Google Ads 보고서 변환

Google Ads 보고서의 테이블 매핑

Google Ads(이전 명칭: Google 애드워즈) 보고서를 BigQuery로 전송하면 보고서가 다음과 같은 BigQuery 테이블 및 뷰로 변환됩니다.

BigQuery 테이블 및 뷰에서 customer_id의 값은 Google Ads 고객 ID입니다.

Google Ads 보고서 BigQuery 표 BigQuery 뷰
계정 실적 보고서 p_Customer_customer_id
p_HourlyAccountConversionStats_customer_id
p_AccountConversionStats_customer_id
p_HourlyAccountStats_customer_id
p_AccountNonClickStats_customer_id
p_AccountBasicStats_customer_id
p_AccountStats_customer_id
Customer_customer_id
HourlyAccountConversionStats_customer_id
AccountConversionStats_customer_id
HourlyAccountStats_customer_id
AccountNonClickStats_customer_id
AccountBasicStats_customer_id
AccountStats_customer_id
광고 실적 보고서 p_AdBasicStats_customer_id
p_AdCrossDeviceStats_customer_id
p_AdConversionStats_customer_id
p_AdStats_customer_id
p_AdCrossDeviceConversionStats_customer_id
p_Ad_customer_id
AdBasicStats_customer_id
AdCrossDeviceStats_customer_id
AdConversionStats_customer_id
AdStats_customer_id
AdCrossDeviceConversionStats_customer_id
Ad_customer_id
광고그룹 실적 보고서 p_AdGroupStats_customer_id
p_AdGroupBasicStats_customer_id
p_AdGroupCrossDeviceStats_customer_id
p_HourlyAdGroupConversionStats_customer_id
p_HourlyAdGroupStats_customer_id
p_AdGroupConversionStats_customer_id
p_AdGroupCrossDeviceConversionStats_customer_id
p_AdGroup_customer_id
AdGroupStats_customer_id
AdGroupBasicStats_customer_id
AdGroupCrossDeviceStats_customer_id
HourlyAdGroupConversionStats_customer_id
HourlyAdGroupStats_customer_id
AdGroupConversionStats_customer_id
AdGroupCrossDeviceConversionStats_customer_id
AdGroup_customer_id
연령대 실적 보고서 p_AgeRange_customer_id
p_AgeRangeBasicStats_customer_id
p_AgeRangeStats_customer_id
p_AgeRangeConversionStats_customer_id
p_AgeRangeNonClickStats_customer_id
AgeRange_customer_id
AgeRangeBasicStats_customer_id
AgeRangeStats_customer_id
AgeRangeConversionStats_customer_id
AgeRangeNonClickStats_customer_id
잠재고객 실적 보고서 p_Audience_customer_id
p_AudienceConversionStats_customer_id
p_AudienceNonClickStats_customer_id
p_AudienceBasicStats_customer_id
p_AudienceStats_customer_id
Audience_customer_id
AudienceConversionStats_customer_id
AudienceNonClickStats_customer_id
AudienceBasicStats_customer_id
AudienceStats_customer_id
입찰 목표 실적 보고서 p_BidGoal_customer_id
p_BidGoalStats_customer_id
p_HourlyBidGoalStats_customer_id
p_BidGoalConversionStats_customer_id
BidGoal_customer_id
BidGoalStats_customer_id
HourlyBidGoalStats_customer_id
BidGoalConversionStats_customer_id
예산 실적 보고서 p_Budget_customer_id
p_BudgetStats_customer_id
Budget_customer_id
BudgetStats_customer_id
캠페인 타겟 위치 보고서 p_CampaignLocationTargetStats_customer_id
p_LocationBasedCampaignCriterion_customer_id
CampaignLocationTargetStats_customer_id
LocationBasedCampaignCriterion_customer_id
캠페인 실적 보고서 p_Campaign_customer_id
p_CampaignBasicStats_customer_id
p_CampaignConversionStats_customer_id
p_CampaignCrossDeviceStats_customer_id
p_HourlyCampaignConversionStats_customer_id
p_CampaignStats_customer_id
p_HourlyCampaignStats_customer_id
p_CampaignCrossDeviceConversionStats_customer_id
p_CampaignCookieStats_customer_id
Campaign_customer_id
CampaignBasicStats_customer_id
CampaignConversionStats_customer_id
CampaignCrossDeviceStats_customer_id
HourlyCampaignConversionStats_customer_id
CampaignStats_customer_id
HourlyCampaignStats_customer_id
CampaignCrossDeviceConversionStats_customer_id
CampaignCookieStats_customer_id
클릭 실적 보고서 p_ClickStats_customer_id ClickStats_customer_id
기준 실적 보고서 p_Criteria_customer_id
p_CriteriaBasicStats_customer_id
p_CriteriaStats_customer_id
p_CriteriaConversionStats_customer_id
p_CriteriaNonClickStats_customer_id
Criteria_customer_id
CriteriaBasicStats_customer_id
CriteriaStats_customer_id
CriteriaConversionStats_customer_id
CriteriaNonClickStats_customer_id
성별 실적 보고서 p_Gender_customer_id
p_GenderBasicStats_customer_id
p_GenderStats_customer_id
p_GenderConversionStats_customer_id
p_GenderNonClickStats_customer_id
Gender_customer_id
GenderBasicStats_customer_id
GenderStats_customer_id
GenderConversionStats_customer_id
GenderNonClickStats_customer_id
지역 실적 보고서 p_GeoConversionStats_customer_id
p_GeoStats_customer_id
GeoConversionStats_customer_id
GeoStats_customer_id
키워드 실적 보고서 p_Keyword_customer_id
p_KeywordBasicStats_customer_id
p_KeywordCrossDeviceStats_customer_id
p_KeywordStats_customer_id
p_KeywordCrossDeviceConversionStats_customer_id
p_KeywordConversionStats_customer_id
Keyword_customer_id
KeywordBasicStats_customer_id
KeywordCrossDeviceStats_customer_id
KeywordStats_customer_id
KeywordCrossDeviceConversionStats_customer_id
KeywordConversionStats_customer_id
유료 자연 쿼리 보고서 p_PaidOrganicStats_customer_id PaidOrganicStats_customer_id
자녀 유무 실적 보고서 p_ParentalStatus_customer_id
p_ParentalStatusBasicStats_customer_id
p_ParentalStatusStats_customer_id
p_ParentalStatusConversionStats_customer_id
p_ParentalStatusNonClickStats_customer_id
ParentalStatus_customer_id
ParentalStatusBasicStats_customer_id
ParentalStatusStats_customer_id
ParentalStatusConversionStats_customer_id
