Transformação de relatórios do Google Ads

Mapeamento de tabelas em relatórios do Google Ads

Quando os relatórios do Google Ads (anteriormente conhecidos como Google AdWords) são transferidos para o BigQuery, eles são transformados nas tabelas e visualizações do BigQuery a seguir.

Quando você vê as tabelas e visualizações no BigQuery, o valor de customer_id é seu código de cliente do Google Ads.

Relatório do Google Ads Tabelas do BigQuery Visualizações do BigQuery
Relatório de desempenho de contas p_Customer_customer_id
p_HourlyAccountConversionStats_customer_id
p_AccountConversionStats_customer_id
p_HourlyAccountStats_customer_id
p_AccountNonClickStats_customer_id
p_AccountBasicStats_customer_id
p_AccountStats_customer_id
Customer_customer_id
HourlyAccountConversionStats_customer_id
AccountConversionStats_customer_id
HourlyAccountStats_customer_id
AccountNonClickStats_customer_id
AccountBasicStats_customer_id
AccountStats_customer_id
Relatório de desempenho de anúncios p_AdBasicStats_customer_id
p_AdCrossDeviceStats_customer_id
p_AdConversionStats_customer_id
p_AdStats_customer_id
p_AdCrossDeviceConversionStats_customer_id
p_Ad_customer_id
AdBasicStats_customer_id
AdCrossDeviceStats_customer_id
AdConversionStats_customer_id
AdStats_customer_id
AdCrossDeviceConversionStats_customer_id
Ad_customer_id
Relatório de desempenho do Adgroup p_AdGroupStats_customer_id
p_AdGroupBasicStats_customer_id
p_AdGroupCrossDeviceStats_customer_id
p_HourlyAdGroupConversionStats_customer_id
p_HourlyAdGroupStats_customer_id
p_AdGroupConversionStats_customer_id
p_AdGroupCrossDeviceConversionStats_customer_id
p_AdGroup_customer_id
AdGroupStats_customer_id
AdGroupBasicStats_customer_id
AdGroupCrossDeviceStats_customer_id
HourlyAdGroupConversionStats_customer_id
HourlyAdGroupStats_customer_id
AdGroupConversionStats_customer_id
AdGroupCrossDeviceConversionStats_customer_id
AdGroup_customer_id
Relatório de desempenho por faixa etária p_AgeRange_customer_id
p_AgeRangeBasicStats_customer_id
p_AgeRangeStats_customer_id
p_AgeRangeConversionStats_customer_id
p_AgeRangeNonClickStats_customer_id
AgeRange_customer_id
AgeRangeBasicStats_customer_id
AgeRangeStats_customer_id
AgeRangeConversionStats_customer_id
AgeRangeNonClickStats_customer_id
Relatório de desempenho de públicos-alvo p_Audience_customer_id
p_AudienceConversionStats_customer_id
p_AudienceNonClickStats_customer_id
p_AudienceBasicStats_customer_id
p_AudienceStats_customer_id
Audience_customer_id
AudienceConversionStats_customer_id
AudienceNonClickStats_customer_id
AudienceBasicStats_customer_id
AudienceStats_customer_id
Relatório de desempenho das metas de lances p_BidGoal_customer_id
p_BidGoalStats_customer_id
p_HourlyBidGoalStats_customer_id
p_BidGoalConversionStats_customer_id
BidGoal_customer_id
BidGoalStats_customer_id
HourlyBidGoalStats_customer_id
BidGoalConversionStats_customer_id
Relatório de desempenho de orçamentos p_Budget_customer_id
p_BudgetStats_customer_id
Budget_customer_id
BudgetStats_customer_id
Relatório do local de segmentação da campanha p_CampaignLocationTargetStats_customer_id
p_LocationBasedCampaignCriterion_customer_id
CampaignLocationTargetStats_customer_id
LocationBasedCampaignCriterion_customer_id
Relatório de desempenho de campanhas p_Campaign_customer_id
p_CampaignBasicStats_customer_id
p_CampaignConversionStats_customer_id
p_CampaignCrossDeviceStats_customer_id
p_HourlyCampaignConversionStats_customer_id
p_CampaignStats_customer_id
p_HourlyCampaignStats_customer_id
p_CampaignCrossDeviceConversionStats_customer_id
p_CampaignCookieStats_customer_id
Campaign_customer_id
CampaignBasicStats_customer_id
CampaignConversionStats_customer_id
CampaignCrossDeviceStats_customer_id
HourlyCampaignConversionStats_customer_id
CampaignStats_customer_id
HourlyCampaignStats_customer_id
CampaignCrossDeviceConversionStats_customer_id
CampaignCookieStats_customer_id
Relatório de desempenho por cliques p_ClickStats_customer_id ClickStats_customer_id
Relatório de desempenho por critérios p_Criteria_customer_id
p_CriteriaBasicStats_customer_id
p_CriteriaStats_customer_id
p_CriteriaConversionStats_customer_id
p_CriteriaNonClickStats_customer_id
Criteria_customer_id
CriteriaBasicStats_customer_id
CriteriaStats_customer_id
CriteriaConversionStats_customer_id
CriteriaNonClickStats_customer_id
Relatório de desempenho por gênero p_Gender_customer_id
p_GenderBasicStats_customer_id
p_GenderStats_customer_id
p_GenderConversionStats_customer_id
p_GenderNonClickStats_customer_id
Gender_customer_id
GenderBasicStats_customer_id
GenderStats_customer_id
GenderConversionStats_customer_id
GenderNonClickStats_customer_id
Relatório de desempenho geográfico p_GeoConversionStats_customer_id
p_GeoStats_customer_id
GeoConversionStats_customer_id
GeoStats_customer_id
Relatório de desempenho por palavra-chave p_Keyword_customer_id
