Transformación de informes de Google Ads

Asignación de tablas para informes de Google Ads

Cuando tus informes de Google Ads (anteriormente conocido como Google AdWords) se transfieren a BigQuery, se transforman en las siguientes tablas y vistas de BigQuery.

Cuando ves las tablas y vistas en BigQuery, el valor de [CUSTOMER_ID] es tu ID de cliente de Google Ads.

Informe de Google Ads de Google Tabla(s) de BigQuery Vista(s) de BigQuery
Informe de rendimiento de la cuenta p_Customer_[CUSTOMER_ID]
p_HourlyAccountConversionStats_[CUSTOMER_ID]
p_AccountConversionStats_[CUSTOMER_ID]
p_HourlyAccountStats_[CUSTOMER_ID]
p_AccountNonClickStats_[CUSTOMER_ID]
p_AccountBasicStats_[CUSTOMER_ID]
p_AccountStats_[CUSTOMER_ID]
Customer_[CUSTOMER_ID]
HourlyAccountConversionStats_[CUSTOMER_ID]
AccountConversionStats_[CUSTOMER_ID]
HourlyAccountStats_[CUSTOMER_ID]
AccountNonClickStats_[CUSTOMER_ID]
AccountBasicStats_[CUSTOMER_ID]
AccountStats_[CUSTOMER_ID]
Informe de rendimiento de anuncios p_AdBasicStats_[CUSTOMER_ID]
p_AdCrossDeviceStats_[CUSTOMER_ID]
p_AdConversionStats_[CUSTOMER_ID]
p_AdStats_[CUSTOMER_ID]
p_AdCrossDeviceConversionStats_[CUSTOMER_ID]
p_Ad_[CUSTOMER_ID]
AdBasicStats_[CUSTOMER_ID]
AdCrossDeviceStats_[CUSTOMER_ID]
AdConversionStats_[CUSTOMER_ID]
AdStats_[CUSTOMER_ID]
AdCrossDeviceConversionStats_[CUSTOMER_ID]
Ad_[CUSTOMER_ID]
Informe de rendimiento del grupo de anuncios p_AdGroupStats_[CUSTOMER_ID]
p_AdGroupBasicStats_[CUSTOMER_ID]
p_AdGroupCrossDeviceStats_[CUSTOMER_ID]
p_HourlyAdGroupConversionStats_[CUSTOMER_ID]
p_HourlyAdGroupStats_[CUSTOMER_ID]
p_AdGroupConversionStats_[CUSTOMER_ID]
p_AdGroupCrossDeviceConversionStats_[CUSTOMER_ID]
p_AdGroup_[CUSTOMER_ID]
AdGroupStats_[CUSTOMER_ID]
AdGroupBasicStats_[CUSTOMER_ID]
AdGroupCrossDeviceStats_[CUSTOMER_ID]
HourlyAdGroupConversionStats_[CUSTOMER_ID]
HourlyAdGroupStats_[CUSTOMER_ID]
AdGroupConversionStats_[CUSTOMER_ID]
AdGroupCrossDeviceConversionStats_[CUSTOMER_ID]
AdGroup_[CUSTOMER_ID]
Informe de rendimiento por rango de edad p_AgeRange_[CUSTOMER_ID]
p_AgeRangeBasicStats_[CUSTOMER_ID]
p_AgeRangeStats_[CUSTOMER_ID]
p_AgeRangeConversionStats_[CUSTOMER_ID]
p_AgeRangeNonClickStats_[CUSTOMER_ID]
AgeRange_[CUSTOMER_ID]
AgeRangeBasicStats_[CUSTOMER_ID]
AgeRangeStats_[CUSTOMER_ID]
AgeRangeConversionStats_[CUSTOMER_ID]
AgeRangeNonClickStats_[CUSTOMER_ID]
Informe de rendimiento del público p_Audience_[CUSTOMER_ID]
p_AudienceConversionStats_[CUSTOMER_ID]
p_AudienceNonClickStats_[CUSTOMER_ID]
p_AudienceBasicStats_[CUSTOMER_ID]
p_AudienceStats_[CUSTOMER_ID]
Audience_[CUSTOMER_ID]
AudienceConversionStats_[CUSTOMER_ID]
AudienceNonClickStats_[CUSTOMER_ID]
AudienceBasicStats_[CUSTOMER_ID]
AudienceStats_[CUSTOMER_ID]
Informe de rendimiento del objetivo de oferta p_BidGoal_[CUSTOMER_ID]
p_BidGoalStats_[CUSTOMER_ID]
p_HourlyBidGoalStats_[CUSTOMER_ID]
p_BidGoalConversionStats_[CUSTOMER_ID]
BidGoal_[CUSTOMER_ID]
BidGoalStats_[CUSTOMER_ID]
HourlyBidGoalStats_[CUSTOMER_ID]
BidGoalConversionStats_[CUSTOMER_ID]
Informe de rendimiento del presupuesto p_Budget_[CUSTOMER_ID]
p_BudgetStats_[CUSTOMER_ID]
Budget_[CUSTOMER_ID]
BudgetStats_[CUSTOMER_ID]
Informe de orientación geográfica de la campaña p_CampaignLocationTargetStats_[CUSTOMER_ID]
p_LocationBasedCampaignCriterion_[CUSTOMER_ID]
CampaignLocationTargetStats_[CUSTOMER_ID]
LocationBasedCampaignCriterion_[CUSTOMER_ID]
Informe de rendimiento de campañas p_Campaign_[CUSTOMER_ID]
p_CampaignBasicStats_[CUSTOMER_ID]
p_CampaignConversionStats_[CUSTOMER_ID]
p_CampaignCrossDeviceStats_[CUSTOMER_ID]
p_HourlyCampaignConversionStats_[CUSTOMER_ID]
p_CampaignStats_[CUSTOMER_ID]
p_HourlyCampaignStats_[CUSTOMER_ID]
p_CampaignCrossDeviceConversionStats_[CUSTOMER_ID]
p_CampaignCookieStats_[CUSTOMER_ID]
Campaign_[CUSTOMER_ID]
CampaignBasicStats_[CUSTOMER_ID]
CampaignConversionStats_[CUSTOMER_ID]
CampaignCrossDeviceStats_[CUSTOMER_ID]
HourlyCampaignConversionStats_[CUSTOMER_ID]
CampaignStats_[CUSTOMER_ID]
HourlyCampaignStats_[CUSTOMER_ID]
CampaignCrossDeviceConversionStats_[CUSTOMER_ID]
CampaignCookieStats_[CUSTOMER_ID]
Informe de rendimiento de clics p_ClickStats_[CUSTOMER_ID] ClickStats_[CUSTOMER_ID]
Informe de rendimiento de criterios p_Criteria_[CUSTOMER_ID]
p_CriteriaBasicStats_[CUSTOMER_ID]
p_CriteriaStats_[CUSTOMER_ID]
p_CriteriaConversionStats_[CUSTOMER_ID]
p_CriteriaNonClickStats_[CUSTOMER_ID]
Criteria_[CUSTOMER_ID]