ParentalStatusNonClickStats_customer_id
게재위치 실적 보고서 p_PlacementBasicStats_customer_id
p_PlacementNonClickStats_customer_id
p_PlacementStats_customer_id
p_Placement_customer_id
p_PlacementConversionStats_customer_id
PlacementBasicStats_customer_id
PlacementNonClickStats_customer_id
PlacementStats_customer_id
Placement_customer_id
PlacementConversionStats_customer_id
검색어 실적 보고서 p_SearchQueryStats_customer_id
p_SearchQueryConversionStats_customer_id
SearchQueryStats_customer_id
SearchQueryConversionStats_customer_id
쇼핑 실적 보고서 p_ShoppingProductConversionStats_customer_id
p_ShoppingProductStats_customer_id
ShoppingProductConversionStats_customer_id
ShoppingProductStats_customer_id
동영상 실적 보고서 p_VideoBasicStats_customer_id
p_VideoConversionStats_customer_id
p_VideoStats_customer_id
p_Video_customer_id
p_VideoNonClickStats_customer_id
VideoBasicStats_customer_id
VideoConversionStats_customer_id
VideoStats_customer_id
Video_customer_id
VideoNonClickStats_customer_id

Google Ads 보고서의 열 매핑

Google Ads 전송으로 생성된 BigQuery 테이블은 다음 열(필드)로 구성됩니다.

BigQuery 테이블
계정 실적 보고서: 고객 테이블 source
AccountCurrencyCode AccountDescriptiveName AccountTimeZone CanManageClients CustomerDescriptiveName ExternalCustomerId IsAutoTaggingEnabled IsTestAccount
계정 실적 보고서: AccountStats 테이블 ActiveViewCpm
ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion Ctr Date DayOfWeek Device ExternalCustomerId Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter Slot ValuePerConversion Week Year
계정 실적 보고서: AccountConversionStats 테이블 AdNetworkType1
AdNetworkType2 ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion Date DayOfWeek Device ExternalCustomerId Month MonthOfYear Quarter Slot ValuePerConversion Week Year
계정 실적 보고서: HourlyAccountStats 테이블 ActiveViewCpm
ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion Ctr Date DayOfWeek Device ExternalCustomerId HourOfDay Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerConversion Week Year
계정 실적 보고서: HourlyAccountConversionStats 테이블 AdNetworkType1
AdNetworkType2 ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion Date DayOfWeek Device ExternalCustomerId HourOfDay Month MonthOfYear Quarter ValuePerConversion Week Year
계정 실적 보고서: AccountNonClickStats 테이블 AdNetworkType1
AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCpe AverageCpv ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare CostPerAllConversion CrossDeviceConversions Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId InvalidClickRate InvalidClicks Month MonthOfYear Quarter SearchBudgetLostImpressionShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostImpressionShare ValuePerAllConversion VideoViewRate VideoViews Week Year
계정 실적 보고서: AccountBasicStats 테이블 ActiveViewImpressions
ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdNetworkType1 AdNetworkType2 AveragePosition Clicks Conversions ConversionValue Cost Date Device ExternalCustomerId Impressions Interactions InteractionTypes Slot ViewThroughConversions
광고 실적 보고서: Ad 테이블 AccentColor
AdGroupId AdStrengthInfo AdType AllowFlexibleColor Automated BusinessName CallOnlyPhoneNumber CallToActionText CampaignId CombinedApprovalStatus CreativeDestinationUrl CreativeFinalAppUrls CreativeFinalMobileUrls CreativeFinalUrls CreativeTrackingUrlTemplate CreativeUrlCustomParameters Description Description1 Description2 DevicePreference DisplayUrl EnhancedDisplayCreativeLandscapeLogoImageMediaId EnhancedDisplayCreativeLogoImageMediaId EnhancedDisplayCreativeMarketingImageMediaId EnhancedDisplayCreativeMarketingImageSquareMediaId ExpandedDynamicSearchCreativeDescription2 ExpandedTextAdDescription2 ExpandedTextAdHeadlinePart3 ExternalCustomerId FormatSetting GmailCreativeHeaderImageMediaId GmailCreativeLogoImageMediaId GmailCreativeMarketingImageMediaId GmailTeaserBusinessName GmailTeaserDescription GmailTeaserHeadline Headline HeadlinePart1 HeadlinePart2 CreativeId(Google Ads 보고서의 Id 필드에 매핑) ImageAdUrl ImageCreativeImageHeight ImageCreativeImageWidth ImageCreativeMimeType ImageCreativeName LabelIds Labels LongHeadline MainColor MarketingImageCallToActionText MarketingImageCallToActionTextColor MarketingImageDescription MarketingImageHeadline MultiAssetResponsiveDisplayAdAccentColor MultiAssetResponsiveDisplayAdBusinessName MultiAssetResponsiveDisplayAdCallToActionText MultiAssetResponsiveDisplayAdDescriptions MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix MultiAssetResponsiveDisplayAdDynamicSettingsPromoText MultiAssetResponsiveDisplayAdFormatSetting MultiAssetResponsiveDisplayAdHeadlines MultiAssetResponsiveDisplayAdLandscapeLogoImages MultiAssetResponsiveDisplayAdLogoImages MultiAssetResponsiveDisplayAdLongHeadline MultiAssetResponsiveDisplayAdMainColor MultiAssetResponsiveDisplayAdMarketingImages MultiAssetResponsiveDisplayAdSquareMarketingImages MultiAssetResponsiveDisplayAdYouTubeVideos ResponsiveSearchAdDescriptions ResponsiveSearchAdHeadlines ResponsiveSearchAdPath1 ResponsiveSearchAdPath2 Path1 Path2 PolicySummary PricePrefix PromoText ShortHeadline Status SystemManagedEntitySource UniversalAppAdDescriptions UniversalAppAdHeadlines UniversalAppAdHtml5MediaBundles UniversalAppAdImages UniversalAppAdMandatoryAdText UniversalAppAdYouTubeVideos