p_KeywordBasicStats_customer_id
p_KeywordCrossDeviceStats_customer_id
p_KeywordStats_customer_id
p_KeywordCrossDeviceConversionStats_customer_id
p_KeywordConversionStats_customer_id
Keyword_customer_id
KeywordBasicStats_customer_id
KeywordCrossDeviceStats_customer_id
KeywordStats_customer_id
KeywordCrossDeviceConversionStats_customer_id
KeywordConversionStats_customer_id
Relatório de consulta orgânica paga p_PaidOrganicStats_customer_id PaidOrganicStats_customer_id
Relatório de desempenho por status parental p_ParentalStatus_customer_id
p_ParentalStatusBasicStats_customer_id
p_ParentalStatusStats_customer_id
p_ParentalStatusConversionStats_customer_id
p_ParentalStatusNonClickStats_customer_id
ParentalStatus_customer_id
ParentalStatusBasicStats_customer_id
ParentalStatusStats_customer_id
ParentalStatusConversionStats_customer_id
ParentalStatusNonClickStats_customer_id
Relatório de desempenho em canais p_PlacementBasicStats_customer_id
p_PlacementNonClickStats_customer_id
p_PlacementStats_customer_id
p_Placement_customer_id
p_PlacementConversionStats_customer_id
PlacementBasicStats_customer_id
PlacementNonClickStats_customer_id
PlacementStats_customer_id
Placement_customer_id
PlacementConversionStats_customer_id
Relatório de desempenho da consulta da pesquisa p_SearchQueryStats_customer_id
p_SearchQueryConversionStats_customer_id
SearchQueryStats_customer_id
SearchQueryConversionStats_customer_id
Relatório de desempenho em compras p_ShoppingProductConversionStats_customer_id
p_ShoppingProductStats_customer_id
ShoppingProductConversionStats_customer_id
ShoppingProductStats_customer_id
Relatório de desempenho de vídeos p_VideoBasicStats_customer_id
p_VideoConversionStats_customer_id
p_VideoStats_customer_id
p_Video_customer_id
p_VideoNonClickStats_customer_id
VideoBasicStats_customer_id
VideoConversionStats_customer_id
VideoStats_customer_id
Video_customer_id
VideoNonClickStats_customer_id

Mapeamento de colunas em relatórios do Google Ads

As tabelas do BigQuery criadas por uma transferência do Google Ads consistem nas seguintes colunas (campos):

Tabelas do BigQuery Colunas
Relatório de desempenho de contas: tabela Customer source
AccountCurrencyCode
AccountDescriptiveName
AccountTimeZone
CanManageClients
CustomerDescriptiveName
ExternalCustomerId
IsAutoTaggingEnabled
IsTestAccount
Relatório de desempenho de contas: tabela AccountStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Relatório de desempenho de contas: tabela AccountConversionStats AdNetworkType1
AdNetworkType2
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Relatório de desempenho de contas: tabela HourlyAccountStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho de contas: tabela HourlyAccountConversionStats AdNetworkType1
AdNetworkType2
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho de contas: tabela AccountNonClickStats AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
ContentBudgetLostImpressionShare
ContentImpressionShare
ContentRankLostImpressionShare
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
InvalidClickRate
InvalidClicks
Month
MonthOfYear
Quarter
SearchBudgetLostImpressionShare
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostImpressionShare
ValuePerAllConversion
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho de contas: tabela AccountBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AveragePosition
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Relatório de desempenho de anúncios: tabela Ad AccentColor
AdGroupId
AdStrengthInfo
AdType
AllowFlexibleColor
Automated
BusinessName
CallOnlyPhoneNumber
CallToActionText
CampaignId
CombinedApprovalStatus
CreativeDestinationUrl
CreativeFinalAppUrls
CreativeFinalMobileUrls
CreativeFinalUrls
CreativeTrackingUrlTemplate
CreativeUrlCustomParameters
Description
Description1
Description2
DevicePreference
DisplayUrl
EnhancedDisplayCreativeLandscapeLogoImageMediaId
EnhancedDisplayCreativeLogoImageMediaId
EnhancedDisplayCreativeMarketingImageMediaId
EnhancedDisplayCreativeMarketingImageSquareMediaId
ExpandedDynamicSearchCreativeDescription2
ExpandedTextAdDescription2
ExpandedTextAdHeadlinePart3
ExternalCustomerId
FormatSetting
GmailCreativeHeaderImageMediaId
GmailCreativeLogoImageMediaId
GmailCreativeMarketingImageMediaId
GmailTeaserBusinessName
GmailTeaserDescription
GmailTeaserHeadline
Headline
HeadlinePart1
HeadlinePart2
CreativeId (mapeia no campo Id no relatório do Google Ads)
ImageAdUrl
ImageCreativeImageHeight
ImageCreativeImageWidth
ImageCreativeMimeType
ImageCreativeName
LabelIds
Labels
LongHeadline
MainColor
MarketingImageCallToActionText
MarketingImageCallToActionTextColor
MarketingImageDescription
MarketingImageHeadline
MultiAssetResponsiveDisplayAdAccentColor
MultiAssetResponsiveDisplayAdBusinessName
MultiAssetResponsiveDisplayAdCallToActionText