CriteriaBasicStats_[CUSTOMER_ID]
CriteriaStats_[CUSTOMER_ID]
CriteriaConversionStats_[CUSTOMER_ID]
CriteriaNonClickStats_[CUSTOMER_ID]
Informe de rendimiento por género p_Gender_[CUSTOMER_ID]
p_GenderBasicStats_[CUSTOMER_ID]
p_GenderStats_[CUSTOMER_ID]
p_GenderConversionStats_[CUSTOMER_ID]
p_GenderNonClickStats_[CUSTOMER_ID]
Gender_[CUSTOMER_ID]
GenderBasicStats_[CUSTOMER_ID]
GenderStats_[CUSTOMER_ID]
GenderConversionStats_[CUSTOMER_ID]
GenderNonClickStats_[CUSTOMER_ID]
Informe de rendimiento geográfico p_GeoConversionStats_[CUSTOMER_ID]
p_GeoStats_[CUSTOMER_ID]
GeoConversionStats_[CUSTOMER_ID]
GeoStats_[CUSTOMER_ID]
Informe de rendimiento de palabras clave p_Keyword_[CUSTOMER_ID]
p_KeywordBasicStats_[CUSTOMER_ID]
p_KeywordCrossDeviceStats_[CUSTOMER_ID]
p_KeywordStats_[CUSTOMER_ID]
p_KeywordCrossDeviceConversionStats_[CUSTOMER_ID]
p_KeywordConversionStats_[CUSTOMER_ID]
Keyword_[CUSTOMER_ID]
KeywordBasicStats_[CUSTOMER_ID]
KeywordCrossDeviceStats_[CUSTOMER_ID]
KeywordStats_[CUSTOMER_ID]
KeywordCrossDeviceConversionStats_[CUSTOMER_ID]
KeywordConversionStats_[CUSTOMER_ID]
Informe de consultas orgánicas pagadas p_PaidOrganicStats_[CUSTOMER_ID] PaidOrganicStats_[CUSTOMER_ID]
Informe de rendimiento de estado parental p_ParentalStatus_[CUSTOMER_ID]
p_ParentalStatusBasicStats_[CUSTOMER_ID]
p_ParentalStatusStats_[CUSTOMER_ID]
p_ParentalStatusConversionStats_[CUSTOMER_ID]
p_ParentalStatusNonClickStats_[CUSTOMER_ID]
ParentalStatus_[CUSTOMER_ID]
ParentalStatusBasicStats_[CUSTOMER_ID]
ParentalStatusStats_[CUSTOMER_ID]
ParentalStatusConversionStats_[CUSTOMER_ID]
ParentalStatusNonClickStats_[CUSTOMER_ID]
Informe de rendimiento por posición p_PlacementBasicStats_[CUSTOMER_ID]
p_PlacementNonClickStats_[CUSTOMER_ID]
p_PlacementStats_[CUSTOMER_ID]
p_Placement_[CUSTOMER_ID]
p_PlacementConversionStats_[CUSTOMER_ID]
PlacementBasicStats_[CUSTOMER_ID]
PlacementNonClickStats_[CUSTOMER_ID]
PlacementStats_[CUSTOMER_ID]
Placement_[CUSTOMER_ID]
PlacementConversionStats_[CUSTOMER_ID]
Informe de rendimiento de búsquedas p_SearchQueryStats_[CUSTOMER_ID]
p_SearchQueryConversionStats_[CUSTOMER_ID]
SearchQueryStats_[CUSTOMER_ID]
SearchQueryConversionStats_[CUSTOMER_ID]
Informe de rendimiento de Shopping p_ShoppingProductConversionStats_[CUSTOMER_ID]
p_ShoppingProductStats_[CUSTOMER_ID]
ShoppingProductConversionStats_[CUSTOMER_ID]
ShoppingProductStats_[CUSTOMER_ID]
Informe de rendimiento de video p_VideoBasicStats_[CUSTOMER_ID]
p_VideoConversionStats_[CUSTOMER_ID]
p_VideoStats_[CUSTOMER_ID]
p_Video_[CUSTOMER_ID]
p_VideoNonClickStats_[CUSTOMER_ID]
VideoBasicStats_[CUSTOMER_ID]
VideoConversionStats_[CUSTOMER_ID]
VideoStats_[CUSTOMER_ID]
Video_[CUSTOMER_ID]
VideoNonClickStats_[CUSTOMER_ID]

Asignación de columnas para informes de Google Ads

Las tablas de BigQuery creadas mediante transferencias de Google Ads constan de las siguientes columnas (campos):

Tabla(s) de BigQuery Columnas
Informe de rendimiento de la cuenta: tabla Customer source
AccountCurrencyCode
AccountDescriptiveName
AccountTimeZone
CanManageClients
CustomerDescriptiveName
ExternalCustomerId
IsAutoTaggingEnabled
IsTestAccount
Informe de rendimiento de la cuenta: tabla AccountStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Informe de rendimiento de la cuenta: tabla AccountConversionStats AdNetworkType1
AdNetworkType2
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Informe de rendimiento de la cuenta: tabla HourlyAccountStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Informe de rendimiento de la cuenta: tabla HourlyAccountConversionStats AdNetworkType1
AdNetworkType2
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Informe de rendimiento de la cuenta: tabla AccountNonClickStats AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
ContentBudgetLostImpressionShare
ContentImpressionShare
ContentRankLostImpressionShare
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
InvalidClickRate
InvalidClicks
Month
MonthOfYear
Quarter
SearchBudgetLostImpressionShare
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostImpressionShare
ValuePerAllConversion
VideoViewRate
VideoViews
Week
Year
Informe de rendimiento de la cuenta: tabla AccountBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AveragePosition
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Informe de rendimiento de anuncios: tabla Ad AccentColor
AdGroupId
AdType
