APIs for Dummies
APIs are about business, not just IT. A key challenge for every business today is to evolve and adapt to an entirely new customer-centric, hyper-connected landscape driven by the confluence of mobile, data, and cloud. In this new world, APIs must be a core part of a business strategy, enabling the creation of powerful new apps and connected experiences.
This ebook delivers a crash course in what an API is and, more importantly, how you can use it as the engine to power your digital business. This book highlights where APIs fit in the digital value chain, without getting overly technical.
- Find out what an API is and how it can benefit your business
- Learn from real-world examples as leading companies build digital businesses using APIs
- See how smart businesses use APIs to increase brand loyalty
- Learn how analytics can help you maximize the profitability from your digital business platform
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