MultiAssetResponsiveDisplayAdDescriptions
MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix
MultiAssetResponsiveDisplayAdDynamicSettingsPromoText
MultiAssetResponsiveDisplayAdFormatSetting
MultiAssetResponsiveDisplayAdHeadlines
MultiAssetResponsiveDisplayAdLandscapeLogoImages
MultiAssetResponsiveDisplayAdLogoImages
MultiAssetResponsiveDisplayAdLongHeadline
MultiAssetResponsiveDisplayAdMainColor
MultiAssetResponsiveDisplayAdMarketingImages
MultiAssetResponsiveDisplayAdSquareMarketingImages
MultiAssetResponsiveDisplayAdYouTubeVideos
ResponsiveSearchAdDescriptions
ResponsiveSearchAdHeadlines
ResponsiveSearchAdPath1
ResponsiveSearchAdPath2
Path1
Path2
PolicySummary
PricePrefix
PromoText
ShortHeadline
Status
SystemManagedEntitySource
UniversalAppAdDescriptions
UniversalAppAdHeadlines
UniversalAppAdHtml5MediaBundles
UniversalAppAdImages
UniversalAppAdMandatoryAdText
UniversalAppAdYouTubeVideos
Relatório de desempenho de anúncios: tabela AdStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
CriterionId
CriterionType
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CreativeId (mapeia no campo Id no relatório do Google Ads)
Impressions
InteractionRate
Interactions
InteractionTypes
IsNegative
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Relatório de desempenho de anúncios: tabela AdConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
CriterionId
CriterionType
Date
DayOfWeek
Device
ExternalCustomerId
CreativeId (mapeia no campo Id no relatório do Google Ads)
IsNegative
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Relatório de desempenho de anúncios: tabela AdCrossDeviceStats AbsoluteTopImpressionPercentage
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseAdGroupId
BaseCampaignId
BounceRate
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
CostPerAllConversion
CriterionId
CriterionType
CrossDeviceConversions
Date
DayOfWeek
EngagementRate
Engagements
ExternalCustomerId
CreativeId (mapeia no campo Id no relatório do Google Ads)
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
IsNegative
Month
MonthOfYear
PercentNewVisitors
Quarter
TopImpressionPercentage
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho de anúncios: tabela AdCrossDeviceConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CriterionId
CriterionType
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
CreativeId (mapeia no campo Id no relatório do Google Ads)
IsNegative
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
Relatório de desempenho de anúncios: tabela AdBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId
CriterionType
Date
Device
ExternalCustomerId
CreativeId (mapeia no campo Id no relatório do Google Ads)
Impressions
Interactions
InteractionTypes
IsNegative
Slot
ViewThroughConversions
Relatório de desempenho do Adgroup: tabela AdGroup AdGroupDesktopBidModifier
AdGroupId
AdGroupMobileBidModifier
AdGroupName
AdGroupStatus
AdGroupTabletBidModifier
AdGroupType
AdRotationMode
BiddingStrategyId
BiddingStrategyName
BiddingStrategySource
BiddingStrategyType
CampaignId
ContentBidCriterionTypeGroup
CpcBid
CpmBidStr (mapeia no campo CpmBid no relatório do Google Ads)
CpvBid
EffectiveTargetRoas
EffectiveTargetRoasSource
EnhancedCpcEnabled
ExternalCustomerId
LabelIds
Labels
TargetCpa
TargetCpaBidSource
TrackingUrlTemplate
UrlCustomParameters
Relatório de desempenho do Adgroup: tabela AdGroupStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Relatório de desempenho do Adgroup: tabela AdGroupConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Relatório de desempenho do Adgroup: tabela AdGroupCrossDeviceStats AbsoluteTopImpressionPercentage
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseAdGroupId
BaseCampaignId
BounceRate
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
ContentImpressionShare
ContentRankLostImpressionShare
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
EngagementRate
Engagements
ExternalCustomerId
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
Month
MonthOfYear
NumOfflineImpressions
NumOfflineInteractions
OfflineInteractionRate
PercentNewVisitors
Quarter
RelativeCtr
SearchAbsoluteTopImpressionShare
SearchBudgetLostAbsoluteTopImpressionShare
SearchBudgetLostTopImpressionShare
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostAbsoluteTopImpressionShare
SearchRankLostImpressionShare
SearchRankLostTopImpressionShare
SearchTopImpressionShare
TopImpressionPercentage
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho do Adgroup: tabela AdGroupCrossDeviceConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
Relatório de desempenho do Adgroup: tabela HourlyAdGroupStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
HourOfDay
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho do Adgroup: tabela HourlyAdGroupConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
ampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho do Adgroup: tabela AdGroupBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Relatório de desempenho por faixa etária: tabela AgeRange AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (mapeia no campo CpmBid no relatório do Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
Id
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
Relatório de desempenho por faixa etária: tabela AgeRangeBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Relatório de desempenho por faixa etária: tabela AgeRangeStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho por faixa etária: tabela AgeRangeConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho por faixa etária: tabela AgeRangeNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (mapeia no campo Id no relatório do Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho de públicos-alvo: tabela Audience source
AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (mapeia no campo CpmBid no relatório do Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
CriterionAttachmentLevel
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
CriterionId (mapeia no campo Id no relatório do Google Ads)
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
UserListName
Relatório de desempenho de públicos-alvo: tabela AudienceStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CriterionId (mapeia no campo Id no relatório do Google Ads)
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Relatório de desempenho de públicos-alvo: tabela AudienceConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CriterionId (mapeia no campo Id no relatório do Google Ads)
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
ViewThroughConversions
Week
Year
Relatório de desempenho de públicos-alvo: tabela AudienceNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (mapeia no campo Id no relatório do Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho de públicos-alvo: tabela AudienceBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
CriterionId (mapeia no campo Id no relatório do Google Ads)
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Relatório de desempenho das metas de lances: tabela BidGoal AccountDescriptiveName
ExternalCustomerId
BidStrategyID (mapeia no campo Id no relatório do Google Ads)
Name
PageOnePromotedBidCeiling
PageOnePromotedBidChangesForRaisesOnlyStr (mapeia no campo PageOnePromotedBidChangesForRaisesOnly no relatório do Google Ads)
PageOnePromotedBidModifier
PageOnePromotedRaiseBidWhenBudgetConstrainedStr (mapeia no campo PageOnePromotedRaiseBidWhenBudgetConstrained no relatório do Google Ads)
PageOnePromotedRaiseBidWhenLowQualityScoreStr (mapeia no campo PageOnePromotedRaiseBidWhenLowQualityScore no relatório do Google Ads)
PageOnePromotedStrategyGoal
Status
TargetCpa
TargetCpaMaxCpcBidCeiling
TargetCpaMaxCpcBidFloor
TargetOutrankShareFlt
TargetOutrankShareBidChangesForRaisesOnlyStr (mapeia no campo TargetOutrankShareBidChangesForRaisesOnly no relatório do Google Ads)
TargetOutrankShareCompetitorDomain
TargetOutrankShareMaxCpcBidCeiling
TargetOutrankShareRaiseBidWhenLowQualityScoreStr (mapeia no campo TargetOutrankShareRaiseBidWhenLowQualityScore no relatório do Google Ads)
TargetRoas
TargetRoasBidCeiling
TargetRoasBidFloor
TargetSpendBidCeiling
TargetSpendSpendTarget
Type
Relatório de desempenho das metas de lances: tabela BidGoalStats AdGroupCount
AdGroupCriteriaCount
AverageCpc
AverageCpm
AveragePosition
BidStrategyID (mapeia no campo Id no relatório do Google Ads)
CampaignCount
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
Month
MonthOfYear
NonRemovedAdGroupCount
NonRemovedAdGroupCriteriaCount
NonRemovedCampaignCount
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho das metas de lances: tabela HourlyBidGoalStats AdGroupCount
AdGroupCriteriaCount
AverageCpc
AverageCpm
AveragePosition
BidStrategyID (mapeia no campo Id no relatório do Google Ads)
CampaignCount
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Impressions
Month
MonthOfYear
NonRemovedAdGroupCount
NonRemovedAdGroupCriteriaCount
NonRemovedCampaignCount
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho das metas de lances: tabela BidGoalConversionStats AdGroupCount
AdGroupCriteriaCount
AllConversionRate
AllConversions
AllConversionValue
BidStrategyID (mapeia no campo Id no relatório do Google Ads)
CampaignCount
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
NonRemovedAdGroupCount
NonRemovedAdGroupCriteriaCount
NonRemovedCampaignCount
Quarter
ValuePerAllConversion
ViewThroughConversions
Week
Year
Relatório de desempenho do orçamento: tabela Budget AccountDescriptiveName
Amount
BudgetId
BudgetName
BudgetReferenceCount
BudgetStatus
DeliveryMethod
ExternalCustomerId
HasRecommendedBudget
IsBudgetExplicitlyShared