AllowFlexibleColor
Automated
BusinessName
CallOnlyPhoneNumber
CallToActionText
CampaignId
CombinedApprovalStatus
CreativeDestinationUrl
CreativeFinalAppUrls
CreativeFinalMobileUrls
CreativeFinalUrls
CreativeTrackingUrlTemplate
CreativeUrlCustomParameters
Description
Description1
Description2
DevicePreference
DisplayUrl
EnhancedDisplayCreativeLandscapeLogoImageMediaId
EnhancedDisplayCreativeLogoImageMediaId
EnhancedDisplayCreativeMarketingImageMediaId
EnhancedDisplayCreativeMarketingImageSquareMediaId
ExternalCustomerId
FormatSetting
GmailCreativeHeaderImageMediaId
GmailCreativeLogoImageMediaId
GmailCreativeMarketingImageMediaId
GmailTeaserBusinessName
GmailTeaserDescription
GmailTeaserHeadline
Headline
HeadlinePart1
HeadlinePart2
CreativeId (se asigna al campo ID en el informe de Google Ads)
ImageAdUrl
ImageCreativeImageHeight
ImageCreativeImageWidth
ImageCreativeMimeType
ImageCreativeName
LabelIds
Labels
LongHeadline
MainColor
MarketingImageCallToActionText
MarketingImageCallToActionTextColor
MarketingImageDescription
MarketingImageHeadline
MultiAssetResponsiveDisplayAdAccentColor
MultiAssetResponsiveDisplayAdBusinessName
MultiAssetResponsiveDisplayAdCallToActionText
MultiAssetResponsiveDisplayAdDescriptions
MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix
MultiAssetResponsiveDisplayAdDynamicSettingsPromoText
MultiAssetResponsiveDisplayAdFormatSetting
MultiAssetResponsiveDisplayAdHeadlines
MultiAssetResponsiveDisplayAdLandscapeLogoImages
MultiAssetResponsiveDisplayAdLogoImages
MultiAssetResponsiveDisplayAdLongHeadline
MultiAssetResponsiveDisplayAdMainColor
MultiAssetResponsiveDisplayAdMarketingImages
MultiAssetResponsiveDisplayAdSquareMarketingImages
ResponsiveSearchAdDescriptions
ResponsiveSearchAdHeadlines
ResponsiveSearchAdPath1
ResponsiveSearchAdPath2
Path1
Path2
PolicySummary
PricePrefix
PromoText
ShortHeadline
Status
SystemManagedEntitySource
Informe de rendimiento de anuncios: tabla AdStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
CriterionId
CriterionType
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CreativeId (se asigna al campo ID en el informe de Google Ads)
Impressions
InteractionRate
Interactions
InteractionTypes
IsNegative
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Informe de rendimiento de anuncios: tabla AdConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
CriterionId
CriterionType
Date
DayOfWeek
Device
ExternalCustomerId
CreativeId (se asigna al campo ID en el informe de Google Ads)
IsNegative
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Informe de rendimiento de anuncios: tabla AdCrossDeviceStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseAdGroupId
BaseCampaignId
BounceRate
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
CostPerAllConversion
CriterionId
CriterionType
CrossDeviceConversions
Date
DayOfWeek
EngagementRate
Engagements
ExternalCustomerId
CreativeId (se asigna al campo ID en el informe de Google Ads)
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
IsNegative
Month
MonthOfYear
PercentNewVisitors
Quarter
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Informe de rendimiento de anuncios: tabla AdCrossDeviceConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CriterionId
CriterionType
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
CreativeId (se asigna al campo ID en el informe de Google Ads)
IsNegative
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
Informe de rendimiento de anuncios: tabla AdBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId
CriterionType
Date
Device
ExternalCustomerId
CreativeId (se asigna al campo ID en el informe de Google Ads)
Impressions
Interactions
InteractionTypes
IsNegative
Slot
ViewThroughConversions
Informe de rendimiento del grupo de anuncios: tabla AdGroup AdGroupDesktopBidModifier
AdGroupId
AdGroupMobileBidModifier
AdGroupName
AdGroupStatus
AdGroupTabletBidModifier
AdGroupType
AdRotationMode
BiddingStrategyId
BiddingStrategyName
BiddingStrategySource
BiddingStrategyType
CampaignId
ContentBidCriterionTypeGroup
CpcBid
CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)
CpvBid
EffectiveTargetRoas
EffectiveTargetRoasSource
EnhancedCpcEnabled
ExternalCustomerId
LabelIds
Labels
TargetCpa
TargetCpaBidSource
TrackingUrlTemplate
UrlCustomParameters
