Search Ads 360 report transformation (Deprecated)

Caution: This document relies on the old Search Ads 360 reporting API. BigQuery will stop supporting the old Search Ads 360 reporting API on May 31, 2024. You should migrate your Search Ads 360 transfer workflows to use the new version of Search Ads 360 by following the Search Ads 360 migration guide. To see the updated Search Ads 360 transfer guide that uses the new Search Ads 360 reporting API, see Search Ads 360 transfers. This page will be deprecated on May 31, 2024.

Beta

This product is subject to the "Pre-GA Offerings Terms" in the General Service Terms section of the Service Specific Terms. Pre-GA products are available "as is" and might have limited support. For more information, see the launch stage descriptions.

Table mapping for Search Ads 360 reports

When your Search Ads 360 (formerly known as Doubleclick Search) reports are transferred to BigQuery, the reports are transformed into the following BigQuery tables and views.

When you view the tables and views in BigQuery, the value for advertiser_id is your Search Ads 360 Advertiser ID.

Google Search Ads 360 reports	BigQuery table(s)	BigQuery view(s)
account Report	p_Account_advertiser_id p_AccountDeviceStats_advertiser_id p_AccountFloodlightAndDeviceStats_advertiser_id p_AccountStats_advertiser_id	Account_advertiser_id AccountDeviceStats_advertiser_id AccountFloodlightAndDeviceStats_advertiser_id AccountStats_advertiser_id
ad Report	p_Ad_advertiser_id p_AdDeviceStats_advertiser_id p_AdFloodlightAndDeviceStats_advertiser_id	Ad_advertiser_id AdDeviceStats_advertiser_id AdFloodlightAndDeviceStats_advertiser_id
adGroup Report	p_AdGroup_advertiser_id p_AdGroupDeviceStats_advertiser_id p_AdGroupFloodlightAndFeedItemStats_advertiser_id p_AdGroupFloodlightAndDeviceStats_advertiser_id p_AdGroupStats_advertiser_id p_AdGroupFeedItemStats_advertiser_id	AdGroup_advertiser_id AdGroupDeviceStats_advertiser_id AdGroupFloodlightAndFeedItemStats_advertiser_id AdGroupFloodlightAndDeviceStats_advertiser_id AdGroupStats_advertiser_id AdGroupFeedItemStats_advertiser_id
adGroupTarget Report	p_AdGroupTarget_advertiser_id p_AdGroupTargetDeviceStats_advertiser_id p_AdGroupTargetFloodlightAndDeviceStats_advertiser_id	AdGroupTarget_advertiser_id AdGroupTargetDeviceStats_advertiser_id AdGroupTargetFloodlightAndDeviceStats_advertiser_id
bidStrategy Report	p_BidStrategy_advertiser_id p_BidStrategyStats_advertiser_id	BidStrategy_advertiser_id BidStrategyStats_advertiser_id