Period
RecommendedBudgetAmount
TotalAmount
Relatório de desempenho de orçamentos: tabela BudgetStats AllConversionRate
AllConversions
AllConversionValue
AssociatedCampaignId
AssociatedCampaignName
AssociatedCampaignStatus
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
BudgetCampaignAssociationStatus
BudgetId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Ctr
EngagementRate
Engagements
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
RecommendedBudgetEstimatedChangeInWeeklyClicks
RecommendedBudgetEstimatedChangeInWeeklyCost
RecommendedBudgetEstimatedChangeInWeeklyInteractions
RecommendedBudgetEstimatedChangeInWeeklyViews
ValuePerAllConversion
ValuePerConversion
VideoViewRate
VideoViews
ViewThroughConversions
Relatório de desempenho de campanhas: tabela Campaign source
AdvertisingChannelSubType
AdvertisingChannelType
Amount
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
BudgetId
CampaignDesktopBidModifier
CampaignGroupId
CampaignId
CampaignMobileBidModifier
CampaignName
CampaignStatus
CampaignTabletBidModifier
CampaignTrialType
EndDate
EnhancedCpcEnabled
ExternalCustomerId
HasRecommendedBudget
IsBudgetExplicitlyShared
LabelIds
Labels
MaximizeConversionValueTargetRoas
Period
RecommendedBudgetAmount
ServingStatus
StartDate
TotalAmount
TrackingUrlTemplate
UrlCustomParameters
Relatório de desempenho de campanhas: tabela CampaignStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseCampaignId
CampaignGroupId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Relatório de desempenho de campanhas: tabela CampaignConversionStats AdNetworkType1
AdNetworkType2
BaseCampaignId
CampaignGroupId
CampaignId
ClickType
ConversionAttributionEventType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Relatório de desempenho de campanhas: tabela CampaignCrossDeviceStats AbsoluteTopImpressionPercentage
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseCampaignId
BounceRate
CampaignGroupId
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
ContentBudgetLostImpressionShare
ContentImpressionShare
ContentRankLostImpressionShare
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
EngagementRate
Engagements
ExternalCustomerId
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
InvalidClickRate
InvalidClicks
Month
MonthOfYear
NumOfflineImpressions
NumOfflineInteractions
OfflineInteractionRate
PercentNewVisitors
Quarter
RelativeCtr
SearchAbsoluteTopImpressionShare
SearchBudgetLostAbsoluteTopImpressionShare
SearchBudgetLostImpressionShare
SearchBudgetLostTopImpressionShare
SearchClickShare
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostAbsoluteTopImpressionShare
SearchRankLostImpressionShare
SearchRankLostTopImpressionShare
SearchTopImpressionShare
TopImpressionPercentage
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho de campanhas: tabela CampaignCrossDeviceConversionStats AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseCampaignId
CampaignGroupId
CampaignId
ConversionAttributionEventType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
Relatório de desempenho de campanhas: tabela HourlyCampaignStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseCampaignId
CampaignGroupId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
HourOfDay
Impressions
ImpressionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho de campanhas: tabela HourlyCampaignConversionStats AdNetworkType1
AdNetworkType2
BaseCampaignId
CampaignGroupId
CampaignId
ClickType
ConversionAttributionEventType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
HourOfDay
Month
MonthOfYear
Quarter
ValuePerConversion
Week
Year
Relatório de desempenho de campanhas: tabela CampaignCookieStats AbsoluteTopImpressionPercentage
AdNetworkType1
AdNetworkType2
AverageFrequency
BaseCampaignId
CampaignGroupId
CampaignId
Date
ExternalCustomerId
ImpressionReach
Month
MonthOfYear
SearchBudgetLostAbsoluteTopImpressionShare
SearchRankLostAbsoluteTopImpressionShare
SearchBudgetLostTopImpressionShare
SearchRankLostTopImpressionShare
SearchTopImpressionShare
TopImpressionPercentage
Week
Relatório de desempenho de campanhas: tabela CampaignBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdNetworkType1
AdNetworkType2
AveragePosition
BaseCampaignId
CampaignGroupId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Relatório do local de segmentação da campanha: tabela LocationBasedCampaignCriterion source
BidModifier
CampaignId
ExternalCustomerId
CriterionId (mapeia no campo Id no relatório do Google Ads)
IsNegative
Relatório do local de segmentação da campanha: tabela CampaignLocationTargetStats AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
CampaignId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CrossDeviceConversions
Ctr
Date
EngagementRate
Engagements
ExternalCustomerId
CriterionId (mapeia no campo Id no relatório do Google Ads)