Informe de rendimiento del grupo de anuncios: tabla AdGroupStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Informe de rendimiento del grupo de anuncios: tabla AdGroupConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Informe de rendimiento del grupo de anuncios: tabla AdGroupCrossDeviceStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseAdGroupId
BaseCampaignId
BounceRate
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
ContentImpressionShare
ContentRankLostImpressionShare
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
EngagementRate
Engagements
ExternalCustomerId
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
Month
MonthOfYear
NumOfflineImpressions
NumOfflineInteractions
OfflineInteractionRate
PercentNewVisitors
Quarter
RelativeCtr
SearchAbsoluteTopImpressionShare
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostImpressionShare
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Informe de rendimiento del grupo de anuncios: tabla AdGroupCrossDeviceConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
Informe de rendimiento del grupo de anuncios: tabla HourlyAdGroupStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
HourOfDay
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Informe de rendimiento del grupo de anuncios: tabla HourlyAdGroupConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
ampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Informe de rendimiento del grupo de anuncios: tabla AdGroupBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Informe de rendimiento por rango de edad: tabla AgeRange AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
Id
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
Informe de rendimiento por rango de edad: tabla AgeRangeBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Informe de rendimiento por rango de edad: tabla AgeRangeStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Informe de rendimiento por rango de edad: tabla AgeRangeConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Informe de rendimiento por rango de edad: tabla AgeRangeNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (se asigna al campo ID en el informe de Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Informe de rendimiento del público: tabla Audience source
AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
CriterionAttachmentLevel
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
CriterionId (se asigna al campo ID en el informe de Google Ads)
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
UserListName
Informe de rendimiento del público: tabla AudienceStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CriterionId (se asigna al campo ID en el informe de Google Ads)
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Informe de rendimiento del público: tabla AudienceConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CriterionId (se asigna al campo ID en el informe de Google Ads)
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
ViewThroughConversions
Week
Year
Informe de rendimiento del público: tabla AudienceNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (se asigna al campo ID en el informe de Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Informe de rendimiento del público: tabla AudienceBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
CriterionId (se asigna al campo ID en el informe de Google Ads)
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Informe de rendimiento del objetivo de la oferta: tabla BidGoal AccountDescriptiveName
ExternalCustomerId
BidStrategyID (se asigna al campo ID en el informe de Google Ads)
Name
PageOnePromotedBidCeiling
PageOnePromotedBidChangesForRaisesOnlyStr (se asigna al campo PageOnePromotedBidChangesForRaisesOnly en el informe de Google Ads)
PageOnePromotedBidModifier
PageOnePromotedRaiseBidWhenBudgetConstrainedStr (se asigna al campo PageOnePromotedRaiseBidWhenBudgetConstrained en el informe de Google Ads)
PageOnePromotedRaiseBidWhenLowQualityScoreStr (se asigna al campo PageOnePromotedRaiseBidWhenLowQualityScore en el informe de Google Ads)
PageOnePromotedStrategyGoal
Status
TargetCpa
TargetCpaMaxCpcBidCeiling
TargetCpaMaxCpcBidFloor
TargetOutrankShareFlt
TargetOutrankShareBidChangesForRaisesOnlyStr (se asigna al campo TargetOutrankShareBidChangesForRaisesOnly en el informe de Google Ads)
TargetOutrankShareCompetitorDomain
TargetOutrankShareMaxCpcBidCeiling