campaign Report	p_Campaign_advertiser_id p_CampaignDeviceStats_advertiser_id p_CampaignFloodlightAndFeedItemStats_advertiser_id p_CampaignFloodtlightAndDeviceStats_advertiser_id (Deprecating) p_CampaignFloodlightAndDeviceStats_advertiser_id p_CampaignStats_advertiser_id p_CampaignFeedItemStats_advertiser_id	Campaign_advertiser_id CampaignDeviceStats_advertiser_id CampaignFloodlightAndFeedItemStats_advertiser_id CampaignFloodtlightAndDeviceStats_advertiser_id (Deprecating) CampaignFloodlightAndDeviceStats_advertiser_id CampaignStats_advertiser_id CampaignFeedItemStats_advertiser_id
campaignTarget Report	p_CampaignTarget_advertiser_id p_CampaignTargetDeviceStats_advertiser_id p_CampaignTargetFloodlightAndDeviceStats_advertiser_id	CampaignTarget_advertiser_id CampaignTargetDeviceStats_advertiser_id CampaignTargetFloodlightAndDeviceStats_advertiser_id
conversion Report	p_Conversion_advertiser_id	Conversion_advertiser_id
feedItem Report	p_FeedItem_advertiser_id p_FeedItemStats_advertiser_id p_FeedItemFloodlightStats_advertiser_id	FeedItem_advertiser_id FeedItemStats_advertiser_id FeedItemFloodlightStats_advertiser_id
floodlightActivity Report	p_FloodlightActivity_advertiser_id	FloodlightActivity_advertiser_id
keyword Report	p_Keyword_advertiser_id p_KeywordDeviceStats_advertiser_id p_KeywordFloodlightAndDeviceStats_advertiser_id p_KeywordStats_advertiser_id	Keyword_advertiser_id KeywordDeviceStats_advertiser_id KeywordFloodlightAndDeviceStats_advertiser_id KeywordStats_advertiser_id
negativeAdGroupKeyword Report	p_NegativeAdGroupKeyword_advertiser_id	NegativeAdGroupKeyword_advertiser_id
negativeAdGroupTarget Report	p_NegativeAdGroupTarget_advertiser_id	NegativeAdGroupTarget_advertiser_id
negativeCampaignKeyword Report	p_NegativeCampaignKeyword_advertiser_id	NegativeCampaignKeyword_advertiser_id
negativeCampaignTarget Report	p_NegativeCampaignTarget_advertiser_id	NegativeCampaignTarget_advertiser_id
productAdvertised Report	p_ProductAdvertised_advertiser_id p_ProductAdvertisedDeviceStats_advertiser_id p_ProductAdvertisedFloodlightAndDeviceStats_advertiser_id	ProductAdvertised_advertiser_id ProductAdvertisedDeviceStats_advertiser_id ProductAdvertisedFloodlightAndDeviceStats_advertiser_id
productGroup Report	p_ProductGroup_advertiser_id p_ProductGroupStats_advertiser_id	ProductGroup_advertiser_id ProductGroupStats_advertiser_id
productLeadAndCrossSell Report	p_ProductLeadAndCrossSellFloodlightStats_advertiser_id	ProductLeadAndCrossSellFloodlightStats_advertiser_id
visit Report	p_Visit_advertiser_id	Visit_advertiser_id