광고 실적 보고서: AdStats 테이블 ActiveViewCpm
ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion CostPerCurrentModelAttributedConversion CriterionId CriterionType Ctr CurrentModelAttributedConversions CurrentModelAttributedConversionValue Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks CreativeId(Google Ads 보고서의 Id 필드에 매핑) Impressions InteractionRate Interactions InteractionTypes IsNegative Month MonthOfYear Quarter Slot ValuePerConversion ValuePerCurrentModelAttributedConversion Week Year
광고 실적 보고서: AdConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion CriterionId CriterionType Date DayOfWeek Device ExternalCustomerId CreativeId(Google Ads 보고서의 Id 필드에 매핑) IsNegative Month MonthOfYear Quarter Slot ValuePerConversion Week Year
광고 실적 보고서: AdCrossDeviceStats 테이블 AbsoluteTopImpressionPercentage
AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCpe AverageCpv AveragePageviews AverageTimeOnSite BaseAdGroupId BaseCampaignId BounceRate CampaignId ClickAssistedConversions* ClickAssistedConversionsOverLastClickConversions* ClickAssistedConversionValue* CostPerAllConversion CriterionId CriterionType CrossDeviceConversions Date DayOfWeek EngagementRate Engagements ExternalCustomerId CreativeId(Google Ads 보고서의 Id 필드에 매핑) ImpressionAssistedConversions* ImpressionAssistedConversionsOverLastClickConversions* ImpressionAssistedConversionValue* IsNegative Month MonthOfYear PercentNewVisitors Quarter TopImpressionPercentage ValuePerAllConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year
광고 실적 보고서: AdCrossDeviceConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ConversionCategoryName ConversionTrackerId ConversionTypeName CostPerAllConversion CriterionId CriterionType CrossDeviceConversions Date DayOfWeek ExternalCustomerId CreativeId(Google Ads 보고서의 Id 필드에 매핑) IsNegative Month MonthOfYear Quarter ValuePerAllConversion Week Year
광고 실적 보고서: AdBasicStats 테이블 ActiveViewImpressions
ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost CriterionId CriterionType Date Device ExternalCustomerId CreativeId(Google Ads 보고서의 Id 필드에 매핑) Impressions Interactions InteractionTypes IsNegative Slot ViewThroughConversions
광고그룹 실적 보고서: AdGroup 테이블 AdGroupDesktopBidModifier
AdGroupId AdGroupMobileBidModifier AdGroupName AdGroupStatus AdGroupTabletBidModifier AdGroupType AdRotationMode BiddingStrategyId BiddingStrategyName BiddingStrategySource BiddingStrategyType CampaignId ContentBidCriterionTypeGroup CpcBid CpmBidStr(Google Ads 보고서의 CpmBid 필드에 매핑) CpvBid EffectiveTargetRoas EffectiveTargetRoasSource EnhancedCpcEnabled ExternalCustomerId LabelIds Labels TargetCpa TargetCpaBidSource TrackingUrlTemplate UrlCustomParameters
광고그룹 실적 보고서: AdGroupStats 테이블 ActiveViewCpm
ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion CostPerCurrentModelAttributedConversion Ctr CurrentModelAttributedConversions CurrentModelAttributedConversionValue Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter Slot ValuePerConversion ValuePerCurrentModelAttributedConversion Week Year
광고그룹 실적 보고서: AdGroupConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion Date DayOfWeek Device ExternalCustomerId Month MonthOfYear Quarter Slot ValuePerConversion Week Year
광고그룹 실적 보고서: AdGroupCrossDeviceStats 테이블 AbsoluteTopImpressionPercentage
AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCpe AverageCpv AveragePageviews AverageTimeOnSite BaseAdGroupId BaseCampaignId BounceRate CampaignId ClickAssistedConversions* ClickAssistedConversionsOverLastClickConversions* ClickAssistedConversionValue* ContentImpressionShare ContentRankLostImpressionShare CostPerAllConversion CrossDeviceConversions Date DayOfWeek EngagementRate Engagements ExternalCustomerId ImpressionAssistedConversions* ImpressionAssistedConversionsOverLastClickConversions* ImpressionAssistedConversionValue* Month MonthOfYear NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors Quarter RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostTopImpressionShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage ValuePerAllConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year
광고그룹 실적 보고서: AdGroupCrossDeviceConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ConversionCategoryName ConversionTrackerId ConversionTypeName CostPerAllConversion CrossDeviceConversions Date DayOfWeek ExternalCustomerId Month MonthOfYear Quarter ValuePerAllConversion Week Year
광고그룹 실적 보고서: HourlyAdGroupStats 테이블 ActiveViewCpm
ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion Ctr Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks HourOfDay Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerConversion Week Year
광고그룹 실적 보고서: HourlyAdGroupConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 BaseAdGroupId BaseCampaignId ampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion Date DayOfWeek Device ExternalCustomerId HourOfDay Month MonthOfYear Quarter ValuePerConversion Week Year