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
VideoViewRate
VideoViews
ViewThroughConversions
Week
Year
Relatório de desempenho por cliques: tabela ClickStats AccountDescriptiveName
AdFormat
AdGroupId
AdNetworkType1
AdNetworkType2
AoiCityCriteriaId
AoiCountryCriteriaId
AoiMetroCriteriaId
AoiMostSpecificTargetId
AoiRegionCriteriaId
CampaignId
CampaignLocationTargetId
Clicks
ClickType
CreativeId
CriteriaId
CriteriaParameters
Date
Device
ExternalCustomerId
GclId
KeywordMatchType
LopCityCriteriaId
LopCountryCriteriaId
LopMetroCriteriaId
LopMostSpecificTargetId
LopRegionCriteriaId
MonthOfYear
Page
Slot
UserListId
Relatório de desempenho por critérios: tabela Criteria AdGroupId
ApprovalStatus
BaseAdGroupId
BaseCampaignId
BidModifier
CampaignId
CpcBid
CpcBidSource
CpmBidStr (mapeia no campo CpmBid no relatório do Google Ads)
CpvBid
CpvBidSource
CreativeQualityScore
Criteria
CriteriaDestinationUrl
CriteriaType
DisplayName
EnhancedCpcEnabled
EstimatedAddClicksAtFirstPositionCpc
EstimatedAddCostAtFirstPositionCpc
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
FirstPageCpc
FirstPositionCpc
HasQualityScore
Id
IsNegative
LabelIds
Labels
Parameter
PostClickQualityScore
QualityScore
SearchPredictedCtr
Status
SystemServingStatus
TopOfPageCpc
TrackingUrlTemplate
UrlCustomParameters
VerticalId
Relatório de desempenho por critérios: tabela CriteriaBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Relatório de desempenho por critérios: tabela CriteriaStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CostPerCurrentModelAttributedConversion
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Relatório de desempenho por critérios: tabela CriteriaConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho por critérios: tabela CriteriaNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (mapeia no campo Id no relatório do Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
Slot
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho por gênero: tabela Gender AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (mapeia no campo CpmBid no relatório do Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
Id
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
Relatório de desempenho por gênero: tabela GenderBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Relatório de desempenho por gênero: tabela GenderStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho por gênero: tabela GenderConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho por gênero: tabela GenderNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (mapeia no campo Id no relatório do Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho geográfico: tabela GeoStats AdFormat
AdGroupId
AdGroupName
AdGroupStatus
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
AverageCpv
AveragePosition
CampaignId
CityCriteriaId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CountryCriteriaId
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
IsTargetingLocation
LocationType
MetroCriteriaId
Month
MonthOfYear
MostSpecificCriteriaId
Quarter
RegionCriteriaId
ValuePerAllConversion
ValuePerConversion
VideoViewRate
VideoViews
ViewThroughConversions
Week
Year
Relatório de desempenho geográfico: tabela GeoConversionStats AdFormat
AdGroupId
AdGroupName
AdGroupStatus
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
CampaignId
CityCriteriaId
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CountryCriteriaId
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
IsTargetingLocation
LocationType
MetroCriteriaId
Month
MonthOfYear
MostSpecificCriteriaId
Quarter
RegionCriteriaId
ValuePerAllConversion
ValuePerConversion
ViewThroughConversions
Week
Year
Relatório de desempenho por palavra-chave: tabela Keyword AdGroupId
ApprovalStatus
BiddingStrategyId
BiddingStrategyName
BiddingStrategySource
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (mapeia no campo CpmBid no relatório do Google Ads)
CreativeQualityScore
Criteria
CriteriaDestinationUrl
EnhancedCpcEnabled
EstimatedAddClicksAtFirstPositionCpc
EstimatedAddCostAtFirstPositionCpc
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
FirstPageCpc
FirstPositionCpc
HasQualityScore
CriterionId (mapeia no campo Id no relatório do Google Ads)
IsNegative
KeywordMatchType
LabelIds
Labels
PostClickQualityScore
QualityScore
SearchPredictedCtr
Status
SystemServingStatus
TopOfPageCpc
TrackingUrlTemplate
UrlCustomParameters
VerticalId
Relatório de desempenho por palavra-chave: tabela KeywordStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AverageCost
AverageCpc
AverageCpm
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CostPerCurrentModelAttributedConversion
Ctr
CurrentModelAttributedConversions
CurrentModelAttributedConversionValue
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