TargetOutrankShareRaiseBidWhenLowQualityScoreStr (se asigna al campo TargetOutrankShareRaiseBidWhenLowQualityScore en el informe de Google Ads)
TargetRoas
TargetRoasBidCeiling
TargetRoasBidFloor
TargetSpendBidCeiling
TargetSpendSpendTarget
Type
Informe de rendimiento del objetivo de la oferta: tabla BidGoalStats AdGroupCount
AdGroupCriteriaCount
AverageCpc
AverageCpm
AveragePosition
BidStrategyID (se asigna al campo ID en el informe de Google Ads)
CampaignCount
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
Month
MonthOfYear
NonRemovedAdGroupCount
NonRemovedAdGroupCriteriaCount
NonRemovedCampaignCount
Quarter
ValuePerConversion
Week
Year
Informe de rendimiento del objetivo de la oferta: tabla HourlyBidGoalStats AdGroupCount
AdGroupCriteriaCount
AverageCpc
AverageCpm
AveragePosition
BidStrategyID (se asigna al campo ID en el informe de Google Ads)
CampaignCount
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Impressions
Month
MonthOfYear
NonRemovedAdGroupCount
NonRemovedAdGroupCriteriaCount
NonRemovedCampaignCount
Quarter
ValuePerConversion
Week
Year
Informe de rendimiento del objetivo de la oferta: tabla BidGoalConversionStats AdGroupCount
AdGroupCriteriaCount
AllConversionRate
AllConversions
AllConversionValue
BidStrategyID (se asigna al campo ID en el informe de Google Ads)
CampaignCount
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
NonRemovedAdGroupCount
NonRemovedAdGroupCriteriaCount
NonRemovedCampaignCount
Quarter
ValuePerAllConversion
ViewThroughConversions
Week
Year
Informe de rendimiento del presupuesto: tabla Budget AccountDescriptiveName
Amount
BudgetId
BudgetName
BudgetReferenceCount
BudgetStatus
DeliveryMethod
ExternalCustomerId
IsBudgetExplicitlyShared
Period
TotalAmount
Informe de rendimiento del presupuesto: tabla BudgetStats AllConversionRate
AllConversions
AllConversionValue
AssociatedCampaignId
AssociatedCampaignName
AssociatedCampaignStatus
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
BudgetCampaignAssociationStatus
BudgetId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Ctr
EngagementRate
Engagements
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
ValuePerAllConversion
ValuePerConversion
VideoViewRate
VideoViews
ViewThroughConversions
Informe de rendimiento de campañas: tabla Campaign source
AdvertisingChannelSubType
AdvertisingChannelType
Amount
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
BudgetId
CampaignDesktopBidModifier
CampaignGroupId
CampaignId
CampaignMobileBidModifier
CampaignName
CampaignStatus
CampaignTabletBidModifier
CampaignTrialType
EndDate
EnhancedCpcEnabled
ExternalCustomerId
IsBudgetExplicitlyShared
LabelIds
Labels
MaximizeConversionValueTargetRoas
Period
ServingStatus
StartDate
TotalAmount
TrackingUrlTemplate
UrlCustomParameters
Informe de rendimiento de campañas: tabla CampaignStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseCampaignId
CampaignGroupId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Informe de rendimiento de campañas: tabla CampaignConversionStats AdNetworkType1
AdNetworkType2
BaseCampaignId
CampaignGroupId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Informe de rendimiento de campañas: tabla CampaignCrossDeviceStats AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseCampaignId
BounceRate
CampaignGroupId
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
ContentBudgetLostImpressionShare
ContentImpressionShare
ContentRankLostImpressionShare
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
EngagementRate
Engagements
ExternalCustomerId
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
InvalidClickRate
InvalidClicks
Month
MonthOfYear
NumOfflineImpressions
NumOfflineInteractions
OfflineInteractionRate
PercentNewVisitors
Quarter
RelativeCtr
SearchAbsoluteTopImpressionShare
SearchBudgetLostImpressionShare
SearchClickShare
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostImpressionShare
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Informe de rendimiento de campañas: tabla CampaignCrossDeviceConversionStats AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseCampaignId
CampaignGroupId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
Informe de rendimiento de campañas: tabla HourlyCampaignStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseCampaignId
CampaignGroupId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
HourOfDay
Impressions
ImpressionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Informe de rendimiento de campañas: tabla HourlyCampaignConversionStats AdNetworkType1
AdNetworkType2
BaseCampaignId
CampaignGroupId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Informe de rendimiento de campañas: tabla CampaignCookieStats AdNetworkType1
AdNetworkType2
AverageFrequency
BaseCampaignId
CampaignGroupId
CampaignId
Date
ExternalCustomerId
ImpressionReach
Month
MonthOfYear
Week
Informe de rendimiento de campañas: tabla CampaignBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AveragePosition
BaseCampaignId
CampaignGroupId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Informe de orientación geográfica de la campaña: tabla LocationBasedCampaignCriterion source
BidModifier
CampaignId
ExternalCustomerId
CriterionId (se asigna al campo ID en el informe de Google Ads)
IsNegative
Informe de orientación geográfica de la campaña: tabla CampaignLocationTargetStats AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
CampaignId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Ctr
Date
EngagementRate
Engagements
ExternalCustomerId
CriterionId (se asigna al campo ID en el informe de Google Ads)
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
VideoViewRate
VideoViews
ViewThroughConversions
Week
Year
Informe de rendimiento de clics: tabla ClickStats AccountDescriptiveName
AdFormat
AdGroupId
AdNetworkType1
AdNetworkType2
AoiCityCriteriaId
AoiCountryCriteriaId
AoiMetroCriteriaId
AoiMostSpecificTargetId
AoiRegionCriteriaId
CampaignId
CampaignLocationTargetId
Clicks
ClickType
CreativeId
CriteriaId
CriteriaParameters
Date
Device
ExternalCustomerId
GclId
KeywordMatchType
LopCityCriteriaId
LopCountryCriteriaId
LopMetroCriteriaId
LopMostSpecificTargetId
LopRegionCriteriaId
MonthOfYear
Page
Slot
UserListId
Informe de rendimiento de criterios: tabla Criteria AdGroupId
ApprovalStatus
BaseAdGroupId
BaseCampaignId
BidModifier
CampaignId
CpcBid
CpcBidSource
CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)
CpvBid
CpvBidSource
CreativeQualityScore
Criteria
CriteriaDestinationUrl
CriteriaType
DisplayName
EnhancedCpcEnabled
EstimatedAddClicksAtFirstPositionCpc
EstimatedAddCostAtFirstPositionCpc
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
FirstPageCpc
FirstPositionCpc
HasQualityScore
Id
IsNegative
LabelIds
Labels
Parameter
PostClickQualityScore
QualityScore
SearchPredictedCtr
Status
SystemServingStatus
TopOfPageCpc
TrackingUrlTemplate
UrlCustomParameters
VerticalId
Informe de rendimiento de criterios: tabla CriteriaBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Informe de rendimiento de criterios: tabla CriteriaStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CostPerCurrentModelAttributedConversion
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Informe de rendimiento de criterios: tabla CriteriaConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Informe de rendimiento de criterios: tabla CriteriaNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (se asigna al campo ID en el informe de Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Informe de rendimiento por género: tabla Gender AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
Id
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
Informe de rendimiento por género: tabla GenderBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Informe de rendimiento por género: tabla GenderStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Informe de rendimiento por género: tabla GenderConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Informe de rendimiento por género: tabla GenderNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (se asigna al campo ID en el informe de Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Informe de rendimiento por ubicación geográfica: tabla GeoStats AdFormat
AdGroupId
AdGroupName
AdGroupStatus
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
AverageCpv
AveragePosition
CampaignId
CityCriteriaId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CountryCriteriaId
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
IsTargetingLocation
LocationType
MetroCriteriaId
Month
MonthOfYear
MostSpecificCriteriaId
Quarter
RegionCriteriaId
ValuePerAllConversion
ValuePerConversion
VideoViewRate
VideoViews
ViewThroughConversions
Week
Year
Informe de rendimiento por ubicación geográfica: tabla GeoConversionStats AdFormat