광고그룹 실적 보고서: AdGroupBasicStats 테이블 ActiveViewImpressions
ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost Date Device ExternalCustomerId Impressions Interactions InteractionTypes Slot ViewThroughConversions
연령대 실적 보고서: AgeRange 테이블 AdGroupId
BaseAdGroupId BaseCampaignId BidModifier BiddingStrategyId BiddingStrategyName BiddingStrategyType CampaignId CpcBid CpcBidSource CpmBidStr(Google Ads 보고서의 CpmBid 필드에 매핑) CpmBidSource Criteria CriteriaDestinationUrl ExternalCustomerId FinalAppUrls FinalMobileUrls FinalUrls Id IsNegative IsRestrict Status TrackingUrlTemplate UrlCustomParameters
연령대 실적 보고서: AgeRangeBasicStats 테이블 ActiveViewImpressions
ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Date Device ExternalCustomerId Impressions Interactions InteractionTypes ViewThroughConversions
연령대 실적 보고서: AgeRangeStats 테이블 ActiveViewCpm
ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpm BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Ctr Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year
연령대 실적 보고서: AgeRangeConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year
연령대 실적 보고서: AgeRangeNonClickStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AverageCpe AverageCpv BaseAdGroupId BaseCampaignId CampaignId CriterionId(Google Ads 보고서의 Id 필드에 매핑) Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Month MonthOfYear Quarter VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year
잠재고객 실적 보고서: Audience 테이블 source
AdGroupId BaseAdGroupId BaseCampaignId BidModifier BiddingStrategyId BiddingStrategyName BiddingStrategyType CampaignId CpcBid CpcBidSource CpmBidStr(Google Ads 보고서의 CpmBid 필드에 매핑) CpmBidSource Criteria CriteriaDestinationUrl CriterionAttachmentLevel ExternalCustomerId FinalAppUrls FinalMobileUrls FinalUrls CriterionId(Google Ads 보고서의 Id 필드에 매핑) IsRestrict Status TrackingUrlTemplate UrlCustomParameters UserListName
잠재고객 실적 보고서: AudienceStats 테이블 ActiveViewCpm
ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion Ctr Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks CriterionId(Google Ads 보고서의 Id 필드에 매핑) Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter Slot ValuePerConversion Week Year
잠재고객 실적 보고서: AudienceConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks CriterionId(Google Ads 보고서의 Id 필드에 매핑) Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion ViewThroughConversions Week Year
잠재고객 실적 보고서: AudienceNonClickStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AverageCpe AverageCpv BaseAdGroupId BaseCampaignId CampaignId CriterionId(Google Ads 보고서의 Id 필드에 매핑) Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Month MonthOfYear Quarter Slot VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year
잠재고객 실적 보고서: AudienceBasicStats 테이블 ActiveViewImpressions
ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost Date Device ExternalCustomerId CriterionId(Google Ads 보고서의 Id 필드에 매핑) Impressions Interactions InteractionTypes Slot ViewThroughConversions
입찰 목표 실적 보고서: BidGoal 테이블 AccountDescriptiveName
ExternalCustomerId BidStrategyID(Google Ads 보고서의 Id 필드에 매핑) Name PageOnePromotedBidCeiling PageOnePromotedBidChangesForRaisesOnlyStr(Google Ads 보고서의 PageOnePromotedBidChangesForRaisesOnly 필드에 매핑) PageOnePromotedBidModifier PageOnePromotedRaiseBidWhenBudgetConstrainedStr(Google Ads 보고서의 PageOnePromotedRaiseBidWhenBudgetConstrained 필드에 매핑) PageOnePromotedRaiseBidWhenLowQualityScoreStr(Google Ads 보고서의 PageOnePromotedRaiseBidWhenLowQualityScore 필드에 매핑) PageOnePromotedStrategyGoal Status TargetCpa TargetCpaMaxCpcBidCeiling TargetCpaMaxCpcBidFloor TargetOutrankShareFlt TargetOutrankShareBidChangesForRaisesOnlyStr(Google Ads 보고서의 TargetOutrankShareBidChangesForRaisesOnly 필드에 매핑) TargetOutrankShareCompetitorDomain TargetOutrankShareMaxCpcBidCeiling TargetOutrankShareRaiseBidWhenLowQualityScoreStr(Google Ads 보고서의 TargetOutrankShareRaiseBidWhenLowQualityScore 필드에 매핑) TargetRoas TargetRoasBidCeiling TargetRoasBidFloor TargetSpendBidCeiling TargetSpendSpendTarget Type
입찰 목표 실적 보고서: BidGoalStats 테이블 AdGroupCount
AdGroupCriteriaCount AverageCpc AverageCpm AveragePosition BidStrategyID(Google Ads 보고서의 Id 필드에 매핑) CampaignCount Clicks ConversionRate Conversions ConversionValue Cost CostPerConversion Ctr Date DayOfWeek Device ExternalCustomerId Impressions Month MonthOfYear NonRemovedAdGroupCount NonRemovedAdGroupCriteriaCount NonRemovedCampaignCount Quarter ValuePerConversion Week Year
입찰 목표 실적 보고서: HourlyBidGoalStats 테이블 AdGroupCount
AdGroupCriteriaCount AverageCpc AverageCpm AveragePosition BidStrategyID(Google Ads 보고서의 Id 필드에 매핑) CampaignCount Clicks ConversionRate Conversions ConversionValue Cost CostPerConversion Ctr Date DayOfWeek Device ExternalCustomerId HourOfDay Impressions Month MonthOfYear NonRemovedAdGroupCount NonRemovedAdGroupCriteriaCount NonRemovedCampaignCount Quarter ValuePerConversion Week Year
입찰 목표 실적 보고서: BidGoalConversionStats 테이블 AdGroupCount
