Asignación de tablas para informes de Google Ads
Cuando tus informes de Google Ads (antes conocido como Google AdWords) se transfieren a BigQuery, se transforman en las siguientes tablas y vistas de BigQuery.
Cuando ves las tablas y vistas en BigQuery, el valor de customer_id es tu ID de cliente de Google Ads.
| Informe de Google Ads de Google | Tabla(s) de BigQuery | Vista(s) de BigQuery |
|---|---|---|
| Informe de rendimiento de la cuenta | p_Customer_customer_id p_HourlyAccountConversionStats_customer_id p_AccountConversionStats_customer_id p_HourlyAccountStats_customer_id p_AccountNonClickStats_customer_id p_AccountBasicStats_customer_id p_AccountStats_customer_id |
Customer_customer_id HourlyAccountConversionStats_customer_id AccountConversionStats_customer_id HourlyAccountStats_customer_id AccountNonClickStats_customer_id AccountBasicStats_customer_id AccountStats_customer_id |
| Informe de rendimiento de anuncios |
p_AdBasicStats_customer_id p_AdCrossDeviceStats_customer_id p_AdConversionStats_customer_id p_AdStats_customer_id p_AdCrossDeviceConversionStats_customer_id p_Ad_customer_id |
AdBasicStats_customer_id AdCrossDeviceStats_customer_id AdConversionStats_customer_id AdStats_customer_id AdCrossDeviceConversionStats_customer_id Ad_customer_id |
| Informe de rendimiento del grupo de anuncios | p_AdGroupStats_customer_id p_AdGroupBasicStats_customer_id p_AdGroupCrossDeviceStats_customer_id p_HourlyAdGroupConversionStats_customer_id p_HourlyAdGroupStats_customer_id p_AdGroupConversionStats_customer_id p_AdGroupCrossDeviceConversionStats_customer_id p_AdGroup_customer_id |
AdGroupStats_customer_id AdGroupBasicStats_customer_id AdGroupCrossDeviceStats_customer_id HourlyAdGroupConversionStats_customer_id HourlyAdGroupStats_customer_id AdGroupConversionStats_customer_id AdGroupCrossDeviceConversionStats_customer_id AdGroup_customer_id |
| Informe de rendimiento por rango de edad | p_AgeRange_customer_id p_AgeRangeBasicStats_customer_id p_AgeRangeStats_customer_id p_AgeRangeConversionStats_customer_id p_AgeRangeNonClickStats_customer_id |
AgeRange_customer_id AgeRangeBasicStats_customer_id AgeRangeStats_customer_id AgeRangeConversionStats_customer_id AgeRangeNonClickStats_customer_id |
| Informe de rendimiento del público | p_Audience_customer_id p_AudienceConversionStats_customer_id p_AudienceNonClickStats_customer_id p_AudienceBasicStats_customer_id p_AudienceStats_customer_id |
Audience_customer_id AudienceConversionStats_customer_id AudienceNonClickStats_customer_id AudienceBasicStats_customer_id AudienceStats_customer_id |
| Informe de rendimiento del objetivo de oferta | p_BidGoal_customer_id p_BidGoalStats_customer_id p_HourlyBidGoalStats_customer_id p_BidGoalConversionStats_customer_id |
BidGoal_customer_id BidGoalStats_customer_id HourlyBidGoalStats_customer_id BidGoalConversionStats_customer_id |
| Informe de rendimiento del presupuesto | p_Budget_customer_id p_BudgetStats_customer_id |
Budget_customer_id BudgetStats_customer_id |
| Informe de orientación geográfica de campañas | p_CampaignLocationTargetStats_customer_id p_LocationBasedCampaignCriterion_customer_id |
CampaignLocationTargetStats_customer_id LocationBasedCampaignCriterion_customer_id |
| Informe de rendimiento de campañas | p_Campaign_customer_id p_CampaignBasicStats_customer_id p_CampaignConversionStats_customer_id p_CampaignCrossDeviceStats_customer_id p_HourlyCampaignConversionStats_customer_id p_CampaignStats_customer_id p_HourlyCampaignStats_customer_id p_CampaignCrossDeviceConversionStats_customer_id p_CampaignCookieStats_customer_id |
Campaign_customer_id CampaignBasicStats_customer_id CampaignConversionStats_customer_id CampaignCrossDeviceStats_customer_id HourlyCampaignConversionStats_customer_id CampaignStats_customer_id HourlyCampaignStats_customer_id CampaignCrossDeviceConversionStats_customer_id CampaignCookieStats_customer_id |
| Informe de rendimiento de clics | p_ClickStats_customer_id | ClickStats_customer_id |
| Informe de rendimiento de criterios | p_Criteria_customer_id p_CriteriaBasicStats_customer_id p_CriteriaStats_customer_id p_CriteriaConversionStats_customer_id p_CriteriaNonClickStats_customer_id |
Criteria_customer_id CriteriaBasicStats_customer_id CriteriaStats_customer_id CriteriaConversionStats_customer_id CriteriaNonClickStats_customer_id |
| Informe de rendimiento por género | p_Gender_customer_id p_GenderBasicStats_customer_id p_GenderStats_customer_id p_GenderConversionStats_customer_id p_GenderNonClickStats_customer_id |
Gender_customer_id GenderBasicStats_customer_id GenderStats_customer_id GenderConversionStats_customer_id GenderNonClickStats_customer_id |
| Informe de rendimiento geográfico | p_GeoConversionStats_customer_id p_GeoStats_customer_id |
GeoConversionStats_customer_id GeoStats_customer_id |
| Informe de rendimiento de palabras clave | p_Keyword_customer_id p_KeywordBasicStats_customer_id p_KeywordCrossDeviceStats_customer_id p_KeywordStats_customer_id p_KeywordCrossDeviceConversionStats_customer_id p_KeywordConversionStats_customer_id |
Keyword_customer_id KeywordBasicStats_customer_id KeywordCrossDeviceStats_customer_id KeywordStats_customer_id KeywordCrossDeviceConversionStats_customer_id KeywordConversionStats_customer_id |
| Informe de consultas orgánicas pagas | p_PaidOrganicStats_customer_id | PaidOrganicStats_customer_id |
| Informe de rendimiento de estado parental | p_ParentalStatus_customer_id p_ParentalStatusBasicStats_customer_id p_ParentalStatusStats_customer_id p_ParentalStatusConversionStats_customer_id p_ParentalStatusNonClickStats_customer_id |
ParentalStatus_customer_id ParentalStatusBasicStats_customer_id ParentalStatusStats_customer_id ParentalStatusConversionStats_customer_id ParentalStatusNonClickStats_customer_id |