AdGroupId
AdGroupName
AdGroupStatus
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
CampaignId
CityCriteriaId
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CountryCriteriaId
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
IsTargetingLocation
LocationType
MetroCriteriaId
Month
MonthOfYear
MostSpecificCriteriaId
Quarter
RegionCriteriaId
ValuePerAllConversion
ValuePerConversion
ViewThroughConversions
Week
Year
Informe de rendimiento de palabras clave: tabla Keyword AdGroupId
ApprovalStatus
BiddingStrategyId
BiddingStrategyName
BiddingStrategySource
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)
CreativeQualityScore
Criteria
CriteriaDestinationUrl
EnhancedCpcEnabled
EstimatedAddClicksAtFirstPositionCpc
EstimatedAddCostAtFirstPositionCpc
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
FirstPageCpc
FirstPositionCpc
HasQualityScore
CriterionId (se asigna al campo ID en el informe de Google Ads)
IsNegative
KeywordMatchType
LabelIds
Labels
PostClickQualityScore
QualityScore
SearchPredictedCtr
Status
SystemServingStatus
TopOfPageCpc
TrackingUrlTemplate
UrlCustomParameters
VerticalId
Informe de rendimiento de palabras clave: tabla KeywordStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CriterionId (se asigna al campo ID en el informe de Google Ads)
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Informe de rendimiento de palabras clave: tabla KeywordConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
CriterionId (se asigna al campo ID en el informe de Google Ads)
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Informe de rendimiento de palabras clave: tabla KeywordCrossDeviceStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseAdGroupId
BaseCampaignId
BounceRate
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek/p> EngagementRate
Engagements
ExternalCustomerId
CriterionId (se asigna al campo ID en el informe de Google Ads)
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
Month
MonthOfYear
PercentNewVisitors
Quarter
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostImpressionShare
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Informe de rendimiento de palabras clave: tabla KeywordCrossDeviceConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
CriterionId (se asigna al campo ID en el informe de Google Ads)
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
Informe de rendimiento de palabras clave: tabla KeywordBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
CriterionId (se asigna al campo ID en el informe de Google Ads)
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Informe de consultas orgánicas pagadas: tabla PaidOrganicStats AdGroupId
AverageCpc
AveragePosition
CampaignId
Clicks
CombinedAdsOrganicClicks
CombinedAdsOrganicClicksPerQuery
CombinedAdsOrganicQueries
Ctr
Date
DayOfWeek
ExternalCustomerId
Impressions
CriterionId (se asigna al campo KeywordId en el informe de Google Ads)
Month
MonthOfYear
OrganicAveragePosition
OrganicClicks
OrganicClicksPerQuery
OrganicImpressions
OrganicImpressionsPerQuery
OrganicQueries
Quarter
QueryMatchType
SearchQuery
SerpType
Week
Year
Informe de rendimiento del estado parental: tabla ParentalStatus AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
CriterionId (se asigna al campo ID en el informe de Google Ads)
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
Informe de rendimiento del estado parental: tabla ParentalStatusBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Informe de rendimiento del estado parental: tabla ParentalStatusStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Informe de rendimiento del estado parental: tabla ParentalStatusConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Informe de rendimiento del estado parental: tabla ParentalStatusNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (se asigna al campo ID en el informe de Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Informe de rendimiento por posición: tabla Placement source
AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
DisplayName
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
CriterionId (se asigna al campo ID en el informe de Google Ads)
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