Column mapping for Search Ads reports

The BigQuery tables created by a Search Ads 360 transfer consist of the following columns (fields):

BigQuery table(s)	Columns
account Report: Account table	account accountCurrencyCode accountEngineId accountId accountTimeZone accountType advertiserId agencyId creationTimestamp lastModifiedTimestamp status
account Report: AccountDeviceStats table	accountEngineId accountId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos clicks cost ctr date deviceSegment impr visits
account Report: AccountFloodlightAndDeviceStats table	accountEngineId accountId advertiserId agencyId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions floodlightActivityId floodlightGroupId
account Report: AccountStats table	accountEngineId accountId advertiserId agencyId date displayBudgetLostImpressionShare displayImpressionShare displayRankLostImpressionShare qualityScoreAvg searchBudgetLostImpressionShare searchImpressionShare searchRankLostImpressionShare topOfPageBidAvg
ad Report: Ad table	accountId ad adDescription1 adDescription2 adDisplayUrl adEngineId adGroupId adHeadline adHeadline2 adId adLabels adLandingPage adPromotionLine adType advertiserId agencyId campaignId creationTimestamp effectiveLabels engineStatus isUnattributedAd lastModifiedTimestamp status
ad Report: AdDeviceStats table	accountId adEngineId adGroupId adId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignId clicks cost ctr date deviceSegment impr visits
ad Report: AdFloodlightAndDeviceStats table	accountId adEngineId adGroupId adId advertiserId agencyId campaignId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions floodlightActivityId floodlightGroupId
adGroup Report: AdGroup table	accountId adGroup adGroupBroadMaxCpc adGroupContentMaxCpc adGroupEndDate adGroupEngineId adGroupExactMaxCpc adGroupId adGroupLabels adGroupMobileBidAdjustment adGroupPhraseMaxCpc adGroupSearchMaxCpc adGroupStartDate advertiserId agencyId bidStrategyInherited bingAdsAdDistributions bingAdsLanguage campaignId cityTargets countryTargets creationTimestamp deviceTargets effectiveBidStrategyId effectiveCityTargets effectiveCountryTargets effectiveDeviceTargets effectiveLabels effectiveMetroTargets effectiveProvinceTargets engineRemarketingListTargetAll engineStatus lastModifiedTimestamp metroTargets provinceTargets status
adGroup Report: AdGroupDeviceStats table	accountId adGroupEngineId adGroupId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignId clicks cost ctr date deviceSegment effectiveBidStrategyId impr visits
adGroup Report: AdGroupFeedItemStats table	accountId adGroupEngineId adGroupId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignId clicks clicksWithFeedItemShowing cost costWithFeedItemShowing ctr date effectiveBidStrategyId feedId feedItemId feedType impr visits
adGroup Report: AdGroupFloodlightAndDeviceStats table	accountId adGroupEngineId adGroupId advertiserId agencyId campaignId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions effectiveBidStrategyId floodlightActivityId floodlightGroupId
adGroup Report: AdGroupFloodlightAndFeedItemStats table	accountId adGroupEngineId adGroupId advertiserId agencyId campaignId date dfaActions dfaRevenue dfaTransactions dfaWeightedActions effectiveBidStrategyId feedId feedItemId feedType floodlightActivityId floodlightGroupId
adGroup Report: AdGroupStats table	accountId adGroupEngineId adGroupId advertiserId agencyId campaignId date displayImpressionShare displayRankLostImpressionShare effectiveBidStrategyId qualityScoreAvg searchImpressionShare searchRankLostImpressionShare topOfPageBidAvg
adGroupTarget Report: AdGroupTarget table	account accountId accountType adGroup adGroupId adGroupStatus adGroupTargetId advertiser advertiserId ageTargetAgeRange ageTargetBidModifier agency agencyId campaign campaignId campaignStatus creationTimestamp dynamicSearchAdsTargetConditions dynamicSearchAdsTargetCoverage dynamicSearchAdsTargetCpcBid dynamicSearchAdsTargetLandingPageUrl engineRemarketingList engineRemarketingListBidModifier genderTargetBidModifier genderTargetGenderType lastModifiedTimestamp locationTargetBidModifier locationTargetName status