| Informe de rendimiento por posición | p_PlacementBasicStats_customer_id p_PlacementNonClickStats_customer_id p_PlacementStats_customer_id p_Placement_customer_id p_PlacementConversionStats_customer_id |
PlacementBasicStats_customer_id PlacementNonClickStats_customer_id PlacementStats_customer_id Placement_customer_id PlacementConversionStats_customer_id |
| Informe de rendimiento de búsquedas | p_SearchQueryStats_customer_id p_SearchQueryConversionStats_customer_id |
SearchQueryStats_customer_id SearchQueryConversionStats_customer_id |
| Informe de rendimiento de compras | p_ShoppingProductConversionStats_customer_id p_ShoppingProductStats_customer_id |
ShoppingProductConversionStats_customer_id ShoppingProductStats_customer_id |
| Informe de rendimiento de video | p_VideoBasicStats_customer_id p_VideoConversionStats_customer_id p_VideoStats_customer_id p_Video_customer_id p_VideoNonClickStats_customer_id |
VideoBasicStats_customer_id VideoConversionStats_customer_id VideoStats_customer_id Video_customer_id VideoNonClickStats_customer_id |
Asignación de columnas para informes de Google Ads
Las tablas de BigQuery creadas mediante transferencias de Google Ads constan de las siguientes columnas (campos):
| Tabla(s) de BigQuery | Columnas |
|---|---|
| Informe de rendimiento de la cuenta: tabla Customer | source AccountCurrencyCode AccountDescriptiveName AccountTimeZone CanManageClients CustomerDescriptiveName ExternalCustomerId IsAutoTaggingEnabled IsTestAccount |
| Informe de rendimiento de la cuenta: tabla AccountStats | ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion Ctr Date DayOfWeek Device ExternalCustomerId Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter Slot ValuePerConversion Week Year |
| Informe de rendimiento de la cuenta: tabla AccountConversionStats | AdNetworkType1 AdNetworkType2 ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion Date DayOfWeek Device ExternalCustomerId Month MonthOfYear Quarter Slot ValuePerConversion Week Year |
| Informe de rendimiento de la cuenta: tabla HourlyAccountStats | ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion Ctr Date DayOfWeek Device ExternalCustomerId HourOfDay Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerConversion Week Year |
| Informe de rendimiento de la cuenta: tabla HourlyAccountConversionStats | AdNetworkType1 AdNetworkType2 ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion Date DayOfWeek Device ExternalCustomerId HourOfDay Month MonthOfYear Quarter ValuePerConversion Week Year |
| Informe de rendimiento de la cuenta: tabla AccountNonClickStats | AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCpe AverageCpv ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare CostPerAllConversion CrossDeviceConversions Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId InvalidClickRate InvalidClicks Month MonthOfYear Quarter SearchBudgetLostImpressionShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostImpressionShare ValuePerAllConversion VideoViewRate VideoViews Week Year |
| Informe de rendimiento de la cuenta: tabla AccountBasicStats | ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdNetworkType1 AdNetworkType2 AveragePosition Clicks Conversions ConversionValue Cost Date Device ExternalCustomerId Impressions Interactions InteractionTypes Slot ViewThroughConversions |
| Informe de rendimiento de anuncios: tabla Ad | AccentColor AdGroupId AdStrengthInfo AdType AllowFlexibleColor Automated BusinessName CallOnlyPhoneNumber CallToActionText CampaignId CombinedApprovalStatus CreativeDestinationUrl CreativeFinalAppUrls CreativeFinalMobileUrls CreativeFinalUrls CreativeTrackingUrlTemplate CreativeUrlCustomParameters Description Description1 Description2 DevicePreference DisplayUrl EnhancedDisplayCreativeLandscapeLogoImageMediaId EnhancedDisplayCreativeLogoImageMediaId EnhancedDisplayCreativeMarketingImageMediaId EnhancedDisplayCreativeMarketingImageSquareMediaId ExpandedDynamicSearchCreativeDescription2 ExpandedTextAdDescription2 ExpandedTextAdHeadlinePart3 ExternalCustomerId FormatSetting GmailCreativeHeaderImageMediaId GmailCreativeLogoImageMediaId GmailCreativeMarketingImageMediaId GmailTeaserBusinessName GmailTeaserDescription GmailTeaserHeadline Headline HeadlinePart1 HeadlinePart2 CreativeId (se asigna al campo ID en el informe de Google Ads) ImageAdUrl ImageCreativeImageHeight ImageCreativeImageWidth ImageCreativeMimeType ImageCreativeName LabelIds Labels LongHeadline MainColor MarketingImageCallToActionText MarketingImageCallToActionTextColor MarketingImageDescription MarketingImageHeadline MultiAssetResponsiveDisplayAdAccentColor MultiAssetResponsiveDisplayAdBusinessName MultiAssetResponsiveDisplayAdCallToActionText MultiAssetResponsiveDisplayAdDescriptions MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix MultiAssetResponsiveDisplayAdDynamicSettingsPromoText MultiAssetResponsiveDisplayAdFormatSetting MultiAssetResponsiveDisplayAdHeadlines MultiAssetResponsiveDisplayAdLandscapeLogoImages MultiAssetResponsiveDisplayAdLogoImages MultiAssetResponsiveDisplayAdLongHeadline MultiAssetResponsiveDisplayAdMainColor MultiAssetResponsiveDisplayAdMarketingImages MultiAssetResponsiveDisplayAdSquareMarketingImages MultiAssetResponsiveDisplayAdYouTubeVideos ResponsiveSearchAdDescriptions ResponsiveSearchAdHeadlines ResponsiveSearchAdPath1 ResponsiveSearchAdPath2 Path1 Path2 PolicySummary PricePrefix PromoText ShortHeadline Status SystemManagedEntitySource UniversalAppAdDescriptions UniversalAppAdHeadlines UniversalAppAdHtml5MediaBundles UniversalAppAdImages UniversalAppAdMandatoryAdText UniversalAppAdYouTubeVideos |