CriterionId (mapeia no campo Id no relatório do Google Ads)
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
ValuePerCurrentModelAttributedConversion
Week
Year
Relatório de desempenho por palavra-chave: tabela KeywordConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerConversion
Date
DayOfWeek
Device
ExternalCustomerId
CriterionId (mapeia no campo Id no relatório do Google Ads)
Month
MonthOfYear
Quarter
Slot
ValuePerConversion
Week
Year
Relatório de desempenho por palavra-chave: tabela KeywordCrossDeviceStats AbsoluteTopImpressionPercentage
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpe
AverageCpv
AveragePageviews
AverageTimeOnSite
BaseAdGroupId
BaseCampaignId
BounceRate
CampaignId
ClickAssistedConversions*
ClickAssistedConversionsOverLastClickConversions*
ClickAssistedConversionValue*
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek/p> EngagementRate
Engagements
ExternalCustomerId
CriterionId (mapeia no campo Id no relatório do Google Ads)
ImpressionAssistedConversions*
ImpressionAssistedConversionsOverLastClickConversions*
ImpressionAssistedConversionValue*
Month
MonthOfYear
PercentNewVisitors
Quarter
SearchAbsoluteTopImpressionShare
SearchBudgetLostAbsoluteTopImpressionShare
SearchBudgetLostTopImpressionShare
SearchExactMatchImpressionShare
SearchImpressionShare
SearchRankLostAbsoluteTopImpressionShare
SearchRankLostImpressionShare
SearchRankLostTopImpressionShare
SearchTopImpressionShare
TopImpressionPercentage
ValuePerAllConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho por palavra-chave: tabela KeywordCrossDeviceConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
CostPerAllConversion
CrossDeviceConversions
Date
DayOfWeek
ExternalCustomerId
CriterionId (mapeia no campo Id no relatório do Google Ads)
Month
MonthOfYear
Quarter
ValuePerAllConversion
Week
Year
Relatório de desempenho por palavra-chave: tabela KeywordBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AveragePosition
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
Date
Device
ExternalCustomerId
CriterionId (mapeia no campo Id no relatório do Google Ads)
Impressions
Interactions
InteractionTypes
Slot
ViewThroughConversions
Relatório de consulta orgânica paga: tabela PaidOrganicStats AdGroupId
AverageCpc
AveragePosition
CampaignId
Clicks
CombinedAdsOrganicClicks
CombinedAdsOrganicClicksPerQuery
CombinedAdsOrganicQueries
Ctr
Date
DayOfWeek
ExternalCustomerId
Impressions
CriterionId (mapeia no campo KeywordId no relatório do Google Ads)
Month
MonthOfYear
OrganicAveragePosition
OrganicClicks
OrganicClicksPerQuery
OrganicImpressions
OrganicImpressionsPerQuery
OrganicQueries
Quarter
QueryMatchType
SearchQuery
SerpType
Week
Year
Relatório de desempenho por status parental: tabela ParentalStatus AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (mapeia no campo CpmBid no relatório do Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
CriterionId (mapeia no campo Id no relatório do Google Ads)
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
Relatório de desempenho por status parental: tabela ParentalStatusBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Relatório de desempenho por status parental: tabela ParentalStatusStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho por status parental: tabela ParentalStatusConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho por status parental: tabela ParentalStatusNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (mapeia no campo Id no relatório do Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho em canais: tabela Placement source
AdGroupId
BaseAdGroupId
BaseCampaignId
BidModifier
BiddingStrategyId
BiddingStrategyName
BiddingStrategyType
CampaignId
CpcBid
CpcBidSource
CpmBidStr (mapeia no campo CpmBid no relatório do Google Ads)
CpmBidSource
Criteria
CriteriaDestinationUrl
DisplayName
ExternalCustomerId
FinalAppUrls
FinalMobileUrls
FinalUrls
CriterionId (mapeia no campo Id no relatório do Google Ads)
IsNegative
IsRestrict
Status
TrackingUrlTemplate
UrlCustomParameters
Relatório de desempenho em canais: tabela PlacementStats ActiveViewCpm
ActiveViewCtr
ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpm
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Impressions
InteractionRate
Interactions
InteractionTypes
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho em canais: tabela PlacementConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
ClickType
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
GmailForwards
GmailSaves
GmailSecondaryClicks
Month
MonthOfYear
Quarter
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho em canais: tabela PlacementNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpe
AverageCpv
BaseAdGroupId
BaseCampaignId
CampaignId
CriterionId (mapeia no campo Id no relatório do Google Ads)
