tabela PlacementBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (é associado ao campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Relatório de desempenho da consulta da pesquisa: tabela SearchQueryStats AdFormat
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
CampaignId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CreativeId
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
CriterionId (é associado ao campo KeywordId no relatório do Google Ads)
Month
MonthOfYear
Quarter
Query
QueryMatchTypeWithVariant
QueryTargetingStatus
ValuePerAllConversion
ValuePerConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
ViewThroughConversions
Week
Year
Relatório de desempenho da consulta da pesquisa: tabela SearchQueryConversionStats AdFormat
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
CampaignId
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CreativeId
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
CriterionId (é associado ao campo KeywordId no relatório do Google Ads)
Month
MonthOfYear
Quarter
Query
QueryMatchTypeWithVariant
QueryTargetingStatus
ValuePerAllConversion
ValuePerConversion
ViewThroughConversions
Week
Year
Relatório de desempenho em compras: tabela ShoppingProductStats AdGroupId
AdNetworkType1
AdNetworkType2
AggregatorId
AllConversionRate
AllConversions
AllConversionValue
AverageCpc
Brand
CampaignId
CategoryL1
CategoryL2
CategoryL3
CategoryL4
CategoryL5
Channel
ChannelExclusivity
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CountryCriteriaId
CrossDeviceConversions
Ctr
CustomAttribute0
CustomAttribute1
CustomAttribute2
CustomAttribute3
CustomAttribute4
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
LanguageCriteriaId
MerchantId
Month
OfferId
ProductCondition
ProductTypeL1
ProductTypeL2
ProductTypeL3
ProductTypeL4
ProductTypeL5
Quarter
SearchAbsoluteTopImpressionShare
SearchClickShare
SearchImpressionShare
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho em compras: tabela ShoppingProductConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AggregatorId
AllConversionRate
AllConversions
AllConversionValue
Brand
CampaignId
CategoryL1
CategoryL2
CategoryL3
CategoryL4
CategoryL5
Channel
ChannelExclusivity
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CountryCriteriaId
CustomAttribute0
CustomAttribute1
CustomAttribute2
CustomAttribute3
CustomAttribute4
Date
DayOfWeek
Device
ExternalCustomerId
LanguageCriteriaId
MerchantId
Month
OfferId
ProductCondition
ProductTypeL1
ProductTypeL2
ProductTypeL3
ProductTypeL4
ProductTypeL5
Quarter
StoreId
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho em vídeo: tabela Video AdGroupId
CampaignId
ExternalCustomerId
VideoDuration
VideoId
VideoTitle
Relatório de desempenho em vídeo: tabela VideoStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpm
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CreativeId
CreativeStatus
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
Month
MonthOfYear
Quarter
VideoChannelId
VideoId
Week
Year
Relatório de desempenho em vídeo: tabela VideoConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
CampaignId
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ConversionValue
CreativeId
CreativeStatus
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoChannelId
VideoId
Week
Year
Relatório de desempenho em vídeo: tabela VideoNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpv
CampaignId
CostPerAllConversion
CrossDeviceConversions
CreativeId
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
VideoChannelId
VideoId
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho em vídeo: tabela VideoBasicStats AdGroupId
AdNetworkType1
AdNetworkType2
CampaignId
Clicks
Conversions
ConversionValue
Cost
CreativeId
CreativeStatus
Date
Device
ExternalCustomerId
Impressions
VideoChannelId
VideoId
ViewThroughConversions
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