Developers Hate Marketing
How to attract developers to your API.
Having designed an API, how do you bring it to market and attract developers who will consume it and create apps that reach your customers? Developers are your new channel partners. They have to know that your API exists, that it has compelling value, that it supports their needs, and that it is ready to use. Getting developers to consume your APIs is the real business challenge.
This ebook, “Developers Hate Marketing,” describes how to face the challenge of drawing developers to your API and avoid the many common mistakes that companies make when they design their developer programs.
- The importance of a developer program
- How to build a great developer community
- The developer hierarchy of needs
- Measuring success with API metrics
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