AdGroupCriteriaCount AllConversionRate AllConversions AllConversionValue BidStrategyID(Google Ads 보고서의 Id 필드에 매핑) CampaignCount ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId Month MonthOfYear NonRemovedAdGroupCount NonRemovedAdGroupCriteriaCount NonRemovedCampaignCount Quarter ValuePerAllConversion ViewThroughConversions Week Year
예산 성과 보고서: Budget 테이블 AccountDescriptiveName
Amount BudgetId BudgetName BudgetReferenceCount BudgetStatus DeliveryMethod ExternalCustomerId HasRecommendedBudget IsBudgetExplicitlyShared Period RecommendedBudgetAmount TotalAmount
예산 성과 보고서: BudgetStats 테이블 AllConversionRate
AllConversions AllConversionValue AssociatedCampaignId AssociatedCampaignName AssociatedCampaignStatus AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePosition BudgetCampaignAssociationStatus BudgetId Clicks ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CrossDeviceConversions Ctr EngagementRate Engagements ExternalCustomerId Impressions InteractionRate Interactions InteractionTypes RecommendedBudgetEstimatedChangeInWeeklyClicks RecommendedBudgetEstimatedChangeInWeeklyCost RecommendedBudgetEstimatedChangeInWeeklyInteractions RecommendedBudgetEstimatedChangeInWeeklyViews ValuePerAllConversion ValuePerConversion VideoViewRate VideoViews ViewThroughConversions
캠페인 실적 보고서: Campaign 테이블 source
AdvertisingChannelSubType AdvertisingChannelType Amount BiddingStrategyId BiddingStrategyName BiddingStrategyType BudgetId CampaignDesktopBidModifier CampaignGroupId CampaignId CampaignMobileBidModifier CampaignName CampaignStatus CampaignTabletBidModifier CampaignTrialType EndDate EnhancedCpcEnabled ExternalCustomerId HasRecommendedBudget IsBudgetExplicitlyShared LabelIds Labels MaximizeConversionValueTargetRoas Period RecommendedBudgetAmount ServingStatus StartDate TotalAmount TrackingUrlTemplate UrlCustomParameters
캠페인 실적 보고서: CampaignStats 테이블 ActiveViewCpm
ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition BaseCampaignId CampaignGroupId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion CostPerCurrentModelAttributedConversion Ctr CurrentModelAttributedConversions CurrentModelAttributedConversionValue Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter Slot ValuePerConversion ValuePerCurrentModelAttributedConversion Week Year
캠페인 실적 보고서: CampaignConversionStats 테이블 AdNetworkType1
AdNetworkType2 BaseCampaignId CampaignGroupId CampaignId ClickType ConversionAttributionEventType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion Date DayOfWeek Device ExternalCustomerId Month MonthOfYear Quarter Slot ValuePerConversion Week Year
캠페인 실적 보고서: CampaignCrossDeviceStats 테이블 AbsoluteTopImpressionPercentage
AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCpe AverageCpv AveragePageviews AverageTimeOnSite BaseCampaignId BounceRate CampaignGroupId CampaignId ClickAssistedConversions* ClickAssistedConversionsOverLastClickConversions* ClickAssistedConversionValue* ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare CostPerAllConversion CrossDeviceConversions Date DayOfWeek EngagementRate Engagements ExternalCustomerId ImpressionAssistedConversions* ImpressionAssistedConversionsOverLastClickConversions* ImpressionAssistedConversionValue* InvalidClickRate InvalidClicks Month MonthOfYear NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors Quarter RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostImpressionShare SearchBudgetLostTopImpressionShare SearchClickShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage ValuePerAllConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year
캠페인 실적 보고서: CampaignCrossDeviceConversionStats 테이블 AdNetworkType1
AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseCampaignId CampaignGroupId CampaignId ConversionAttributionEventType ConversionCategoryName ConversionTrackerId ConversionTypeName CostPerAllConversion CrossDeviceConversions Date DayOfWeek ExternalCustomerId Month MonthOfYear Quarter ValuePerAllConversion Week Year
캠페인 실적 보고서: HourlyCampaignStats 테이블 ActiveViewCpm
ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition BaseCampaignId CampaignGroupId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion Ctr Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks HourOfDay Impressions ImpressionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerConversion Week Year
캠페인 실적 보고서: HourlyCampaignConversionStats 테이블 AdNetworkType1
AdNetworkType2 BaseCampaignId CampaignGroupId CampaignId ClickType ConversionAttributionEventType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion Date DayOfWeek Device ExternalCustomerId HourOfDay Month MonthOfYear Quarter ValuePerConversion Week Year
캠페인 실적 보고서: CampaignCookieStats 테이블 AbsoluteTopImpressionPercentage
AdNetworkType1 AdNetworkType2 AverageFrequency BaseCampaignId CampaignGroupId CampaignId Date ExternalCustomerId ImpressionReach Month MonthOfYear SearchBudgetLostAbsoluteTopImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchBudgetLostTopImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage Week
캠페인 실적 보고서: CampaignBasicStats 테이블 ActiveViewImpressions
ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdNetworkType1 AdNetworkType2 AveragePosition BaseCampaignId CampaignGroupId CampaignId Clicks Conversions ConversionValue Cost Date Device ExternalCustomerId Impressions Interactions InteractionTypes Slot ViewThroughConversions
캠페인 타겟 위치 보고서: LocationBasedCampaignCriterion 테이블 source
BidModifier CampaignId ExternalCustomerId CriterionId(Google Ads 보고서의 Id 필드에 매핑) IsNegative
캠페인 타겟 위치 보고서: CampaignLocationTargetStats 테이블 AllConversionRate
AllConversions AllConversionValue AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePosition CampaignId Clicks ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CrossDeviceConversions Ctr Date EngagementRate Engagements ExternalCustomerId CriterionId(Google Ads 보고서의 Id 필드에 매핑) Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion VideoViewRate VideoViews ViewThroughConversions Week Year
클릭 실적 보고서: ClickStats 테이블 AccountDescriptiveName
AdFormat AdGroupId AdNetworkType1 AdNetworkType2 AoiCityCriteriaId AoiCountryCriteriaId AoiMetroCriteriaId AoiMostSpecificTargetId AoiRegionCriteriaId CampaignId CampaignLocationTargetId Clicks ClickType CreativeId CriteriaId CriteriaParameters Date Device ExternalCustomerId GclId KeywordMatchType LopCityCriteriaId LopCountryCriteriaId LopMetroCriteriaId LopMostSpecificTargetId LopRegionCriteriaId MonthOfYear Page Slot UserListId
기준 실적 보고서: Criteria 테이블 AdGroupId
ApprovalStatus BaseAdGroupId BaseCampaignId BidModifier CampaignId CpcBid CpcBidSource CpmBidStr(Google Ads 보고서의 Id 필드에 매핑) CpvBid CpvBidSource CreativeQualityScore Criteria CriteriaDestinationUrl CriteriaType DisplayName EnhancedCpcEnabled EstimatedAddClicksAtFirstPositionCpc EstimatedAddCostAtFirstPositionCpc ExternalCustomerId FinalAppUrls FinalMobileUrls FinalUrls FirstPageCpc FirstPositionCpc HasQualityScore Id IsNegative LabelIds Labels Parameter PostClickQualityScore QualityScore SearchPredictedCtr Status SystemServingStatus TopOfPageCpc TrackingUrlTemplate UrlCustomParameters VerticalId
기준 실적 보고서: CriteriaBasicStats 테이블 ActiveViewImpressions
ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversions AllConversionValue AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Date Device ExternalCustomerId Impressions Interactions InteractionTypes ViewThroughConversions
기준 실적 보고서: CriteriaStats 테이블 ActiveViewCpm
ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpm AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CostPerCurrentModelAttributedConversion CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Ctr CurrentModelAttributedConversions CurrentModelAttributedConversionValue Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion ValuePerCurrentModelAttributedConversion Week Year
기준 실적 보고서: CriteriaConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year
기준 실적 보고서: CriteriaNonClickStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AverageCpe AverageCpv BaseAdGroupId BaseCampaignId CampaignId CriterionId(Google Ads 보고서의 Id 필드에 매핑) Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Month MonthOfYear Quarter Slot VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year
성별 실적 보고서: Gender 테이블 AdGroupId
BaseAdGroupId BaseCampaignId BidModifier BiddingStrategyId BiddingStrategyName BiddingStrategyType CampaignId CpcBid CpcBidSource CpmBidStr(Google Ads 보고서의 Id 필드에 매핑) CpmBidSource Criteria CriteriaDestinationUrl ExternalCustomerId FinalAppUrls FinalMobileUrls FinalUrls Id IsNegative IsRestrict Status TrackingUrlTemplate UrlCustomParameters
성별 실적 보고서: GenderBasicStats 테이블 ActiveViewImpressions
ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Date Device ExternalCustomerId Impressions Interactions InteractionTypes ViewThroughConversions
성별 실적 보고서: GenderStats 테이블 ActiveViewCpm
ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpm BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Ctr Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year
성별 실적 보고서: GenderConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year
성별 실적 보고서: GenderNonClickStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AverageCpe AverageCpv BaseAdGroupId BaseCampaignId CampaignId CriterionId(Google Ads 보고서의 Id 필드에 매핑) Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Month MonthOfYear Quarter VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year
지역 실적 보고서: GeoStats 테이블 AdFormat
AdGroupId AdGroupName AdGroupStatus AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpm AverageCpv AveragePosition CampaignId CityCriteriaId Clicks ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CountryCriteriaId CrossDeviceConversions Ctr Date DayOfWeek Device ExternalCustomerId Impressions InteractionRate Interactions InteractionTypes IsTargetingLocation LocationType MetroCriteriaId Month MonthOfYear MostSpecificCriteriaId Quarter RegionCriteriaId ValuePerAllConversion ValuePerConversion VideoViewRate VideoViews ViewThroughConversions Week Year
지역 실적 보고서: GeoConversionStats 테이블 AdFormat