adGroupTarget Report: AdGroupTargetDeviceStats table	accountId adGroupId adGroupTargetId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId ageTargetAgeRange ageTargetBidModifier agencyId avgCpc avgCpm avgPos campaignId clicks cost ctr date deviceSegment dynamicSearchAdsTargetConditions dynamicSearchAdsTargetCoverage dynamicSearchAdsTargetCpcBid dynamicSearchAdsTargetLandingPageUrl engineRemarketingList engineRemarketingListBidModifier genderTargetBidModifier genderTargetGenderType impr locationTargetBidModifier locationTargetName visits
adGroupTarget Report: AdGroupTargetFloodlightAndDeviceStats table	accountId adGroupId adGroupTargetId advertiserId ageTargetAgeRange ageTargetBidModifier agencyId campaignId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions dynamicSearchAdsTargetConditions dynamicSearchAdsTargetCoverage dynamicSearchAdsTargetCpcBid dynamicSearchAdsTargetLandingPageUrl engineRemarketingList engineRemarketingListBidModifier floodlightActivityId floodlightGroupId genderTargetBidModifier genderTargetGenderType locationTargetBidModifier locationTargetName
advertiser Report: Advertiser table	advertiser advertiserCurrencyCode advertiserId agency agencyId creationTimestamp dfaAdvertiserId dfaNetworkId dfaNetworkTimeZone lastModifiedTimestamp status
advertiser Report: AdvertiserDeviceStats table	adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos clicks cost ctr date deviceSegment dfaAdvertiserId dfaNetworkId impr visits
advertiser Report: AdvertiserFloodlightAndDeviceStats table	advertiserId agencyId date deviceSegment dfaActions dfaAdvertiserId dfaNetworkId dfaRevenue dfaTransactions dfaWeightedActions floodlightActivityId floodlightGroupId
advertiser Report: AdvertiserStats table	advertiserId agencyId date dfaAdvertiserId dfaNetworkId displayBudgetLostImpressionShare displayImpressionShare displayRankLostImpressionShare qualityScoreAvg searchBudgetLostImpressionShare searchImpressionShare searchRankLostImpressionShare topOfPageBidAvg
bidStrategy Report: BidStrategy table	advertiserId agencyId bidStrategy bidStrategyGoal bidStrategyId bidStrategyMaxBid bidStrategyMinBid cpaTarget creationTimestamp ersTarget floodlightActivityTargetIds floodlightOptimizationEnabled highPosition lastModifiedTimestamp lowPosition monthlySpendTarget roasTarget status
bidStrategy Report: BidStrategyStats table	adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos bidStrategyId clicks cost ctr date dfaActions dfaRevenue dfaTransactions dfaWeightedActions impr visits
campaign Report: Campaign table	accountId adRotation adWordsBidStrategy advertiserId agencyId bidStrategyInherited bingAdsBudgetType campaign campaignEndDate campaignEngineId campaignId campaignLabels campaignMobileBidAdjustment campaignStartDate campaignType cityTargets countryTargets creationTimestamp dailyBudget deliveryMethod deviceTargets effectiveBidStrategyId effectiveCityTargets effectiveCountryTargets effectiveDeviceTargets effectiveLabels effectiveMetroTargets effectiveProvinceTargets engineStatus excludedCityTargets excludedCountryTargets excludedMetroTargets excludedProvinceTargets keywordNearMatchEnabled languageTargets lastModifiedTimestamp metroTargets monthlyBudget networkTarget provinceTargets status yahooGeoTargets yahooJapanBidStrategy
campaign Report: CampaignDeviceStats table	accountId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignEngineId campaignId clicks cost ctr date deviceSegment effectiveBidStrategyId impr visits
campaign Report: CampaignFeedItemStats table	accountId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignEngineId campaignId clicks clicksWithFeedItemShowing cost costWithFeedItemShowing ctr date effectiveBidStrategyId feedId feedItemId feedType impr visits
campaign Report: CampaignFloodlightAndDeviceStats table	accountId advertiserId agencyId campaignEngineId campaignId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions effectiveBidStrategyId floodlightActivityId floodlightGroupId
campaign Report: CampaignFloodlightAndFeedItemStats table	accountId advertiserId agencyId campaignEngineId campaignId date dfaActions dfaRevenue dfaTransactions dfaWeightedActions effectiveBidStrategyId feedId feedItemId feedType floodlightActivityId floodlightGroupId
campaign Report: CampaignFloodtlightAndDeviceStats table	accountId advertiserId agencyId campaignEngineId campaignId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions effectiveBidStrategyId floodlightActivityId floodlightGroupId