| Informe de rendimiento de anuncios: tabla AdStats | ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion CostPerCurrentModelAttributedConversion CriterionId CriterionType Ctr CurrentModelAttributedConversions CurrentModelAttributedConversionValue Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks CreativeId (se asigna al campo ID en el informe de Google Ads) Impressions InteractionRate Interactions InteractionTypes IsNegative Month MonthOfYear Quarter Slot ValuePerConversion ValuePerCurrentModelAttributedConversion Week Year |
| Informe de rendimiento de anuncios: tabla AdConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion CriterionId CriterionType Date DayOfWeek Device ExternalCustomerId CreativeId (se asigna al campo ID en el informe de Google Ads) IsNegative Month MonthOfYear Quarter Slot ValuePerConversion Week Year |
| Informe de rendimiento de anuncios: tabla AdCrossDeviceStats |
AbsoluteTopImpressionPercentage AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCpe AverageCpv AveragePageviews AverageTimeOnSite BaseAdGroupId BaseCampaignId BounceRate CampaignId ClickAssistedConversions* ClickAssistedConversionsOverLastClickConversions* ClickAssistedConversionValue* CostPerAllConversion CriterionId CriterionType CrossDeviceConversions Date DayOfWeek EngagementRate Engagements ExternalCustomerId CreativeId (maps to the Id field in the Google Ads report) ImpressionAssistedConversions* ImpressionAssistedConversionsOverLastClickConversions* ImpressionAssistedConversionValue* IsNegative Month MonthOfYear PercentNewVisitors Quarter TopImpressionPercentage ValuePerAllConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year |
| Informe de rendimiento de anuncios: tabla AdCrossDeviceConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ConversionCategoryName ConversionTrackerId ConversionTypeName CostPerAllConversion CriterionId CriterionType CrossDeviceConversions Date DayOfWeek ExternalCustomerId CreativeId (se asigna al campo ID en el informe de Google Ads) IsNegative Month MonthOfYear Quarter ValuePerAllConversion Week Year |
| Informe de rendimiento de anuncios: tabla AdBasicStats | ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clics Conversions ConversionValue Cost CriterionId CriterionType Date Device ExternalCustomerId CreativeId (se asigna al campo ID del informe de Google Ads) Impressions Interactions InteractionTypes IsNegative Slot ViewThroughConversions |
| Informe de rendimiento del grupo de anuncios: tabla AdGroup | AdGroupDesktopBidModifier AdGroupId AdGroupMobileBidModifier AdGroupName AdGroupStatus AdGroupTabletBidModifier AdGroupType AdRotationMode BiddingStrategyId BiddingStrategyName BiddingStrategySource BiddingStrategyType CampaignId ContentBidCriterionTypeGroup CpcBid CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads) CpvBid EffectiveTargetRoas EffectiveTargetRoasSource EnhancedCpcEnabled ExternalCustomerId LabelIds Labels TargetCpa TargetCpaBidSource TrackingUrlTemplate UrlCustomParameters |
| Informe de rendimiento del grupo de anuncios: tabla AdGroupStats | ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion CostPerCurrentModelAttributedConversion Ctr CurrentModelAttributedConversions CurrentModelAttributedConversionValue Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter Slot ValuePerConversion ValuePerCurrentModelAttributedConversion Week Year |
| Informe de rendimiento del grupo de anuncios: tabla AdGroupConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion Date DayOfWeek Device ExternalCustomerId Month MonthOfYear Quarter Slot ValuePerConversion Week Year |
| Informe de rendimiento del grupo de anuncios: tabla AdGroupCrossDeviceStats |
AbsoluteTopImpressionPercentage AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCpe AverageCpv AveragePageviews AverageTimeOnSite BaseAdGroupId BaseCampaignId BounceRate CampaignId ClickAssistedConversions* ClickAssistedConversionsOverLastClickConversions* ClickAssistedConversionValue* ContentImpressionShare ContentRankLostImpressionShare CostPerAllConversion CrossDeviceConversions Date DayOfWeek EngagementRate Engagements ExternalCustomerId ImpressionAssistedConversions* ImpressionAssistedConversionsOverLastClickConversions* ImpressionAssistedConversionValue* Month MonthOfYear NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors Quarter RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostTopImpressionShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage ValuePerAllConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year |
| Informe de rendimiento del grupo de anuncios: tabla AdGroupCrossDeviceConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ConversionCategoryName ConversionTrackerId ConversionTypeName CostPerAllConversion CrossDeviceConversions Date DayOfWeek ExternalCustomerId Month MonthOfYear Quarter ValuePerAllConversion Week Year |
| Informe de rendimiento del grupo de anuncios: tabla HourlyAdGroupStats | ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion Ctr Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks HourOfDay Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerConversion Week Year |
| Informe de rendimiento del grupo de anuncios: tabla HourlyAdGroupConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 BaseAdGroupId BaseCampaignId ampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion Date DayOfWeek Device ExternalCustomerId HourOfDay Month MonthOfYear Quarter ValuePerConversion Week Year |
| Informe de rendimiento del grupo de anuncios: tabla AdGroupBasicStats | ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost Date Device ExternalCustomerId Impressions Interactions InteractionTypes Slot ViewThroughConversions |