AdGroupId AdGroupName AdGroupStatus AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue CampaignId CityCriteriaId ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CountryCriteriaId CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId IsTargetingLocation LocationType MetroCriteriaId Month MonthOfYear MostSpecificCriteriaId Quarter RegionCriteriaId ValuePerAllConversion ValuePerConversion ViewThroughConversions Week Year
키워드 실적 보고서: Keyword 테이블 AdGroupId
ApprovalStatus BiddingStrategyId BiddingStrategyName BiddingStrategySource BiddingStrategyType CampaignId CpcBid CpcBidSource CpmBidStr(Google Ads 보고서의 CpmBid 필드에 매핑) CreativeQualityScore Criteria CriteriaDestinationUrl EnhancedCpcEnabled EstimatedAddClicksAtFirstPositionCpc EstimatedAddCostAtFirstPositionCpc ExternalCustomerId FinalAppUrls FinalMobileUrls FinalUrls FirstPageCpc FirstPositionCpc HasQualityScore CriterionId(Google Ads 보고서의 Id 필드에 매핑) IsNegative KeywordMatchType LabelIds Labels PostClickQualityScore QualityScore SearchPredictedCtr Status SystemServingStatus TopOfPageCpc TrackingUrlTemplate UrlCustomParameters VerticalId
키워드 실적 보고서: KeywordStats 테이블 ActiveViewCpm
ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion CostPerCurrentModelAttributedConversion Ctr CurrentModelAttributedConversions CurrentModelAttributedConversionValue Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks CriterionId(Google Ads 보고서의 Id 필드에 매핑) Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter Slot ValuePerConversion ValuePerCurrentModelAttributedConversion Week Year
키워드 실적 보고서: KeywordConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion Date DayOfWeek Device ExternalCustomerId CriterionId(Google Ads 보고서의 Id 필드에 매핑) Month MonthOfYear Quarter Slot ValuePerConversion Week Year
키워드 실적 보고서: KeywordCrossDeviceStats 테이블 AbsoluteTopImpressionPercentage
AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCpe AverageCpv AveragePageviews AverageTimeOnSite BaseAdGroupId BaseCampaignId BounceRate CampaignId ClickAssistedConversions* ClickAssistedConversionsOverLastClickConversions* ClickAssistedConversionValue* CostPerAllConversion CrossDeviceConversions Date DayOfWeek/p> EngagementRate Engagements ExternalCustomerId CriterionId(Google Ads 보고서의 Id 필드에 매핑) ImpressionAssistedConversions* ImpressionAssistedConversionsOverLastClickConversions* ImpressionAssistedConversionValue* Month MonthOfYear PercentNewVisitors Quarter SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostTopImpressionShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage ValuePerAllConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year
키워드 실적 보고서: KeywordCrossDeviceConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ConversionCategoryName ConversionTrackerId ConversionTypeName CostPerAllConversion CrossDeviceConversions Date DayOfWeek ExternalCustomerId CriterionId(Google Ads 보고서의 Id 필드에 매핑) Month MonthOfYear Quarter ValuePerAllConversion Week Year
키워드 실적 보고서: KeywordBasicStats 테이블 ActiveViewImpressions
ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost Date Device ExternalCustomerId CriterionId(Google Ads 보고서의 Id 필드에 매핑) Impressions Interactions InteractionTypes Slot ViewThroughConversions
유료 자연 쿼리 보고서: PaidOrganicStats 테이블 AdGroupId
AverageCpc AveragePosition CampaignId Clicks CombinedAdsOrganicClicks CombinedAdsOrganicClicksPerQuery CombinedAdsOrganicQueries Ctr Date DayOfWeek ExternalCustomerId Impressions CriterionId(Google Ads 보고서의 KeywordId 필드에 매핑) Month MonthOfYear OrganicAveragePosition OrganicClicks OrganicClicksPerQuery OrganicImpressions OrganicImpressionsPerQuery OrganicQueries Quarter QueryMatchType SearchQuery SerpType Week Year
자녀 유무 실적 보고서: ParentalStatus 테이블 AdGroupId
BaseAdGroupId BaseCampaignId BidModifier BiddingStrategyId BiddingStrategyName BiddingStrategyType CampaignId CpcBid CpcBidSource CpmBidStr(Google Ads 보고서의 CpmBid 필드에 매핑) CpmBidSource Criteria CriteriaDestinationUrl ExternalCustomerId FinalAppUrls FinalMobileUrls FinalUrls CriterionId(Google Ads 보고서의 Id 필드에 매핑) IsNegative IsRestrict Status TrackingUrlTemplate UrlCustomParameters
자녀 유무 실적 보고서: ParentalStatusBasicStats 테이블 ActiveViewImpressions
ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Date Device ExternalCustomerId Impressions Interactions InteractionTypes ViewThroughConversions
자녀 유무 실적 보고서: ParentalStatusStats 테이블 ActiveViewCpm
ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpm BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Ctr Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year
자녀 유무 실적 보고서: ParentalStatusConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year
자녀 유무 실적 보고서: ParentalStatusNonClickStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AverageCpe AverageCpv BaseAdGroupId BaseCampaignId CampaignId CriterionId(Google Ads 보고서의 Id 필드에 매핑) Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Month MonthOfYear Quarter VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year
게재위치 실적 보고서: Placement 테이블 source