campaign Report: CampaignStats table	accountId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignEngineId campaignId clicks cost ctr date displayBudgetLostImpressionShare displayImpressionShare displayRankLostImpressionShare effectiveBidStrategyId impr qualityScoreAvg searchBudgetLostImpressionShare searchImpressionShare searchRankLostImpressionShare topOfPageBidAvg visits
campaignTarget Report: CampaignTarget table	accountId advertiserId agencyId campaignId campaignTargetId creationTimestamp engineRemarketingList engineRemarketingListBidModifier lastModifiedTimestamp locationTargetBidModifier locationTargetName status
campaignTarget Report: CampaignTargetDeviceStats table	accountId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignId campaignTargetId clicks cost ctr date deviceSegment impr visits
campaignTarget Report: CampaignTargetFloodlightAndDeviceStats table	accountId advertiserId agencyId campaignId campaignTargetId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions floodlightActivityId floodlightGroupId
conversion Report: Conversion table	account accountId accountType adGroupId adId advertiser advertiserConversionId advertiserId agency agencyId campaignId conversionAttributionType conversionDate conversionId conversionLastModifiedTimestamp conversionQuantity conversionRevenue conversionSearchTerm conversionTimestamp conversionType conversionVisitExternalClickId conversionVisitId conversionVisitTimestamp deviceSegment feedId feedItemId feedType floodlightActivity floodlightActivityId floodlightActivityTag floodlightEventRequestString floodlightGroup floodlightGroupConversionType floodlightGroupId floodlightGroupTag floodlightOrderId floodlightOriginalRevenue floodlightReferrer inventoryAccountId keywordId productChannel productCountry productGroupId productId productLanguage productStoreId productTargetId status
feedItem Report: FeedItem table	accountId advertiserId agencyId creationTimestamp engineStatus feedId feedItemId lastModifiedTimestamp locationBusinessName locationCategory locationDetails sitelinkClickserverUrl sitelinkDescription1 sitelinkDescription2 sitelinkDisplayText sitelinkLandingPageUrl status
feedItem Report: FeedItemFloodlightStats table	accountId advertiserId agencyId date dfaActions dfaRevenue dfaTransactions dfaWeightedActions feedId feedItemId floodlightActivityId floodlightGroupId
feedItem Report: FeedItemStats table	accountId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos clicks clicksWithFeedItemShowing cost costWithFeedItemShowing ctr date dfaActions dfaRevenue dfaTransactions dfaWeightedActions feedId feedItemId impr visits
floodlightActivity Report: FloodlightActivity table	advertiserId agencyId creationTimestamp floodlightActivity floodlightActivityId floodlightActivityTag floodlightConfigurationId floodlightGroup floodlightGroupConversionType floodlightGroupId floodlightGroupTag lastModifiedTimestamp status
keyword Report: Keyword table	accountId adGroupId advertiserId agencyId bidStrategyInherited bingKeywordParam2 bingKeywordParam3 campaignId creationTimestamp effectiveBidStrategyId effectiveKeywordMaxCpc effectiveLabels engineStatus isDisplayKeyword keywordClickserverUrl keywordEngineId keywordId keywordLabels keywordLandingPage keywordMatchType keywordMaxBid keywordMaxCpc keywordMinBid keywordText keywordUrlParams lastModifiedTimestamp qualityScoreCurrent status topOfPageBidCurrent
keyword Report: KeywordDeviceStats table	accountId adGroupId adId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignId clicks cost ctr date deviceSegment effectiveBidStrategyId impr keywordEngineId keywordId visits
keyword Report: KeywordFloodlightAndDeviceStats table	accountId adGroupId adId advertiserId agencyId campaignId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions effectiveBidStrategyId floodlightActivityId floodlightGroupId keywordEngineId keywordId
keyword Report: KeywordStats table	accountId adGroupId advertiserId agencyId campaignId effectiveBidStrategyId keywordEngineId keywordId qualityScoreAvg topOfPageBidAvg
negativeAdGroupKeyword Report: NegativeAdGroupKeyword table	accountId adGroupId advertiserId agencyId campaignId creationTimestamp engineStatus lastModifiedTimestamp negativeAdGroupKeywordId negativeAdGroupKeywordMatchType negativeAdGroupKeywordText status