Informe de rendimiento por posición: tabla PlacementStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Informe de rendimiento por posición: tabla PlacementConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Informe de rendimiento por posición: tabla PlacementNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (se asigna al campo ID en el informe de Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Informe de rendimiento por posición: tabla PlacementBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (se asigna al campo ID en el informe de Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Informe de rendimiento de búsquedas: tabla SearchQueryStats AdFormat
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
CampaignId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CreativeId
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
CriterionId (se asigna al campo KeywordId en el informe de Google Ads)
Month
MonthOfYear
Quarter
Query
QueryMatchTypeWithVariant
QueryTargetingStatus
ValuePerAllConversion
ValuePerConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
ViewThroughConversions
Week
Year
Informe de rendimiento de búsquedas: tabla SearchQueryConversionStats AdFormat
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
CampaignId
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CreativeId
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
CriterionId (se asigna al campo KeywordId en el informe de Google Ads)
Month
MonthOfYear
Quarter
Query
QueryMatchTypeWithVariant
QueryTargetingStatus
ValuePerAllConversion
ValuePerConversion
ViewThroughConversions
Week
Year
Informe de rendimiento de Shopping: Tabla ShoppingProductStats AdGroupId
AdNetworkType1
AdNetworkType2
AggregatorId
AllConversionRate
AllConversions
AllConversionValue
AverageCpc
Brand
CampaignId
CategoryL1
CategoryL2
CategoryL3
CategoryL4
CategoryL5
Channel
ChannelExclusivity
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CountryCriteriaId
CrossDeviceConversions
Ctr
CustomAttribute0
CustomAttribute1
CustomAttribute2
CustomAttribute3
CustomAttribute4
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
LanguageCriteriaId
MerchantId
Month
OfferId
ProductCondition
ProductTypeL1
ProductTypeL2
ProductTypeL3
ProductTypeL4
ProductTypeL5
Quarter
SearchAbsoluteTopImpressionShare
SearchClickShare
SearchImpressionShare
ValuePerAllConversion
ValuePerConversion
Week
Year
Informe de rendimiento de Shopping: tabla ShoppingProductConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AggregatorId
AllConversionRate
AllConversions
AllConversionValue
Brand
CampaignId
CategoryL1
CategoryL2
CategoryL3
CategoryL4
CategoryL5
Channel
ChannelExclusivity
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CountryCriteriaId
CustomAttribute0
CustomAttribute1
CustomAttribute2
CustomAttribute3
CustomAttribute4
Date
DayOfWeek
Device
ExternalCustomerId
LanguageCriteriaId
MerchantId
Month
OfferId
ProductCondition
ProductTypeL1
ProductTypeL2
ProductTypeL3
ProductTypeL4
ProductTypeL5
Quarter
StoreId
ValuePerAllConversion
ValuePerConversion
Week
Year
Informe de rendimiento de video: tabla Video AdGroupId
CampaignId
ExternalCustomerId
VideoDuration
VideoId
VideoTitle
Informe de rendimiento de video: tabla VideoStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpm
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CreativeId
CreativeStatus
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
Month
MonthOfYear
Quarter
VideoChannelId
VideoId
Week
Year
Informe de rendimiento de video: tabla VideoConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
CampaignId
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ConversionValue
CreativeId
CreativeStatus
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoChannelId
VideoId
Week
Year
Informe de rendimiento de video: tabla VideoNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpv
CampaignId
CostPerAllConversion
CrossDeviceConversions
CreativeId
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
VideoChannelId
VideoId
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Informe de rendimiento de video: tabla VideoBasicStats AdGroupId
AdNetworkType1
AdNetworkType2
CampaignId
Clicks
Conversions
ConversionValue
Cost
CreativeId
CreativeStatus
Date
Device
ExternalCustomerId
Impressions
VideoChannelId
VideoId
ViewThroughConversions
¿Te ha resultado útil esta página? Enviar comentarios:

Enviar comentarios sobre...

Si necesitas ayuda, visita nuestra página de asistencia.