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho em canais: tabela PlacementBasicStats ActiveViewImpressions
ActiveViewMeasurability
ActiveViewMeasurableCost
ActiveViewMeasurableImpressions
ActiveViewViewability
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversions
AllConversionValue
BaseAdGroupId
BaseCampaignId
CampaignId
Clicks
Conversions
ConversionValue
Cost
CriterionId (mapeia no campo Id no relatório do Google Ads)
CrossDeviceConversions
Date
Device
ExternalCustomerId
Impressions
Interactions
InteractionTypes
ViewThroughConversions
Relatório de desempenho da consulta da pesquisa: tabela SearchQueryStats AbsoluteTopImpressionPercentage
AdFormat
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
CampaignId
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CreativeId
CrossDeviceConversions
Ctr
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Impressions
InteractionRate
Interactions
InteractionTypes
CriterionId (mapeia no campo KeywordId no relatório do Google Ads)
Month
MonthOfYear
Quarter
Query
QueryMatchTypeWithVariant
QueryTargetingStatus
TopImpressionPercentage
ValuePerAllConversion
ValuePerConversion
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
ViewThroughConversions
Week
Year
Relatório de desempenho da consulta da pesquisa: tabela SearchQueryConversionStats AdFormat
AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
CampaignId
ConversionCategoryName
ConversionRate
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CostPerConversion
CreativeId
CrossDeviceConversions
Date
DayOfWeek
Device
ExternalCustomerId
CriterionId (mapeia no campo KeywordId no relatório do Google Ads)
Month
MonthOfYear
Quarter
Query
QueryMatchTypeWithVariant
QueryTargetingStatus
ValuePerAllConversion
ValuePerConversion
ViewThroughConversions
Week
Year
Relatório de desempenho em compras: tabela ShoppingProductStats AdGroupId
AdNetworkType1
AdNetworkType2
AggregatorId
AllConversionRate
AllConversions
AllConversionValue
AverageCpc
Brand
CampaignId
CategoryL1
CategoryL2
CategoryL3
CategoryL4
CategoryL5
Channel
ChannelExclusivity
Clicks
ConversionRate
Conversions
ConversionValue
Cost
CostPerAllConversion
CostPerConversion
CountryCriteriaId
CrossDeviceConversions
Ctr
CustomAttribute0
CustomAttribute1
CustomAttribute2
CustomAttribute3
CustomAttribute4
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
LanguageCriteriaId
MerchantId
Month
OfferId
ProductCondition
ProductTypeL1
ProductTypeL2
ProductTypeL3
ProductTypeL4
ProductTypeL5
Quarter
SearchAbsoluteTopImpressionShare
SearchClickShare
SearchImpressionShare
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho em compras: tabela ShoppingProductConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
AggregatorId
AllConversionRate
AllConversions
AllConversionValue
Brand
CampaignId
CategoryL1
CategoryL2
CategoryL3
CategoryL4
CategoryL5
Channel
ChannelExclusivity
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ConversionValue
CostPerAllConversion
CountryCriteriaId
CustomAttribute0
CustomAttribute1
CustomAttribute2
CustomAttribute3
CustomAttribute4
Date
DayOfWeek
Device
ExternalCustomerId
LanguageCriteriaId
MerchantId
Month
OfferId
ProductCondition
ProductTypeL1
ProductTypeL2
ProductTypeL3
ProductTypeL4
ProductTypeL5
Quarter
StoreId
ValuePerAllConversion
ValuePerConversion
Week
Year
Relatório de desempenho de vídeos: tabela Video AdGroupId
CampaignId
ExternalCustomerId
VideoDuration
VideoId
VideoTitle
Relatório de desempenho de vídeos: tabela VideoStats AdGroupId
AdNetworkType1
AdNetworkType2
AverageCpm
CampaignId
Clicks
ClickType
ConversionRate
Conversions
ConversionValue
Cost
CostPerConversion
CreativeId
CreativeStatus
Ctr
Date
DayOfWeek
Device
ExternalCustomerId
Impressions
Month
MonthOfYear
Quarter
VideoChannelId
VideoId
Week
Year
Relatório de desempenho de vídeos: tabela VideoConversionStats AdGroupId
AdNetworkType1
AdNetworkType2
CampaignId
ClickType
ConversionCategoryName
Conversions
ConversionTrackerId
ConversionTypeName
ConversionValue
CreativeId
CreativeStatus
Date
DayOfWeek
Device
ExternalCustomerId
Month
MonthOfYear
Quarter
VideoChannelId
VideoId
Week
Year
Relatório de desempenho de vídeos: tabela VideoNonClickStats AdGroupId
AdNetworkType1
AdNetworkType2
AllConversionRate
AllConversions
AllConversionValue
AverageCpv
CampaignId
CostPerAllConversion
CrossDeviceConversions
CreativeId
Date
DayOfWeek
Device
EngagementRate
Engagements
ExternalCustomerId
Month
MonthOfYear
Quarter
ValuePerAllConversion
VideoChannelId
VideoId
VideoQuartile100Rate
VideoQuartile25Rate
VideoQuartile50Rate
VideoQuartile75Rate
VideoViewRate
VideoViews
Week
Year
Relatório de desempenho de vídeos: tabela VideoBasicStats AdGroupId
AdNetworkType1
AdNetworkType2
CampaignId
Clicks
Conversions
ConversionValue
Cost
CreativeId
CreativeStatus
Date
Device
ExternalCustomerId
Impressions
VideoChannelId
VideoId
ViewThroughConversions