negativeAdGroupTarget Report: NegativeAdGroupTarget table	accountId adGroupId advertiserId ageTargetAgeRange agencyId campaignId creationTimestamp dynamicSearchAdsTargetConditions engineRemarketingList genderTargetGenderType lastModifiedTimestamp locationTargetName negativeAdGroupTargetId status
negativeCampaignKeyword Report: NegativeCampaignKeyword table	accountId advertiserId agencyId campaignId creationTimestamp engineStatus lastModifiedTimestamp negativeCampaignKeywordId negativeCampaignKeywordMatchType negativeCampaignKeywordText status
negativeCampaignTarget Report: NegativeCampaignTarget table	accountId advertiserId ageTargetAgeRange agencyId campaignId creationTimestamp dynamicSearchAdsTargetConditions engineRemarketingList genderTargetGenderType lastModifiedTimestamp locationTargetName negativeCampaignTargetId status
productAdvertised Report: ProductAdvertised table	advertiserId agencyId creationTimestamp lastModifiedTimestamp productAgeGroup productAvailability productBrand productCategory productCategoryLevel1 productCategoryLevel2 productCategoryLevel3 productCategoryLevel4 productCategoryLevel5 productChannel productChannelExclusivity productColor productCondition productCostOfGoodsSold productCountry productCustomLabel0 productCustomLabel1 productCustomLabel2 productCustomLabel3 productCustomLabel4 productGender productGtin productId productItemGroupId productLandingPageUrl productLanguage productMaterial productMpn productPattern productPrice productSalePrice productSize productStoreId productTitle productTypeLevel1 productTypeLevel2 productTypeLevel3 productTypeLevel4 productTypeLevel5 status
productAdvertised Report: ProductAdvertisedDeviceStats table	adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos clicks cost ctr date deviceSegment impr productId visits
productAdvertised Report: ProductAdvertisedFloodlightAndDeviceStats table	accountId adGroupId advertiserId agencyId campaignId date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions floodlightActivityId floodlightGroupId productId
productGroup Report: ProductGroup table	accountId adGroupId advertiserId agencyId bidStrategyInherited campaignId creationTimestamp effectiveBidStrategy effectiveBidStrategyId effectiveLabels effectiveProductGroupMaxCpc engineStatus lastModifiedTimestamp productGroup productGroupClickserverUrl productGroupId productGroupLandingPage productGroupMaxBid productGroupMaxCpc productGroupMinBid productGroupPartitionType status
productGroup Report: ProductGroupStats table	accountId adGroupId adWordsConversionValue adWordsConversions adWordsViewThroughConversions advertiserId agencyId avgCpc avgCpm avgPos campaignId clicks cost ctr date dfaActions dfaRevenue dfaTransactions dfaWeightedActions effectiveBidStrategyId impr productGroupId visits
productLeadAndCrossSell Report: ProductLeadAndCrossSellFloodlightStats table	accountId adGroupId advertiserId agencyId campaignId crossSellAverageUnitPrice crossSellCostOfGoodsSold crossSellGrossFromUnitsSold crossSellGrossProfitMargin crossSellRevenueFromUnitsSold crossSellUnitsSold date deviceSegment dfaActions dfaRevenue dfaTransactions dfaWeightedActions floodlightActivityId floodlightGroupId leadAverageUnitPrice leadCostOfGoodsSold leadGrossProfitFromUnitsSold leadGrossProfitMargin leadRevenueFromUnitsSold leadUnitsSold productAverageUnitPrice productIdSold productId productRevenueFromUnitsSold productUnitsSold
visit Report: Visit table	account accountId accountType adGroupId adId advertiser advertiserId agency agencyId campaignId deviceSegment feedId feedItemId feedType inventoryAccountId keywordId productChannel productCountry productGroupId productId productLanguage productStoreId productTargetId status visitDate visitExternalClickId visitId visitNetworkType visitReferrer visitSearchQuery visitTimestamp

Search Ads 360 Match Tables

Search Ads 360 Match Tables are tables that contain Attribute fields (fields containing settings or other fixed data) only, and they are defined for users to query account structure information.

Note: Match Table snapshots will not be updated if you use the refresh window or schedule a backfill.

Search Ads 360 Match Tables include the following：

• Account
• Ad
• Advertiser
• AdGroup
• AdGroupTarget
• BidStrategy
• Campaign
• CampaignTarget
• FeedItem
• FloodlightActivity
• Keyword
• NegativeAdGroupKeyword
• NegativeAdGroupTarget
• NegativeCampaignKeyword
• NegativeCampaignTarget
• ProductAdvertised
• ProductGroup
• ProductLeadAndCrossSellFloodlightStats