| Informe de rendimiento por rango de edad: tabla AgeRange | AdGroupId BaseAdGroupId BaseCampaignId BidModifier BiddingStrategyId BiddingStrategyName BiddingStrategyType CampaignId CpcBid CpcBidSource CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads) CpmBidSource Criteria CriteriaDestinationUrl ExternalCustomerId FinalAppUrls FinalMobileUrls FinalUrls Id IsNegative IsRestrict Status TrackingUrlTemplate UrlCustomParameters |
| Informe de rendimiento por rango de edad: tabla AgeRangeBasicStats | ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Date Device ExternalCustomerId Impressions Interactions InteractionTypes ViewThroughConversions |
| Informe de rendimiento por rango de edad: tabla AgeRangeStats | ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpm BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Ctr Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year |
| Informe de rendimiento por rango de edad: tabla AgeRangeConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year |
| Informe de rendimiento por rango de edad: tabla AgeRangeNonClickStats | AdGroupId AdNetworkType1 AdNetworkType2 AverageCpe AverageCpv BaseAdGroupId BaseCampaignId CampaignId CriterionId (se asigna al campo ID en el informe de Google Ads) Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Month MonthOfYear Quarter VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year |
| Informe de rendimiento del público: tabla Audience | source AdGroupId BaseAdGroupId BaseCampaignId BidModifier BiddingStrategyId BiddingStrategyName BiddingStrategyType CampaignId CpcBid CpcBidSource CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads) CpmBidSource Criteria CriteriaDestinationUrl CriterionAttachmentLevel ExternalCustomerId FinalAppUrls FinalMobileUrls FinalUrls CriterionId (se asigna al campo ID en el informe de Google Ads) IsRestrict Status TrackingUrlTemplate UrlCustomParameters UserListName |
| Informe de rendimiento del público: tabla AudienceStats | ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion Ctr Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks CriterionId (se asigna al campo ID en el informe de Google Ads) Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter Slot ValuePerConversion Week Year |
| Informe de rendimiento del público: tabla AudienceConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks CriterionId (se asigna al campo ID en el informe de Google Ads) Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion ViewThroughConversions Week Year |
| Informe de rendimiento del público: tabla AudienceNonClickStats | AdGroupId AdNetworkType1 AdNetworkType2 AverageCpe AverageCpv BaseAdGroupId BaseCampaignId CampaignId CriterionId (se asigna al campo ID en el informe de Google Ads) Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Month MonthOfYear Quarter Slot VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year |
| Informe de rendimiento del público: tabla AudienceBasicStats | ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost Date Device ExternalCustomerId CriterionId (se asigna al campo ID en el informe de Google Ads) Impressions Interactions InteractionTypes Slot ViewThroughConversions |
| Informe de rendimiento del objetivo de la oferta: tabla BidGoal | AccountDescriptiveName ExternalCustomerId BidStrategyID (se asigna al campo ID en el informe de Google Ads) Name PageOnePromotedBidCeiling PageOnePromotedBidChangesForRaisesOnlyStr (se asigna al campo PageOnePromotedBidChangesForRaisesOnly en el informe de Google Ads) PageOnePromotedBidModifier PageOnePromotedRaiseBidWhenBudgetConstrainedStr (se asigna al campo PageOnePromotedRaiseBidWhenBudgetConstrained en el informe de Google Ads) PageOnePromotedRaiseBidWhenLowQualityScoreStr (se asigna al campo PageOnePromotedRaiseBidWhenLowQualityScore en el informe de Google Ads) PageOnePromotedStrategyGoal Status TargetCpa TargetCpaMaxCpcBidCeiling TargetCpaMaxCpcBidFloor TargetOutrankShareFlt TargetOutrankShareBidChangesForRaisesOnlyStr (se asigna al campo TargetOutrankShareBidChangesForRaisesOnly en el informe de Google Ads) TargetOutrankShareCompetitorDomain TargetOutrankShareMaxCpcBidCeiling TargetOutrankShareRaiseBidWhenLowQualityScoreStr (se asigna al campo TargetOutrankShareRaiseBidWhenLowQualityScore en el informe de Google Ads) TargetRoas TargetRoasBidCeiling TargetRoasBidFloor TargetSpendBidCeiling TargetSpendSpendTarget Type |
| Informe de rendimiento del objetivo de la oferta: tabla BidGoalStats | AdGroupCount AdGroupCriteriaCount AverageCpc AverageCpm AveragePosition BidStrategyID (se asigna al campo ID en el informe de Google Ads) CampaignCount Clicks ConversionRate Conversions ConversionValue Cost CostPerConversion Ctr Date DayOfWeek Device ExternalCustomerId Impressions Month MonthOfYear NonRemovedAdGroupCount NonRemovedAdGroupCriteriaCount NonRemovedCampaignCount Quarter ValuePerConversion Week Year |
| Informe de rendimiento del objetivo de la oferta: tabla HourlyBidGoalStats | AdGroupCount AdGroupCriteriaCount AverageCpc AverageCpm AveragePosition BidStrategyID (se asigna al campo ID en el informe de Google Ads) CampaignCount Clicks ConversionRate Conversions ConversionValue Cost CostPerConversion Ctr Date DayOfWeek Device ExternalCustomerId HourOfDay Impressions Month MonthOfYear NonRemovedAdGroupCount NonRemovedAdGroupCriteriaCount NonRemovedCampaignCount Quarter ValuePerConversion Week Year |
| Informe de rendimiento del objetivo de la oferta: tabla BidGoalConversionStats | AdGroupCount AdGroupCriteriaCount AllConversionRate AllConversions AllConversionValue BidStrategyID (se asigna al campo ID en el informe de Google Ads) CampaignCount ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId Month MonthOfYear NonRemovedAdGroupCount NonRemovedAdGroupCriteriaCount NonRemovedCampaignCount Quarter ValuePerAllConversion ViewThroughConversions Week Year |