AdGroupId BaseAdGroupId BaseCampaignId BidModifier BiddingStrategyId BiddingStrategyName BiddingStrategyType CampaignId CpcBid CpcBidSource CpmBidStr(Google Ads 보고서의 CpmBid 필드에 매핑) CpmBidSource Criteria CriteriaDestinationUrl DisplayName ExternalCustomerId FinalAppUrls FinalMobileUrls FinalUrls CriterionId(Google Ads 보고서의 Id 필드에 매핑) IsNegative IsRestrict Status TrackingUrlTemplate UrlCustomParameters
게재위치 실적 보고서: PlacementStats 테이블 ActiveViewCpm
ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpm BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Ctr Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year
게재위치 실적 보고서: PlacementConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year
게재위치 실적 보고서: PlacementNonClickStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AverageCpe AverageCpv BaseAdGroupId BaseCampaignId CampaignId CriterionId(Google Ads 보고서의 Id 필드에 매핑) Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Month MonthOfYear Quarter VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year
게재위치 실적 보고서: PlacementBasicStats 테이블 ActiveViewImpressions
ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost CriterionId(Google Ads 보고서의 Id 필드에 매핑) CrossDeviceConversions Date Device ExternalCustomerId Impressions Interactions InteractionTypes ViewThroughConversions
검색어 실적 보고서: SearchQueryStats 테이블 AbsoluteTopImpressionPercentage
AdFormat AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePosition CampaignId Clicks ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CreativeId CrossDeviceConversions Ctr Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Impressions InteractionRate Interactions InteractionTypes CriterionId(Google Ads 보고서의 KeywordId 필드에 매핑) Month MonthOfYear Quarter Query QueryMatchTypeWithVariant QueryTargetingStatus TopImpressionPercentage ValuePerAllConversion ValuePerConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews ViewThroughConversions Week Year
검색어 실적 보고서: SearchQueryConversionStats 테이블 AdFormat
AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue CampaignId ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CreativeId CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId CriterionId(Google Ads 보고서의 KeywordId 필드에 매핑) Month MonthOfYear Quarter Query QueryMatchTypeWithVariant QueryTargetingStatus ValuePerAllConversion ValuePerConversion ViewThroughConversions Week Year
쇼핑 실적 보고서: ShoppingProductStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AggregatorId AllConversionRate AllConversions AllConversionValue AverageCpc Brand CampaignId CategoryL1 CategoryL2 CategoryL3 CategoryL4 CategoryL5 Channel ChannelExclusivity Clicks ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CountryCriteriaId CrossDeviceConversions Ctr CustomAttribute0 CustomAttribute1 CustomAttribute2 CustomAttribute3 CustomAttribute4 Date DayOfWeek Device ExternalCustomerId Impressions LanguageCriteriaId MerchantId Month OfferId ProductCondition ProductTypeL1 ProductTypeL2 ProductTypeL3 ProductTypeL4 ProductTypeL5 Quarter SearchAbsoluteTopImpressionShare SearchClickShare SearchImpressionShare ValuePerAllConversion ValuePerConversion Week Year
쇼핑 실적 보고서: ShoppingProductConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AggregatorId AllConversionRate AllConversions AllConversionValue Brand CampaignId CategoryL1 CategoryL2 CategoryL3 CategoryL4 CategoryL5 Channel ChannelExclusivity ClickType ConversionCategoryName ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CountryCriteriaId CustomAttribute0 CustomAttribute1 CustomAttribute2 CustomAttribute3 CustomAttribute4 Date DayOfWeek Device ExternalCustomerId LanguageCriteriaId MerchantId Month OfferId ProductCondition ProductTypeL1 ProductTypeL2 ProductTypeL3 ProductTypeL4 ProductTypeL5 Quarter StoreId ValuePerAllConversion ValuePerConversion Week Year
동영상 실적 보고서: Video 테이블 AdGroupId
CampaignId ExternalCustomerId VideoDuration VideoId VideoTitle
동영상 실적 보고서: VideoStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AverageCpm CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion CreativeId CreativeStatus Ctr Date DayOfWeek Device ExternalCustomerId Impressions Month MonthOfYear Quarter VideoChannelId VideoId Week Year
동영상 실적 보고서: VideoConversionStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 CampaignId ClickType ConversionCategoryName Conversions ConversionTrackerId ConversionTypeName ConversionValue CreativeId CreativeStatus Date DayOfWeek Device ExternalCustomerId Month MonthOfYear Quarter VideoChannelId VideoId Week Year
동영상 실적 보고서: VideoNonClickStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCpv CampaignId CostPerAllConversion CrossDeviceConversions CreativeId Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Month MonthOfYear Quarter ValuePerAllConversion VideoChannelId VideoId VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year
동영상 실적 보고서: VideoBasicStats 테이블 AdGroupId
AdNetworkType1 AdNetworkType2 CampaignId Clicks Conversions ConversionValue Cost CreativeId CreativeStatus Date Device ExternalCustomerId Impressions VideoChannelId VideoId ViewThroughConversions