| Informe de rendimiento del presupuesto: tabla Budget | AccountDescriptiveName Amount BudgetId BudgetName BudgetReferenceCount BudgetStatus DeliveryMethod ExternalCustomerId HasRecommendedBudget IsBudgetExplicitlyShared Period RecommendedBudgetAmount TotalAmount |
| Informe de rendimiento del presupuesto: tabla BudgetStats | AllConversionRate AllConversions AllConversionValue AssociatedCampaignId AssociatedCampaignName AssociatedCampaignStatus AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePosition BudgetCampaignAssociationStatus BudgetId Clicks ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CrossDeviceConversions Ctr EngagementRate Engagements ExternalCustomerId Impressions InteractionRate Interactions InteractionTypes RecommendedBudgetEstimatedChangeInWeeklyClicks RecommendedBudgetEstimatedChangeInWeeklyCost RecommendedBudgetEstimatedChangeInWeeklyInteractions RecommendedBudgetEstimatedChangeInWeeklyViews ValuePerAllConversion ValuePerConversion VideoViewRate VideoViews ViewThroughConversions |
| Informe de rendimiento de campañas: tabla Campaign | source AdvertisingChannelSubType AdvertisingChannelType Amount BiddingStrategyId BiddingStrategyName BiddingStrategyType BudgetId CampaignDesktopBidModifier CampaignGroupId CampaignId CampaignMobileBidModifier CampaignName CampaignStatus CampaignTabletBidModifier CampaignTrialType EndDate EnhancedCpcEnabled ExternalCustomerId HasRecommendedBudget IsBudgetExplicitlyShared LabelIds Labels MaximizeConversionValueTargetRoas Period RecommendedBudgetAmount ServingStatus StartDate TotalAmount TrackingUrlTemplate UrlCustomParameters |
| Informe de rendimiento de campañas: tabla CampaignStats | ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition BaseCampaignId CampaignGroupId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion CostPerCurrentModelAttributedConversion Ctr CurrentModelAttributedConversions CurrentModelAttributedConversionValue Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter Slot ValuePerConversion ValuePerCurrentModelAttributedConversion Week Year |
| Informe de rendimiento de campañas: tabla CampaignConversionStats | AdNetworkType1 AdNetworkType2 BaseCampaignId CampaignGroupId CampaignId ClickType ConversionAttributionEventType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion Date DayOfWeek Device ExternalCustomerId Month MonthOfYear Quarter Slot ValuePerConversion Week Year |
| Informe de rendimiento de campañas: tabla CampaignCrossDeviceStats |
AbsoluteTopImpressionPercentage AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCpe AverageCpv AveragePageviews AverageTimeOnSite BaseCampaignId BounceRate CampaignGroupId CampaignId ClickAssistedConversions* ClickAssistedConversionsOverLastClickConversions* ClickAssistedConversionValue* ContentBudgetLostImpressionShare ContentImpressionShare ContentRankLostImpressionShare CostPerAllConversion CrossDeviceConversions Date DayOfWeek EngagementRate Engagements ExternalCustomerId ImpressionAssistedConversions* ImpressionAssistedConversionsOverLastClickConversions* ImpressionAssistedConversionValue* InvalidClickRate InvalidClicks Month MonthOfYear NumOfflineImpressions NumOfflineInteractions OfflineInteractionRate PercentNewVisitors Quarter RelativeCtr SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostImpressionShare SearchBudgetLostTopImpressionShare SearchClickShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage ValuePerAllConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year |
| Informe de rendimiento de campañas: tabla CampaignCrossDeviceConversionStats | AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseCampaignId CampaignGroupId CampaignId ConversionAttributionEventType ConversionCategoryName ConversionTrackerId ConversionTypeName CostPerAllConversion CrossDeviceConversions Date DayOfWeek ExternalCustomerId Month MonthOfYear Quarter ValuePerAllConversion Week Year |
| Informe de rendimiento de campañas: tabla HourlyCampaignStats | ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition BaseCampaignId CampaignGroupId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion Ctr Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks HourOfDay Impressions ImpressionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerConversion Week Year |
| Informe de rendimiento de campañas: tabla HourlyCampaignConversionStats | AdNetworkType1 AdNetworkType2 BaseCampaignId CampaignGroupId CampaignId ClickType ConversionAttributionEventType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion Date DayOfWeek Device ExternalCustomerId HourOfDay Month MonthOfYear Quarter ValuePerConversion Week Year |
| Informe de rendimiento de campañas: tabla CampaignCookieStats | AbsoluteTopImpressionPercentage AdNetworkType1 AdNetworkType2 AverageFrequency BaseCampaignId CampaignGroupId CampaignId Date ExternalCustomerId ImpressionReach Month MonthOfYear SearchBudgetLostAbsoluteTopImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchBudgetLostTopImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage Week |
| Informe de rendimiento de campañas: tabla CampaignBasicStats | ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdNetworkType1 AdNetworkType2 AveragePosition BaseCampaignId CampaignGroupId CampaignId Clicks Conversions ConversionValue Cost Date Device ExternalCustomerId Impressions Interactions InteractionTypes Slot ViewThroughConversions |
| Informe de orientación geográfica de campañas: tabla LocationBasedCampaignCriterion | source BidModifier CampaignId ExternalCustomerId CriterionId (se asigna al campo ID en el informe de Google Ads) IsNegative |
| Informe de orientación geográfica de campañas: tabla CampaignLocationTargetStats | AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePosition CampaignId Clicks ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CrossDeviceConversions Ctr Date EngagementRate Engagements ExternalCustomerId CriterionId (se asigna al campo ID en el informe de Google Ads) Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion VideoViewRate VideoViews ViewThroughConversions Week Year |
| Informe de rendimiento de clics: tabla ClickStats | AccountDescriptiveName AdFormat AdGroupId AdNetworkType1 AdNetworkType2 AoiCityCriteriaId AoiCountryCriteriaId AoiMetroCriteriaId AoiMostSpecificTargetId AoiRegionCriteriaId CampaignId CampaignLocationTargetId Clicks ClickType CreativeId CriteriaId CriteriaParameters Date Device ExternalCustomerId GclId KeywordMatchType LopCityCriteriaId LopCountryCriteriaId LopMetroCriteriaId LopMostSpecificTargetId LopRegionCriteriaId MonthOfYear Page Slot UserListId |
| Informe de rendimiento de criterios: tabla Criteria | AdGroupId ApprovalStatus BaseAdGroupId BaseCampaignId BidModifier CampaignId CpcBid CpcBidSource CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads) CpvBid CpvBidSource CreativeQualityScore Criteria CriteriaDestinationUrl CriteriaType DisplayName EnhancedCpcEnabled EstimatedAddClicksAtFirstPositionCpc EstimatedAddCostAtFirstPositionCpc ExternalCustomerId FinalAppUrls FinalMobileUrls FinalUrls FirstPageCpc FirstPositionCpc HasQualityScore Id IsNegative LabelIds Labels Parameter PostClickQualityScore QualityScore SearchPredictedCtr Status SystemServingStatus TopOfPageCpc TrackingUrlTemplate UrlCustomParameters VerticalId |
| Informe de rendimiento de criterios: tabla CriteriaBasicStats | ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversions AllConversionValue AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Date Device ExternalCustomerId Impressions Interactions InteractionTypes ViewThroughConversions |
| Informe de rendimiento de criterios: tabla CriteriaStats | ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpm AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CostPerCurrentModelAttributedConversion CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Ctr CurrentModelAttributedConversions CurrentModelAttributedConversionValue Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion ValuePerCurrentModelAttributedConversion Week Year |
| Informe de rendimiento de criterios: tabla CriteriaConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year |
| Informe de rendimiento de criterios: tabla CriteriaNonClickStats | AdGroupId AdNetworkType1 AdNetworkType2 AverageCpe AverageCpv BaseAdGroupId BaseCampaignId CampaignId CriterionId (se asigna al campo ID en el informe de Google Ads) Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Month MonthOfYear Quarter Slot VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year |
| Informe de rendimiento por género: tabla Gender | AdGroupId BaseAdGroupId BaseCampaignId BidModifier BiddingStrategyId BiddingStrategyName BiddingStrategyType CampaignId CpcBid CpcBidSource CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads) CpmBidSource Criteria CriteriaDestinationUrl ExternalCustomerId FinalAppUrls FinalMobileUrls FinalUrls Id IsNegative IsRestrict Status TrackingUrlTemplate UrlCustomParameters |
| Informe de rendimiento por género: tabla GenderBasicStats | ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Date Device ExternalCustomerId Impressions Interactions InteractionTypes ViewThroughConversions |
| Informe de rendimiento por género: tabla GenderStats | ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpm BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Ctr Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year |
| Informe de rendimiento por género: tabla GenderConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year |
| Informe de rendimiento por género: tabla GenderNonClickStats | AdGroupId AdNetworkType1 AdNetworkType2 AverageCpe AverageCpv BaseAdGroupId BaseCampaignId CampaignId CriterionId (se asigna al campo ID en el informe de Google Ads) Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Month MonthOfYear Quarter VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year |
| Informe de rendimiento por ubicación geográfica: tabla GeoStats | AdFormat AdGroupId AdGroupName AdGroupStatus AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpm AverageCpv AveragePosition CampaignId CityCriteriaId Clicks ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CountryCriteriaId CrossDeviceConversions Ctr Date DayOfWeek Device ExternalCustomerId Impressions InteractionRate Interactions InteractionTypes IsTargetingLocation LocationType MetroCriteriaId Month MonthOfYear MostSpecificCriteriaId Quarter RegionCriteriaId ValuePerAllConversion ValuePerConversion VideoViewRate VideoViews ViewThroughConversions Week Year |
| Informe de rendimiento por ubicación geográfica: tabla GeoConversionStats | AdFormat AdGroupId AdGroupName AdGroupStatus AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue CampaignId CityCriteriaId ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CountryCriteriaId CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId IsTargetingLocation LocationType MetroCriteriaId Month MonthOfYear MostSpecificCriteriaId Quarter RegionCriteriaId ValuePerAllConversion ValuePerConversion ViewThroughConversions Week Year |
| Informe de rendimiento de palabras clave: tabla Keyword | AdGroupId ApprovalStatus BiddingStrategyId BiddingStrategyName BiddingStrategySource BiddingStrategyType CampaignId CpcBid CpcBidSource CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads) CreativeQualityScore Criteria CriteriaDestinationUrl EnhancedCpcEnabled EstimatedAddClicksAtFirstPositionCpc EstimatedAddCostAtFirstPositionCpc ExternalCustomerId FinalAppUrls FinalMobileUrls FinalUrls FirstPageCpc FirstPositionCpc HasQualityScore CriterionId (se asigna al campo ID en el informe de Google Ads) IsNegative KeywordMatchType LabelIds Labels PostClickQualityScore QualityScore SearchPredictedCtr Status SystemServingStatus TopOfPageCpc TrackingUrlTemplate UrlCustomParameters VerticalId |
| Informe de rendimiento de palabras clave: tabla KeywordStats | ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AverageCost AverageCpc AverageCpm AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion CostPerCurrentModelAttributedConversion Ctr CurrentModelAttributedConversions CurrentModelAttributedConversionValue Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks CriterionId (se asigna al campo ID en el informe de Google Ads) Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter Slot ValuePerConversion ValuePerCurrentModelAttributedConversion Week Year |
| Informe de rendimiento de palabras clave: tabla KeywordConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerConversion Date DayOfWeek Device ExternalCustomerId CriterionId (se asigna al campo ID en el informe de Google Ads) Month MonthOfYear Quarter Slot ValuePerConversion Week Year |
| Informe de rendimiento de palabras clave: tabla KeywordCrossDeviceStats |
AbsoluteTopImpressionPercentage AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCpe AverageCpv AveragePageviews AverageTimeOnSite BaseAdGroupId BaseCampaignId BounceRate CampaignId ClickAssistedConversions* ClickAssistedConversionsOverLastClickConversions* ClickAssistedConversionValue* CostPerAllConversion CrossDeviceConversions Date DayOfWeek/p> EngagementRate Engagements ExternalCustomerId CriterionId (maps to the Id field in the Google Ads report) ImpressionAssistedConversions* ImpressionAssistedConversionsOverLastClickConversions* ImpressionAssistedConversionValue* Month MonthOfYear PercentNewVisitors Quarter SearchAbsoluteTopImpressionShare SearchBudgetLostAbsoluteTopImpressionShare SearchBudgetLostTopImpressionShare SearchExactMatchImpressionShare SearchImpressionShare SearchRankLostAbsoluteTopImpressionShare SearchRankLostImpressionShare SearchRankLostTopImpressionShare SearchTopImpressionShare TopImpressionPercentage ValuePerAllConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year |
| Informe de rendimiento de palabras clave: tabla KeywordCrossDeviceConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ConversionCategoryName ConversionTrackerId ConversionTypeName CostPerAllConversion CrossDeviceConversions Date DayOfWeek ExternalCustomerId CriterionId (se asigna al campo ID en el informe de Google Ads) Month MonthOfYear Quarter ValuePerAllConversion Week Year |
| Informe de rendimiento de palabras clave: tabla KeywordBasicStats | ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AveragePosition BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost Date Device ExternalCustomerId CriterionId (se asigna al campo ID en el informe de Google Ads) Impressions Interactions InteractionTypes Slot ViewThroughConversions |
| Informe de consultas orgánicas pagas: tabla PaidOrganicStats | AdGroupId AverageCpc AveragePosition CampaignId Clicks CombinedAdsOrganicClicks CombinedAdsOrganicClicksPerQuery CombinedAdsOrganicQueries Ctr Date DayOfWeek ExternalCustomerId Impressions CriterionId (se asigna al campo KeywordId en el informe de Google Ads) Month MonthOfYear OrganicAveragePosition OrganicClicks OrganicClicksPerQuery OrganicImpressions OrganicImpressionsPerQuery OrganicQueries Quarter QueryMatchType SearchQuery SerpType Week Year |
| Informe de rendimiento del estado parental: tabla ParentalStatus | AdGroupId BaseAdGroupId BaseCampaignId BidModifier BiddingStrategyId BiddingStrategyName BiddingStrategyType CampaignId CpcBid CpcBidSource CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads) CpmBidSource Criteria CriteriaDestinationUrl ExternalCustomerId FinalAppUrls FinalMobileUrls FinalUrls CriterionId (se asigna al campo ID en el informe de Google Ads) IsNegative IsRestrict Status TrackingUrlTemplate UrlCustomParameters |
| Informe de rendimiento del estado parental: tabla ParentalStatusBasicStats | ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Date Device ExternalCustomerId Impressions Interactions InteractionTypes ViewThroughConversions |
| Informe de rendimiento del estado parental: tabla ParentalStatusStats | ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpm BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Ctr Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year |
| Informe de rendimiento del estado parental: tabla ParentalStatusConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year |
| Informe de rendimiento del estado parental: tabla ParentalStatusNonClickStats | AdGroupId AdNetworkType1 AdNetworkType2 AverageCpe AverageCpv BaseAdGroupId BaseCampaignId CampaignId CriterionId (se asigna al campo ID en el informe de Google Ads) Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Month MonthOfYear Quarter VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year |
| Informe de rendimiento por posición: tabla Placement | source AdGroupId BaseAdGroupId BaseCampaignId BidModifier BiddingStrategyId BiddingStrategyName BiddingStrategyType CampaignId CpcBid CpcBidSource CpmBidStr (se asigna al campo CpmBid en el informe de Google Ads) CpmBidSource Criteria CriteriaDestinationUrl DisplayName ExternalCustomerId FinalAppUrls FinalMobileUrls FinalUrls CriterionId (se asigna al campo ID en el informe de Google Ads) IsNegative IsRestrict Status TrackingUrlTemplate UrlCustomParameters |
| Informe de rendimiento por posición: tabla PlacementStats | ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpm BaseAdGroupId BaseCampaignId CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Ctr Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Impressions InteractionRate Interactions InteractionTypes Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year |
| Informe de rendimiento por posición: tabla PlacementConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId ClickType ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId GmailForwards GmailSaves GmailSecondaryClicks Month MonthOfYear Quarter ValuePerAllConversion ValuePerConversion Week Year |
| Informe de rendimiento por posición: tabla PlacementNonClickStats | AdGroupId AdNetworkType1 AdNetworkType2 AverageCpe AverageCpv BaseAdGroupId BaseCampaignId CampaignId CriterionId (se asigna al campo ID en el informe de Google Ads) Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Month MonthOfYear Quarter VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year |
| Informe de rendimiento por posición: tabla PlacementBasicStats | ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AdGroupId AdNetworkType1 AdNetworkType2 AllConversions AllConversionValue BaseAdGroupId BaseCampaignId CampaignId Clicks Conversions ConversionValue Cost CriterionId (se asigna al campo ID en el informe de Google Ads) CrossDeviceConversions Date Device ExternalCustomerId Impressions Interactions InteractionTypes ViewThroughConversions |
| Informe de rendimiento de búsquedas: tabla SearchQueryStats | AbsoluteTopImpressionPercentage AdFormat AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpe AverageCpm AverageCpv AveragePosition CampaignId Clicks ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CreativeId CrossDeviceConversions Ctr Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Impressions InteractionRate Interactions InteractionTypes CriterionId (se asigna al campo KeywordId en el informe de Google Ads) Month MonthOfYear Quarter Query QueryMatchTypeWithVariant QueryTargetingStatus TopImpressionPercentage ValuePerAllConversion ValuePerConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews ViewThroughConversions Week Year |
| Informe de rendimiento de búsquedas: tabla SearchQueryConversionStats | AdFormat AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue CampaignId ConversionCategoryName ConversionRate Conversions ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CostPerConversion CreativeId CrossDeviceConversions Date DayOfWeek Device ExternalCustomerId CriterionId (se asigna al campo KeywordId en el informe de Google Ads) Month MonthOfYear Quarter Query QueryMatchTypeWithVariant QueryTargetingStatus ValuePerAllConversion ValuePerConversion ViewThroughConversions Week Year |
| Informe de rendimiento de compras: Tabla ShoppingProductStats | AdGroupId AdNetworkType1 AdNetworkType2 AggregatorId AllConversionRate AllConversions AllConversionValue AverageCpc Brand CampaignId CategoryL1 CategoryL2 CategoryL3 CategoryL4 CategoryL5 Channel ChannelExclusivity Clicks ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CountryCriteriaId CrossDeviceConversions Ctr CustomAttribute0 CustomAttribute1 CustomAttribute2 CustomAttribute3 CustomAttribute4 Date DayOfWeek Device ExternalCustomerId Impressions LanguageCriteriaId MerchantId Month OfferId ProductCondition ProductTypeL1 ProductTypeL2 ProductTypeL3 ProductTypeL4 ProductTypeL5 Quarter SearchAbsoluteTopImpressionShare SearchClickShare SearchImpressionShare ValuePerAllConversion ValuePerConversion Week Year |
| Informe de rendimiento de compras: tabla ShoppingProductConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 AggregatorId AllConversionRate AllConversions AllConversionValue Brand CampaignId CategoryL1 CategoryL2 CategoryL3 CategoryL4 CategoryL5 Channel ChannelExclusivity ClickType ConversionCategoryName ConversionTrackerId ConversionTypeName ConversionValue CostPerAllConversion CountryCriteriaId CustomAttribute0 CustomAttribute1 CustomAttribute2 CustomAttribute3 CustomAttribute4 Date DayOfWeek Device ExternalCustomerId LanguageCriteriaId MerchantId Month OfferId ProductCondition ProductTypeL1 ProductTypeL2 ProductTypeL3 ProductTypeL4 ProductTypeL5 Quarter StoreId ValuePerAllConversion ValuePerConversion Week Year |
| Informe de rendimiento de video: tabla Video | AdGroupId CampaignId ExternalCustomerId VideoDuration VideoId VideoTitle |
| Informe de rendimiento de video: tabla VideoStats | AdGroupId AdNetworkType1 AdNetworkType2 AverageCpm CampaignId Clicks ClickType ConversionRate Conversions ConversionValue Cost CostPerConversion CreativeId CreativeStatus Ctr Date DayOfWeek Device ExternalCustomerId Impressions Month MonthOfYear Quarter VideoChannelId VideoId Week Year |
| Informe de rendimiento de video: tabla VideoConversionStats | AdGroupId AdNetworkType1 AdNetworkType2 CampaignId ClickType ConversionCategoryName Conversions ConversionTrackerId ConversionTypeName ConversionValue CreativeId CreativeStatus Date DayOfWeek Device ExternalCustomerId Month MonthOfYear Quarter VideoChannelId VideoId Week Year |
| Informe de rendimiento de video: tabla VideoNonClickStats | AdGroupId AdNetworkType1 AdNetworkType2 AllConversionRate AllConversions AllConversionValue AverageCpv CampaignId CostPerAllConversion CrossDeviceConversions CreativeId Date DayOfWeek Device EngagementRate Engagements ExternalCustomerId Month MonthOfYear Quarter ValuePerAllConversion VideoChannelId VideoId VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews Week Year |
| Informe de rendimiento de video: tabla VideoBasicStats | AdGroupId AdNetworkType1 AdNetworkType2 CampaignId Clicks Conversions ConversionValue Cost CreativeId CreativeStatus Date Device ExternalCustomerId Impressions VideoChannelId VideoId ViewThroughConversions |